Design + Build

historic preservation saves communities' souls, argues tedxcle speaker
Rhonda Sincavage has vivid memories of the day that a dilapidated shoe factory in her hometown was torn down. The incident sparked her lifelong passion for historic preservation.

"My grandfather worked there, along with many people that lived in our town," said Sincavage, Program Associate for State and Local Policy at the National Trust for Historic Preservation, at last week's sold out TEDxCLE event. "It was our town's namesake and a symbol of our community."

During her presentation, Sincavage challenged stereotypes that she encounters during her career. Preserving buildings and neighborhoods is not simply a luxury, she argued, but an economic necessity that creates jobs, boosts the local economy and creates a more sustainable future.

"When I tell people what I do, some ask if I wear period dress or if I've saved any buildings lately," she said. "Yet our generation's version of historic preservation has nothing to do with our grandmother's version. This isn't about little old ladies saving buildings; this is about learning from the past to preserve the future."

She also stated that preserved neighborhoods tend to be more diverse than others, and that preserved buildings leverage additional investment, citing Cleveland's Warehouse District as one example.

Sincavage challenged the stereotype that older buildings are expensive and inefficient. "There's no reason why historic buildings can't be as efficient as new buildings," she said. "Historic buildings are the original green -- they have windows that let in natural light and overhangs that provide for shade." Preserving older buildings also reuses existing resources rather than throwing them away.

Finally, Sincavage said that preserving neighborhoods is not only a way to spur redevelopment, it also attracts residents. The "Soul of the Community" project, an effort launched by Gallup and the James L. Knight Foundation, showed that aesthetics, openness and social offerings are the most important factors for people when choosing a place to live.

"There's really a strong correlation between someone's emotional attachment of a place and their likelihood to stay," said Sincavage.


Source: Rhonda Sincavage
Writer: Lee Chilcote

video offers sneak peek of plans for new market square park
In this video presented by Ohio City Inc. (formerly Ohio City Near West Development Corp.), organizers lay out their plans for a new and improved "harvest-themed" Market Square Park. The park, originally built in the 1970s, is undergoing a $1.5 million makeover as part of a series of improvements taking place around the West Side Market.
glass artist turns trash into thriving retail business
Five years ago, Deby Cowdin was cleaning up after a party. As she picked up the empty wine and liquor bottles on her porch, her friend and partner, Mindy Bohannon, dared her to do something that would change her life. "She said, 'you're a glass artist, figure out something to do with them.'" So Cowdin did exactly that. She founded Blue Bag, a company that transforms bottles into serving plates, cheese boards and other works of art.

Cowdin started the business out of her home, selling her creations first at the North Union Farmers Market at Crocker Park, then at other farmers markets and art shows. The idea took off. "We started out of necessity, as a hobby," she says. "We never really thought it would turn into a manufacturing business."

Blue Bag sales have grown 50 percent each year since 2006. This year sales are up 100 percent. Aside from two additional partners, daughter Brandy Cooney and Jeff Nischwitz, the company has eight employees. Cowdin makes a point of hiring hard-to-place people, including a disabled vet and an employee with mild autism. "We build our company around helping people," Cowdin says.

Everything from the recycling to the distribution is done in house -- these days a studio on W. 14th St. and Berea Road -- and their products are available in more than 300 retail stores nationwide. Everything with the exception of one item is purchased locally.

"We work really hard at keeping everything in Cleveland," Cowdin says. "If we don't support the local economy, who will?"


Source: Deby Cowdin
Writer: Karin Connelly
the time is nigh for design in c-town
April and May bring out the best in design during the inaugural Cleveland Design Month-and-a-Half, which features two events that show off the talents of local design students as well as regional and national designers.

The Cleveland Institute of Art's annual Spring Design Show, a tradition for more than 20 years, kicks off on Tuesday, April 19, while the Cleveland Furniture Fair, hosted by Cleveland's District of Design, begins May 16.

In the spring show student work in industrial, interior and communication design will be on display for the public, as well as national employers in Case Western Reserve's Peter B. Lewis building. "More than 100 students show work and interview for internships," says CIA's head of industrial design, Dan Cuffaro. "It's a big job fair." A free public reception from 5:30 p.m. to 8 p.m. will kick off the event.

Throughout the week, designers hailing from some of the most progressive firms in the world will present a series of free lectures to the public.

The second annual Cleveland Furniture Fair will show off the brightest designers and manufacturers of furniture, lighting, millwork and more. This year's fair has a greater variety of designers from Northeast Ohio, unique seminars tailored specifically for exhibitors and the public, as well as pop-up retail shops and a variety of design-focused events.

