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New Chagrin Falls Heinen's: "Urban in a suburban setting"


When brothers Jeff and Tom Heinen open their 23rd Heinen’s grocery store — 19 of which in Northeast Ohio and four in Chicago — in pedestrian-friendly Chagrin Falls next week, residents are sure to be pleased with not only the quality food offered by the Warrensville Heights-based chain, but also in its convenience.

“I think the number-one thing, is we’re very pleased to have a quality store like Heinen’s come to town and make an investment,” says Chagrin Falls Village mayor Bill Tomko. “With sidewalks everywhere in Chagrin Falls, to have a grocery store where you can walk to is a real plus.”
 
A series of grocery stores have occupied the new Heinen’s space since the Chagrin Falls Shopping Plaza opened in the 1980s, says Tomko, including two original grocers — Mazzulo’s and Fazio’s — and then finally, Russo’s Giant Eagle. Woolworth’s and CVS also occupied a portion of the original space.
 
CVS still remains, and Heinen’s will take over the 26,000 square feet at 20 Shopping Center Plaza that Giant Eagle left in 2014. The store will officially open on Wednesday, March 1 at 10 a.m with a ribbon cutting ceremony.
 
Tomko says the space didn’t quite fit the “big box” approach of Giant Eagle. “It didn’t fit the Giant Eagle format,” says Tonka. “It didn’t really receive the management attention and time it deserved.”
 
Tom Heinen agrees that the store needed work when they took the space over. “We gutted it,” he says of the renovations. “We made it a Heinen’s.”
 
With stores in Pepper Pike and Bainbridge, Tom Heinen says the Heinen's chain has carved a unique place in the far eastern suburbs. “The neighborhood demographic first the way we do business,” he says. “It’s just a good overall fit.”
 
Since 2014, Tomko says residents have been begging for a new grocery store to come into the plaza. “During the vacancy, the biggest complaint we received was ‘why don’t you put in a grocery store,’” he says. “Heinen’s stepped up.”
 
In almost as much time, while the Heinen’s downtown celebrated its grand opening in February 2015, the brothers were already in talks with the plaza owners about leasing space.
 
Tom Heinen calls the new store a bit unique, with narrower aisles and higher shelves than other grocery stores. “It’s kind of urban in a suburban setting,’ he says. “It’s a beautiful store.”
 
In addition to quality food and produce selection, Tomko says Chagrin Falls residents will enjoy Heinen’s emphasis on its ready-made chef-prepared foods and its close proximity. “On those days when you’re tired, you can walk up to the grocery store and get dinner and go home,” he explains. “Or when you’re grilling in the summer and you realize you forgot the ketchup, it’s a huge convenience.”
 
The food offerings fits with the lifestyle brand Heinen’s has created through its culinary team. “We’re always trying to create innovative, health foods,” Tom Heinen says of their offerings.
 
With 48 wines by the glass and 12 beers on tap, customers can also enjoy food and drink while they shop or try one of a series of food and wine classes, pairing seminars and other unique events.
 
Tom Heinen says two large garage doors will open up to curbside dining. “It’s going to be a fun gathering place,” he says, adding that Chagrin Falls has emerged as a popular destination for happy hours, small plates and casual dining. “We think this will be a nice addition to the Chagrin Falls array.”
 
Of course, the new Heinen’s will also offer its standard services, including an in-store butcher with source-verified meats, fresh seafood, quality seasonal and locally-grown produce, an assortment of organic products and a gourmet cheese department.
 
Regular store hours will be 8:30 a.m. to 8 p.m. Monday through Saturday and 8 a.m. to 6 p.m. on Sundays.

Read more articles by Karin Connelly Rice.

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 18 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.
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