Shaker Heights

entrepreneurs riding road to success thanks to growing bike-based economy
As the number of local bike commuters continues to increase, so too does the number of savvy entrepreneurs who serve and service them. In recent years, a mini boom of bike-based businesses has developed across Northeast Ohio, including frame builders, messenger bag makers, rickshaw drivers and an indoor bike park that attracts visitors from throughout the Midwest.
bike cleveland will serve as hub for cyclists and cycle advocacy
The newly minted nonprofit Bike Cleveland will bring together Northeast Ohio cyclists through cycling events, educational programming and advocacy work, says Jacob Van Sickle, the group's new Executive Director. The group also will provide area cyclists with a unified voice in transportation planning across the region.

Over the course of the next year, Bike Cleveland plans to focus on prioritizing bike investments in the West Shoreway project, collaborating with the City of Cleveland to update and prioritize its Bikeway Master Plan, creating fun biking events and advocating for cyclist-friendly policies throughout the region.

One of the group's first advocacy projects will be to rally against HR 7, the transportation bill that has been proposed in the U.S. House of Representatives. That bill would eliminate dedicated funding for transportation, cut funding that helps to make streets safer for cyclists and pedestrians, and shortchange funding for repairing existing roads and bridges and improving roadways for cyclists.

For several years, Cleveland's cycling community has been fragmented among different organizations. The launch of Bike Cleveland last summer and now the hiring of Van Sickle unites cyclists under a common banner for the first time.

Van Sickle says Cleveland's energized cycling community has a lot ot be proud of. The 2010 American Community Survey shows that .8 percent of Clevelanders now use a bicycle as their primary mode of transportation to work -- a figure well above the national average of .53 percent. This is a 280-percent increase over one decade, giving Cleveland the highest 10-year increase in the country.

“I am looking forward to working with current and future Bike Cleveland members, and the greater cycling community, to continue to grow the cycling movement in Greater Cleveland," said Van Sickle in a press release.


Source: Jacob Van Sickle
Writer: Lee Chilcote
cleveland colectivo holds 'pitch for change' event at shaker launch house
The success of the Cleveland Colectivo over the past seven years has exceeded the wildest dreams of its members, an ambitious group that aims to improve the city's neighborhoods by funding grassroots projects and social entrepreneurs. Formed in 2004 by a group of friends who decided to pool their money and give it away, the Colectivo has now granted over $80,000 to community projects in Greater Cleveland.

This month, the group will host a night of grassroots networking and idea-sharing entitled "Pitch for Change." The event will take place on Thursday, February 23 from 6 to 8:30 p.m. at Shaker Launch House. At the forum, participants will be allowed two minutes to pitch their innovative idea or project for creating change in Cleveland. Attendees will vote on the best presentation, and the winner will receive the donations collected at the door as well as an invitation to join Round 2 of Colectivo's grant process.

Some of the previously funded projects include A Piece of Cleveland (an urban deconstruction business), Plenty Underfoot (an arts startup that transforms discarded items into jewelry, centerpieces and other artistic objects), and Prince of Peace Computer Literacy (an effort to provide computer literacy programming to underserved city residents).

For a group that started off with only a few meager checks (and chutzpah), one might say that this tiny grassroots group is making a big impact. Over time, they've witnessed their grant making model spread to other groups, too.

To sign up as a participant in Pitch for Change, visit the Colectivo website.


Source: Cleveland Colectivo
Writer: Lee Chilcote
'fun size' filmed in and around cleveland set for release
The movie "Fun Size," directed by Josh Schwartz and staring Victoria Justice, Johnny Knoxville, and Chelsea Handler, is set to release on October 12, 2012.
 
Filmed on location at Boulevard Elementary School, Coventry Food Mart, and the Coventry Road Business District in Shaker Heights, this film about a teen girl who loses her little brother on Halloween and her desperate attempt to track him down is reminiscent of John Hughes-style hits according to The New York Times.
 
