Local Food Economy

recipe for success: food-based startups face unique challenges
Starting a successful food-based business takes more than a great idea and the ability to cook. Like any entrepreneurial venture, food startups require planning, money and a willingness to be flexible. But those who do dive in have found there's plenty of guidance, support and collaboration in the local food startup community.
music-themed bar in ohio city aims to create 'jukebox for the city'
It's no easy feat to win unanimous approval from the City of Cleveland's Board of Zoning Appeals (BOZA) for a variance to open a new bar in Ohio City. With parking scarce in the densely built neighborhood, such a prized variance typically is required for opening any kind of new establishment.

Yet Jukebox, a new bar set to open in the Hingetown area of that neighborhood early next year, earned that approval from BOZA this week, and owner Alex Budin is set to begin the build-out process.

"I want people in Ohio City and Cleveland to embrace this as their jukebox for the city," says Budin, a 29-year-old who is in the process of relocating to Cleveland from Chicago.

Budin has purchased a 100-CD jukebox that he will fill with a mixture of rock and roll classics, music by artists who are coming through town, local artists, obscure picks and even crowd-sourced suggestions from social media and other sources.

The music selection will change frequently and the jukebox will be free or "pay what you like," akin to how Radiohead has released recent albums.

To ensure that tipsy patrons don't program six Michael Jackson songs in a row, Budin is planning to establish some tongue-in-cheek jukebox rules. He also will create a "juke-book" that will help familiarize patrons with less familiar artists, albums, and tracks.

"You're not going to see Katy Perry in the jukebox, but you'll see familiar artists," he says.

Aside from the music, the cozy 1,300-square-foot tavern will feature six to 10 draft beers (many of them local), cocktails, wine and a limited food menu that includes flatbread pizzas. Just don't say the phrase "sports bar." There will be TVs, he allows, but that's not going to be the focus.

"Ohio City has become such a vibrant place -- it's really a destination," Budin says. "As Hingetown evolves, my hope is this becomes more of a neighborhood spot for local residents. There are 200-plus new apartments set to open here. I'm hoping it's a walkable place, and that people can get their coffee at Rising Star in the morning, then grab a beer and light food at Jukebox in the evening."

Jukebox will be located in the Striebinger Block at the corner of W. 29th and Detroit.


Source: Alex Budin
Writer: Lee Chilcote
toast chefs horvath and plank praised in industry mag
In a Restaurant Hospitality feature titled “Toast: One of Cleveland’s most exciting new restaurants,” editor Michael Sanson highlights the amazing job chefs Joe Horvath and Jennifer Plank are doing at their farm-to-table restaurant in the Gordon Square neighborhood.
 
“Recent menu items that have thrilled diners and critics alike include a rolled egg crepe filled with smoked perch, pickled strawberries and a dill crème fraiche; lamb ribs with pickled red cabbage and cucumber yogurt sauce; and mini French toast topped with sausage, a spicy maple glaze and a fried egg.”
 
The young pair -- recently engaged to be married -- are expats from Jonathon Sawyer’s Greenhouse Tavern and Noodlecat restaurants.
 
Read the full story here.

frickaccio's, a growing local company that all started with a pizza bagel
When Terry Frick opened Frickaccio’s at the West Side Market in 2004, she began with the widely popular pizza bagels, a market staple for countless fans. The snacks even made an appearance on the Food Network when Jeff Mauro, aka The Sandwich King, stopped by Frickaccio’s last year to sample them.
 
Business went well, and soon Frick expanded into pizza dough balls. Frick offers more than 10 different flavors. She caters to the dietary needs of her customers, offering gluten free and even oil free varieties. The dough balls are such hot sellers that Frick now offers a variety of artisan breads, from pepperoni loaves to sourdough.
 
“I’ve always thought that bread is the staple of life,” explains Frick. “One misunderstanding about bread is that it’s quick and easy to make. But really good bread takes time to make.” In the past year Frick expanded her staff from three people to nine, including a professional breadsmith and a chef.
 
