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red lotus offers delicious nut-based vegan alternatives to dairy

Jeanne Petrus-Rivera became a vegan seven years ago, partly for health reasons. She quickly learned that one of the things vegans miss most is dairy. So she set out to create a tasty, healthy alternative. With that, Petrus-Rivera started Red Lotus Foods, making a variety of cashew-based products that are tasty, healthy and wildly popular at local farmers markets in Northeast Ohio.

“As a vegan, I found a lot of people who are interested in going vegan, but found it hard to give up dairy products,” says Petrus-Rivera. “Most non-dairy products are disappointing.” Cashews, on the other hand, are lower in fat but loaded with monounsaturated fat, antioxidants and other good things. Petrus-Rivera discovered that they also make a great substitute for dairy.
Red Lotus produces vegan flavored cashew spreads, cashew sour cream and a sweet cashew creme. “They’re really so flavorful and delicious,” she says. “I think this is the way to go to make vegan more accessible.” Flavors range from sun dried tomato and black garlic to the new spirulina bleu.
Petrus-Rivera participated in both the Bad Girl Ventures and Cleveland Culinary Launch and Kitchen business programs earlier this year. She operates out of the CCLK with one employee, her husband, and sells her products at farmers markets. More recently, she’s been dropping samples by local restaurants in hopes of forming partnerships.
Petrus-Rivera’s dream is to form a cooperative out of Red Lotus. “We’re really just at the beginning of something that’s part of a whole paradigm shift,” she explains. “I have a huge vision and I hope to achieve it in the next three or four years.”

who's hiring in cle: heights arts, cleveland foundation, onshift...

There are plenty of good jobs to be had here in Cleveland. This is the latest installment in a regular series of posts in which we feature companies that are hiring, what those employers are looking for, and how to apply.

Heights Arts, a nonprofit community arts organization in Cleveland Heights, has a variety of newly-created job openings. The organization is looking for a community engagement and marketing coordinator, as well as a part-time gallery attendant. Deadline to apply is Sept. 30. For more information on these positions, click here.

The Cleveland Foundation needs a writer-editor to be the primary creator of written content. Tasks include the writing and editing of executive speeches and talking points, as well as content for print, online and other media. This position also serves as the primary editor and proofreader of all copy for the organization’s marketing and communications. For more information, go to foundation’s careers page. To apply, send resume and cover letter indicating salary requirements by September 30. 
JumpStart is looking for a chief credit officer to underwrite the loans for JumpStart’s small business loan products in the organization’s lending program. Click here for more information or here to register and apply.
OnShift, which makes staff scheduling and management software, needs an accounting associate to provide accounting support. The associate will input daily transactions into the ledger system, ensure files are complete and maintained, handle accounts payable duties and assist accounting personnel. Click here to begin the application process.
Sociagram, which offers an online cloud-based platform to create customized personal video messages, is looking for an unpaid social media/marketing intern to assist with social media marketing efforts for the launch of their new consumer product for the 2014 holiday. Applicants must have experience with social media on a personal and professional level. Candidates also must be able to think strategically and see how social media fits into an overall marketing strategy and building long-term relationships with customers. Apply here.

Dwellworks is seeking a marketing communications specialist with two to three years of experience who enjoys a fast-paced marketing environment. Experience preferred in branding, social media, writing, event management, and coordination. For more details and to apply, click here

Have hiring news you’d like to share? Email Karin at Fresh Water Cleveland and send us this information or career links!

two artists are finalists in martha stewart competition

Two local artists are finalists in the national Martha Stewart American Made Awards: Liza Rifkin in the style/jewelry category and Gina DeSantis as a wildcard in the crafts/ceramics, pottery and glass category. Rifkin owns Liza Michelle Jewelry in Ohio City and DeSantis owns Gina DeDantis Ceramics in Lakewood’s Screw Factory.

