You can add one more to the list of artisan businesses choosing North Collinwood as the place to launch and grow. Fears' Confections, a sweet shop specializing in scratch-made brownies and candies, has opened in the former Arabica space at 818 E. 185th Street.

The business, launched by Cassandra and Jeremy Fear, uses "sweets to die for" as its tagline. The bakery and confectionery offers "thick, fudgy, decadent creations made from scratch using only the freshest ingredients," its Facebook page says.

The Fears launched their business in January 2009 when Cassandra was laid off from her engineering job. What started as a part-time obsession has blossomed into a real business, even though she has since found gainful employment again. This is Fears' Confections first brick-and-mortar location (they also do catering).

Brownies became their specialty when they discovered that there was less competition in this space than in the ever-trendy cupcake and cookie category. The range of flavors includes dark chocolate orange, raspberry, peanut butter and jelly, lavender and pumpkin blondies. The candies take an hour to cook and are all hand-cut and hand-dipped.

Fears' Confections opens at 6:30 a.m. and serves Troubador Coffee out of Fairview Park. The space is shared by Simply Sweet Cupcakes, also based in Fairview Park.

Source: Fears Confections
Writer: Lee Chilcote