Fashions by Fowler, a popular women's clothing boutique run by sisters Renay and Tracy Fowler, has relocated to a Shaker Square storefront that has been sitting empty for years. Previously home to Metropolitan Galleries and Ann Taylor Loft, the 5,200-square-foot space is considerably larger than the boutique's old home on Mayfield Road.

"It's been very exciting," says Renay Fowler of the new space. "Shaker Square is so diverse in terms of nationalities and cultures, which I love. We're also positioned right between a bank and a Subway store, so we get a lot more walk-in traffic."

Fowler says that she has had little trouble filling her larger digs with both merchandise and customers. "We have a very diverse inventory, and we specialize in unique, one-of-a-kind items," she says. Some of the items the store carries include costume jewelry, furs and cowhide boots inlaid with rhinestones.

"If you're looking for something fun, glitzy and one-of-a-kind, that's what we do," says Fowler. "People assume our inventory is more expensive than it actually is -- you can get an entire outfit in our store for under one hundred dollars."

Fashions by Fowler features work by local clothing designers as well as smaller companies that are based in New York, Los Angeles, Las Vegas and Atlanta. In addition to its unique clothing inventory, the store employs an in-house milliner and a staff person that repairs costume jewelry.

"That's very hard to find these days," says Fowler. "People can bring a drawing in and get a hat or costume jewelry made for them."


Source: Renay Fowler
Writer: Lee Chilcote

Keith Pabley is dedicated to providing a way for people to eat healthy on the go. As CEO of Good Greens, one of Shaker LaunchHouse’s newest investments, Pabley is marketing his nutrition bars around Northeast Ohio with huge success.
 
“Our bar is unique because it has 100 percent of your daily fruits and vegetables,” says Pabley. “We’ve loaded it with all the stuff you’re supposed to be eating.” The bars are gluten free, vegan and have a low glycemic index. But don’t let the fact that they are healthy scare you; they’re tasty, too.
 
Pabley first got involved with the product when his family invested with the doctor who created a nutrition powder that is the basis for Good Greens Nutrition Bars. While working on his MBA at Baldwin-Wallace College, Pabley’s family approached him about marketing the doctor’s product.
 
“It was a good product, but had to be positioned properly,” Pabley recalls. He did just that. In May 2011, he went out on his own, brought the price down from nearly $5 a bar to less than $2, and partnered with Heinen’s, Marc’s and Dave’s Supermarkets to promote and sell his products.
 
Just four months later, Pabley has three employees and the Good Greens bars are the number-one seller at Heinen’s. The bars are so popular that Pabley has been developing new flavors, such as chocolate mint, chocolate fudge brownie, and Greek yogurt with blueberries. He plans to introduce them later this fall.

“For a small company without a big marketing budget, to put those numbers up is pretty phenomenal,” he says. He hopes to hire additional people soon and do his own manufacturing.
 

Source: Keith Pabley
Writer: Karen Connelly

When Nora Egger returned to Shaker Heights after a decade in Europe, she was looking for her next career move. "I was completely lost," she recalls. Then she started to think about the flavor profiles of cocktails in Europe, compared to what she saw in the states.

"Everything's pomegranate or mango or berries," Egger says of American drinks. "So I said, 'Why don't I do something with flowers?'"

Egger started fooling around in her mother's kitchen and developed her Lounging Gourmet Elixir Collection. The elixirs feature floral essences that can be blended with alcohol to create a unique cocktail, or added to sparkling water for a light, low-calorie soda.

The line features four flavors: Damascan rose, English lavender, Andean fire orchid, and Antillean hibiscus. "They are a strong concentrate made with pure cane sugar," says Egger.

Egger began selling her elixirs out of her car last year, while still making them in her mom's kitchen. Then, in July, she began working with distributors, relocated to a bottling facility, and began to market her product on a wider level. She still mixes every batch by hand -- standing on a ladder to reach -- and individually labels and packages each bottle.