The Martha Stewart American Made Awards recognize makers, creative entrepreneurs and small business owners in crafts, design, food and style.
Liza Rifkin draws inspiration from her natural surroundings. Things like twigs, berries and pinecones she finds in Ohio City end up transformed into original jewelry at her studio and shop on Bridge Avenue. Each of her creations are named after Ohio City streets. Rifkin also makes custom designs and wedding rings.
“I make one-of-a-kind multi-crafted jewelry inspired by nature,” Rifkin explains. “I cast, fabricate and photograph everything in-house. I typically go ‘twigging’ once a week to gather new twigs and such.” A graduate of the Cleveland Institute of Art, Rifkin opened Liza Michelle Jewelry in 2010.
Rifkin nominated herself for this year’s competition after hearing that another local designer, Brian Andrew Jasinski of Grey Cardigan, had entered last year’s competition. “A few people suggested I nominate myself for it,” Rifkin recalls. “I decided I was going to do it. With all the support it’s been really great.”
DeSantis also draws her inspiration from nature. But she also is partial to color in her designs. “I don’t do neutrals,” she says. “I’m a child of the ‘80s. I love purple.” DeSantis first went to Lorain County Community College to study graphic design, but never made it to her first class when she discovered the potter’s wheel. She went on to earn her degree in ceramics from Kent State University. DeSantis’ work can be found around town at the Banyan Tree and Urban Orchid, and nationally through Uncommon Goods
The competition is stiff: 16 judges selected 800 finalists and 200 wild card finalists. The judges will choose nine winners and the public will vote for a tenth winner. Voting opened on Monday and goes through October 13. Fans can vote up to six times a day until voting closes. Readers can vote for both Rifkin, and DeSantis.
The winner will receive $10,000, an opportunity to be featured in Martha Stewart media and a trip to the awards ceremony in New York. Despite the competition, DeSantis and Rifkin are actually friends. "I'm wearing one of her necklaces right now," says DeSantis.

who went where? a roundup of recently filled positions

Several Cleveland companies have new faces on their staffs. Here’s a rundown of who’s in new positions.
Ben Faller is the Home Repair Resource Center’s new executive director. Since 2009, Faller has served as a staff attorney and chief housing specialist for the Cleveland Housing Court, working to expand the court’s problem-solving programs and engaging in outreach and policy work on housing and property issues. He previously worked for the Legal Aid Society of Cleveland on housing issues and operated his own small business as a general contractor, specializing in residential remodeling. Ben is currently an adjunct professor of law at CWRU and serves as the board chairperson for Larchmere PorchFest.

2005 Ernst & Young Entrepreneur of the Year Bill Nemeth has signed on to lead JumpStart's Burton D. Morgan Mentoring Program after exiting his own company, Mirifex Systems, which was named the fastest-growing IT consulting firm in the United States in the 2005 Inc. 500 list. In his role, Nemeth connects JumpStart’s network of experts with entrepreneurs who need advice and guidance.
Marilyn Mosinski is the new director of business recruitment and development for Slavic Village Development, where she will work with area businesses and recruit new commercial retail and industrial companies to the area. Mosinski joins Slavic Village Development from MidTown Cleveland, where she was manager of planning and development. She is a lifelong Slavic Village resident, and has been active in the neighborhood’s growth and success.
Have a new hire to share? Email Karin with the details and we’ll spread the word!

naturalization ceremony, celebration of diversity on tap at this year's one world fest

Clevelanders will celebrate its diversity through artistic performance this Saturday and Sunday, Sept. 13 and 14 at the second annual Cleveland One World Festival. Taking place at the Cleveland Cultural Gardens at Rockefeller Park, the event will feature a variety of arts and activities for all ages, from a parade and performances on a dozen stages to international sporting competitions and art exhibits. Vendors and food trucks will offer authentic ethnic food and drinks. 
But for Clara Jaramillo, the One World Festival holds particular significance. She will become a U.S. citizen during the festival’s naturalization ceremony. Jaramillo is one of 25 people participating in the ceremony at 2 p.m. on Saturday.
“We’re excited about it,” Jaramillo says of becoming a U.S. citizen. “It’s been a long adventure.”
Born in Cali, Colombia, and raised in Medellin since she was eight, Jaramillo moved to San Antonio in 2000 with her husband, Jorge Zapata, for his career as an engineer in the medical field. From San Antonio, Zapata joined Phillips Medical Systems and they moved to San Jose, California, for eight years. They had two sons, Daniel and Nicolas, before they relocated to Cleveland nearly five years ago.
Jaramillo and Zapata settled in Chagrin Falls. “The schools are great, the boys are very happy,” Jaramillo says. “It’s a great place to raise a family. It’s quiet and the quality of life and the schools are much better. We think we’re going to stay here for good.”
Jaramillo is excited about becoming a U.S. citizen. “We’d like to be a part of the system, to be able to vote, to travel the world. As Colombians, we have to apply for visas to go to other countries.”
However, Jaramillo admits she is a bit nervous about the ceremony. “I’m normally very, very shy so it will be interesting,” she says. “It’s nice; it’s going to be a good moment to share with a lot of people.”
Zapata will receive his citizenship in a separate ceremony.