While the rest of Cleveland waits on the May 4, 2012 release date of the highly anticipated and action-packed “The Avengers,” filmed downtown last summer, Cleveland continues to be in the national spotlight for additional movies.
 
Read the full New York Times story here.
medical device startup nabs $75k from innovation fund
LifeServe Innovations, which is developing a percutaneous tracheostomy introducer dilator, recently
received $75,000 from the Lorain Innovation Fund. The device allows medical personnel to place a tracheotomy tube with greater ease and with fewer procedural complications than existing systems.
 
Co-founders Zach Bloom and Rick Arlow first came up with the idea as a class assignment while attending Lehigh University. “We were looking for problems to solve in emergency or critical care,” recalls Bloom. “We ultimately developed a safer and much more user-friendly approach.”
 
While they each went on to graduate school, they took their intellectual property and decided to bring their device to market. LifeServe Innovations was born in 2009. Bloom and Arlow chose Cleveland for its balance of medical and entrepreneurial support. “Cleveland is an entrepreneurial community and a medical community,” Bloom says.
 
The process of developing the dilator was one of trial and error. “It’s the nature of any startup -- the product you ultimately come up with is never the original,” says Bloom. “We kept designing products for surgical airways until we found something that met the need.”
 
LifeServe will use the grant money to manufacture and test their dilator. “We hope to have the product cleared for market by the end of second quarter,” says Bloom. While the company has volunteers helping them, Bloom hopes to hire two to three people in the near future. “As the growth begins to come and we see success in our investment, we want to bring income to Cleveland.”

 
Source: Zach Bloom
Writer: Karin Connelly
cleveland energy $aver aims to make 100 homes energy-efficient by next fall
Inefficient, drafty homes in Cleveland not only are an impediment to attracting savvy urban homebuyers, they're also a harsh economic reality for those who must swallow high utility bills. Despite the daunting prospect of renovating an old home, there are simple, cost-effective ways to save energy -- and money -- that don't involve notching the thermostat down another degree or donning Eskimo-like clothing.

That's the impetus behind Cleveland Energy $aver, a new program just launched by the City of Cleveland, Cleveland Action to Support Housing (CASH), Cleveland Housing Network (CHN), LAND Studio and the U.S. Department of Energy. The program aims to make 100 homes in Cleveland energy-efficient by fall of this year.

Homeowners who enroll in this program can obtain a complete energy audit for a mere $50, a tidy sum that likely amounts to a fraction of their monthly heating bill. After the audit has been completed, owners will work with program staff to develop a scope of work, seek low-interest financing if needed, and hire a contractor. When the job is completed, professionals will help evaluate the work to make sure it's been done properly. As an enticement, owners will save 20 percent off the top, and another 20 percent when the work is complete.

“Cleveland Energy $aver will provide homeowners with tools they need to make energy-efficient improvements to their homes,” says Marcia Nolan, Executive Director of Cleveland Action to Support Housing (CASH). “It will also help Cleveland to become more sustainable and competitive to future residents.”


Source: Marcia Nolan
Writer: Lee Chilcote
shaker launchhouse to hold fundraising gala to support entrepreneurs
Shaker LaunchHouse, the pre-seed investment fund and business accelerator, is hosting a gala on Saturday, February 18 at the Cleveland Skating Club to raise awareness of the more than 200 entrepreneurial activities hosted by LaunchHouse each year.
 
“All of the stuff that we do, a lot of the costs are incurred by LaunchHouse,” explains founder and managing partner Todd Goldstein. “So we decided to put on the gala to raise awareness.” Events include Whiteboard Wednesdays, Job Hunters Coffee and Donuts, and regular seminars and lectures.
 
In addition to the programming LaunchHouse has created more than 20 paid college internships in the past two years.
 
Organizers hope to raise $50,000 at the gala to help meet their goal of $250,000 this year. “Any money raised from the gala is used to support entrepreneurial activities,” says Goldstein. “None of it will be used for salaries.”
 