The elixirs are carried in local stores such as Heinen's, Zagara's and Minotti's, as well as through distributorships in California, Oregon, Washington, Las Vegas and New York City. They are also available through Egger's website. She regularly holds tastings around town to familiarize people with her products.

Egger uses all local distributors and operates out of her home office in Little Italy. Although it's still a small operation, she hopes to grow and hire some people.

"I'd love to expand," she says. "It's so exciting."


Source: Nora Egger
Writer: Karin Connelly

Although the Nature Center at Shaker Lakes is well-known for its picturesque cattail-filled marsh, the plant is actually an invasive species. It was somehow introduced here in the 1970s, and has been multiplying wildly ever since.

In recent years, the aggressive species has established such a dominant presence here that it has crowded out many other plants. The result has been a less diverse ecosystem in the marsh, including fewer species of birds and other animals.

Now, thanks for a $78,000 grant from the Environmental Protection Agency, the Nature Center is in the midst of a two-year project to remove the cattails from the marsh and return it to greater ecological health. This spring, Nature Center staff and volunteers planted some 3,000 grasses and wildflowers, 200 shrubs and 20 large trees, all of which are native to Northeast Ohio.

To kill the hardy, fast-spreading cattail plants, a variety of treatments were used, including cutting, hand-pulling and spraying with a low-percentage herbicide.

More than 25,000 people visit the Nature Center annually. Staff here are using the marsh restoration as an opportunity to highlight the problem of invasive species in Ohio, the importance of preservation and what ordinary citizens can do.

The Nature Center at Shaker Lakes was founded in 1966 as the result of a grassroots community effort to preserve the Shaker Heights park lands from becoming the route for a new freeway connecting the east side to downtown. Today, it is recognized as a model urban environmental resource center.


Source: The Nature Center
Writer: Lee Chilcote

A group of residents in the Shaker Square-Larchmere community of Cleveland have organized the second Neighborhoods of Shaker Square Home Tour to promote the neighborhood's many amenities and raise funds for a legacy project in the community.

The home tour will take place on Saturday, September 17th from 2:00 to 6:00 p.m. The event will highlight the neighborhood's varied housing stock, showcasing single-family and two-family homes, luxury condominiums and apartments.

To attract tour-goers to "live, work and play" within the neighborhoods around Shaker Square, event organizers are touting not only the unique homes within the area, but also the art, antique, restaurant and entertainment establishments in the Shaker Square and Larchmere commercial districts.

In a press release, organizers also cite amenities such as a grocery store and cinema in walking distance; mouth-watering restaurants and farmer's market; proximity to the Shaker Square RTA station; and financial incentives towards purchasing a home through the Greater Circle Living Program.

The weekend kicks off Friday, September 16th with "Rooftop Revelry Over the Square," a fundraiser that will take place on two Shaker Square condominium rooftops that feature spectacular city and skyline views.

Organizers say they intend to use the funds raised from both events to make an as-yet-to-be-named "legacy gift" to the Larchmere Boulevard enhancement project. This $700,000 improvement project will redevelop the Larchmere streetscape with new lighting, street trees, decorative crosswalks, sidewalks and other amenities.

Tickets to the Neighborhoods of Shaker Square Home Tour cost $15 if purchased online beforehand or $20 on the day of the event. The tour begins at Sergio's Sarava on Shaker Square. Tickets to "Rooftop Revelry" cost $75 and include home tour admission.


Source: Katharyne Starinsky
Writer: Lee Chilcote

Situated on the edges of Cleveland and Shaker Heights, and home to a diverse, international community of residents, Shaker Square has long been a community gathering place for people of different backgrounds.

So it only makes sense, in a way, that Bruce Altchouler (a Clevelander and electrical contractor with a knack for project management) and Ziv Sarig (an Israeli businessman with a finance background) would meet and discover they shared a passion for historic Shaker Square and fixing up older buildings.