Last year, Frick opened a production shop in Fairview Park to keep up with increased volumes. “We offer a little bit of everything,” Frick says of the production center. Her selection includes the dough balls, the pizza bagels, breads and assorted pastas.
 
Frickaccio’s dough balls are now in four local grocery stores. Frick ships the pizza bagels nationwide and is considering launching a line of frozen products.
 
And Frick keeps it local. “I try to use all local stuff,” she says. “I have found that the best thing for supporting each other and networking is to use each other.”
 
Business continues to boom. Frick is in the process of expanding her stand at the West Side Market. Her latest endeavor includes launching a line of certified organic dough balls. She currently offers three varieties, using either their homemade organic yeast or organic yeast imported from Germany. Frickaccio’s has launched a Kickstarter campaign to expand the organic line, buy additional equipment and expand the staff.

 
Source: Terry Frick
Writer: Karin Connelly
ny post explores the local scene, lauds city's 'revival'
In a New York Post feature titled “Cleveland is Seeing a Revival,” writer Jennifer Ceasar explores some of Cleveland’s attractions, which increasingly are garnering attention outside of Northeast Ohio.
 
“If you were an Ohioan back in the early ’80s, you might remember 'New York’s the Big Apple, but Cleveland’s a Plum,' an ad campaign to rebrand the failing Rust Belt town. Though it never stuck, today’s Cleveland is earning laurels for its homegrown talent, like Iron Chef Michael Symon, along with farm-to-table eateries, award-winning craft breweries and cool art spaces.”
 
Some of the writer's many stops included Ohio City, home of Flying Fig, Great Lakes Brewing Company and the Transformer Station, Tremont, which houses some of the city’s best eateries, and University Circle, where many of Cleveland’s top cultural attractions reside.
 
Check out the full piece here.

keep collinwood weird: kresge grant will propel arts-led revival on waterloo
Welcome to Waterloo, which is fast becoming the weirdest, most creative strip in Cleveland. Thanks to a $1 million grant from the Kresge Foundation, this neighborhood will increase to 25 the number of new arts-based businesses that recently opened along the main drag.
hildebrandt artist collective to open studios, art gallery in historic warehouse
The Hildebrandt Artist Collective is set to open studio and gallery space in the historic Hildebrandt building, a gigantic warehouse located on Walton Avenue on Cleveland's near west side, sometime next month.

The group joins existing tenants Rust Belt Welding, Soulcraft Woodshop and Wake Robin Fermented Foods in the sprawling complex, which was built a century ago as a meat packing company but has evolved into a hub for local food and art.

Fiber artist Katie Simmons says that she launched the space with about 10 other artists to provide affordable, collaborative workspace for young, emerging artists.

"A lot of these artists have just graduated from college, and they don't have a lot of extra funds, yet being an artist is difficult if you don't have space," she says. "By having a shared space, everybody brings something to the table and we can collaborate with one another, and yet we each have our own space, too."

The group also plans to open a gallery called The Lunchroom, and the entire building will be open for a First Friday art walk beginning in December.

"The building is always evolving," says Simmons, who also works at Great Lakes Brewing Company. "There are more artists moving in here."


Source: Katie Simmons
Writer: Lee Chilcote
launchhouse driving force behind upcoming cleveland entrepreneur week
Cleveland's economic leaders have worked hard to parade the city as a hub for innovation. A chance to further show off Northeast Ohio's entrepreneurial acumen is a driving force behind Shaker Heights accelerator LaunchHouse's sponsorship of Cleveland Entrepreneurship Week (Cleveland EW), an upcoming four­-day celebration of business success.

The event, scheduled for November 4-­8, was created to give entrepreneurs and investors the knowledge and resources to grow the Northeast Ohio business community, says LaunchHouse co-founder Todd Goldstein.

