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cervilenz inc. offers another tool for doctors and pregnant women
Five months after the commercial launch of its medical device, CerviLenz Inc. of Chagrin Falls is ramping up for a national marketing push in the third quarter.
The wand-like CerviLenz measures the vaginal cervical length of pregnant women showing signs of preterm labor. In August, Ob.Gyn. News reported that in a study involving 52 women, CerviLenz was "similar in efficacy" to another widely used test that, unlike a CerviLenz test, requires lab work.
"Immediate and quantifiable measures of cervical length using the CerviLenz probe may be less variable than the most common way of measuring — by digital exam — and speedier than waiting for fetal fibronectin [test] results," according to Ob.Gyn. News.
The device helps reduce the guesswork in treatment: The article notes that only 21-27 percent of women with symptoms of preterm labor will actually deliver prematurely. And, "In asymptomatic women, cervical length shorter than 25 mm has been linked to a sixfold increase in risk for preterm birth."
About 25 hospitals are currently evaluating the product. "The hospital purchasing process is really complicated," with multiple rounds of testing, says Melanie Sweeney, CerviLenz Inc.'s director of marketing. But the company should soon start receiving the feedback it will need for a major sales push.
CerviLenz Inc.'s backers include Cleveland-based JumpStart Inc., North Coast Angel Fund of Mayfield Heights and Chrysalis Ventures, which has a Cleveland office.
Source: CerviLenz Inc.
Writer: Frank W. Lewis
The wand-like CerviLenz measures the vaginal cervical length of pregnant women showing signs of preterm labor. In August, Ob.Gyn. News reported that in a study involving 52 women, CerviLenz was "similar in efficacy" to another widely used test that, unlike a CerviLenz test, requires lab work.
"Immediate and quantifiable measures of cervical length using the CerviLenz probe may be less variable than the most common way of measuring — by digital exam — and speedier than waiting for fetal fibronectin [test] results," according to Ob.Gyn. News.
The device helps reduce the guesswork in treatment: The article notes that only 21-27 percent of women with symptoms of preterm labor will actually deliver prematurely. And, "In asymptomatic women, cervical length shorter than 25 mm has been linked to a sixfold increase in risk for preterm birth."
About 25 hospitals are currently evaluating the product. "The hospital purchasing process is really complicated," with multiple rounds of testing, says Melanie Sweeney, CerviLenz Inc.'s director of marketing. But the company should soon start receiving the feedback it will need for a major sales push.
CerviLenz Inc.'s backers include Cleveland-based JumpStart Inc., North Coast Angel Fund of Mayfield Heights and Chrysalis Ventures, which has a Cleveland office.
Source: CerviLenz Inc.
Writer: Frank W. Lewis
It has always been a bit of an oxymoron: The Museum of Contemporary Art, Cleveland (MOCA) housed in a building with as much contemporary flair as an old-fashioned Cracker Jack box. And while visitors still came to the Carnegie Avenue location to admire the museum's growing collection of contemporary art, many surely wondered why such a gem wasn't located in University Circle with other great museums, especially the Cleveland Museum of Art.
Turns out, MOCA was wondering the same thing. The museum had been planning for ten years to leave its Carnegie Avenue location for a permanent home that reflected the cutting-edge and forward-thinking image for which MOCA has been known. That vision will soon take shape at the corner of Euclid and Mayfield in University Circle.
The new museum building will be part of a long-planned project that will bring restaurants, stores and housing to that section of Euclid Avenue.
In addition to a comfortable place to exhibit and store the museum's collections, the new MOCA building will help the museum increase its educational and public programs.
Farshid Moussavi with Foreign Office Architects of London designed the building, which will rely on clean lines and sharp angles made from glass and black steel to create a structure that promises to be as intriguing as the art displayed inside. According to the MOCA website, "The lobby is designed as an urban living room, a place for visitors to mingle, eat, shop, attend events, over the course of hours, or for brief interludes in a busy day. The building itself is a learning environment, infused at each level with education offerings that range from low tech to high tech, from contemplative to interactive, from solitary to group encounters. This building is an opportunity to provide a 21st century model of an art museum that anticipates dramatic shifts in how we learn, how we see, and how we socialize."
Jill Snyder, director of MOCA, is pleased with the multipurpose design an aesthetic appeal of the new building. "FOA's design for our building is the perfect expression of our program--one that will not only enable us to operate at the highest level, but that will also be beautiful, intriguing and sensitive to our urban surroundings and community."
The Cuyahoga County Planning Commission reports that MOCA hopes to break ground on the new museum building in late fall. The project is estimated at $26 million.
