growing background check provider safecare transitions into the b2b market

SafeCare, which provides continuous monitoring and background checks of employees in the healthcare industry, received a $25,000 grant in November from the Innovation Fund. The money will help SafeCare expand and refocus the company, which was formed out of Bizdom Cleveland’s inaugural class in April 2012.

The grant will allow SafeCare to concentrate more on the B2B market, rather than the consumer market. The company monitors employees on a monthly basis against nationwide healthcare and criminal public data sources.

“We will be using that money to really concentrate on flushing out our B2B offerings,” explains SafeCare founder and CEO Lissette Rivera. “We’re moving away from consumer products because of the sticky situations you can have when you share people’s information.”
SafeCare is in the process of re-designing their website to create a more personal feel. “We’re focused on providers rather than families, and our website will have a more warm and fuzzy feel,” Rivera says. The new website should launch by the end of this month.
SafeCare has three clients spanning nine healthcare facilities. Rivera has grown the company to four employees -- a CTO, two contract employees and a paid intern -- and is hoping to hire a salesperson in the next six months. “We’re fast moving in the direction of creating more and more jobs,” boasts Rivera.

Source: Lissette Rivera
Writer: Karin Connelly