Meet Kelli Klus, founder of Swell Skin
, a Cleveland-based manufacturer of a skin healing, face treatment skin care line with two employees. Swell Skin uses two plant based products that address 95 percent of skins issues.
What prompted you to start Swell Skin?
Very simply, bad skin. I was plagued with pimples, rashes and uneven tone for most of my adult life and no dermatologist or product was able to help. Later in life, I started studying for my degree in homeopathy, which led me to study plants, herbs and a healthier way of healing.
I came across information about the sea buckthorn plant, researched it, tried the oil and was amazed at how it completely transformed my skin.
What is sea buckthorn?
Sea buckthorn is a bright orange berry that grows in the Himalayas, in the harshest of conditions, and thrives considerably. It has a reputation as being the most well balanced fruit in existence and one of, it not the most, nutrient-dense plants around.
The oil from the plant has miraculous healing abilities. It has a long history going back 1,000 years and was used to treat all sorts of wounds and burns. The oil was used for the burns sustained in the Chernobyl disaster and is used today in hospital burn units across the country. It is known to regenerate skin on the cellular level.
What has been you biggest hurdle?
Certainly my greatest obstacle is trying to overcome perceptions of how women think they should take care of their skin. Women have become inundated with hundreds of products, each performing a different feat. We spend tons of money thinking that we need six different products to treat six different issues. Well, we don’t.
In fact, when you have one powerful ingredient, like the sea buckthorn, that is all you need. Swell Skin does the job of six different products and it will do it affordably, naturally, consistently and immediately.
What has been your biggest success?
By far, our greatest success has been our customers telling all of their friends and family about how consistently beautiful our products have made their skin. I always manage to feel a tug when I hear a customer’s story of how their skin has been transformed after years and years of what they call “bad skin.” Believe me, I know, I have been there.
Where are your products sold?
Our products are sold at all Heinen’s stores, Mustard Seed Market, Studio MZ, Funke & Company Hair Design and Studio 247, to name a few. We also sell on our website
If you could go back in time, what advice would you give to your 15-year-old self?
I know this sounds cliché, but I would tell myself, "You can have whatever you desire, if you just put out that positive energy it will come back to you." It’s a basic law of physics, "like attracts like." That also works in the opposite direction with negative energy, so be mindful.
Can you share a funny story about your business?
Although at the time I did not think it was funny, I was completely unprepared for the overnight success of the company from a Plain Dealer article that ran a couple years back. I kept getting orders and I kept running out of product. I could not keep up with the demand because I was so unprepared. The lesson I learned: Be ready for success, you never know when it will happen.