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Development News

New business set to bloom in Ohio City

Brianna Jones and Brooke Witt of Lush and Lovely

Sisters Brianna Jones and Brooke Witt believe in signs. So when they realized three months ago that each one had been thinking about starting a business, they took it as a sign they should open a flower shop in Ohio City.

“We each kind of had a very similar idea very separate from each other, unknowingly at the time,” recalls Jones. “All the signs pointed to ‘yes.’ We both believe in signs and everything fell into place.”
 
Floral design just made sense. Witt is an avid gardener, and graphic designer who owns the Etsy shop Near and Dear Designs. Jones, a former sergeant in the U.S. Army, attended art school and the Floral Design Institute.
 
“Since we both love to design, love pretty things, and love bringing joy to people, flowers seemed like the obvious choice,” says Jones.
 
So Jones and Witt started Lush & Lovely Floristry, a company specializing in hand-tied flower arrangements. The plan was to do it all from their homes – Jones’ in Cleveland Heights and Witt’s in Broadview Heights – when another sign appeared.
 
The two discovered a former gym for rent at 3408 Bridge Ave. in Ohio City. “When we started out, we weren’t planning on having a storefront,” Jones says. “But we were both looking on Craigslist and found it. We peeked in the windows and we were like, ‘oh my goodness.’ We came to look at it and it was amazing.”
 
Lush & Lovely will open Saturday, Oct. 1, in its new home. The duo is funding the business with their own savings. Witt says the airy 850-square-foot space allows for a “working studio” where they can make their arrangements. The floristry will also conduct flower arranging classes, floral design workshops and private events for things such as bridal showers, singles parties and mother-daughter outings.
 
“There will be flowers everywhere,” says Witt. “We want to make flower arranging trendy, fun and exciting.”
 
All of Lush & Lovely’s blooms will be seasonal American grown flowers. Witt and Jones will also use Ohio flower farms whenever possible. “There has been a 70 percent decrease in American flower farms,” explains Witt. “Eighty percent of flowers are shipped in from South America today.”
 
The sisters plan to buy from farms in Medina and Chardon when stock is available. “Everything is grown and cut from the field within a day or two,” says Jones.
 
Customers can buy arrangements and bouquets at the store, or Witt and Jones plan on having daily delivery to the greater Cleveland area, weekly delivery throughout Cuyahoga County and overnight shipping anywhere in the United States.
 
Jones and Witt have already formed partnerships with their Ohio City neighbors and plan on co-hosting events with other neighborhood businesses. “They’re very excited to include us,” Jones says of their neighboring retailers. “It’s very community oriented here.”
 
Lush & Lovely will host an open house on Saturday, Oct. 1, from 4 to 9 p.m.to introduce themselves to the community.

Read more articles by Karin Connelly Rice.

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 18 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.
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