cleveland's warm-hearted cash mob concept goes viral

Clevelanders are becoming familiar with the cash mob experience, which encourages consumers to converge and spend at locally owned stores. But the warm-hearted initiative is spreading to other parts of the nation, reports Reuters.

"After the original Cash Mob in Cleveland, [Andrew] Samtoy's Facebook friends in other cities picked up on the idea and organized their own gatherings. Samtoy can rattle off a list of friends from Los Angeles to Boston who were the ‘early adapters' of the Cash Mob phenomenon," the article reports.
“Flash mobs have been blamed as a factor in looting during urban riots. But now a group of online activists is harnessing social media like Twitter and Facebook to get consumers to spend at locally owned stores in cities around the world in so-called Cash Mobs.”
The concept of a cash mob is simple, you are required to spend at least $20 at the chosen location (usually a small independently owned local establishment) and meet three people you have never met before, according to Samtoy, the concept’s founder.
“The 32-year-old dreamed up the Cash Mob idea last year after spending time in Britain during summer riots that unleashed looting in cities including London, Manchester and Birmingham.”
Read the full inspirational story here.
Signup for Email Alerts