LaunchHouse will kick off Cleveland EW at its Shaker Heights headquarters by presenting the 11 technology startups participating in its Accelerator Program. The rest of the week will feature speakers and other events that give entrepreneurs from all over the country an opportunity to connect with potential financial backers as well as fellow businesspeople.

"We're giving them exposure to people they normally wouldn't meet," says Goldstein. "Meeting the right person can help turn a small business into a large business."

LaunchHouse pushing for the entrepreneurship event aligns with its mission of local job creation through seed capital, education and innovation, notes Goldstein. With Cleveland striving to be on the forefront of the new economy, an event like Cleveland EW can put the area in a positive national spotlight.

"We've worked to change how Northeast Ohio is viewed in terms of entrepreneurship," Goldstein says. "This [event] is about showcasing the region as a place of innovation and capital formation."

 
SOURCE: Todd Goldstein
WRITER: Douglas J. Guth
 
st. vincent de paul steps in to keep second-largest food pantry in northeast ohio going
Ninety two percent of residents in the Central neighborhood live below 200 percent of the poverty line, qualifying them to receive food from food pantries. Yet until recently, the future of the city's largest food pantry -- and the second-largest food pantry in Cuyahoga County -- was seriously in doubt.

Recently, the Society of St. Vincent de Paul of Cleveland (SVDP) stepped in to assume management of Brother Hubbard's Cupboard in the Carl Stokes Building at 6001 Woodland Avenue, which serves 1,700 people per month and over 20,000 annually.

"The need is still going up based on the number of people we're serving at food pantries, and the working poor tend to be the last ones affected by an economic upswing in a positive way," says John Litten, Executive Director of SVDP. "Northeast Ohio has been slower to recover than we've been led to believe."

The pantry previously was managed by the Capuchin Franciscan Brothers under the direction of Brother Walt Robb, but was in danger of closing when it was announced that Robb was leaving for another assignment.

Litten says SVDP has risen to the task of managing a massive food pantry that requires almost daily deliveries from the Cleveland Food Bank. Yet he stresses that it's about a lot more than just giving out food. "It's the human side that really gets to our mission, the person-to-person service," he says. "For many people, this may be the only person who's helping you today, smiling at you, asking how you're doing."

Although word is still getting out about the newly renamed SVDP Woodland Pantry, Litten says it's already making a difference. "The impact on the neighborhood is huge."


Source: John Litten
Writer: Lee Chilcote
men's journal drops into cleveland for a visit
In a Men's Journal travel feature titled "Visiting Cleveland, on Purpose," writer Robert Reid manages to enjoy himself during an action-packed visit to town -- and also manages to trot out a few hackneyed affronts as well.
 
"Spread out on the south shore of Lake Erie, 'The Forest City' -- called the 'mistake by the lake' by the sort of people who talk like that -- is a pleasant surprise for visitors who actually make the trip," Reid writes. "Just the names of the neighborhoods, including Slavic Village, Little Italy, and Asiatown, are a tribute to the city’s melting-pot roots, which manifest in great fusion cuisine."

In the piece, Reid mentions Happy Dog, Beachland Ballroom, the Orchestra, Big Fun, MOCA, Melt and others.
 
Read the rest of the (back-handed) compliment here.

piccadilly artisan yogurt to open design-focused shop in ohio city, clifton up next
The entrepreneurs behind Piccadilly Artisan Yogurt, who opened their first location in the old Grog Shop space on Coventry Road less than a year ago, will open their second location in Ohio City this fall.

Adrian and Cosmin Bota, Romanian-born brothers who grew up in Parma, have also signed a letter of intent on a retail space at West 117th and Clifton.

The Ohio City location is a slender, 1,100-square-foot storefront that's sandwiched between Crop and Bonbon Cafe in the 2500 block of Lorain Avenue. Adrian Bota says the location, which will offer the same organic, locally-sourced frozen yogurt that's available in the Coventry store, is perfect for the urban-oriented company.

