Doug Guth
Douglas J. Guth

Stories by: Douglas J. Guth

Douglas J. Guth is a Cleveland Heights-based freelance writer and journalist. In addition to being senior contributing editor at FreshWater, his work has been published by Crain’s Cleveland Business, Ideastream, and Middle Market Growth. At FreshWater, he contributes regularly to the news and features departments, as well as works on regular sponsored series features.
 
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RTA on track for new East 34th Street rapid station, say officials
The Greater Cleveland Regional Transit Authority (RTA) is making progress on a new rapid station set for the site of the current station at 2830 E. 34th St. A community meeting to discuss the proposed improvements will take place tonight at 6 p.m. at Cuyahoga Community College's Metro Campus Student Center.
 
The preliminary design for the $7.5 million project was shown to RTA's board of trustees on March 1, while an updated station design proposal was completed earlier this month. The new station, which like its current iteration on East 34th Street, will serve all three rapid lines, and be upgraded with better lighting and ADA-compliant features.
 
Attendees of tonight's get-together will see the same design concept presented to board members, says Mike Schipper, RTA assistant general manager of engineering.

"Our next step is to get feedback from the public," says Schipper.
 
The plan's design phase will wrap by December, when RTA also expects to begin the construction bidding process. Work is scheduled to start next spring and will take a year to complete, officials say.  
 
Plans for the new station include relocating the main entrance to the intersection of East 34th Street and Broadway Avenue, a space which will also offer a covered waiting area for riders, says Schipper. New LED lighting and a disabled-accessible ramp are among the project's other highlights. 

Though close to Tri-C's metro campus, the East 34th Street station currently does not get much use, Schipper says. However, thanks in part to the advocacy of Campus District stakeholders, RTA agreed to design and build a new facility instead of closing it altogether. 
 
The district's community development group has committed to work with RTA after the new station is finished to promote increased ridership. Proximity to Tri-C as well as special rates for students could give those figures an additional boost.
 
"We hope as we rebuild the station Tri-C will engage surrounding businesses and the Campus District as a whole," says Schipper, adding that a built-out rapid facility can also compliment a community that's undergone heavy development in recent years.
 
"This is our investment in the area," says Schipper. "We look forward to growing with the neighborhood."
High-energy cycling studio rides into Beachwood
Joe Purton had almost two decades in the nonprofit realm when he decided to accelerate into a career as the owner of CycleBar in Beachwood.

Purton, the former vice president of Sisters of Charity Health System, recently opened the high-energy cycling studio in a 3,400-square-foot space at 3355 Richmond Road. Early returns are positive, with CycleBar classes drawing big numbers for what the new entrepreneur calls an intoxicating fusion of mind, body and music.

"It's a kind of multisensory journey," Purton says of an indoor cycling experience that melds thumping electronic music with videos and colorful lighting. "If gives you a feeling like you're in a club."

CycleBar's tiered theater holds 55 custom bikes along with two 80-inch televisions. Rides focus on upper body work and drills of varying speed, while personal data monitors allow participants to go at their own pace or compete with other riders. Instructors, called "CycleStars," lead the classes, which number about 30 a week, a figure Purton expects to increase in the coming months.

Though classes can be rigorous, the up-tempo affair is not meant to be intimidating for newcomers, says Purton, 48.

"That's the beauty of cycling," he says. "You can control  how much resistance you have on the flywheel and make it as difficult or easy as you want."

The Beachwood CycleBar, part of a company with 200 studios nationwide, represents Northeast Ohio's first indoor cycling franchise. Purton opened his studio in mid-March, fulfilling an entrepreneurial spirit for fitness that had been gestating for years.

Purton had been working at Sisters of Charity since 1994, organizing budgeting mechanisms and cost report filings across the faith-based healthcare system. The University Heights resident is also a former cycling instructor who taught classes in the late 1990's. While nonprofit work was lucrative, Purton recognized an opportunity at CycleBar he couldn't pass up.

"CycleBar allowed me to combine my passion for cycling with my accounting and finance background as well as a desire to run a business," he says.

Purton is currently working more hours per week than he ever has; a small price to pay for delivering something far beyond a standard cardio-fitness workout. Within the next two years, the burgeoning business owner hopes to open a studio downtown and another on the West Side.

"Everything I've been putting into this I'm going to benefit from," says Purton. "That (hard work) is what makes it more fun and rewarding."