Together, the two entrepreneurs, who are neighbors in Cleveland Heights, have formed BruZiv Partners. The nascent development company recently wrapped up renovations on an historic, nine-suite apartment building located at 2646 N. Moreland Boulevard, just off Shaker Square. It is the first multi-family building in Cleveland to meet the Enterprise Foundation's Green Community Standards.

"We saw an opportunity to take an older property that had declined over the years and do something positive for us and the community," says Altchouler. "Once we'd purchased it, we decided to step it up and do a green rehab."

Within the preserved shell of the historic building, the developers installed high-efficiency windows, insulation, a new boiler and Energy Star appliances. The units also feature high-end maple cabinetry and granite countertops.

"We wanted to attract high-quality tenants to the area, and you do that by showing a good product," says Altchouler. "Renters are also becoming more aware of 'green,' and appreciate the fact that we use healthy, low-VOC paints."

Getting to this point wasn't easy, but it was worth it, Altchouler says. To meet the Green Community Standards, BruZiv had to adhere to lengthy guidelines and hire an independent rater to assess the project.

In exchange, the City of Cleveland granted a tax abatement on the improved value of the building. The developers also obtained low-interest financing from Dollar Bank through Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to revitalize urban neighborhoods through rehabilitation lending.


Source: Bruce Altchouler
Writer: Lee Chilcote

For nearly a decade, Cleveland Independents, a local marketing group, has worked tirelessly to level the playing field between independent restaurants and large national chains. By all accounts their efforts are paying off -- with a membership roster of 90 indie eateries, CI is the largest organization of its kind in the country.

Recent CWRU mechanical engineering graduates Austin Schmidt and Solomon Alkhasov won the 2011 Idea Competition, sponsored by LaunchHouse and CSU's Accelerated MBA program at Nance College of Business. They created a company called Affinity Algorithms, which develops proprietary computer arbitrage software to facilitate transactions between buyers and sellers in various online marketplaces. The software provides greater liquidity and price transparency in the marketplaces.

"We are developing a suite of online software that helps the seller in fragmented marketplaces better manage inventory," explains Schmidt. Although Schmidt and Alkhasov came up with the idea from their experiences buying and selling textbooks in college, they say it can be applied to many online marketplaces.

The idea for Affinity Algorithms came about in January, they set up shop in March, and landed at LaunchHouse this month. They plan to roll out a full build of the software in September.

Students from all Northeast Ohio colleges and universities were invited to pitch a business concept to a panel of entrepreneurs, venture capitalists, CSU faculty and LaunchHouse staff. The contest primarily focused on students who had innovative ideas in the fields of software and internet technology, low-tech medical devices and clean energy.

The second winner is Ronny Shalev, also a student at Case. Shalev created a product known as an autonomous intravenous (IV) insertion tool that will be the most effective replacement for the current procedure of manual vein localization and needle insertion. Shalev's tool will completely replace the need for trained medical staff.

Contest winners were each awarded a $2,500 scholarship to the Global AMBA program along with a prize basket of support services from LaunchHouse, "Additionally, we received a $500 check from LaunchHouse, along with a bunch of services that include legal services, accounting, and free space for three months," says Schmidt. "All in all, a very comprehensive package with everything needed to get a business off the ground."

The winners will also have the opportunity to compete for up to $5000 in follow on funding.

Source: Austin Schmidt
Writer: Karin Connelly

More than 750 people turned out at the new home of Shaker LaunchHouse last week to welcome the business incubator and celebrate entrepreneurial business in the region.

Speakers included Senator Sherrod Brown, Shaker Heights Mayor Earl Leiken, author and entrepreneur Ratanjit Sondhe, Benoy Joseph and Dick Pogue. Brown is the author of the Business Incubator Promotion Act and has spearheaded efforts to reduce brain drain in Ohio. Sondhe, founder of Poly-Carb in Solon, spoke about the importance of entrepreneurial communities. He mentioned that he wished LaunchHouse was around when he was starting out.

Pogue announced that the first corporate gift from the Shaker Heights Development Corporation for the economic development work at Shaker LaunchHouse is $25,000 from New York Community Bank.