SOURCE: Jill Snyder
WRITER: Diane DiPiero
Turns out, MOCA was wondering the same thing. The museum had been planning for ten years to leave its Carnegie Avenue location for a permanent home that reflected the cutting-edge and forward-thinking image for which MOCA has been known. That vision will soon take shape at the corner of Euclid and Mayfield in University Circle.
The new museum building will be part of a long-planned project that will bring restaurants, stores and housing to that section of Euclid Avenue.
In addition to a comfortable place to exhibit and store the museum's collections, the new MOCA building will help the museum increase its educational and public programs.
Farshid Moussavi with Foreign Office Architects of London designed the building, which will rely on clean lines and sharp angles made from glass and black steel to create a structure that promises to be as intriguing as the art displayed inside. According to the MOCA website, "The lobby is designed as an urban living room, a place for visitors to mingle, eat, shop, attend events, over the course of hours, or for brief interludes in a busy day. The building itself is a learning environment, infused at each level with education offerings that range from low tech to high tech, from contemplative to interactive, from solitary to group encounters. This building is an opportunity to provide a 21st century model of an art museum that anticipates dramatic shifts in how we learn, how we see, and how we socialize."
Jill Snyder, director of MOCA, is pleased with the multipurpose design an aesthetic appeal of the new building. "FOA's design for our building is the perfect expression of our program--one that will not only enable us to operate at the highest level, but that will also be beautiful, intriguing and sensitive to our urban surroundings and community."
The Cuyahoga County Planning Commission reports that MOCA hopes to break ground on the new museum building in late fall. The project is estimated at $26 million.
SOURCE: Jill Snyder
WRITER: Diane DiPiero
iguiders' online shopping aid to debut with major retailer in october
For some, the allure of online shopping is never having to deal with a
pushy salesperson. The downside of avoiding a human is how
time-consuming it can be to search on your own. Try typing "car" or
"blender" or "snarky t-shirt" into Google and see how long it takes to
find precisely what you want. So it's not surprising when Envirosell,
which studies shoppers' behavior, reports that web surfers are 40
percent more likely to linger on sites with some sort of personalized
experience.
That's the trend that iGuiders, based in Beachwood, is now riding.
"We started with the biggest problem," says Alexis Dankovich, director of marketing, "which is that half of all [potential] web sales are lost because people can't find what they're looking for." iGuiders software in designed to head off the frustration by offering users a series of choices that narrow down the options.
A demo for a faucet manufacturer, for example, begins broadly, asking whether you want a one-handled or two-handled model. Then whether you want a high arc or low arc. Then chrome, stainless steel or matte black finish. And so on, right up to the option of buying immediately online or finding the nearest showroom.
Guiders also captures every move shoppers make, so that online sellers can see what grabs attention and what's usually ignored, or whether the online buying process itself is helping or hurting. "Often times," says Dankovich, "companies have no idea why customers make the choices they make."
"Searching online is such an independent process," says CEO Jodi Marchewitz, "but people still need expertise." She likens her company's Guiders to librarians who can lead patrons through the bewildering stacks to the books they really need.
The Northeast Ohio-based Things Remembered gift chain will begin testing a Guider on its web site next month. iGuiders is also working currently with an athletic apparel site and "a major healthcare organization," Marcewitz says.
Source: JumpStartInc.org
Writer: Frank W. Lewis
That's the trend that iGuiders, based in Beachwood, is now riding.
"We started with the biggest problem," says Alexis Dankovich, director of marketing, "which is that half of all [potential] web sales are lost because people can't find what they're looking for." iGuiders software in designed to head off the frustration by offering users a series of choices that narrow down the options.
A demo for a faucet manufacturer, for example, begins broadly, asking whether you want a one-handled or two-handled model. Then whether you want a high arc or low arc. Then chrome, stainless steel or matte black finish. And so on, right up to the option of buying immediately online or finding the nearest showroom.
Guiders also captures every move shoppers make, so that online sellers can see what grabs attention and what's usually ignored, or whether the online buying process itself is helping or hurting. "Often times," says Dankovich, "companies have no idea why customers make the choices they make."
"Searching online is such an independent process," says CEO Jodi Marchewitz, "but people still need expertise." She likens her company's Guiders to librarians who can lead patrons through the bewildering stacks to the books they really need.
The Northeast Ohio-based Things Remembered gift chain will begin testing a Guider on its web site next month. iGuiders is also working currently with an athletic apparel site and "a major healthcare organization," Marcewitz says.
Source: JumpStartInc.org
Writer: Frank W. Lewis