upclique - 'the facebook of academia' - matches students with perfect colleges

When Jeremy Amos and Matt Benton were working together at a bank a few years back, they constantly heard from potential investors about how difficult the college admissions process was for their children. They found that finding the right college was often confusing, complicated and even expensive.
So, in 2011, Amos and Benton came up with Upclique -- a free forum to connect students with the information they need to find the college that fits their needs, and allowing colleges to attract quality students. “We offer students a very detailed search tool that helps them narrow down their number of potential schools to a list that is manageable,” says Amos. “Once they have narrowed their list we provide them with all the necessary info they will need regarding the school to make a quality decision.”  
Amos describes Upclique as the FaceBook of academia. “Our main goal was to create a site where students, parents, college counselors and college personnel come together,” says Amos. “They can come to our site not knowing a thing about what to do or where to go and we can immediately help them from this point."
Since its official launch at the end of February, Upclique has recruited 180 colleges, 35 high schools and 150 students and parents. “We’ve had really great growth,” says Amos.
Upclique’s revenue comes from third party sponsors in academics. They recently received an investment from Ancora Advisors in Beachwood, and they are endorsed by the National Catholic College Admission Association, which represents more than 200 colleges across the country.
Amos and Benton recently hired a CTO, who contracts with four outside developers.

Source: Jeremy Amos
Writer: Karin Connelly

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