Additionally, the American Institute of Architects (AIA) Cleveland Chapter has a calendar full of lectures, exhibitions, and tours open to the public that will introduce new and exciting architecture and design to Northeast Ohio.


Sources: Dan Cuffaro, Casey Burry
Writer: Karin Connelly
heather b. moore moves into renovated midtown studio
Although jewelry maker Heather Moore moved into her rehabbed Midtown studio earlier this year, she's still getting used to her spacious new digs.

Maybe that's because she's spent the last 11 years running her fast-growing business out of her house. Granted, it was no ordinary home office: the Cleveland Institute of Art grad bought her great-grandmother's estate, a rambling Heights mansion, after moving back from New York City in 1999.

"We just couldn't grow anymore -- I had 45 employees working out of my house," says Moore, whose company, Heather B. Moore Jewelry, specializes in custom-made, personalized jewelry that she sells to more than 150 retailers around the world. "The workshop was in the basement, while sales and marketing were in the attic. If we needed to have a private conversation, we had to use one of my kids' bedrooms."

To accommodate her growth, Moore recently bought and renovated a former crane-making factory at 4502 Prospect Avenue, bringing 45 new jobs to Cleveland. In her renovation, Moore reused as much of the building as she could, including leftover crane parts that were repurposed into a dining room table that now graces the large kitchen.

Moore's building renovation included removing ceilings to create a lofted second-floor office, installing new windows, and turning an old garage door into a light-filled window. Future plans include an art gallery, new patio and roof garden.

When asked about her decision to relocate to Midtown, Moore says, "There's so much industry in Cleveland that you can take advantage of. A lot of what we do mixes old school techniques with newer technologies, so this is a great place to be."

Heather B. Moore Jewelry has become known not only for its work -- Moore builds relationships with her clients to draw out their stories and create highly personalized jewelry -- but also for its sustainable business model. The company uses 100-percent recycled materials in their products.

Now that she's settled into her new studio, Moore is soaking up the extra legroom -- and she also doesn't mind the short commute. "It's seven minutes from my house," she says.


Source: Heather Moore
Writer: Lee Chilcote

american greetings' new cards let recipients blow out candles
American Greetings has made it possible to send a loved one a greeting card with birthday candles to blow out -- literally. The new line of cards called Ready, Set, Blow features six scenarios in which recipients are prompted to blow on the card. The puff of air prompts the card to come to life with LED lights, a song and sounds.

Users blow on the cards to extinguish birthday candles, toot a horn, or make a wish on a dandelion. The cards are designed to please recipients of all ages, and they can be used again and again.

"Ready, Set, Blow lets people experience the birthday tradition of wishing in an innovative new way," says Carol Miller, executive director of new product concepts at American Greetings. "It's so much fun to see someone receive these cards because you get to watch their surprise as they open it and then their smile unfold as the card comes to life -- and hopefully, their wish granted."

The result is an interactive experience that is the next-best thing to actually being there. American Greetings launched the line in March at retailers nationwide. They sell for $6.99 each.


Source: Carol Miller
Writer: Karin Connelly
lakewood's new crafty goodness sells 100% local
A large map on the wall of Crafty Goodness, a new Lakewood store that sells goods from artisans that live in Northeast Ohio, provides a visual reminder of the store's mission. It pinpoints all of the different communities where the items are made, stressing the owners' commitment to the buy local movement.

"We wanted to create a store that would offer an alternative to big box retail for people that want to buy local," says Chris Sorenson, a potter who joined with artists Joanna and Matthew Orgovan to open the store at 15621 Madison Avenue.

Crafty Goodness got its start as a modern arts and crafts show that was held in Seven Hills in 2009. The success of that show inspired its creators to set up a bricks and mortar store, and a year and a half later, Crafty Goodness was born. The store, which opened in March, will celebrate its grand opening on Saturday, April 9th.

In addition to items such as clothing, home décor, jewelry, book bags, cards and notebooks, Crafty Goodness features an extensive art gallery on the walls, with more than 60 artists from seven Northeast Ohio counties represented. The owners selected Lakewood because of the community's commitment to the arts and small, local businesses.

Despite being only 750 square feet, Crafty Goodness offers a wide array of merchandise. Sorenson plans to continue hosting the annual craft show and hopes to find a space in Lakewood for this year's event.

