In 2011, Trevor Shaw was working in sales and marketing for an industrial parts distributor, searching through Google AdWords accounts when his wandering mind struck upon an idea. “I was bored and thinking about the previous weekend and all the fun I had,” Shaw recalls. “So I started thinking.”
Shaw’s thinking led to Barkudo
, an iPhone app that allows bar managers to input daily drink specials so customers within a five-mile radius can redeem them on their phones.
“The bar manager goes to the Barkudo website, logs in to their merchant account and creates deals throughout the week,” explains Shaw. “Users open the app within five miles of that bar and will see the specials.”
Barkudo differs from deal sites like Groupon in that users do not prepay for the special, and bar owners do not have to wait for their money. “The bar owners receive their money at the point of sale, up front from the customer,” says Shaw. “There’s no printout. You just have to be at the location to get the deal.”
In just a few weeks -- Barkudo launched at the end of July -- Shaw has commitments from Panini’s on Coventry
, The Cedar Lee Pub and Grill
, The Fairmount Martini and Wine Bar
, and the Blind Pig
. More bars are on the way in Ohio City, Tremont and Akron.
“In the next month we expect to be moving quickly as everything starts trickling in and moving week by week," adds Shaw.
Right now, Shaw works with a programmer to help him launch. He expects to hire a technical person and sales reps as the business grows.
Source: Trevor Shaw
Writer: Karin Connelly