A renewed vision for East Cleveland is taking shape

As Sean L. Ward sees it, there will come a day where East Cleveland is mentioned in the same breath with Tremont and Waterloo as thriving, vibrant neighborhoods. And though he knows revitalization won’t happen overnight, he believes that the burgeoning East Cleveland Growth Association can help usher in much-needed change—and that the city is perfectly positioned for it.

“East Cleveland has potential for revitalization because of where it sits. It’s centrally located, it's on a main traffic artery, [and] the RTA station is in East Cleveland so it could be once again a public transportation hub,” says Ward, “Most importantly, the people are ready. They want a message they can believe from a voice they can trust, and they will come out in droves in support. ECGA is trying to be that voice.”

To that end, Ward founded ECGA and received 501(c)(3) nonprofit status last April. While Ward says there are other community development corporations in East Cleveland, he differentiates ECGA’s focus by its growth mindset and economically driven approach.

“Those organizations provide what we call ‘sustaining’ services, the type of services needed to sustain the current population base,” says Ward. “ECGA has no interest in social programming—our goal is to introduce new business concepts into the city, strengthen the tax base, and redevelop the community from that perspective.”

Ward has some big ideas about how to do just that, starting with the establishment of an 18-office co-op on Euclid Avenue. The “A.M. Ward Business Co-op” will be housed inside the former Cuyahoga County Juvenile Court space above Angela Mia Pizza, and Ward is working with building owner Earl Cipriani to bring the project to fruition. “Right now, we’re looking for funding and recruiting businesses to come into the space,” shares Ward.

Among those potential businesses is the beloved Archie’s Bakery, which has been forced to relocate from its current location on Lakeshore Boulevard. Ward met with owner Archie Garner about the prospect of moving into the co-op and says plans are in motion to make it happen.

“We think we have a good shot at bringing the bakery into the space, and people are excited about it,” says Ward. “When we put out a social media post, we got hundreds of comments and likes in a just a few days.”

Other types of businesses Ward envisions setting up shop in the co-op include temporary staffing firms, call centers, small medical clinics, and research organizations; the ECGA will also call the co-op home. The co-op will provide all tenants with services and utilities such as Wi-Fi, phone, secretarial services, shared kitchen and bathrooms, and conference rooms. “Our hope is that these companies can come in, move in, and get to work,” says Ward.

Ward is also working on getting a grocery store to put down roots in East Cleveland. Though East Cleveland is now considered a food desert, Ward still remembers the 1970s when the area had several grocery stores to choose from including Pick-n-Pay, A&P, and Kroger. Currently, Ward is in talks with Little Africa Food Collaborative, a member-driven model in which the community determines the products sold in the store.

According to Ward, the arrival of a grocery store could not only provide fresh food options for East Clevelanders, but provide much more benefit for the area. “Right now, all of the store are corner delis, and the quality of the food is poor,” says Ward. “They cater to the lowest members of society—you can go into the store and ask for crack paraphernalia, and they will give you a whole kit to smoke crack. Gang members are loitering outside. They’re not the kind of stores you want kids hanging around.”

Looking forward, Ward hopes to leverage the existing and emerging strengths of East Cleveland to create themed pockets of the city. For instance, Ward suggests taking the east end of Euclid Avenue—where Urbean Joe coffee shop and Andreas Dekar Wine & Cigar Lounge opened in recent months—and making it a dining and entertainment district. He’d also love to see more urban farming initiatives pop up around the Coit Road Farmers Market.

“We have a consumer base that is just clamoring for some of these new businesses to come into the city and rebreathe life into the community,” shares Ward.

For Ward, rebreathing life into the community is something he’s desired for years. Though he now resides in Richmond Heights, Ward grew up in East Cleveland, where he attended Shaw High School, and he remains “very grounded and tied into the community.”

“People who know me will tell you this has been a dream of mine for a very long time, even since I was in high school,” says Ward. “We’re challenging people to think differently and put their efforts, moneys, and desires behind something greater than what’s going on right now.”

Sean Ward

Next up for Ward and the ECGA? Along with the projected goal of opening the A.M. Ward Co-op in first quarter 2019, Ward is also setting the stage for a “state-of-the-art facility that not only trains and conditions athletes, but develops careers in supporting areas like sports medicine, athletic training, and coaching.”

The initial proposal was to tear down and rebuild the current MLK Civic Center, but plans fell through and Ward is now searching for a new site. In February, he will meet with a Marysville, OH-based design group to fine-tune the concept and then launch a fundraising campaign to bring it to fruition.

Ward is also completing an application to designate ECGA as a community development company with the Small Business Administration, which would enable ECGA to grant loans of up to $5 million to eligible East Cleveland businesses. “We see this as the tip of the iceberg,” says Ward. “I have very ambitious long-term plans for ECGA.”

And for anyone who doubts Ward’s ability to have an impact on East Cleveland–which has long been plagued by poverty, blight, and crime—he points to his background as not only an East Cleveland native, but a project manager by trade for Jones Day.

“I don’t dream, I plan and execute,” says Ward. “This is my plan, and I’m executing it because that’s who I am.”

Read more articles by Jen Jones Donatelli.

As a Cleveland native and enthusiast, Jen Jones Donatelli is thrilled to take on the managing editor role at FreshWater. As a full-time freelance writer and editor for more than a decade, Jen has contributed to publications including Redbook, Budget Travel, GOOD, Playboy, Thrillist, Cleveland Magazine, Los Angeles Confidential, San Francisco, Ohio Today, and many more. She is also a contributing editor for Destination Cleveland and a proud graduate of Ohio University's E.W. Scripps School of Journalism.
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