Growing local retailer amid new tenants announced for Pinecrest

The mild winter allowed construction to keep moving along at Pinecrest, the mixed-use entertainment district at I-271 and 27349 Harvard Road in Orange Village.

“It’s taking shape very quickly,” says Gary McManus, director of marketing for Fairmount Properties, which, along with DiGeronimo Companies, began construction on the $230 million project last fall. “Construction is ongoing on the east side of the site, and we’re beginning on the west end of the site.”
While Pinecrest is not scheduled to open until the spring of next year, the developers spent much of 2016 testing prospective shoppers with the impressive list of tenants they have secured. In addition to big, national retailers such as R.E.I., Whole Foods, Williams-Sonoma, Vineyard Vines and Pottery Barn, there was a taste of dining and entertainment options, followed by details on the AC by Marriott, 87 loft-style apartments and two office buildings planned in the 58-acre development that has been more than seven years in the making.
In March, Fairmount Properties announced Pinecrest’s first three office tenants. Alliance Prime Associates, Continental Heritage Insurance Company and Tower 7 Partnership, LLC will be relocating their headquarters offices from Mayfield to Pinecrest, where they will lease a collective 15,000 square feet on the fourth floor in one of the two office buildings, which each span 75,000 square feet.
Then last week, the developers announced three additional retailers — Scout and Molly’s Boutique, Gracylane and J. Bellezza Salon — to the mix. Pinecrest will be home to a 2,500-square-foot location for locally-based Gracylane, a shop that sells women’s accessories and gifts with stores in Hudson, Kent and other locations.
Local fashion entrepreneur Blair Dickey-White will own the Pinecrest location of national womenswear, jewelry and accessories retailer Scout and Molly’s, which also has a location in Hudson, while J. Bellezza will occupy 2,300 square feet offering personal care services with a focus on all-natural products. The salon, the first of its kind in the area, will feature independent stylists in a private suite setting. The shop will also carry new-to-market hair products, advanced beauty tools, wellness inspiration, nutritional supplements, the latest in hair and beauty technology and gift items.
The three new tenants bring Pinecrest retail space well over the halfway mark to fully leased, says McManus. “We have 400,000 square feet of retail space, and we’re just crossing the two-thirds line,” he says. “Most of the larger space is leased; what we’re doing now is talking to the smaller space [retailers].”
While McManus says the office space is only 10 percent leased, that market tends to be more relaxed.
Meanwhile, McManus promises some drastic changes to the Orange Village landscape as summer approaches and construction really gets moving.
Things are fairly well along, and the kind-of mild winter helped keep us on track,” he says. “By fall it will look like a village setting.”

Read more articles by Karin Connelly Rice.

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 20 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.