"Our whole focus was not to be in the suburbs, and to focus on urban areas we’re both interested in and want to promote," says Bota. "We were looking for areas in Cleveland that had same vibe [as Coventry Village] and that we could be a part of. Ohio City was our top choice for expansion. It's a great place because people are moving back and they're really interested in reviving that neighborhood."

Bota says the new store will feature unique, creative design with an urban flair. Ariel and Otelia Vergez of design firm Vergez Inc. helped design the interior, which will feature refinished plywood design accents, tables made from reclaimed wood, and a lounge area that might feature a porch swing (the Botas haven't made up their minds yet). Local architect John Williams developed the interior plans.

Bota says the Coventry location has been successful enough that they were able to use some of their profits to launch additional stores. Construction is underway on a third location next to Melt in the Short North district of Columbus. He is talking with representatives of Downtown Cleveland Alliance about a downtown shop.

The Bota brothers, who worked at the West Side Market as teenagers, intend to source as many ingredients as possible from the market and other local vendors.


Source: Adrian Bota
Writer: Lee Chilcote
ny times gives ink to new rust belt mag 'belt'
In a New York Times Arts Beat post titled “New Magazine Celebrates ‘Rust Belt Chic,’ With a Wink,” writer Jennifer Schuessler details her conversation with Belt magazine editor Anne Trubek about a new publication dedicated to fostering a new journalistic beat in Cleveland.
 
"The decaying cities of the post-industrial Midwest can sometimes seem like a museum of things America used to make: cars, refrigerators, steel, televisions. But if a start-up in Cleveland gets its way, the region may help rebuild the market for another endangered product -- long-form magazine journalism," Schuessler writes.
The magazine offers up a collection of essays and reporting that seeks to explore the regional identity that is known as the Rust Belt.
 
“I cringe at words like ‘authentic,’” Trubek says in the article. “But the rust belt aesthetic isn’t about the ephemeral global economy, it’s about boots on the ground and things hidden in grandma’s attic. We want to explore that.”
 
Check out the full interview here.

modern-day home ec school agrarian collective teaches the 'hows of the home'
Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote
downtown cleveland alliance hosts first all-ohio BID conference
As millenials, empty nesters and other demographic groups flock to downtowns across Ohio, business improvement districts -- or BIDs -- are playing an important role in ensuring that these areas are clean and safe and that residents, office workers and property owners have the amenities they need to thrive.

A business improvement district is a defined area in which property owners pay an additional tax in order to fund projects and services that enhance the area. Downtown Cleveland has a BID, and the organization provides basic "clean and safe" services, organizes events and markets downtown to prospective residents, visitors and businesses.

This week, Downtown Cleveland Alliance, which manages the downtown BID, organized the first all-Ohio BID conference, bringing together BID leaders from across the state to network and learn about issues they share in common.

"It came from the idea that there's not a unifying organization or conference for BIDs," says Anna Beyerle with DCA. "We can learn a lot from other BIDs across Ohio. The idea was to get in the same room and throw out ideas and best practices."

Topics included food truck legislation, downtown transportation, farmers markets, placemaking, and office and retail recruitment strategies.

Participants also enjoyed several tours of downtown Cleveland and the surrounding area and had a chance to learn from Cleveland's redevelopment.

Beyerle says the conference will help BIDs, such as the one in downtown Cleveland, to become more effective. "We're up for renewal in a couple years, and we're looking at how we can improve."


Source: Anna Beyerle
Writer: Lee Chilcote
halfway there: sustainable cleveland environmental initiative making progress, says city official
Are you sustainable, Cleveland? That's the question environmentally conscious city officials are asking heading into the fifth annual Sustainable Cleveland 2019 Summit. The initiative to build "a green city on a blue lake" is at the halfway mark, and Cleveland's new chief of sustainability believes Northeast Ohio is meeting the metrics set out a half decade ago.
symon empire expanding into metro detroit
In a Detroit Free Press story titled “Michael Symon’s B Spot Burgers coming to Rochester Hills in December,” restaurant critic Sylvia Rector writes of celebrity chef and Cleveland native Michael Symon’s decision to expand his culinary presence in the Detroit metropolitan area, where he already owns a restaurant, Roast, in the Detroit Westin Book Cadillac hotel.
 