Crafty Goodness also hosts a variety of classes, including jewelry making, needle arts and vegan baking, for consumers of all ages. The majority of the classes, which run about two hours and are affordably priced in the $20-35 range, are presented in a make-and-take format, which lets participants go home with an original work of art.


Source: Chris Sorenson
Writer: Lee Chilcote


tedxcle 'inspires people to build a more creative, passionate life'
TEDxCLE is an annual forum that gathers the region's big thinkers to share ideas worth spreading. Organizers -- and recent "brain gains" -- Hallie Bram and Eric Kogelschatz seek to change the perceptions of people who live here as well as those outside the region by sharing stories of success, innovation and inspiration.
cleveland thermal supplies heat for new medical mart
MMPI, owner and operator of the forthcoming Medical Mart & Convention Center, stands to save $5 million over 14 years thanks to a newly signed contract with Cleveland Thermal. Rather than build its own on-site heating and cooling system, the mart and convention center will use heating and cooling energy provided by Cleveland Thermal.

Cleveland Thermal is a district energy supplier that serves about 125 commercial, institutional, municipal and federal buildings in Cleveland. The 117-year-old company delivers thermal heat and chilled water through underground pipes that connect to Cleveland Thermal's power plant.

Cleveland Thermal's infrastructure was technically already in place to serve the mart and convention center. According to the company, the existing piping has been disconnected to allow for safe demolition of the old buildings. The new facility will be reconnected to the heating and cooling system later this year.

Cleveland Thermal, which employs 47 people, would not disclose the amount of the contract with MMPI.

Karpinski Engineering, which is handling mechanical system and mapping for the new facility, recommended Cleveland Thermal. Dennis Wessel, senior vice president, points out that MMPI will not have to worry about installing and operating onsite heating and cooling equipment, which will save money. What's more, Wessel says. "this arrangement will enable MMPI to allocate valuable additional floor space to other uses."

MMPI also recently announced that it will seek LEED Silver Certification for the facility, a designation determined by the U.S. Green Building Council. Using an existing heating and cooling source will lessen the environmental impact of the new facility, according to MMPI.


SOURCES: Cleveland Thermal, Karpinski Engineering, MMPI
WRITER: Diane DiPiero


eco-artist susie frazier sets up shop in 78th street studios
The 78th Street Studios, a warren of creative-minded businesses located at 1300 W. 78th Street, recently welcomed a new showroom run by environmental artist Susie Frazier.

Three years ago, Frazier designed the logo and public art elements for the $3.5 million Gordon Square Arts District streetscape, which perk up Detroit Avenue between W. 58th and W. 73rd streets. From markings she'd observed along the Lake Erie coastline, she created unique crosswalk patterns, amoeba-shaped benches and a distinctive new logo.

Now, under the brand of "earthminded art," Frazier is launching a new line of up-cycled home products and gifts, including tables and lamps made from salvaged wood, decorative pillows and note cards printed with earth images, and rings made from Lake Erie driftwood.

"Today, architects and homeowners are selecting art that's modern and simple, but reinforces their love of nature," Frazier explained in a press release announcing the new showroom.

Frazier also creates original fine art that she sells to collectors. By using natural fragments from different habitats, she creates textural art that highlights the repetitive patterns that she identifies in nature.

The 78th Street Studios, located in a renovated loft-style warehouse that once housed American Greetings' creative studios, contains an eclectic mix of arts-related businesses. The studios are located at the western edge of Gordon Square, a lively district with restaurants, galleries and shops anchored by Cleveland Public Theatre and the Capitol Theatre, a three-screen independent movie house

Frazier's new studio highlights the continued growth of the 78th Street Studios, which developer Dan Bush has renovated to feature exposed brickwork, vibrant colors and a contemporary industrial aesthetic. Bush also recently opened the smART space at 78th, a 6,000-square-foot venue available for short-term rentals such as private parties and benefits.

In addition to their regular business hours, the businesses in the 78th Street Studios host festive open houses with wine and snacks every third Friday of the month from 5-9 p.m.


Source: Susie Frazier
Writer: Lee Chilcote

growing fast, urban infant launches new workshop
The idea behind Urban Infant came to Eric Eichhorn when his sister Kelly Friedl had her first child. "All of the baby gear had ducks, bunnies or bears on it," he recalls. "I wanted to get beyond pink and blue to something that had solid, hip colors and was edgy."

Eichhorn and Friedl, who lived in Chicago, dreamed of products that would be geared towards parents "making the conscious decision to raise kids in an urban environment," Eichhorn explains. Friedl's expertise in graphic design combined with Eichhorn's business background led to the formation, in 2001, of Urban Infant.