wire-net survey shows manufacturers in cleveland are doing well, optimistic

In its third quarter manufacturing outlook survey, WIRE-Net, a non-profit economic development organization for the manufacturing industry in Northeast Ohio, found that Cleveland area manufacturers are having a good year and are optimistic that business will continue to be good.
Of the 89 WIRE-Net members who participated in the survey, half of the companies reported they anticipated increased profits in the upcoming year and 31 percent expected profits to equal last year. The majority of the companies were small manufacturers, with fewer than 50 employees and sales under $10 million annually.
In previous years, the top two concerns of WIRE-Net members were around attracting qualified workers and sales and new customers. This year, while respondents still reported that talent attraction was a top concern, other priorities shifted to costs.
“They are now talking materials, the Affordable Care Act and electricity costs,” explains Julie King, WIRE-Net’s vice president of resource development and communications. “Sales and customers must be flowing because it wasn’t a barrier. So that’s how we know companies are doing well.”
Tom Schullman, general manager of E.C. Kitzel and Sons, a tool manufacturer for the automotive, aerospace, small appliance and mining industries, participated in the survey and agrees with the results.
The 30-person company has started to see an increase in business this year. “Toward the end of the second quarter we saw kind of an uptick in business and it’s carried over into the third quarter,” he says.
Schullman describes sales as “brisk,” which bodes well for the overall manufacturing ecosystem. “We sell tooling and that’s considered a commodity -- our customers don’t purchase unless they have a need for it,” he explains. “We’ve added new customers in the last six months. The primary thing is our customers are getting busier and it’s causing them to increase orders to us.”
Among WIRE-Net members, manufacturing accounts for 21,000 jobs and $1 billion in wages in Northeast Ohio, which in turn is the engine behind 13,000 additional non-manufacturing jobs.

spruce selects borrow rentals for free pr services promotion

Tom Sarago, owner of Spruce, chose Borrow Rentals as the winning company to receive free marketing and PR services. Sarago, who started his full-service marketing communications firm earlier this summer, offered the services to one company as a way to promote Spruce and help a worthy company.

Spruce received about 20 applications for his services. Sarago chose a few finalists before naming Ann King, owner of Borrow Rentals as the winner. Borrow is an eclectic and vintage rental house for furniture and accessories to furnish any event. “I just found Ann intriguing,” says Sarago. “She’s clearly doing so much of a good thing, I can just step in and enhance.”
King, who read about the contest in Fresh Water, applied because she needed the services Spruce provides. “We are such a small boutique company – we don’t have a marketing department and we don’t know how to get in the press,” she says.
Professional photography firm Kalman and Pabst shot promotional photos of King as part of the package. Spruce will provide PR services. “"She needs some assistance in a couple of key areas and we're working to develop a plan on how to build new relationships," Sarago says of what he’ll provide. “She wants to find new audiences and engage her existing ones. We’re helping her with social media, starting a newsletter and we will issue regular press releases.”
Both Sarago and King see this as the start to an ongoing relationship. “He’s awesome,” says King. “He’s so great and I’m so excited to work together and try to promote our brands. Hopefully we can help each other out – mostly to promote Borrow.”
In addition to working with King, Sarago says he enjoyed meeting the other applicants. “It was wonderful to hear about all these companies doing some amazing things,” he says. “Companies I wouldn’t otherwise have met.”

recently profiled holmes applesauce exceeds fundraising goals, looks ahead

It’s been a busy month for Ethan Holmes, founder of Holmes Mouthwatering Applesauce. The 20-year-old took home $500 from Entrovation earlier this summer before moving into the Cleveland Culinary Launch and Kitchen (CCLK). He then launched an Indiegogo campaign in hopes of raising $1,500, but raised $2,274. He also received 100 pre-orders and produced 400 jars, or 5,000 ounces, of his original and cinnamon applesauce in two days during his first session at CCLK.

