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VIDEO: Sherwin Williams takes hawking paint to a new otherwordly level

There is much more to a new 30-second ad for Sherwin Williams' Emerald paint than meets the eye. The company has been headquartered in Cleveland since 1866, but this effort is bit more technical than the longstanding "cover the earth" directive.

From Angela Natividad for Adweek:

The ad, dubbed “Epiphany,” uses only real Emerald paint. It was made possible with help from a robot arm called Spike, whose precision guidance system helped control camera movement at high rates of speed, even underwater. A Phantom camera, mounted to Spike, shot footage at 900 to 4,000 frames per second, enabling you to see colors splashing together, and creating gorgeous shapes and psychedelic combinations that the human eye can appreciate.

Production buffs will want to read the entire article. Now view the ad for yourself:



 

CREDITS
Client: Sherwin-Williams
Campaign: Emerald, Epiphany

Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Owen Tingle
ACD, Art Director: Jordan Eakin
ACD, Copywriter: David Sloan
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Project Manager: Kanika Pendergrass
Executive Producer: Josh Eggleston
Director of Media: Swap Patel
Associate Media Director: Katie Swicegood
Media Supervisor: Virginia Crotty
Media Planner: Alex Grimm
Media Planner: Jimmy Patel-Nguyen
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears
Music: Beacon Street Studios
Audio Post: Sonic Union
Mix: Steve Rosen
Producer: Pat Sullivan
 

Our most popular stories from 2016

A zoomin' fleet of electric go-karts? The next must live neighborhood? What made the RNC such a success? We've got all that – and more.

Click here for a roundup of some of Fresh Water's most popular stories from 2016.

Memorial for Senator John Glenn to open this morning at Science Center

The Great Lakes Science Center has partnered with the NASA Glenn Research Center to establish a temporary memorial for Senator Glenn.

Members of the public wishing to leave expressions of sympathy may do so beginning Friday, Dec. 9 from 10 a.m. until 5 p.m. The memorial exhibit will be in place through Sunday, December 18. (Please note the Science Center will be closed Sunday, Dec. 11 and Monday, Dec. 12.) The Glenn memorial will be placed in the Wintergarden atrium of the Science Center, which is a publicly accessible space that does not require admission.

The Science Center is located at 601 Erieside Ave. at North Coast Harbor.

Bon Appetit takes a CLE foodie tour

From Bon Appetit:

“People ask me why I left Portland, and I tell them that Cleveland now is very similar to what Portland was 15 years ago,” said Robert Stockham, general manager at the city’s premiere coffee roaster, Rising Star. Except Cleveland is a city with its own swagger, and a cost of living so low that Stockham said, “You can buy a house for less than a car, and you should never pay full retail price for anything here.” Also: Cleveland is the place for a hipster hotdog hangout that puts Froot Loops on its dogs, a brewery that has residents lining up for Christmas-spiced beer, and one of the world’s best symphony orchestras. Come hungry, and let Stockham be your guide.

Take his whole tour here.

Insomnia Cookies coming to the Warehouse District

Craving something sweet for a late-night snack? In a few short months, Insomnia Cookies will have you covered. The cookie bakery specializing in night owl delivery hours is slated to open a location in the Warehouse District at 1224 W. 6th St. this summer.

The company was founded in 2003 by University of Pennsylvania college student Seth Berkowitz, who was looking for sweet solution to study cravings. “We have seven other locations in Ohio and have received many inquiries to open in Cleveland,” explains Insomnia’s marketing manager Catharine Gatlin.We recently found a great space and everything fell into place from there.”
 
The company plans to hire 15 to 20 employees to work in the 900-square-foot shop, which will serve popular cookie varieties such as Chocolate Chunk, Snickerdoodle, Chocolate Peanut Butter Cup and the S’mores Deluxe, as well as cookie cakes, brownies and cold milk.
 
Insomnia Cookies will be open from 11 a.m. to 3 a.m. daily. Delivery within approximately a two-mile radius will be available from noon until 3 a.m.
 
Additionally, the bakery ships gift boxes, caters corporate events and offers fundraising opportunities for area organizations. “We’re looking forward to getting involved with the community and local events,” Gatlin says.

Women's Business Center to host April 19 launch party

On Tuesday, April 19 from 4 to 6 p.m. at the Ariel International Center, 1163 East 40th St., the  Women's Business Center of Northern Ohio will host a launch party featuring cocktails and hors d'oeuvres provided by Half Moon Bakery and Fire and Ash Catering.

Representatives from Cuyahoga County, Key4Women Resource Center and the Small Business Administration will be in attendance.

Three ticket options are available for purchase: members ($40), non-members ($55), and new membership with ticket ($100). Registration and ticket purchase is available online. Members interested in having a table at the event please may contact  Carrie Rosenfelt.

 

Friday launch party: CAN Journal to feature international Creative Fusion cohort

The Spring 2016 issue of CAN Journal marks the beginning of a partnership between Collective Arts Network and the Cleveland Foundation to broaden awareness of the Foundation's Creative Fusion international artist residency program. The new issue will be released at the Bonfoey Gallery, 1710 Euclid Avenue, in tandem with the opening of Ron Barron's Gleanings with a reception from 5 to 8 p.m. Friday, March 4. This event is free and open to the public.

Each year since 2008, the Foundation has brought artists from around the world to Cleveland for three-month residencies hosted by local nonprofit organizations. The new issue of CAN introduces audiences to the Spring 2016 cohort, which is hosted by Zygote Press, the Cleveland Print Room, Verb Ballets, Inlet Dance Theater, The Center for Arts-Inspired Learning, and The Sculpture Center. Artists of the Spring cohort hail from Albania, Pakistan, South Africa, and Taiwan.

