Local Food Economy

modern-day home ec school agrarian collective teaches the 'hows of the home'
Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote
downtown cleveland alliance hosts first all-ohio BID conference
As millenials, empty nesters and other demographic groups flock to downtowns across Ohio, business improvement districts -- or BIDs -- are playing an important role in ensuring that these areas are clean and safe and that residents, office workers and property owners have the amenities they need to thrive.

A business improvement district is a defined area in which property owners pay an additional tax in order to fund projects and services that enhance the area. Downtown Cleveland has a BID, and the organization provides basic "clean and safe" services, organizes events and markets downtown to prospective residents, visitors and businesses.

This week, Downtown Cleveland Alliance, which manages the downtown BID, organized the first all-Ohio BID conference, bringing together BID leaders from across the state to network and learn about issues they share in common.

"It came from the idea that there's not a unifying organization or conference for BIDs," says Anna Beyerle with DCA. "We can learn a lot from other BIDs across Ohio. The idea was to get in the same room and throw out ideas and best practices."

Topics included food truck legislation, downtown transportation, farmers markets, placemaking, and office and retail recruitment strategies.

Participants also enjoyed several tours of downtown Cleveland and the surrounding area and had a chance to learn from Cleveland's redevelopment.

Beyerle says the conference will help BIDs, such as the one in downtown Cleveland, to become more effective. "We're up for renewal in a couple years, and we're looking at how we can improve."


Source: Anna Beyerle
Writer: Lee Chilcote
halfway there: sustainable cleveland environmental initiative making progress, says city official
Are you sustainable, Cleveland? That's the question environmentally conscious city officials are asking heading into the fifth annual Sustainable Cleveland 2019 Summit. The initiative to build "a green city on a blue lake" is at the halfway mark, and Cleveland's new chief of sustainability believes Northeast Ohio is meeting the metrics set out a half decade ago.
symon empire expanding into metro detroit
In a Detroit Free Press story titled “Michael Symon’s B Spot Burgers coming to Rochester Hills in December,” restaurant critic Sylvia Rector writes of celebrity chef and Cleveland native Michael Symon’s decision to expand his culinary presence in the Detroit metropolitan area, where he already owns a restaurant, Roast, in the Detroit Westin Book Cadillac hotel.
 
“We are off and running, and we are very excited to be there,” Doug Petkovic, co-owner of the company with Michael and Liz Symon, was quoted as saying.
 
The company signed a lease in August and has been touring some of developer Dan Gilbert’s downtown Detroit buildings.
 
“We are a down and dirty burger joint,” Petkovic added. “Our concept is meat on meat. We do some interesting combinations. We’ll take our beef and top it with bologna or pastrami, or corned beef at times. We do some with pulled pork.”
 
Check out the full story here.
travel writer swoons over cleveland visit
In a Huffington Post travel feature titled "The American Grandeur of Cleveland," contributor Sally Fay was so smitten by our city that she writes, "There are many reasons to visit Cleveland, enough to swing the vote right into moving there!"
 
She writes that "Cleveland has a character that appreciates its past while embracing the renewal of the future. In 2013, the city has a different kind of American grandeur than it did in its industrial heyday of the early 20th century, but rather than get stuck in the past and not learn the lessons from it, Cleveland has aged well into a modern, global and down-to-earth city."
 
Stops on her exhaustive visit through town included Lake View Cemetery, Cleveland Cultural Gardens, Cleveland Art Museum, Severance Hall, Museum of Contemporary Art, Cleveland Institute of Music, Rock and Roll Hall of Fame, PlayhouseSquare, West Side Market and many other stops.
 
She closes out the piece with this resounding endorsement:
 
"If you are looking for opportunities, reasonably priced real estate, cultural diversity, high culture, top medicine, professional sports and mid-western charm, pack your bags and discover the American grandeur and quality of life of Cleveland has going for it!"
 
Read the rest right here.

summer festival slideshow
As summer transitions into fall, we wanted to take a moment to look back on a season filled with family, friends and festive neighborhood gatherings. Throughout it all, Fresh Water photographer Bob Perkoski has been attending and shooting the best summer festivals. This slideshow features captured images from a dozen events.
top-selling good greens goes national with wellness bars
When Good Greens launched in 2011, the founders were confident their wellness bars would be popular. They’re packed with protein, completely natural and provide 100 percent of daily fruit and vegetable requirements. 

Within four months, the Good Greens bars were the top nutrition bar sold at Heinen’s stores, and they also landed shelf space at Dave’s Markets and Marc’s stores.
 
Two years later, the LaunchHouse portfolio company continues to be a best seller at Heinen’s. The company sold close to 480,000 bars with Heinen’s last year. They’re good for kids with allergies and people have supposedly lost 25 pounds eating Good Greens bars.
 
