has introduced a direct trade coffee from Amado Nervo, in the Chiapas area of Mexico, to its menu. By purchasing the coffee directly from the growers, the middleman is eliminated and more money goes directly to the farmers.
“It’s a town of about 1,100 people and coffee is their only crop,” says Christopher Feran, coffee and marketing director for Phoenix. “We’re having a direct impact on the people of Amado Nervo. We like to connect people, and now we’re connecting them through coffee.”
Phoenix joined a coffee co-op out of Pittsburgh, Three Rivers Coffee Importers
, to obtain the Chiapas coffee. The co-op provides health services, micro loans, low-interest loans, tools and education to the farmers. “This is the first of many direct trades to come,” promises Feran.
The direct trade concept fits Phoenix’s philosophy perfectly. “It makes a lot of sense for us,” Feran says. “We’ve always tried to focus on green and sustainability.”
The coffee is available online or in Phoenix cafes, in light and dark roasts.
Source: Christopher Feran
Writer: Karin Connelly