In addition to Creative Fusion, the new issue of CAN includes feature stories on two African American artists whose work deals with race matters, Darius Steward and Clotilde Jimenez, and on what the Cleveland Institute of Art's new unified campus means to the organization's past and future, a review of Unfixed at Transformer Station, comprehensive event listings, and previews of upcoming shows at three-dozen galleries


Russo brothers ignite rumors about next "Avengers" effort to film in CLE

Didn't Fresh Water just report on the benefits of the Ohio Motion Picture Tax Credit? Why, yes, we did. And then this pops into our feed from MoviePilot:

"They didn’t share any 'Captain America: Civil War' spoilers, but directors Joe and Anthony Russo told fans that 'Avengers: Infinity War' could land in Cleveland.

'It’s on the list,' said Anthony.

The reveal took place Saturday during a Wizard World Comic-Con Cleveland panel titled 'Let’s Shut Down Some Streets: Bringing the Avengers, Captain America and the Russo Brothers to Cleveland.'

The Russos, who grew up in Cleveland and graduated from Case Western Reserve University, were joined by Ivan Schwarz, director of the Greater Cleveland Film Commission. The trio discussed how the region could grow its production slate and how it could attract more features to Northeast Ohio.

The first step, said Schwarz, was getting the Ohio legislature to raise the motion picture tax incentive from $25 million a year to $75 million. That’s legislation will go before Ohio lawmakers this spring."

Get the whole story here.

A tip of the hat to Tom Tenant, who champions films and filmmaking in the Midwest - primarily Cleveland, Pittsburgh and Detroit (but mostly Cleveland), for this great tip. Readers can follow his musings on Midwest Movie Maker.

JumpStart, CWRU and St. Clair Superior among grant recipients

Earlier this month, Burton D. Morgan Foundation Trustees approved more than $3.2 million in grants to organizations that promote entrepreneurship in Northeast Ohio. 
 
Beneficiaries include:

St. Clair Superior Development Corporation - $100,000 to develop youth entrepreneurship opportunities that integrate the unique maker culture of the St. Clair Superior neighborhood into Northeast Ohio’s rich entrepreneurship programming (2 years).

JumpStart - $1,000,000 to support the expansion of the Burton D. Morgan Mentoring Program to serve companies in new sectors (3 years).

Case Western Reserve University - $193,381 to support the publication of a book and the design and execution of data collection protocols associated with the Beyond Silicon Valley massive online open course (2 years).

Hawken School - $100,000 to support the development of a digital platform for the Hawken Educators Workshop, and provide scholarships for public school educators in Northeast Ohio to attend the workshop (2 years).

Notre Dame College - $100,000 to support entrepreneurship programming in 2016 and 2017 ($50,000) and to secure and improve program space on campus in 2016 ($50,000).
 
A complete list of grantees is available here.
 

The Hard Rock to serve up free dinners to Leap Year "leaplings"

Approximately 200,000 Leap Year babies in the United States celebrate their real birthday once every four years on Feb. 29. This year, if they do so at the area's Hard Rock Cafes' downtown or Northfield Park locations, they'll receive a free entree from Hard Rock Cafe’s "Leaplings Eat Free" menu, items on which include Twisted Mac, Chicken & Cheese; the Veggie Leggie and the Hickory-Smoked Pulled Pork Sandwich among others.
 
Get all the details here.
 

Calabrese advocates for transit funding at Statehouse

Joe Calabrese, CEO and General Manager of the Greater Cleveland Regional Transit Authority (RTA) advocated for more transit funding in testimony on Feb. 16 at the Statehouse.

"RTA is the largest public transportation agency in Ohio. My employees, who reside in 16 of Ohio counties, serve approximately 50 million customers each year in Cuyahoga and several neighboring counties," said Calabrese in his address.

"Public transit in Ohio is a $900 million industry that supports many manufacturers, suppliers and jobs.

Public transit gets workers to work, students to school, connects important destinations, drives economic development and provides mobility to many Ohioans who have no other mobility option due to economic realities or disabilities."

Read his comments in their entirety here.
 

Buzzfeed names Cleveland one of 29 cities 20somethings should move to

"It's cheap, their museum is on point, and they have excellent taste in beer." So says Buzzfeed.

Check out what other cities made the list. Read the full story here.

Travel + Leisure readers rank Cleveland one of America's best food cities

"The rust belt city offers some old-fashioned, even old-world, charms. Readers ranked it at No. 5 for its rich food halls, like West Side Market—with spices, baked goods and delis—which dates back to 1912, when it catered primarily to the city’s immigrants."

Read the full story here.
 

Small Box wins Community Impact Award

"Historic Warehouse District Development Corporation (HWDDC)is proud to announce that Dominion East Ohio and Inside Business have recognized Small Box project with a 2015 Dominion Community Impact Award," the organization announced in a press release this week. "Each year, Dominion East Ohio and Inside Business recognize nonprofits whose projects are making an impact in our local communities."

Read about the project here.  

city club ceo asks: can cleveland overcome its race problem?

"As chief executive of the City Club of Cleveland—a 102-year-old institution created to foster dialogue about local, national and international issues—I often find myself in the midst of conversations about the city. So when I—a white guy—am in a meeting about policing or witnessing the inability of some white people here to understand why Tamir’s death catalyzed such vocal and visible protests, I remember what a divided city this really is."

Read the full story here.
325 Downtown Articles | Page: | Show All
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