Thirty-five companies exhibited in the 23,000-square-foot renovated car dealership, including LaunchHouse's 12 portfolio companies as well as area entrepreneurs educating visitors on their endeavors. Companies included everything from Wow! Cookies!, a gourmet cookie delivery company, to Sunflower Solutions, which develops and manufactures renewable energy products.

"The huge turnout for this event goes to show that this region is ready to support entrepreneurial efforts," said Todd Goldstein, co-founder of LaunchHouse. "I saw a lot of introductions take place that night so the networking alone is going to produce some real opportunities going forward."

Guests were treated to a buffet of hors d'oevres during the event, and the Umami Moto food truck was also on site. SLH plans to host regular entrepreneurial events in addition to weekly educational meetings.

Source: Todd Goldstein
Writer: Karen Connelly

MedWorks in Shaker Heights was quick to come to the rescue of those ravaged by the tornado in Joplin, Missouri, this week. MedWorks, a non-profit organization that provides free healthcare clinics for the under insured and uninsured in Ohio, sent a truck full of medical supplies to Joplin just 24 hours after the disaster.

The MedWorks team was at WKYC Channel 3 on Tuesday for an unrelated meeting. While there, a Facebook friend of reporter Eric Mansfield volunteered to put them in touch with her brother-in-law, a doctor in Joplin who was working at a triage center.

With that, MedWorks founder Zac Ponsky and his team set to work compiling everything from disposable gloves and bandages to crutches and canes and other medical supplies. The supplies were put on a truck donated by Berman Moving and Storage in Cleveland along with numerous palettes of drinking water donated by Giant Eagle.

"It was just a matter of being in the right place at the right time," says MedWorks office manager Alyson Andrassy. "It was communication, the right resources and the right place. Our goal is to find a need and fill it. We're trying to be that liaison between Joplin and Ohio."

The truck left at 6:30 p.m. Monday, while Ponsky and director of operations Julie Namy were on a plane to Joplin Tuesday to further evaluate what is needed. "They will see who needs what and where," says Andrassy. "When the truck arrives the supplies will be distributed where it's needed most and they will assess what volunteers are needed and if they need other supplies."

Source: Alyson Andrassy
Writer: Karin Connelly

As a law student at CSU's Cleveland Marshall College of Law, Art Geigel noticed a flaw in the way he and his fellow students took notes in class. Almost everybody took notes using their laptops and Microsoft Word, compiling seemingly endless documents with no way of organizing the information.

"I kept thinking to myself, 'There's a better way to do this than to keep taking notes in one constantly growing Word document,'" says Geigel.

That "better way," says Geigel, is GroundBooth, an online program for law students to take notes, share outlines and collaborate. "The whole goal is to make technology work for law school students better than it has been. We're trying to tailor GroundBooth to the habits of law students."

The service is free. GroundBooth plans to earn income from ad revenue, supplemental sales of reference materials and additional website features. The company is currently in talks with Supreme Bar Review about a partnership. The website now supports 13 law schools including Case Western Reserve University, Cleveland Marshall, Stanford, and Harvard.

Geigel, who just finished his second year of law school, studied computer science as an undergrad at Hiram College and was a web developer before creating GroundBooth. He officially launched the company with three friends in January, and has partnered with Shaker LaunchHouse, which has matched GroundBooth with several mentors and is providing office space, in addition to a cash investment.


Source: Art Geigel
Writer: Karin Connelly

Clevelanders are having a love affair with locally grown, seasonal food -- and that romance is playing out at numerous farmers markets around town. These days, it's possible to shop at a different neighborhood farmers market practically every day of the week, a far cry from when just a handful existed. What's more: Cleveland-area farmers markets will reap approximately $2.5 million this year, great news for small entrepreneurs and the local economy.

With nearly a dozen different farmers markets setting up around town, it has never been easier to stock our larders with fresh, local food. In this pictorial feature, Fresh Water managing photographer Bob Perkoski takes us on a colorful tour of Cleveland's increasingly popular farmers markets. Bring cash, a cloth bag, and a healthy appetite.