The event is sponsored by the Shaker Heights Development Corporation and included dinner, dancing and silent auction. The band Shout will play, which Goldstein describes as “one of the hottest bands in Northeast Ohio.” Auction items include lighting from Kichler Lighting, a vault tour of the Rock and Roll Hall of Fame and Museum, dinner at Maxi’s in Little Italy, and a gift certificate to Paysage.
 
Tickets are $125 per person or $1,000 for a table. Contact LaunchHouse for an invitation.

 
Source: Todd Goldstein
Writer: Karin Connelly
bad girl ventures graduates first class of cleveland entrepreneurs
Bad Girl Ventures, a micro-finance organization focused on educating and financing women-owned startup companies, graduated its first Cleveland class on January 3 and announced the winner of a $25,000 low interest loan. Out of 70 applicants, 10 start-up companies  participated in an eight-week program to learn the ins and outs of successfully running a business.
 
Kimberly McCune Gibson and Ann Marie Larrance of Grass Roots LLC, the parent company for ReHive Ale, The 1815 House, and Hungry Bee Catering won the grand prize. Three other prizes were awarded. The Business of Good foundation awarded a $1,000 grant to Michael's Mobile Oil, and the City of Cleveland gave two $1,000 grants to The Brunch Project and Tonja's Tranquility Inn.
 
Of Gibson and Larrance, Candace Klein, Bad Girl Ventures founder and CEO says, “These women have the biggest fire in the belly that I’ve seen. It was a very close vote, but I haven’t seen two people who work harder ever.”
 
About 150 people came to the graduation event, which was held at Rosetta in Cleveland. Food Network filmed the event because Gibson and Larrance are also participating in a reality show for the network. “It was great coverage,” Klein says.
 
Bad Girl Ventures has educated more than 250 business owners in Cleveland and Cincinnati and funded 24 companies with $650,000. Klein is now accepting applications for spring classes in Cleveland.

 
Source: Candace Klein
Writer: Karin Connelly
the year in mastheads
While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.
top 10 fresh water feature stories of 2011

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.
get well soon: a new breed of fitness entrepreneurs want to whip c-town into shape
"Wellness" might sound like the latest corporate buzzword. But a growing number of local entrepreneurs have begun incorporating the concept into a new breed of anti-corporate gyms that cater to health-savvy urban professionals. In recent years, indie gyms and studios have sprung up in Ohio City, Tremont, St. Clair Superior and other neighborhoods not served by large fitness chains.
cuyahoga arts & culture announces this year's project support grants
On Monday, November 14th, the Board of Cuyahoga Arts & Culture (CAC) approved 88 grants totaling $1,029,164 for its 2012 Project Support cycle. The awards include traditional PS I grants and the new Project Support II, a small grant program that provides awards of up to $5,000. Grants range in value from $625 to $49,333.
 
This year garnered the largest number of applications in CAC’s history. A total of 131 organizations submitted Intent to Apply materials, of which 118 of were eligible. This is an increase of 45% from the previous year, which was also a record-setter.
 
The largest recipient is Scenarios USA, a nonprofit that that uses writing and filmmaking to foster youth leadership in under-served teens. The smallest is River Valley Ringers, a community handbell choir in Cleveland Heights. Others include EcoWatch, Building Bridges, LakewoodAlive, and numerous neighborhood development corps.

See all the grants here.
shop now before it's too late!
Black Friday is, blessedly, behind us. So, too, is Cyber Monday. All that stands between today and the holidays are a few weeks of retail panic. Relax, brave shoppers. It has never been easier for a Clevelander to wrap up his or her holiday shopping thanks to a bevy of brief boutiques. These fleeting ventures spring up like magic mushrooms after an imaginary storm to make shopping fun, easy and 100-percent local.
cinamaker offers cloud-based collaborative environment for producing films online
Jared Rube has a love for both photography and technology. As a third year photography student at Rochester Institute of Technology, Rube got his feet wet in the entrepreneurial world as an intern at Shaker LaunchHouse before creating True Frame Media, which provides video content creators with the ability to standardize work-flow and produce films through online pre and post production processes.
 