“Producing in the kitchen was challenging,” Holmes says. “I had never made such large quantities in such a short period of time.” But with the help of friends and family, Holmes filled his orders, then hand-delivered jars of applesauce in gift bags to all of the local contributors to the campaign.
Holmes plans to sell heavily at local farmers markets this fall and is in talks with area restaurants about some menu collaborations. He also is waiting to hear from some retailers about carrying the applesauce.
Holmes headed back to college last weekend feeling optimistic about the future of Holmes Mouthwatering Applesauce.
“It felt amazing to surpass my goal,” he says. “It was unbelievable to have so much support from family, friends and those interested in my product. I tried crowdfunding a year ago on Kickstarter and failed my goal, so having the strength to try again and actually being successful this time is such a great feeling to have.”

content marketing world 2014 to draw the top communications pros, kevin spacey

More than 2,500 people from 50 countries are expected to descend on Cleveland September 8-11 for the Content Marketing World 2014 conference. Professionals in marketing, communications, social media and public relations are coming to learn what’s new in the industry, socialize and network.  
“Those people attending are marketers in enterprises that create and distribute content to attract and retain customers,” explains event organizer Joe Pulizzi, founder the Content Marketing Institute. “Over half of the attendees come from the brand side, with the rest of the delegates coming from agencies, media companies and technology providers.”
Representatives from 36 of the Fortune 100 will attend, 10 in the Fortune 15. “The event targets the largest marketers from the leading brands around the world, so we not only attract Fortune 100 companies, but the majority of delegates come from at least the Fortune 5000 size,” says Pulizzi. “CMW is now the largest event in the content marketing industry.”
It makes sense the conference takes place in Cleveland, says Pulizzi. “The talent in the Northeast Ohio region for content creators is amazing,” he says, “Most people don't realize this, but for many decades, this area has been home to some of the best business publishing on the planet, In addition to that, ‘content marketing,’ as a term, might first have been used in Cleveland.”
While the main events, with speakers and workshops, take place at the Cleveland Convention Center, the opening reception on Monday, September 8 is an Ohio City pub crawl. CMW has rented out Market Garden BreweryBar Cento and Great Lakes Brewery. Tuesday night wraps up with ContentFest, a music festival with 10 local food trucks and bands at Jacobs Pavilion.
Pulizzi is excited to host the leaders in content marketing. “The over 175 speakers at the event come from around the world and are truly the leading experts in the field,” he says. “In addition, it's nice to show off Cleveland. In 2013, 75 percent of the attendees had never been to Cleveland.”
The keynote closing speaker is actor Kevin Spacey, currently starting in the Netflix hit, House of Cards. “Mr. Spacey is going to talk about how House of Cards has transformed the content business,” says Pulizzi. “He will share his thoughts on what enterprise marketers need to be doing to make sure their stories are told well, and how they can be found by engaged consumers.”
The economic impact for Cleveland is estimated to be $2.5 million, with a block of 4,000 room nights in downtown hotels already sold. Registration for the conference is still open.

rust belt pepper co. offers an authentic taste from home: pepper relish

Christina Puterbaugh grew up developing a taste for something straight out of her Macedonian heritage: pepper relish. “It is my mom’s and dad's recipe that they brought from the old country when they came to the U.S. in 1960,” says Puterbaugh. “My sisters and I ate it growing up when my parents would roast the peppers in the driveway each fall and spend a week making the relish.”

