Tonya Kinlow and her husband, chef Craig Stevens, never intended to start an app or a mindful eating movement—they just wanted to open a restaurant. But as they got deeper into the planning process, their values pointed them in an entirely different direction.
"The thinking of the concept became [about being] family-friendly, community-based, eating well, and local food," says Kinlow. "So I took the leap, [asking] 'How can we make this exponential and not just one brick-and-mortar [restaurant]? How can everyone feed everyone?' Since we're thinking big, let's think really
The result is UGottaEat
, an app that acts as a social network where users can share home-cooked meals and obtain freshly made meals from local chefs. It took Kinlow about a year and a half to get to the November launch, and along the way, she says she got invaluable aid from Cleveland incubator JumpStart
and the Women’s Business Center
Using the app is relatively simple: after downloading, users can invite friends and family to join their circle, then "share or shop" as needed. For the former, users can post whenever they have extra food for others to pick up, and for the latter, hungry users can log on to see who's sharing meals. Kinlow says it also helps people avoid the fast food trap: “It’s enabling people to get homemade food, and to get it quicker."
In fact, meals made from scratch are the essence of Kinlow's entire enterprise: “It’s important to me, because I truly believe that food is sort of foundational. You eat well, you’re healthier. You’re more active and you have a better quality of life.”
Reducing waste is also central to the mission of UGottaEat. According to Feeding America, the United States wastes nearly 70 billion pounds of food each year, and Kinlow hopes her app will help shrink those numbers. “We’re getting people that, instead of throwing their food away, that they’re actually sharing with their friends and family,” she says.
Despite that waste, one in eight Americans still struggles with hunger, so Kinlow is also zoning in on local neighborhoods in need. “We’re going to look at certain zip codes and food deserts and offer certain initiatives to make sure they’re aware of the app so that people will be able to find the abundance of food that is out there.”
Kinlow feted the launch with an event at 78th Street Studios
in early November, and so far, Kinlow says user response to the app has been great. “People are really connecting with the idea and now we’ve got to get them comfortable with really using it.”
Starting in January, Clevelanders will be able to buy food from local chefs and restaurants including Peer Pantry, Soup’s On!, Collaboration Station, and Annie’s Sweets. “I want Clevelanders to become a part of the movement to get healthy and to use the sharing economy to do that.”
After all, U Gotta Eat.