Out of True Frame Media came CinaMaker, a cloud-based collaborative environment for producing films online. The company is a marriage of Rube’s two loves.

“It started as marketing and storage, and grew into editing,” recalls Rube. “Then it grew into ‘Why don’t we make it collaborative?’”
 
Running a startup business while going to school full time has not been easy. But Rube has gotten a lot of support from the RIT faculty, LaunchHouse, friends and family. And he’s enjoying every bit of the experience. “It’s a really cool learning experience,” he says, “Doing it all, learning how to run a business.”
 
CinaMaker is quickly growing. Rube has one “unofficial” business partner, one programmer and one designer. He plans on hiring subcontractors to help with the programming. He foresees soon having five to eight programmers and two designers on staff. He also has been working with local and overseas production companies and fellow LaunchHouse company Tiny Giant Studio.

“It’s really moving fast,” he says. “I’m just trying to keep up with it.”

 
Source: Jared Rube
Writer: Karin Connelly
we live here (now): deba gray and serena harragin, gray's auctioneers
The odyssey that led Deba Gray and Serena Harragin, the couple behind Gray's Auctioneers, to Cleveland is as fascinating as the work they do. The journey, which ends in Lakewood, meandered through Key West and Chicago. It includes a career change in New York, a heart-wrenching epiphany, and the convincing of a reluctant partner.
zaremba set to break ground on new, green and moderately-priced homes in shaker
It wasn't long ago that you couldn't touch a new home in Shaker Heights for less than $300k. That is, if you could find one; in those bygone days, new single-families and condos in this historic, built-out community were scarce, and so was buildable land.

Enter the housing crisis and 2008 recession. Since the dawn of these twin apocalypses, the City of Shaker Heights, which has a reputation for being proactive about the upkeep of its housing stock, has acquired dozens of buildable lots. The city began placing these lots, which came into their hands when empty, foreclosed homes suffered the wrecking ball, into their land bank several years ago.

Now, as Cleveland's post-crash housing market gradually emerges from its stupor, one urban-savvy home builder is working with the city to build new, moderately-priced, green homes on three of its vacant lots.

"We're building Shaker-quality homes on the city's empty lots," says Joe Del Re, Project Manager with Zaremba Homes, a company that has been building homes in Cleveland and inner ring suburbs for 20 years. "They'll have hardi-plank and scalloped siding and other details that fit in with the surrounding community."

The new homes, which will be located on Strathavon Road in the Ludlow neighborhood, will be reasonably priced at $150,000 thanks to a grant from the county's Neighborhood Stabilization Program (NSP). Del Re says the program has made it possible for Zaremba to break ground on the spec homes.

The new, 1,600-square-foot homes will also feature three bedrooms, two and a half baths and green, energy-efficient amenities. Qualified buyers within income guidelines can also obtain a 20 percent, forgivable second mortgage.


Source: Joe Del Re
Writer: Lee Chilcote
larchmere art installation is a vivid homage to books and community
Cities, suburbs and neighborhoods alike often have slick promotional materials that advertise yearned-for amenities such as good schools, low taxes, desirable homes and nearby shopping. What they choose to include offers a glimpse into what the community values. Yet very few of them can boast a giant, colorful wall of books that frames the entranceway to their community.

The Larchmere-Shaker Square neighborhood of Cleveland would be the one exception. To enshrine the east side community's love of books and recognize its rich diversity, local artist Gene Epstein has installed a 74-foot-wide mural of a virtual bookshelf on the side of Loganberry Books, an independent bookstore that has been a mainstay of the eclectic business district since the mid-1990s.

