Clevelanders may not recognize the name TRG Multimedia, but they are undoubtedly familiar with the studio’s work. For instance, when LeBron James left the Cleveland Cavaliers the first time in 2010 and the giant “We are all witnesses” LeBron banner was yanked from the side of the Sherwin-Williams headquarters, TRG replaced it with a mural of Cleveland.
“It was probably, quite literally, the largest work we have produced—about 14 stories tall,” says Adam Wilde, TRG’s president, director, and photographer.
Coffee drinkers may also have seen some of TRG's recent work on the Smuckers’ new Folger 1850 Coffee product launch.
Adam Wilde, TRG’s president, director and photographerIt takes a lot of room to pull off projects like a 14-story mural and an entire marketing campaign, not to mention countless video, digital, and computer-generated imagery (CGI) projects—so the growing TRG Multimedia recently leased 75,000 square feet on the former American Greetings campus in Brooklyn.
Having signed the lease in mid-October, TRG is embarking on a 90-day build-out to accommodate its needs. The company will move in January from its current 17,000-square-foot downtown space on St. Clair.
In retrospect, TRG has been steadily growing since its 1983 founding, going from photography studio to a full-service studio providing everything from photography and television/video production to digital media and CGI.
“Some clients will provide creative concept, some require us to create scripts, some just need editing or photo retouching, and some ask us for help with the entire project from creative concept to shooting to final editing,” explains Wilde.
According to Wilde, the move will establish TRG as one of the largest multimedia studios in the Midwest and provide room for future expansion. “Our clients are excited to have a Midwest option for large set production,” says Wilde, adding that clients will no longer have to look to TRG competitors outside of Ohio for that purpose.
Specifically, the new facility will be dedicated to creating photo and video room sets for TRG Multimedia’s clients. In total, Wilde says they will build more than 50 semi-permanent room sets, enabling TRG to offer a customizable, creative, and cost-effective alternative to sourcing and shooting on location.
In addition to the TRG offices, the new facility will also feature drive-in access, 25-foot-high ceilings, storage space, and a set-building workshop. Set services include wardrobe, flooring, windows, fixtures and millwork, two client lounges, and an audio booth, alongside full plans for a 10,000-square-foot soundstage.
And then there are the props. “Imagine walking into a TJ Maxx Homegoods on steroids. That's what our prop library looks like,” Wilde explains, adding that the current 3,000-square-foot prop room is overflowing. “[We have] everything from several racks of large furniture items to little decorative accent items that live on a coffee table.”
With all those moving parts in mind, Wilde says they have been looking for the perfect new location for more than a year. “We were open to staying downtown,” he shares, but the Brooklyn location beckoned with its high ceilings, proper column spacing, and a good HVAC system for maintaining equipment temperatures and keeping clients comfortable. Adds Wilde, “It really just ticked all the boxes.”
With the larger space and expanded list of services, Wilde is excited to be a one-stop studio for both his current and future clients. “We’re going to have a pretty extensive footprint,” he says. “It’s a nice attraction for commercial imaging in Northeast Ohio.”