Doug Fry spent the past 20 years working in corporate America as a chemist. Last year, he got tired of the rat race and decided to take a risk as an entrepreneur.
“I worked for 20 years for four different companies,” Fry recalls. “At some point, every one [of the companies] had been sold and gone through changes and layoffs. I talked to my brother and my daughter and her husband, who own their own companies, and they said the only kind of job security is in entrepreneurship.”
A home brewer by hobby, Fry and his wife, Kim, decided to open Euclid Brewing Company
, 21950 Lake Shore Blvd. This past April 30 the Frys opened the doors to a 1,000-square-foot bar with a 200-square-foot tap room that houses three two-barrel fermenters and one 15-gallon fermenter that produce about 23 kegs per brewing cycle.
Fry’s brewing business model is based on what he and Kim witnessed in their travels to Germany. “In Germany every little town has their own beer,” he explains. “Those are the places we seek out when we travel. We’re not going to bottle or can our beer, or distribute.”
Euclid Brewing Company has six taps that will have some regular brews, like its Moss Point pale ale or Isosceles IPA. “Because I like pale ales and IPAs we probably will always have that on tap,” says Fry, “because it’s my brewery and I’m selfish.”
Other selections include a Hoppy Wheat, G.D.G.B. amber, Session Saison and Sims Beach Blonde, as well as seasonal brews. Fry will release pumpkin ale this week, followed by an Oktoberfest and some kind of holiday ale.
The entire brewing system is displayed behind the bar. “If you’re tall enough you could reach across and touch it,” says Fry of the close proximity in a bar that has a 30-person maximum occupancy. “We wanted everything to be in plain view. It’s like a sculpture.”
While Fry doesn’t serve food, he keeps menus from the nearby Beach Club Bistro
, and Great Scott Tavern
to order take-out, or patrons are welcome to bring their own food into the bar. Great Scott just began serving its first keg of Euclid Brewing’s Sims Beach blonde on tap.
Fry got a lot of help from the city of Euclid to open the brewery. “Euclid had never had a brewery open within city limits before, so opening the business was a new experience for them as well,” he recalls, adding that Jonathan Holody, Euclid director of department planning helped Fry find the location and with regulatory concerns, while other city officials kept the Frys informed of Euclid’s storefront renovation program and helped with other regulatory hurdles.
Councilperson Charlene Mancuso also helped with communications. “She and I discussed starting a concierge service at city hall that could help parties with no small-business experience - like Kim and me - work with the city to accelerate the process from conception to opening,” Fry recalls.
In the nearly six months since Euclid Brewing opened it has become known as a place for locals to gather for good beer and conversation. Fry says he and Kim have made many new friends and enjoy the fact that the bar is only a quarter-mile from their Euclid home.
“People come in as strangers, sit at the bar and we have all kinds of discussions,” says Fry. “And then they leave as friends.”
That’s exactly how Fry wants it. “We have a television, but it doesn’t work very well so people are forced to talk to each other,” he explains. “This is a place to discuss ideas and that’s been a real benefit. I’ve met some nice people.”
In keeping with that neighborhood bar feel, Fry is introducing Tap Talks on Thursday, Oct. 6 – a weekly short lecture series on poetry, policy, history and science. The series runs throughout October and is open to all ages. Attendees are welcome to bring their own food and non-alcoholic beverages. The first speaker is poet Dan Rourke, who will read from his book Catch Me.
If the series is successful, Fry says they are considering hosting Tap Talks twice a year.