Concord Music Group, a major independent music label that employs nine marketing staff in Northeast Ohio, recently moved to new offices in Beachwood. The company's new address is right across the street from its old one, yet it offers a few much-needed amenities, including a custom-built mastering studio and extra suites to accommodate future growth.

"Building the studio was quite a mountain to climb, but the landlord was willing to work with us to do the build-out," says Jason Linder of Concord. "It had to be acoustically treated so that the engineer could be sure that what he was hearing was true, and it had to be soundproofed from our offices."

Concord Music Group first came to Cleveland in 2005 after it bought Telarc Records, a company that was founded locally in 1977 as a successful purveyor of jazz, classical, blues and world music. Concord has continued that tradition, and its Cleveland staff market these genres.

Although Concord's local presence has actually shrunk in recent years, Linder remains hopeful about the music industry's future. He says it has seen modest growth this year thanks to new marketing strategies that are reaching tech-savvy consumers and a smaller number of new releases. Concord's new office is a sign that the firm is committed to maintaining a presence in Cleveland.

"Cleveland does not have very many record labels, but it's a very active music town," he says. "If you enjoy live music, there are so many venues and types of shows."

Linder is looking forward to the upcoming Grammy Awards, where he expects Concord artists to snag a few wins. He knows they probably won't top last year, however, when jazz artist Esperanza Spalding won Best New Artist.

"It was a huge deal to have a jazz artist win the award," Linder says. "Especially when she was competing against Justin Bieber."

Source: Jason Linder
Writer: Lee Chilcote