Local Food Economy
This Saturday, hop on over to the Heights Music Hop to check out a full lineup of bands in the Cedar-Lee District. There will be 30 bands playing at 16 different venues. Did we mention it's free?
Last week, a group of innovators behind small scale, place-based projects around the country convened in Detroit and talked about what works in their cities, sharing stories of success, failure, hard work and creativity.
A sudsy week of beer-fueled excitement is set to cure what "ales" fun-seeking Clevelanders.
The sixth annual Cleveland Beer Week has hundreds of events scheduled at an equal number of venues from Oct. 10, through Oct. 19. The usual concerts, parties, special tappings and educational programs will be held, capped off by the massive Brewzilla celebration featuring 80 beer makers pouring your favorite barley sodas.
Brewers directly involved with the beery proceedings are arriving with their own efforts. Platform Beer Company has collaborated with the New Albion Brewing Company on a re-release of New Albion Ale. The flagship pale ale will be on tap Oct. 17 at the Platform Brewhouse on Lorain Avenue. Partnering with the first U.S. post-Prohibition microbrewery was an opportunity to get the original recipe back in the hands of its fans, notes Platform co-owner Justin Carson.
"It was very innovative in its day," Carson says.
On Oct. 14, Platform is hosting "Same Brew, Different Takes," where a batch of beer will be infused with unusual ingredients to create new tastes. The following evening is the brewery's "Choose Your Own Adventure" release, featuring a customer-voted beer created by in-house brewmaster Shaun Yasaki.
"We're planning on having a different beer each year," says Platform's Paul Benner.
Collaborations are a big part of CBW, and this year is no different. Joint efforts will match Great Lakes Brewing Co., Thirsty Dog Brewing Co. and other establishments with out-of-state brewers. Resulting mixtures will be made available at various watering holes throughout the city.
Meanwhile, a dozen local breweries have concocted six new beers for the Oct. 8 Gambrinus Brewery Crawl, set to raise money for restoration of the King Gambrinus statue that previously stood at Leisy Brewing. Pouring locations for the event are Platform, Butcher & The Brewer, Market Garden Brewery, and Nano Brew Cleveland.
The sixth annual Cleveland Beer Week has hundreds of events scheduled at an equal number of venues from Oct. 10, through Oct. 19. The usual concerts, parties, special tappings and educational programs will be held, capped off by the massive Brewzilla celebration featuring 80 beer makers pouring your favorite barley sodas.
Brewers directly involved with the beery proceedings are arriving with their own efforts. Platform Beer Company has collaborated with the New Albion Brewing Company on a re-release of New Albion Ale. The flagship pale ale will be on tap Oct. 17 at the Platform Brewhouse on Lorain Avenue. Partnering with the first U.S. post-Prohibition microbrewery was an opportunity to get the original recipe back in the hands of its fans, notes Platform co-owner Justin Carson.
"It was very innovative in its day," Carson says.
On Oct. 14, Platform is hosting "Same Brew, Different Takes," where a batch of beer will be infused with unusual ingredients to create new tastes. The following evening is the brewery's "Choose Your Own Adventure" release, featuring a customer-voted beer created by in-house brewmaster Shaun Yasaki.
"We're planning on having a different beer each year," says Platform's Paul Benner.
Collaborations are a big part of CBW, and this year is no different. Joint efforts will match Great Lakes Brewing Co., Thirsty Dog Brewing Co. and other establishments with out-of-state brewers. Resulting mixtures will be made available at various watering holes throughout the city.
Meanwhile, a dozen local breweries have concocted six new beers for the Oct. 8 Gambrinus Brewery Crawl, set to raise money for restoration of the King Gambrinus statue that previously stood at Leisy Brewing. Pouring locations for the event are Platform, Butcher & The Brewer, Market Garden Brewery, and Nano Brew Cleveland.
newly-unveiled flats plan prioritizes projects, sets stage for additional development
The 2014 Flats Forward Framework Plan, which will be unveiled today at a public meeting at the Music Box Supper Club on the West Bank, offers a roadmap for the area's future. Some of the key priorities identified in the plan include preserving the area's history as an industrial corridor, further developing recreation and riverfront access opportunities, investing in infrastructure and wayfinding signage, and designating land uses to clear the way for additional development.