Cleveland State University's Nance College of Business Administration and Shaker LaunchHouse have teamed up to encourage the regions entrepreneurs to follow their dreams.

The agreement was adopted at a special meeting of the Shaker City Council on March 14, after recommendation by the Shaker Heights Economic Development Department.

One of the first endeavors the two have launched is the 2011 Idea Competition. The contest is open to students at any Ohio college or university with an innovative business idea. Ideas should focus on software and Internet technology, low-tech medical devices, and clean energy.

"We really want to get the juices flowing of entrepreneurs in the region," says Shaker LaunchHouse managing partner Todd Goldstein. "We believe it's extremely important to provide an outlet for good ideas."

The winner gets a $2,500 scholarship to the Nance's global AMBA program and $1,000 from LaunchHouse, including incubation space, legal support, accounting support, and business planning assistance. The winner will have the chance to compete for $5,000 in seed funding.

Entry forms are due by noon on Monday, April 25. Finalists will then give a two-minute pitch to a panel of entrepreneurs and venture capitalists at Shaker LaunchHouse on Thursday, May 5. SLH will be offering educational seminars for the contestants to help them with their presentations.


Source: Todd Goldstein
Writer: Karin Connelly

Shaker LaunchHouse, a pre-seed investment fund and business accelerator, has raised $250,000 in capital funds. A portion of the money will be used to invest an average of $10,000 in 15 software and disruptive technology companies. "Disruptive technology refers to thinking of things that shake up or dramatically change the market," explains Todd Goldstein, managing partner of SLH.

The investments will be made over the next 12 months. Additionally, SLH will provide office space and back office support to each of the 15 companies. Goldstein and his partner formed Shaker LaunchHouse in 2008 after seeing larger numbers of young entrepreneurs leaving Cleveland for cities that offered greater start-up opportunities.

"We saw a lot of young people moving away because there was a lot of seed money [elsewhere] ," explains Goldstein. "We felt that Cleveland was ripe for an organization that could provide seed money."

SLH's goal is to invest in 15 companies a year, while also providing networking with 100 mentors, cooperative office space and educational programming. SLH provides twice weekly workshops for entrepreneurs led by area business leaders with expertise in everything from how to manage the finances of a startup company to how to write an effective executive summary and make presentations as well as crash courses in website development.

SLH is in the process of moving into a renovated car dealership on Lee Road, which will provide 23,000 square feet of space for entrepreneurs and mentors.


Source: Todd Goldstein
Writer: Karin Connelly

Imagine this: A $10,000 solar-energy system powering an entire elementary school in Africa, providing enough juice for laptop computers and overhead lights. Christopher Clark, founder of Sunflower Solutions, has proved that this feat is not only possible, but also is an efficient, cost-effective way to bring power to the Third World.

Recently, Sunflower Solutions moved to Shaker LaunchHouse, a former auto dealership turned business incubator in Shaker Heights. Created with just $60,000 in seed funding, the company is in its first year of producing manually trackable solar power systems. These systems allow users to move panels by hand as the sun moves across the sky, obtaining up to 42 percent more power.

Sunflower has sold its systems to nonprofit organizations in six countries, including India, Kenya and Nigeria, and Clark says the company will achieve profitability this year.

Clark first developed the idea when he was a business major at Miami University of Ohio. "I was helping some engineers develop a water pump for a village without electricity in Mali," he says. "They installed it, and then realized that the water was too deep underground for a hand pump. If they'd used an electric pump, it could have worked, yet there was no electricity for miles around."

The solution was solar power. Yet while trackable solar systems have been around for decades, most of them move automatically and are expensive. Clark's invention is the first manual system. "It's hard to do anything about poverty, health care and education in the Third World without basic electricity, yet two billion people in the world don't have it," says Clark. "This system allows nonprofits and charities to purchase a better, lower-cost system."