After the last of her three children was off to college, Puterbaugh, a stay-at-home mom, embarked on a career search. And then she thought of that pepper relish that she grew up with.
“I was ready to get involved in something I felt very passionate about and be responsible for something of my very own,” she recalls. “I love cooking and this recipe will always remind me of my parents, and I knew people would enjoy this so it all seemed to fit perfectly.”
With that, Rust Belt Pepper Company was born in Puterbaugh’s home-based kitchen. Customers loved the fire-roasted sweet red peppers in tomato sauce with garlic. Puterbaugh grew up eating the relish on homemade bread with feta cheese, but it has a wide variety of uses. “It’s a great appetizer on a French baguette with sprinkled feta cheese, a topping for grilled meat or fish, as a pizza sauce, in a bean dip, in pot of stew or on a Panini sandwich,” she suggests. “My husband's favorite is with scrambled eggs.”
As customers discovered Rust Belt Pepper, Puterbaugh, along with her mother Milica Lozanovich and daughter Michaela, struggled to keep up with demand. So this summer, after two years working from home, Rust Belt Pepper moved to the Cleveland Culinary Launch and Kitchen.
“The CCLK has been very helpful,” says Puterbaugh. “They provide me with their equipment and also help with labeling and getting my name and product out to the different businesses. Anyone starting a food business, the CCLK is the place to help you grow your business.”
Puterbaugh and Michaela now make the relish by the gallon, bottle it and label it each week at CCLK and still struggle to keep up with demand. Although it continues to be a family run business, Puterbaugh predicts that soon they will have to hire additional staff.
Rust Belt Pepper Company donates a portion of its proceeds to the American Brain Tumor Association in honor of Puterbaugh’s mother, a brain tumor survivor.
The relish is available throughout Northeast Ohio in stores like Zagara’s Marketplace and Miles Farmers Market, as well as farmers markets in the region.

split-liver transplants performed at clinic benefit two recipients instead of one

More than 16,000 people in the United States are on the waiting list for a liver transplant, yet 10,000 die before they get one. Cleveland Clinic transplant surgeon Koji Hashimoto has spent the last nine years researching the practice of splitting a donor liver between two recipients, thus reducing demand.

“There’s a big gap between supply and demand,” explains Hashimoto. “In many smaller recipients, the liver is too large. You can’t transplant a large liver into a small patient. So we can split the liver.”
Hashimoto performed split liver transplants in 25 patients in his study, which was published in the July American Journal of Transplantation. Some of Hashimoto’s patients received the left lobe of the liver, some received the right lobe. Two patients benefitted from one liver donated.
“The survival was the same as whole liver transplants,” says Hashimoto. “We’ve had an 80 percent survival rate after five years.”
Only a handful of hospitals are actively performing split liver transplants, with the Cleveland Clinic being one. “Many centers don’t do it because you have to have lots of people on the team and it’s very challenging,” Hashimoto explains. “With a split liver transplant you have two patients receiving livers at the same time. You have to divide the blood vessels too -- sometimes using microscopes in the transplant -- and one surgeon goes out to split the liver in the donor body.”
While the split liver allows surgeons to place an organ in smaller patients, such as children, larger patients benefit as well. “The liver is the only organ that can regenerate in the body,” says Hashimoto. “Eventually the liver will grow to the size to fit the patient.”

lakewood's lusso cosmetics are humane, fragrance-free and good looking

As a professional makeup artist, Lou McClung is well aware what goes into good (and bad) makeup. So he started making his own, ultimately opening up his own shop, Lusso Cosmetics, in Lakewood. “As a makeup artist, what I wanted to do was have my own products,” he says.
As one of the few independent cosmetics manufacturers in the country, McClung makes and sells his own lipstick, eye liner, lip gloss and powder. His products aren’t tested on animals and are fragrance-free. As much as possible, Lusso products are plant-based and made with beeswax.
McClung blends all of his own shades and he custom blends foundations and powders to match skin tones. He teaches his customers how to use his products with free consultations. “It’s really simple once I explain it,” he says. “No one ever took the time to show them. Most of my clients want to look natural and they’re surprised how little makeup they need – it’s about knowing where to put it. Having a quality product and finding what to do with the stuff is key.”
The satisfaction McClung gets comes in pleasing his clients. “I know when I’ve nailed it and have the right product or shade,” he says. “I love to see my clients enjoying it, and I know it enhances their lives.”
When McClung isn’t helping clients with their makeup needs, he’s restoring religious art. Four years ago he bought the entire closed St. Hedwig church parish and turned it into The Museum of Divine Statues -- a museum of religious artifacts. He’s purchased the artifacts from closed churches around Cleveland. He says the restoration process is pretty much the same as doing makeup, except he uses pigments and oil paints.

THe museum is open Sundays from noon to 4pm and private tours can be arranged for groups of 30 or more. McClung is hosting a fundraiser on Sept. 27 to keep the museum going.
McClung employs an assistant and lives in the priest’s house on the parish property.

techpint's industry digital summit aims to become a regional tech conference

TechPint founder Paul McAvinchey always envisioned that his organization’s regular mini tech conferences could become something larger. When the last event drew more than 400 attendees to talk tech over a beer, McAvinchey knew it was time to go big.

