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GLO opens in Artcraft building as a creative space for everyone


With its stunning views of downtown Cleveland and Lake Erie, GLO Cleveland is creating a reputation for being a collaborative studio and event space for those who want to express themselves in a supportive environment.
 
GLO manager Shelly Gracon, owner of Butterfly Consulting Group, and artist and entrepreneur Mike Bruckman had the vision of creating a space that both serves the community and uses a collaborative approach to building business. GLO is open to artists in all media, from film and production to painting and music.
 
“We came together with the mission of creating a collaborative space for all types,” says Gracon. “The name GLO signifies that bright and positive energy in the community. We want to bridge that gap with a creative space where [people] come to see each other, connect and build relationships.”
 
GLO’s 4,000-square-foot space on the fifth floor of the historic Artcraft Building, 2530 Superior Ave., has been open since late September, but officially kicks off its programming with an open house on Friday and Saturday, Dec. 3rd and 4th during the building’s annual ArtCraft Holiday Sale.

During the open house, one of GLO’s artist collective members, AyyeDeesMM – a multimedia hip hop collective – will perform. “They focus on the foundational pillars of the Hip-hop culture, which include hip hop music, spoken word, graffiti art and graphic design, hip hop dance, and DJing,” Gracon explains. “Through their performance, education and brand they promote the values of peace, unity, love, and having fun.”

GLO has already hosted an after-hours party after a Night Market Cleveland last summer, a D.J. for an event and the filming of two music videos in the space. Gracon says she wants to keep the momentum going with yoga classes and wellness programming and artist uses in other mediums.
 
“We’re trying to get some photographers in here because the natural light is so incredible,” Gracon says. “We really want to open it to everyone and not be an exclusive space. We want to work together.”
 
GLO will also rent the space out for private events, says Gracon, which will help fund artists’ projects and programming. “The private event money allows us to offer space to artists,” she explains, adding that GLO is attractive for private events “because we have the view that we have. We want to use it all day, all evening, every day of the week.”
 
Memberships in the artist collective start at $100 per month and offer access to studio space, networking events and workshops and discounts on GLO rentals for private shows and parties. And additional fee gives members access to GLO’s wellness collective, which includes yoga, meditation and other fitness classes.
 
This weekend's open house is from 10 a.m. to 5 p.m. on Saturday and 11 a.m. to 5 p.m. on Sunday. Anyone interested in touring the space can also contact Gracon for an appointment.

Read more articles by Karin Connelly Rice.

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 18 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.
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