"The Flats are a critical part of Cleveland's history and demonstrate immense opportunity for future growth," the report states, citing the $4.5 billion in new development that has occurred downtown since 2010, 95 percent apartment occupancy rates, and the growth of Ohio City, Tremont and Gordon Square as reasons for optimism.
The report divides the core of the Flats into six different areas -- the Old River Channel, East Bank, West Bank, Columbus Peninsula, Scranton Peninsula and Irishtown Bend. Some of the challenges identified in the report include confusing entryways into the Flats and the lack of wayfinding signage, the underused riverfront, crumbling infrastructure and poor public transit access.
So what's the future look like? The Flats Forward plan shows a network of green spaces (Whiskey Island, Canal Basin Park, Scranton Flats, Rivergate Park) connected by trails (Lake Link Trail, proposed River Walk Trail, Towpath Trail). It calls for a maintenance plan to improve the condition of streets and sidewalks and make the area more bike- and pedestrian-friendly. It calls for wayfinding signage, better waterfront access, and improved public transit links.
The plan also develops a roadway typology, suggesting that certain streets should be designated for primarily industrial uses.This could reduce the conflicts that currently exist between industrial concerns and other users in the Flats.
Other immediate next steps including identifying and applying for funding for planning efforts, hiring a marketing and branding firm, and determining market demand and potential land uses through a detailed economic study.
Although this plan represents a long-term vision, new economic activity is already being generated in the Flats. The shipping channel is very active, Rivergate Park is a recreation hub, the Columbus Peninsula is seeing redevelopment and both the East and West Banks are adding new businesses. This report suggests that this activity will increase -- and provides a roadmap to help guide it along.
"The Flats are a critical part of Cleveland's history and demonstrate immense opportunity for future growth," the report states, citing the $4.5 billion in new development that has occurred downtown since 2010, 95 percent apartment occupancy rates, and the growth of Ohio City, Tremont and Gordon Square as reasons for optimism.
The report divides the core of the Flats into six different areas -- the Old River Channel, East Bank, West Bank, Columbus Peninsula, Scranton Peninsula and Irishtown Bend. Some of the challenges identified in the report include confusing entryways into the Flats and the lack of wayfinding signage, the underused riverfront, crumbling infrastructure and poor public transit access.
So what's the future look like? The Flats Forward plan shows a network of green spaces (Whiskey Island, Canal Basin Park, Scranton Flats, Rivergate Park) connected by trails (Lake Link Trail, proposed River Walk Trail, Towpath Trail). It calls for a maintenance plan to improve the condition of streets and sidewalks and make the area more bike- and pedestrian-friendly. It calls for wayfinding signage, better waterfront access, and improved public transit links.
The plan also develops a roadway typology, suggesting that certain streets should be designated for primarily industrial uses.This could reduce the conflicts that currently exist between industrial concerns and other users in the Flats.
Other immediate next steps including identifying and applying for funding for planning efforts, hiring a marketing and branding firm, and determining market demand and potential land uses through a detailed economic study.
Although this plan represents a long-term vision, new economic activity is already being generated in the Flats. The shipping channel is very active, Rivergate Park is a recreation hub, the Columbus Peninsula is seeing redevelopment and both the East and West Banks are adding new businesses. This report suggests that this activity will increase -- and provides a roadmap to help guide it along.
Jeanne Petrus-Rivera became a vegan seven years ago, partly for health reasons. She quickly learned that one of the things vegans miss most is dairy. So she set out to create a tasty, healthy alternative. With that, Petrus-Rivera started Red Lotus Foods, making a variety of cashew-based products that are tasty, healthy and wildly popular at local farmers markets in Northeast Ohio.
“As a vegan, I found a lot of people who are interested in going vegan, but found it hard to give up dairy products,” says Petrus-Rivera. “Most non-dairy products are disappointing.” Cashews, on the other hand, are lower in fat but loaded with monounsaturated fat, antioxidants and other good things. Petrus-Rivera discovered that they also make a great substitute for dairy.
Red Lotus produces vegan flavored cashew spreads, cashew sour cream and a sweet cashew creme. “They’re really so flavorful and delicious,” she says. “I think this is the way to go to make vegan more accessible.” Flavors range from sun dried tomato and black garlic to the new spirulina bleu.