Sunflower Solutions' products are made locally by South Shore Controls in Cleveland and Perry, Ohio. As his business grows, Clark hopes to market his products to a wider audience, allowing his system to reach even more people in the developing world.

This summer, Clevelanders will be able to see the power of Clark's invention firsthand. The Cleveland Museum of Natural History is installing a system on its campus; the Metroparks Zoo is also interested.

Clark was selected as one of the speakers for the April 15th TEDxCLE conference, where he will talk about "electricity as a basic right."


Source: Christopher Clark
Writer: Lee Chilcote

Brian Cook stands in the oval-shaped dining room of an apartment at Ludlow Castle, a signature Tudor-style building off Shaker Square. The distinctive room has hardwood floors and opens up to a sunken living room with wood-burning fireplace and a wall of windows overlooking the street.

"My wife would kill for an oval-shaped dining room like this," Cook says, "and for the closet space in these units."

The neighborhoods of Shaker Square have long been a popular draw for individuals and families that are seeking the conveniences and amenities of apartment living. Now, a Cleveland real estate developer is restoring and rejuvenating many of the apartment buildings on North and South Moreland, a densely populated apartment corridor.

Cook represents Crossroads Property Management, a real estate management and development firm owned by Paul Gabrail. CPM operates 14 buildings on North and South Moreland between Larchmere Boulevard and Buckeye Road -- a concentration of over 300 units, or nearly half of the total units on these two blocks. Over the past few years, the owner has steadily upgraded and improved these apartments.

"We want our buildings to set the tone for the street," says Cook.

Asked why he has chosen the Shaker Square area to focus on, Cook cites the fact that he and his wife are homeowners who are raising a family in nearby Shaker Heights. "I believe that Shaker Square and the surrounding neighborhoods have to stay strong," Cook says. "We have a great city neighborhood -- a dense, walkable community with affordable housing that's close to public transit."

The redevelopment of North and South Moreland apartment buildings is a sound investment, Cook and Gabrail argue, since the neighborhood continues to attract apartment dwellers and maintain relatively low vacancy rates. Tenants range from the "Meds and Eds" of University Circle to downtown-commuting professionals and long-time neighborhood residents seeking a low-maintenance lifestyle.

Cook is confident that his buildings will hold their value and prove successful over time. As the quality of the properties have been improved, he and Gabrail have been able to increase rents and improve resident-retention rates, thus garnering a more professional tenant base while maintaining the economic diversity of the neighborhood.

"These properties were built very well and the improvements we are doing will secure their place in the market for many years to come," Cook says.


Source: Brian Cook
Writer: Lee Chilcote

Whether it's an empty nook in their attic or a corner table at the local Starbuck's, home-based businesspeople are constantly searching for the ideal spot to do research, make phone calls or meet with clients. Come June of 2011, East Side entrepreneurs will be able to take advantage of specially designed space at the Shaker Heights Public Library's main branch on Lee Road.

The Community Entrepreneurial Office -- CEO for short -- will be a pilot program featuring workspace and services for home-based business owners. The Shaker Heights Public Library announced this fall that it had received a $37,645 grant from the state to set up the facilities.

An existing computer area on the library's second floor is being redesigned to make way for 10 workstations and a conference area, which will be available free of charge. Entrepreneurs will also have access to business software. Faxing, photocopying and related services will be fee-based.

"We see that people come here to do certain business and then they have to go elsewhere to finish," notes Margaret Simon, who will head up the library's CEO program. "So we said we'll be the finisher." Home-based entrepreneurs can think of the CEO as a one-stop resource for their businesses, Simon adds.

She says she would like to build a staff around the CEO program as it grows. "My hope is that it will become a self-sustaining business that will generate jobs."

The Shaker Heights Library is in proximity to Shaker Launch House, a business incubator also opening in 2011. Simon is set to meet with developers of Launch House to discuss ways each can help local entrepreneurs. "I think we have parallel services and we can make them intersect," she says.


SOURCE: Margaret Simon
WRITER: Diane DiPIero