Today, the Urban Infant has taken on a life of its own and sales are growing. In January, the partners leased a workshop in the 78th Street Studios, a complex of creative-minded businesses in the Detroit-Shoreway neighborhood. "We used to work out of our homes and closets, but then we went to an L.A. trade show, got a rep and began to expand," explains Eichhorn, who moved to Cleveland in 2004.

The Urban Infant's biggest seller is the Tot Cot, an all-in-one pillow, blanket and bed sheet that makes naptime simple for toddlers attending daycare or preschool. The Tot Cot's bedding is made of recycled PET plastic bottles. "It's cool to give someone something that has a previous life," says Eichhorn, who has made sustainability a core aspect of the business.

The Urban Infant also recently created a line of washable bibs made from recycled plastic bags. The bibs, each of which is unique and handmade, feature slogans such as "Thank You" and "American Greetings" (where Eichhorn now works as a business consultant). Priced at $18, the bibs are available at boutiques and museum stores across the country, as well as online.

The bibs are created by fusing together layers of plastic bags using a heat press. Eichhorn regularly scours the recycling bin at Dave's Supermarket in Ohio City for bags, ignoring strange looks from passers-by. He has also enlisted his friends in foreign countries to help collect bags, especially unusual ones.

Although Eichhorn and Friedl have yet to quit their day jobs, Urban Infant has gained a following. In January, the company's products were featured in Parenting magazine and on the Today Show.

Eichhorn and his wife recently celebrated the birth of their daughter Essa. Despite not getting enough sleep, Eichhorn is already working on several new product lines. And now that he has a child of his own, he's even more dialed in to the needs of urban parents.


Source: Eric Eichhorn
Writer: Lee Chilcote

med mart construction site teems with new jobs
While the verdict is still out on how powerful the Medical Mart and Convention Center will be to Cleveland's economic growth, the construction that's currently going on is definitely bringing jobs to the area. The Medical Mart reports that more than 200 construction workers are currently on site.

The numbers are impressive for small business enterprise (SBE) companies, with more than 25 SBE subcontractors hired for specific jobs thus far.

Job creation for the construction project is being coordinated by MMPI, the Medical Mart management company; Cuyahoga County; Minority Business Solutions; and Turner Construction Company. Together, these entities have hosted five SBE certification and outreach events, the last of which resulted in 175 interview opportunities for SBE contractors.

There is much work to be done for these employees. Demolition of various buildings is ongoing, with more than 100 trucks hauling away concrete to be recycled each day.


SOURCE: Medical Mart and Convention Center
WRITER: Diane DiPiero
building owner improves apartments, increases rents and tenant retention
Brian Cook stands in the oval-shaped dining room of an apartment at Ludlow Castle, a signature Tudor-style building off Shaker Square. The distinctive room has hardwood floors and opens up to a sunken living room with wood-burning fireplace and a wall of windows overlooking the street.

"My wife would kill for an oval-shaped dining room like this," Cook says, "and for the closet space in these units."

The neighborhoods of Shaker Square have long been a popular draw for individuals and families that are seeking the conveniences and amenities of apartment living. Now, a Cleveland real estate developer is restoring and rejuvenating many of the apartment buildings on North and South Moreland, a densely populated apartment corridor.

Cook represents Crossroads Property Management, a real estate management and development firm owned by Paul Gabrail. CPM operates 14 buildings on North and South Moreland between Larchmere Boulevard and Buckeye Road -- a concentration of over 300 units, or nearly half of the total units on these two blocks. Over the past few years, the owner has steadily upgraded and improved these apartments.

"We want our buildings to set the tone for the street," says Cook.

Asked why he has chosen the Shaker Square area to focus on, Cook cites the fact that he and his wife are homeowners who are raising a family in nearby Shaker Heights. "I believe that Shaker Square and the surrounding neighborhoods have to stay strong," Cook says. "We have a great city neighborhood -- a dense, walkable community with affordable housing that's close to public transit."

The redevelopment of North and South Moreland apartment buildings is a sound investment, Cook and Gabrail argue, since the neighborhood continues to attract apartment dwellers and maintain relatively low vacancy rates. Tenants range from the "Meds and Eds" of University Circle to downtown-commuting professionals and long-time neighborhood residents seeking a low-maintenance lifestyle.

Cook is confident that his buildings will hold their value and prove successful over time. As the quality of the properties have been improved, he and Gabrail have been able to increase rents and improve resident-retention rates, thus garnering a more professional tenant base while maintaining the economic diversity of the neighborhood.