Petrus-Rivera participated in both the Bad Girl Ventures and Cleveland Culinary Launch and Kitchen business programs earlier this year. She operates out of the CCLK with one employee, her husband, and sells her products at farmers markets. More recently, she’s been dropping samples by local restaurants in hopes of forming partnerships.
Petrus-Rivera’s dream is to form a cooperative out of Red Lotus. “We’re really just at the beginning of something that’s part of a whole paradigm shift,” she explains. “I have a huge vision and I hope to achieve it in the next three or four years.”
“As a vegan, I found a lot of people who are interested in going vegan, but found it hard to give up dairy products,” says Petrus-Rivera. “Most non-dairy products are disappointing.” Cashews, on the other hand, are lower in fat but loaded with monounsaturated fat, antioxidants and other good things. Petrus-Rivera discovered that they also make a great substitute for dairy.
Red Lotus produces vegan flavored cashew spreads, cashew sour cream and a sweet cashew creme. “They’re really so flavorful and delicious,” she says. “I think this is the way to go to make vegan more accessible.” Flavors range from sun dried tomato and black garlic to the new spirulina bleu.
Petrus-Rivera participated in both the Bad Girl Ventures and Cleveland Culinary Launch and Kitchen business programs earlier this year. She operates out of the CCLK with one employee, her husband, and sells her products at farmers markets. More recently, she’s been dropping samples by local restaurants in hopes of forming partnerships.
Petrus-Rivera’s dream is to form a cooperative out of Red Lotus. “We’re really just at the beginning of something that’s part of a whole paradigm shift,” she explains. “I have a huge vision and I hope to achieve it in the next three or four years.”
Urban Community School, an urban K-8 school founded in 1968, just celebrated the grand opening of a new, $6.3 million middle school. The new facility will allow UCS to serve an additional 150 students per year, bringing the total to 600.
UCS, which is considered a high-performing private school, has a mission of helping low-income students become high achievers. The school is an anchor on Lorain Avenue, which is experiencing a shot-in-the-arm of new business investment.
"Our long-term vision since 2000 has been serving more kids with a unified campus," said Sister Maureen Doyle, the head of the school, at the ribbon cutting ceremony. "Our goal is to inspire children and teachers to achieve."
UCS broke ground on its Lorain Avenue campus a decade ago. The project required tearing down a historic but dilapidated building that was donated to the school. The green-built facility opened in 2005, but the school still had a long waiting list. The new middle school caps off that decade-long expansion effort.
The middle school expansion was made possible by a lead gift of $5 million followed by a fundraising campaign. UCS will complete the project this month.
The facility allows middle school students to have their own separate wing. It features large classrooms designed for collaborative learning and gathering spaces outside the classrooms for studying or group work. The curriculum has also been redesigned to focus more on project work and social development. Science, math and the principles behind STEAM are also a strong focus area.
At the ribbon cutting, Natalie Celeste, Vice Principal of the middle school, outlined how the building's design helps facilitate learning. "We researched what adolescents need to learn best. They're becoming community members in an abstract world. Adolescents need to be able to practice community."
In addition to the new classroom and learning spaces, the building also features a new, larger middle school cafeteria. A new program gives every middle school student access to a personal iPad at school. Finally, the campus features a new middle school playground, learning garden and outdoor classroom. Through a partnership with Refugee Response, students learn about urban farming.
UCS, which is considered a high-performing private school, has a mission of helping low-income students become high achievers. The school is an anchor on Lorain Avenue, which is experiencing a shot-in-the-arm of new business investment.
"Our long-term vision since 2000 has been serving more kids with a unified campus," said Sister Maureen Doyle, the head of the school, at the ribbon cutting ceremony. "Our goal is to inspire children and teachers to achieve."
UCS broke ground on its Lorain Avenue campus a decade ago. The project required tearing down a historic but dilapidated building that was donated to the school. The green-built facility opened in 2005, but the school still had a long waiting list. The new middle school caps off that decade-long expansion effort.
The middle school expansion was made possible by a lead gift of $5 million followed by a fundraising campaign. UCS will complete the project this month.
The facility allows middle school students to have their own separate wing. It features large classrooms designed for collaborative learning and gathering spaces outside the classrooms for studying or group work. The curriculum has also been redesigned to focus more on project work and social development. Science, math and the principles behind STEAM are also a strong focus area.
