Five months after the commercial launch of its medical device,
CerviLenz Inc. of Chagrin Falls is ramping up for a national marketing push in the third quarter.
The wand-like CerviLenz measures the vaginal cervical length of pregnant women showing signs of preterm labor. In August,
Ob.Gyn. News
reported that in a study involving 52 women, CerviLenz was "similar in
efficacy" to another widely used test that, unlike a CerviLenz test,
requires lab work.
"Immediate and quantifiable measures of cervical length using the
CerviLenz probe may be less variable than the most common way of
measuring — by digital exam — and speedier than waiting for fetal
fibronectin [test] results," according to
Ob.Gyn. News.
The device helps reduce the guesswork in treatment: The article notes
that only 21-27 percent of women with symptoms of preterm labor will
actually deliver prematurely. And, "In asymptomatic women, cervical
length shorter than 25 mm has been linked to a sixfold increase in risk
for preterm birth."
About 25 hospitals are currently evaluating the product. "The hospital
purchasing process is really complicated," with multiple rounds of
testing, says Melanie Sweeney, CerviLenz Inc.'s director of marketing.
But the company should soon start receiving the feedback it will need
for a major sales push.
CerviLenz Inc.'s backers include Cleveland-based
JumpStart Inc.,
North Coast Angel Fund of Mayfield Heights and
Chrysalis Ventures, which has a Cleveland office.
Source: CerviLenz Inc.
Writer: Frank W. Lewis