"These properties were built very well and the improvements we are doing will secure their place in the market for many years to come," Cook says.


Source: Brian Cook
Writer: Lee Chilcote
the art behind the restaurant
Ever wonder who is responsible for the elements of a restaurant that guests don't eat? This engaging video offers a behind-the-scenes look at the artistic players who had a hand in designing Michael Symon's B Spot restaurant. Like Symon, these characters are all "CIA grads." But rather than attending the Culinary Institute of America, Scott Richardson, Paul Sobota and Alexander Lombardo graduated from the Cleveland Institute of Art. Thanks to Jeff Mancinetti for providing the video.
long-abandoned ohio city tavern converted to fresh new housing
James DeRosa purchased the old Marshall McCarron's bar at Randall and John Avenue in Ohio City with dreams of reviving it as a hip restaurant.

Then, in 2008, the economy did a spectacular nosedive. Unable to get a loan to make even basic repairs on the dilapidated property, DeRosa and his partners put their dreams on hold. A mounting list of code violations soon landed them in housing court.

"We were faced with the option of tearing the property down or fixing it up," says DeRosa. "The neighbors thought it was important that this corner building be saved, and we didn't want to create another vacant lot in the city of Cleveland."

Eventually DeRosa and his partners Beth Kalapos and Thomas Stickney were able to obtain rehabilitation financing through Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to revitalize Cleveland neighborhoods through repair and rehabilitation lending.

"This project wouldn't have happened without the CASH program," says DeRosa. "They helped us get a reduced interest rate on our rehab loan so the project would have cash flow."

CASH uses Community Development Block Grant funds from the City of Cleveland to subsidize rates through a linked deposit program. The interest rate that CASH offers is 3% below the typical bank rate -- right now, the rate is 2.6%. The nonprofit also helps owners to hire a contractor, develop a list of repairs, and complete inspections.

Today, the old Marshall McCarron's has been renovated into two new market-rate apartments -- a two-story, townhouse-style unit on the street and a three-story apartment in the back. There's also a new, stamped concrete patio where the bar's patio once sat.

The tavern, which was built in the late 1800's, has an illustrious history. The original property had likely been two separate houses, DeRosa says. They were pulled together -- most likely by horses -- to create the tavern.

"When we renovated the property, we found the seam between the two original houses, and we put the dividing wall back in to create two apartments," he says.

In the end, the historic tavern was not only saved, but handsomely restored. "We made mistakes, but we learned a lot and are proud of the project," says DeRosa.


Source: Jamie DeRosa
Writer: Lee Chilcote
dollar bank lends to home rehabbers, defying trends
Homeowners were taking out equity loans with alarming abandon just a few years ago, yet now many are reluctant to invest money in their homes. "With housing values falling, demand for home repair loans has also fallen," says Larry Slenczka, Vice President of Community Development for Dollar Bank.

Yet Dollar Bank continues to finance home rehabs through a partnership with Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to revitalize Cleveland neighborhoods through home repair lending.

"CASH has been successful in identifying projects driven by investors," says Slenczka. "Their transactions tend to be very solid loans that have a very low default rate." CASH offers investors and owner-occupants a reduced interest rate. Currently, that interest rate is 2.6%.

Even as the average homeowner sits on the sidelines, some rehabbers are jumping in and finding deals. And the glut of vacant properties in Cleveland has presented an opportunity for savvy investors; while foreclosure rates nationwide reached their lowest level in four years last month, Cleveland still has a backlog of empty homes.

Yet while it seems anyone with a credit card can snap up a cheap foreclosure -- plumbing optional, of course -- that's just the beginning of the process. Getting a loan is no simple feat. Struggling with unsold inventories, many banks are cautious about lending to investors, while others aren't lending at all.

That's where CASH comes in. The nonprofit's partnerships with Dollar Bank and other lenders help owners get financing. In addition to offering a reduced rate, CASH helps owners to pick a contractor, develop a list of repairs, and inspect the work.

"Everybody wins," says Slenczka. "The neighborhood benefits from reinvestment, the benefits from private investment, and the bank benefits from a healthy market return."


Source: Larry Slenczka
Writer: Lee Chilcote

cle 'top 10 emerging fashion destination'
CheapFlights included Cleveland on its recent list of the World's "Top 10 Emerging Fashion Destinations."