At the ribbon cutting, Natalie Celeste, Vice Principal of the middle school, outlined how the building's design helps facilitate learning. "We researched what adolescents need to learn best. They're becoming community members in an abstract world. Adolescents need to be able to practice community."
In addition to the new classroom and learning spaces, the building also features a new, larger middle school cafeteria. A new program gives every middle school student access to a personal iPad at school. Finally, the campus features a new middle school playground, learning garden and outdoor classroom. Through a partnership with Refugee Response, students learn about urban farming.
trentina among 'best new restaurants in midwest'
Conde Nast Traveler has included Trentina restaurant in University Circle among its list of “15 Best New Restaurants in the Midwest.”
Here’s the entry:
Trentina
Cleveland, Ohio
Chef Jonathon Sawyer’s new Cleveland restaurant, Trentina, is an homage to the cuisine of Italy’s Trentino region, his wife’s ancestral home. Sure, there’s house-made pasta, but there’s also “egg cooked in a spoon over embers” and edible beef suet candles. Sit on the patio to order from the a la carte menu, or head inside for the 12-course tasting menu—provided, of course, that you’ve purchased a ticket to the meal in advance.
Read about the rest of the restaurants here.
Here’s the entry:
Trentina
Cleveland, Ohio
Chef Jonathon Sawyer’s new Cleveland restaurant, Trentina, is an homage to the cuisine of Italy’s Trentino region, his wife’s ancestral home. Sure, there’s house-made pasta, but there’s also “egg cooked in a spoon over embers” and edible beef suet candles. Sit on the patio to order from the a la carte menu, or head inside for the 12-course tasting menu—provided, of course, that you’ve purchased a ticket to the meal in advance.
Read about the rest of the restaurants here.
A fresh energy is crackling all across the 216, from ambitious new developments taking shape downtown and in University Circle, to bike-friendly avenues and the transformation of blight into pedestrian-friendly green space. But the fun’s just getting started. We rounded up 10 of the most exciting projects on the horizon that have us shaking with anticipation.
The Hudson-based Western Reserve School of Cooking (WRSOC) has been in existence for 42 years. It provides a variety of classes for professionals, amateurs and kids and features a small retail space stocked with kitchen gadgets. Now the institution is expanding to a storefront adjacent to Cleveland Culinary Launch and Kitchen (CCLK), a pay-as-you-go commercial kitchen and food business incubator that is located at 2800 Euclid. The cooking school will open by the end of the year.
"It's a complementary relationship, and we're excited for the classes to start," says Carolyn Priemer, one of the founders of CCLK. "Previously, we had food, but we didn't have a space for entertainment and events."
Priemer also has hired Carl St. John, co-owner of WRSOC, to manage the CCLK kitchen. The new WRSOC will sell a limited range of kitchen gadgets and offer products created by CCLK's food-based businesses, which include Saucisson butchery, Cleveland Kraut and Red Lotus Foods. CCLK entrepreneurs also will help teach classes, workshops and demonstrations at the new school.
St. John and his wife and partner Catherine are opening the cooking school to tap into a new market in Cleveland and join the city's food scene. They will offer single classes geared towards amateur cooks and use the space for corporate team-building events and other functions. The storefront can fit at least 30 to 40 people for cooking classes, and more for a demonstration. St. John says the event space also will be available for rentals.
WRSOC offers classes in bread making, cake decorating, sushi rolling and more. There are Friday night date night classes and weeklong classes for professionals (these will remain in Hudson). Many are taught by Catherine, an experienced chef, but there are guest instructors as well. St. John says he hopes to partner with PlayhouseSquare and other institutions to offer an evening of entertainment where participants cook their own meal and then see a show.
St. John says the classes have grown in popularity. WRSOC is far more affordable than a fully-accredited cooking school, yet offers professionals a chance to break into the industry without the coveted degree. Over the years, the school has seen many of its graduates go on to work in the restaurant industry.
"The cooking school [in Hudson] is going great, but space is our biggest issue," says St. John. "We're turning down private events and corporate team-building events because we can only host 12 to 14 people. In our new space, we'll be able to have 30-40 people, and more for demos."
"It's a complementary relationship, and we're excited for the classes to start," says Carolyn Priemer, one of the founders of CCLK. "Previously, we had food, but we didn't have a space for entertainment and events."
