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beachland owner launches new nonprofit to preserve and promote city's rock scene

Cleveland Rocks - Past, Present and Future

The way Beachland Ballroom owner Cindy Barber sees it, Cleveland's music glory days are far from over. Yet our music scene could use some better amplification. That's why Barber has created a new nonprofit, Cleveland Rocks: Past, Present and Future, to preserve the legacy of the city's rock-and-roll history while also promoting and shaping its future.

"The past is the legacy project of capturing Cleveland music history, the present is documenting what's happening now, and the future is figuring out what we need to do to grow it," says Barber. "There's already a huge amount of music business here. We need to take stock of what we have and what we're missing."

Barber cites music business startups like Gotta Groove Records, Fortune Drums, Audio Technica and Dr. Z Amplification as success stories. She also wants to highlight the local bands that are touring and getting signed nationally.

"The plan is to create a website to highlight the bands that are getting attention," she says. "If they're out touring the world, they can bring that energy back to share with other people in Cleveland and grow the music business here."

To kick off the project, Barber and others are organizing a series of live interviews with local legends that played a role in Cleveland music history. The first event is scheduled to place on Saturday, November 3rd at 1 p.m. at the Beachland Ballroom. Tickets cost $15 and include lunch and the opportunity to participate as Larry Bruner, former booking manager for the 1960s folk music venue La Cav, is interviewed by Steve Traina, DJ for the WCSB radio show "Steve's Folk."

Future plans include working with the Rock Hall to preserve oral histories and promote live music, helping musicians identify investment sources for growing their bands or recording albums, and marketing the music industry here.

"All the clubs that came together as part of the Cleveland Music Coalition [to challenge the city's admissions tax] are part of this," says Barber. "We want to use the nonprofit to support what they're doing to create live music in Cleveland."


Source: Cindy Barber
Writer: Lee Chilcote
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