"With the increase in cheap flights making different countries and cultures more accessible, the world evolves more fully into a globalised society with a lifestyle that takes influence from many different cultures. As such, it makes sense that fashion would influence travel and travel would influence fashion, putting new cultures top of mind and opening doors and minds to new looks and new locations," says Nadine Hallak, Travel Expert for CheapFlights.

The list notes Cleveland's own Fashion Week, established in 2002 by the Cleveland Fashion Institute, which takes place during the first week of May. The event features hot new designers from across the U.S. and includes runway shows as well as parties and lectures.

Sydney, Beirut, Johannesburg, and Toronto also made the CheapFlights fashion list.

Enjoy the entire line here.

slavic village cdc acquires, sells bank-owned homes
When TV crews descended on Slavic Village three years ago, the neighborhood was dubbed the "epicenter" of the foreclosure crisis. While that infamy was brief -- the crisis soon expanded to other parts of the country, with California, Florida and Nevada among the hardest hit -- the damage it left behind was real.

However, this resilient neighborhood is now becoming known for its innovative response to foreclosures. Through its Neighbors Invest in Broadway program, Slavic Village has been acquiring vacant, bank-owned homes and selling them to qualified rehabbers.

"After the housing market collapsed, we began to look at how we could rebuild our neighborhood," explains Marie Kittredge, Executive Director of Slavic Village Development (SVD), the nonprofit community group that serves the neighborhood.

Since launching the program, SVD has acquired 28 homes and sold 17. Eight of these homes were sold to owner-occupants. "When we launched the program, we were selling most of the homes to investors," says Kittredge. "But recently we've had more owner-occupants."

Purchasers, who must demonstrate the financial ability to bring the properties up to code, obtain the homes for $5,000. Such bank-owned properties are often stripped of plumbing and need major repairs. Due to the investment required to repair them, and because supply outstrips demand, they often hold little value. Lenders have been willing to donate the properties to SVD or the city of Cleveland.

After acquiring the property, SVD issues a Request for Proposals. It then selects the most qualified proposal, giving preference to owner-occupants. After selling the home, SVD follows up to ensure the work is completed according to the specifications.

"We want to make sure the home is decent, but it doesn't need a new Jacuzzi or kitchen," explains Kittredge. "We'll work with the owner throughout the process."


Source: Marie Kittredge
Writer: Lee Chilcote
place making: MRN caps off string of successful urban developments with tudor arms
The stately Tudor Arms has been vacant since 2007 when its last tenant, Cleveland Job Corps, moved to a new home. Now, thanks to a $22 million restoration project, the landmark property appears set to reclaim some of its former glory when it reopens this spring as a Double Tree Hotel. The project is the latest in a string of successful urban developments by local firm MRN Ltd.
moca celebrates ground breaking of new home in university circle
Last week, the Museum of Contemporary Art Cleveland (MOCA) figuratively broke ground on its new home at Euclid Avenue and Mayfield Road in University Circle.

Yet much like spring in Cleveland, MOCA's literal ground breaking, one hopes, isn't too far off. The 34,000-square-foot facility, which will cost nearly $27 million to build, is scheduled to begin construction within the next two months. The grand opening is slated to follow one year later.

Like other contemporary art museums, MOCA started small. In fact, the new museum represents something of a homecoming, since MOCA's original, late-1960s home was a rented house on nearby Bellflower Avenue. As modern art began to receive its due, so too did MOCA, expanding to the second floor of the Cleveland Playhouse on Carnegie, a spot that it has occupied for decades.

The new building, which was designed by London-based Foreign Office Architects (FOA), is itself a showpiece of modern architecture. Renderings of MOCA's new home show a sleek black stainless steel and glass exterior, with the luminescent, gem-like building lighting up the prominent corner at Euclid and Mayfield.

"This is the prow of the ship, the entry point into University Circle's Uptown neighborhood, and MOCA will be a beacon for something new and different," said Stuart Kohl, the co-chair of MOCA's capital campaign, at the groundbreaking.

The possibility of relocating to University Circle became real five years ago when Case Western Reserve University (CWRU), which owned the site, approached MOCA. "You don't just walk up and buy land in this unique principality," Kohl joked to supporters.

Jill Snyder, the museum's director, said that "pathological optimism" is required to make a large building project such as this one happen in the midst of a recession.

David Abbott, President of the Gund Foundation, told supporters that projects like this one are necessary for Cleveland to remain competitive in the global economy.

"Successful communities are in competition for global talent," he said. "Creating vibrant places is an essential part of recruiting and keeping talent in Northeast Ohio."


Source: Jill Snyder, Stuart Kohl, David Abbott
Writer: Lee Chilcote