Priemer also has hired Carl St. John, co-owner of WRSOC, to manage the CCLK kitchen. The new WRSOC will sell a limited range of kitchen gadgets and offer products created by CCLK's food-based businesses, which include Saucisson butchery, Cleveland Kraut and Red Lotus Foods. CCLK entrepreneurs also will help teach classes, workshops and demonstrations at the new school.
St. John and his wife and partner Catherine are opening the cooking school to tap into a new market in Cleveland and join the city's food scene. They will offer single classes geared towards amateur cooks and use the space for corporate team-building events and other functions. The storefront can fit at least 30 to 40 people for cooking classes, and more for a demonstration. St. John says the event space also will be available for rentals.
WRSOC offers classes in bread making, cake decorating, sushi rolling and more. There are Friday night date night classes and weeklong classes for professionals (these will remain in Hudson). Many are taught by Catherine, an experienced chef, but there are guest instructors as well. St. John says he hopes to partner with PlayhouseSquare and other institutions to offer an evening of entertainment where participants cook their own meal and then see a show.
St. John says the classes have grown in popularity. WRSOC is far more affordable than a fully-accredited cooking school, yet offers professionals a chance to break into the industry without the coveted degree. Over the years, the school has seen many of its graduates go on to work in the restaurant industry.
"The cooking school [in Hudson] is going great, but space is our biggest issue," says St. John. "We're turning down private events and corporate team-building events because we can only host 12 to 14 people. In our new space, we'll be able to have 30-40 people, and more for demos."
travel writer discovers 'the quirky side of cleveland'
In feature titled “Discovering the quirky side of Cleveland,” travel writer Katherine Calos of the Richmond Times-Dispatch focuses on the less conventional side of some Cleveland hotspots.
“You really know a city when you know its quirks. So, let’s get to know Cleveland,” she leads off.
“Where else would you find the world’s largest chandelier hanging over a city street, Froot Loops on hot dogs, religious statues lovingly restored by a makeup artist, a leg lamp in the Christmas house that made it famous, a portrait featuring eye protection from whale-oil lamps and a museum that’s enshrined the remains of a disc jockey?”
Highlighted for inclusion are:
The Happy Dog: “Chili cheese dogs seem a little lame when compared with the Mobile Home-Wrecker, the Sunday Night Special, the 1:45 AM Special and East Meets West -- a few of the suggestions for combining the 50 available toppings for the $5 hot dogs.”
The Playhouse Square Chandelier: “The world’s largest outdoor chandelier, according to the Guinness World Records, became the centerpiece of Cleveland’s theater district in May. It’s already become an icon for Playhouse Square.”
A Christmas Story House: “If you’ve ever marveled at the supreme tackiness of the leg lamp in the 1983 movie “A Christmas Story,” you’ll love it in its natural setting.”
Cleveland Museum of Art: “Put on your coolest shades for a ‘selfie’ with Nathaniel Olds. That’s what he did when he sat for a portrait in 1837. His fashionable green-tinted eyeglasses offered protection from the bright light of Argand lamps, which produced about 10 times as much light as other whale-oil lamps.”
Read the rest right here.
“You really know a city when you know its quirks. So, let’s get to know Cleveland,” she leads off.
“Where else would you find the world’s largest chandelier hanging over a city street, Froot Loops on hot dogs, religious statues lovingly restored by a makeup artist, a leg lamp in the Christmas house that made it famous, a portrait featuring eye protection from whale-oil lamps and a museum that’s enshrined the remains of a disc jockey?”
Highlighted for inclusion are:
The Happy Dog: “Chili cheese dogs seem a little lame when compared with the Mobile Home-Wrecker, the Sunday Night Special, the 1:45 AM Special and East Meets West -- a few of the suggestions for combining the 50 available toppings for the $5 hot dogs.”
The Playhouse Square Chandelier: “The world’s largest outdoor chandelier, according to the Guinness World Records, became the centerpiece of Cleveland’s theater district in May. It’s already become an icon for Playhouse Square.”
A Christmas Story House: “If you’ve ever marveled at the supreme tackiness of the leg lamp in the 1983 movie “A Christmas Story,” you’ll love it in its natural setting.”
Cleveland Museum of Art: “Put on your coolest shades for a ‘selfie’ with Nathaniel Olds. That’s what he did when he sat for a portrait in 1837. His fashionable green-tinted eyeglasses offered protection from the bright light of Argand lamps, which produced about 10 times as much light as other whale-oil lamps.”