“We are off and running, and we are very excited to be there,” Doug Petkovic, co-owner of the company with Michael and Liz Symon, was quoted as saying.
 
The company signed a lease in August and has been touring some of developer Dan Gilbert’s downtown Detroit buildings.
 
“We are a down and dirty burger joint,” Petkovic added. “Our concept is meat on meat. We do some interesting combinations. We’ll take our beef and top it with bologna or pastrami, or corned beef at times. We do some with pulled pork.”
 
Check out the full story here.
travel writer swoons over cleveland visit
In a Huffington Post travel feature titled "The American Grandeur of Cleveland," contributor Sally Fay was so smitten by our city that she writes, "There are many reasons to visit Cleveland, enough to swing the vote right into moving there!"
 
She writes that "Cleveland has a character that appreciates its past while embracing the renewal of the future. In 2013, the city has a different kind of American grandeur than it did in its industrial heyday of the early 20th century, but rather than get stuck in the past and not learn the lessons from it, Cleveland has aged well into a modern, global and down-to-earth city."
 
Stops on her exhaustive visit through town included Lake View Cemetery, Cleveland Cultural Gardens, Cleveland Art Museum, Severance Hall, Museum of Contemporary Art, Cleveland Institute of Music, Rock and Roll Hall of Fame, PlayhouseSquare, West Side Market and many other stops.
 
She closes out the piece with this resounding endorsement:
 
"If you are looking for opportunities, reasonably priced real estate, cultural diversity, high culture, top medicine, professional sports and mid-western charm, pack your bags and discover the American grandeur and quality of life of Cleveland has going for it!"
 
Read the rest right here.

summer festival slideshow
As summer transitions into fall, we wanted to take a moment to look back on a season filled with family, friends and festive neighborhood gatherings. Throughout it all, Fresh Water photographer Bob Perkoski has been attending and shooting the best summer festivals. This slideshow features captured images from a dozen events.
top-selling good greens goes national with wellness bars
When Good Greens launched in 2011, the founders were confident their wellness bars would be popular. They’re packed with protein, completely natural and provide 100 percent of daily fruit and vegetable requirements. 

Within four months, the Good Greens bars were the top nutrition bar sold at Heinen’s stores, and they also landed shelf space at Dave’s Markets and Marc’s stores.
 
Two years later, the LaunchHouse portfolio company continues to be a best seller at Heinen’s. The company sold close to 480,000 bars with Heinen’s last year. They’re good for kids with allergies and people have supposedly lost 25 pounds eating Good Greens bars.
 
Good Greens are so popular, in fact, that Good Greens struggled to keep up with demand. Heinen’s wanted more and more bars, and the company lost accounts because it couldn't keep up with demand.
 
 The company hired a national distributor and is now in 200 Chicago stores, 150 Iowa stores and 100 Wisconsin stores. Good Greens also is the top selling bar on Ohio college campuses, including Ohio State.
 
Good Greens has grown from three employees in 2011 to 10 full-time and 22 part-time employees. John Huff recently joined as COO/CFO. The company is growing so fast that Shaker Heights invested $100,000 in renovations to the second floor of LaunchHouse's building and offered Good Greens a two-year lease in the four-office space.
 
Today, Good Greens sells 10 varieties, six of which are vegan and dairy free. Good Green’s new soy Greek yogurt line includes four flavors, and the company plans to introduce two more flavors by the end of the year. Coming soon is a superfood brownie.
 
 
Source: John Huff
Writer: Karin Connelly