On Friday, September 5, the first Industry Digital Summit will kick off at Hotcards. “The Industry Digital Summit is a national conference -- not just Cleveland-centric -- but a national conference with a focus on the Rust Belt,” McAvinchey says. “We want to show that there is a community in the region.”
The event brings some of the biggest names in technology to Cleveland: Ian Sigalow, co-founder and partner at GreycroftVC; Bob Moesta, president and CEO of the Re-Wired Group; and Stephanie Spear, founder and CEO of EcoWatch, to cite a few of the 15 speakers scheduled.
There will be a startup demo pitch, with 20 companies signed up, and workshops throughout the day. It’s all capped off with a pig roast and happy hour before the Hotcards space evolves into a “massive party that will go on until late,” says McAvinchey.
McAvinchey envisions the Industry Digital Summit as an event that could turn into something like South by Southwest or Big Omaha. “There’s nothing like that around here,” he says. “I think it’s important for the region and to have it in Cleveland is just super. We want to make Cleveland the center of digital innovation in the region.”
The conference costs $199, but Fresh Water readers can receive a $50 discount by using the code FRESHWATER upon registration before August 22.

thermedx device reduces risk of hypothermia during surgery

When doctors perform surgical procedures, they typically use cold surgical irrigation fluid to expand the patient’s body cavity. The cold fluid can increase their risk of hypothermia, which in turn leads to three times the risk of surgical site infections and other complications. 

Now hospitals like the Cleveland Clinic and University Hospitals have turned to a local company for a solution. Thermedx has developed the first smart surgical irrigation device to provide fluid warming in arthroscopic and hysteroscopic procedures.
“We developed a smart version of an irrigation pump,” explains Thermedx co-founder and executive vice president Mike Haritakis. “It’s a touchscreen, multi-functional irrigation pump that can actually allow a procedure to be done with one device”
The Thermedx’s Fluid Smart System, which is used primarily in endoscopic and laparoscopic gynecological, urological and orthopedic procedures, pressurizes the body cavity safely during surgery to improve visibility, warms the irrigation fluid and monitors the fluids and prevents hypothermia.
“It really consolidates the devices and streamlines the staff in the OR,” explains Angela Dubik, clinical services manager. “The end result is it makes surgeons’ and nurses’ jobs much easier, it saves the hospital money and it improves patient care.”
Thermedx developed the Fluid Smart System in part through funding from Third Frontier and BioEnterprise. The company employs 18 people and is growing. “We’re just looking to continue to develop new products,” says Haritakis. “We want to continue to add jobs to support Northeast Ohio growth in the medical device community. We’re all about growth, essentially.”

who went where? a roundup of recently filled positions

Amy Martin was named principal of marketing for JumpStart Inc., where she will be responsible for managing all marketing and communication efforts for the nonprofit venture development organization. Previously, Martin was vice president of marketing for the Centers for Families and Children.
Hilary Sparks-Roberts has been appointed executive director of Social Venture Partners (SVP), the philanthropic venture fund that supports and strengthens local nonprofits. Hilary moves into the position after three years at SVP Cleveland, first as director of partner engagement, and then as deputy director.
Sparks-Roberts is a graduate of Kenyon College and CWRU Law School. She served as briefer to Governor Richard Celeste, and later as a mediator in the Cleveland Prosecutor’s Office, a Judicial Law Clerk to former Juvenile Court Judge Peter Sikora, and freelance writer and editor for arts and educational organizations. Prior to joining SVP Cleveland in 2011, Sparks-Roberts taught AP and honors English for 10 years at Lake Ridge Academy where she helped found and advise an extensive Mock Trial program.
SVP program assistant Caroline Linden was promoted to manager of programs and operations. Former executive director Linda Springer will remain a partner with SVP.

MidTown Cleveland announced that Jeff Epstein has been named the Health-Tech Corridor’s first director. As director, Epstein will be responsible for the development, coordination and implementation of the business and marketing strategy for the organization. He will work with public, nonprofit and private sector partners to spur new development, attract businesses, create new jobs and tax base, and develop economic stability for the area and the surrounding residential neighborhoods.  Previously, Epstein was vice president of development for the Coral Company.

Have a new hire to share? Email Karin with the details and we’ll spread the word!
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