Read the rest right here.
The Winchester Music Hall, a classic Lakewood venue that closed late last year after a decades-long run, will soon enjoy a new lease on life as The Bevy in Birdtown, a restaurant and music venue set to open next month.
New owners Patty Lim and Beth Scebbi of New Century Builders have completely refreshed the space. The bar area has new flooring, a new ceiling, fresh paint and custom-designed lighting crafted from old wine bottles. There are eight draft beer lines, and a new kitchen will allow for a full-service menu that is scheduled to start sometime in October.
"We felt that Madison Avenue is really going to be taking over," says Lim. "Detroit Avenue is at its peak, and this is the next phase of development in Lakewood."
County records show that Dially's Investment Group LLC purchased the building for $150,000 in July from previous owner James Mileti. The building needed to be updated, and the new owners are not only renovating the space, but also adding some new touches that will likely make the Bevy a popular destination spot.
Lim and Sceibbi have cleaned up the historic sandstone and brick exterior, and they're adding a prominent sign featuring The Bevy's logo (a martini glass with birds flying around it -- how cool is that?). They're also adding a large sidewalk patio to take advantage of the building's deep sidewalk. Next year, they plan to transform a lovely brick nook alongside the building into a second patio area.
The Bevy will feature a full lineup of entertainment scheduled to start later this year. Lim plans to hire not only bands playing rock, blues, jazz and other styles, but also comedians. She's not worried about competition from The Music Box, Vosh, Mahall's 20 Lanes or other nearby venues, saying "the more the merrier."
The music hall, which is located in a former bowling alley, will become a bit cozier thanks to the addition of a private party room and offices in the rear. The party room will be nicknamed The Winchester, and the owners plan to keep the historic logo that's painted on the wall. The new hall will feature a section with hardwood floors for dancing, upgraded seating, high-top tables and a standing area.
Lim, who got her start as manager with Cleveland PM restaurant in Valleyview, is glad to be back in the restaurant and bar business. She sees great opportunity in Lakewood, and points to the businesses that are moving to Lakewood and the renovated Madison Avenue streetscape as signs of the area's revival.
New owners Patty Lim and Beth Scebbi of New Century Builders have completely refreshed the space. The bar area has new flooring, a new ceiling, fresh paint and custom-designed lighting crafted from old wine bottles. There are eight draft beer lines, and a new kitchen will allow for a full-service menu that is scheduled to start sometime in October.
"We felt that Madison Avenue is really going to be taking over," says Lim. "Detroit Avenue is at its peak, and this is the next phase of development in Lakewood."
County records show that Dially's Investment Group LLC purchased the building for $150,000 in July from previous owner James Mileti. The building needed to be updated, and the new owners are not only renovating the space, but also adding some new touches that will likely make the Bevy a popular destination spot.
Lim and Sceibbi have cleaned up the historic sandstone and brick exterior, and they're adding a prominent sign featuring The Bevy's logo (a martini glass with birds flying around it -- how cool is that?). They're also adding a large sidewalk patio to take advantage of the building's deep sidewalk. Next year, they plan to transform a lovely brick nook alongside the building into a second patio area.
The Bevy will feature a full lineup of entertainment scheduled to start later this year. Lim plans to hire not only bands playing rock, blues, jazz and other styles, but also comedians. She's not worried about competition from The Music Box, Vosh, Mahall's 20 Lanes or other nearby venues, saying "the more the merrier."
The music hall, which is located in a former bowling alley, will become a bit cozier thanks to the addition of a private party room and offices in the rear. The party room will be nicknamed The Winchester, and the owners plan to keep the historic logo that's painted on the wall. The new hall will feature a section with hardwood floors for dancing, upgraded seating, high-top tables and a standing area.
Lim, who got her start as manager with Cleveland PM restaurant in Valleyview, is glad to be back in the restaurant and bar business. She sees great opportunity in Lakewood, and points to the businesses that are moving to Lakewood and the renovated Madison Avenue streetscape as signs of the area's revival.
Based on the dinner-party model, Cleveland SOUP provides financial support for innovative, locally based initiatives that touch on sustainability, public art and diversity. As garnering funds can often be one of the tallest hurdles for independent upstarts, SOUP has helped offset those costs in more than 60 cities.