The vividly depicted book spines include "Some Things that Stay" by local novelist Sarah Willis; "The Life and Death of Great American Cities" by oft-cited urban planner Jane Jacobs; and a book about barbering, which was chosen to reflect the growing number of barber shops in the immediate area. Epstein painstakingly photographed each title, then installed the highly visible mural on the east-facing wall of Loganberry.

"The criteria we had was that the books should be 25 percent children's literature, 25 percent related to the Larchmere community, 25 percent representing the businesses, and 25 percent about Cleveland," explains Epstein.

The books were nominated by community members and culled by a committee of residents and shop owners to reflect the area's true diversity. After the mural was printed on vinyl-coated polyester and mounted on sections of plywood, Epstein spent about two weeks installing it in 12-foot-tall sections, much to the wonderment of passers-by and employees of nearby businesses.

Now that it is finally complete, Larchmere-Shaker Square has a work of public art that celebrates what it has already become known for: art and community.


Source: Gene Epstein
Writer: Lee Chilcote
tiny giant studio helps local animators sharpen their skills
Dave Fleischer loves to draw. As a self-described “lifelong animator,” the creative director and president of Tiny Giant Studio has dreams of growing into a full-service animation production studio. And he’s using his passion to attract local talent to his company by hosting a speed-drawing class at Shaker LaunchHouse.
 
The class, held on Thursday nights, is designed to help potential animators hone their skills. Actors from the CWRU theater department silently act out a skit -- holding each pose for two minutes -- while participants sketch out the poses. The sketches are then transformed into an animatic skit using animation software.
 
“The more comfortable you are about drawing fast and not really caring about any one drawing, the better you will be as an animator,” explains Fleischer. “It’s a wonderful tool for building animation skills.”
 
While local animators sharpen their skills, Fleisher scouts out local talent. “Our goal is to grow in size as an animation studio,” he says. He currently runs Tiny Giant with five of his former Cleveland Institute of Art students. “The best way to grow talented people around you is by planting a seed and nurturing it. If I spot really talented people, they can freelance with us or, if they’re young, they can intern.”
 
About 15 people attended the first speed-drawing event held in October. Fleischer plans to continue to host the event twice a month.

 
Source: Dave Fleischer
Writer: Karin Connelly
shaker's cell-a-spot marries advertising with cell phone apps
Steve Orlando wants to make cell phones free for all. He plans to do that through advertising. The CEO of Cell-A-Spot started the company in 2009 with the idea of selling ad space for cell phone apps and the concept has been growing ever since.
 
“We essentially are implementing advertisements in mobile phones,” Orlando says. “It started with a couple of ideas, but when we got our first customer we created our first app.”
 
Cell-a-Spot has created patent pending technology that couples a one-to-one interactive targeting for advertisers with the ability to generate revenue streams for mobile providers. Cell-A-Spot’s first app builds ads into a cell phone’s 411 service. Instead of paying for 411, the costs are offset by ads.
 
“Say you call 411 to search for pizza places... Ads for places like Pizza Hut will come up,” Orlando explains. “A lot of plans right now charge a fee to call 411. The way we built this app, it’s free.”
 
Orlando moved his business into Shaker LaunchHouse last April and has found the resources there to be invaluable in growing Cell-A-Spot. They became a LaunchHouse portfolio company about a month ago. “We’re lean, we’re small and we are able to keep our overhead really low,” he says. “Working in LaunchHouse, we get a lot of resources there.”
 
As Cell-A-Spot grows Orlando plans to build a full staff, from a sales team to accountants and administrative assistants. “My goal is to in three to four years have 12 employees,” he says. “But maybe we’ll get to 40 or 50 employees.”


Source: Steve Orlando
Writer: Karin Connelly
cleveland-based medcity media builds niche in biomedical reporting
MedCity Media was created in 2009 to highlight Ohio's burgeoning biomedical industry. Since then it has expanded into two other markets and has become a go-to resource for those tracking developments few others are reporting. More markets are on the way, promises founder Chris Seper.