Good Greens are so popular, in fact, that Good Greens struggled to keep up with demand. Heinen’s wanted more and more bars, and the company lost accounts because it couldn't keep up with demand.
 
 The company hired a national distributor and is now in 200 Chicago stores, 150 Iowa stores and 100 Wisconsin stores. Good Greens also is the top selling bar on Ohio college campuses, including Ohio State.
 
Good Greens has grown from three employees in 2011 to 10 full-time and 22 part-time employees. John Huff recently joined as COO/CFO. The company is growing so fast that Shaker Heights invested $100,000 in renovations to the second floor of LaunchHouse's building and offered Good Greens a two-year lease in the four-office space.
 
Today, Good Greens sells 10 varieties, six of which are vegan and dairy free. Good Green’s new soy Greek yogurt line includes four flavors, and the company plans to introduce two more flavors by the end of the year. Coming soon is a superfood brownie.
 
 
Source: John Huff
Writer: Karin Connelly
an urban girl explores the art, food and baseball in 6 midwestern towns
“The cities of the Midwest are the undiscovered gems of America,” a friend said to me years ago. I've held that thought ever since and look for proof on a six-game, six-day, six-city baseball tour of Midwestern ballparks.
such great heights: cleveland rooftop gardens taking sustainability to the top
In a city with no shortage of vacant land on which to cultivate gardens, it might surprise some to learn of the growing trend of gardens in the sky. Not only do rooftop gardens offer a place to relax, they reduce a building's heating and cooling costs while shielding the roof from damaging UV rays.
usa today writer praises noodlecat
In a USA Today feature titled “Great American Bites: Top-notch Asian flavors sourced from Ohio,” writer Larry Olmsted praises Cleveland chef Jonathon Sawyer and the two-year-old Noodlecat, inspired by Tokyo and New York noodle houses.
 
Olmsted opens discussing the unique atmosphere and its popularity in the community, but like all food writers, focuses much of his attention on the important aspects: the food.
 
"A former downtown pizzeria has been turned into one of Cleveland's hippest casual eateries. Two-year-old Noodlecat, inspired by Tokyo and New York noodle houses, is the work of beloved Cleveland chef Jonathan Sawyer, renowned for his focus on local and sustainable ingredients, food sourcing and extensive in-house, from-scratch preparation."
 
“While there are a handful of dinner entrees, the bulk of the menu is small plates and noodle dishes, each of which is available as a large full portion ($11) or a half order ($6). This makes Noodlecat great for grazing or tapas-style dining, though the entrees are quite good as well.”
 
Check out the full travel piece here.

west side market defying trend of waning markets
In a Salon article titled “Fight the farmers market backlash!” Henry Grabar outlines the fate of traditional central markets, which sadly are becoming a dying breed.
 
Long the heart, soul and larder for every great city on the planet, central marketplaces are vanishing from modern life.
 
"As wholesale markets were reimagined, a parallel shift occurred in retail food delivery, as one-stop-shops replaced butchers and bakers, and supermarkets absorbed the customer base of traditional markets. Now, online shopping in turn is eroding the support of brick-and-mortar groceries. Urbanites have fewer encounters with the food supply today than at any point in history.
 
Bucking that trend is the West Side Market.
 
“That’s not to say that permanent, public markets are a thing of the past. Those that have survived, like Cleveland’s West Side Market, have ridden the current wave of popularity through financial difficulties.”
 
Read the complete article here.

atlantic tells story of maron family and east fourth
In a recent The Atlantic piece titled “If You Build It, They Will Come: How Cleveland Lured Young Professionals Downtown,” writer Sophie Quinton tells the story of how the Maron family transformed a vision into the East Fourth Street Clevelanders know and love today.
 
"When the Maron family decided to redevelop an entire city block in downtown Cleveland, the area was so blighted no restaurateur would lease space there. A decade later, the East Fourth neighborhood is home to Food Network personalities, a House of Blues, and free Saturday yoga classes. Café-style seating spills into the pedestrian-only street. Apartments on the block are fully leased, and a 100-unit building under construction across the street has already reached full capacity."
 
The article discusses at length the history of the Maron family and the work it took to get the project off paper and onto the street. All the hard work has paid off as East Fourth Street has become a major attraction, with quality restaurants, store fronts, activities, and downtown living that is luring young professionals who want to live and work in the middle of all the action.
 
Enjoy the full piece here.

new collinwood bakeshop fears' confections promises 'sweets to die for'
You can add one more to the list of artisan businesses choosing North Collinwood as the place to launch and grow. Fears' Confections, a sweet shop specializing in scratch-made brownies and candies, has opened in the former Arabica space at 818 E. 185th Street.

The business, launched by Cassandra and Jeremy Fear, uses "sweets to die for" as its tagline. The bakery and confectionery offers "thick, fudgy, decadent creations made from scratch using only the freshest ingredients," its Facebook page says.

The Fears launched their business in January 2009 when Cassandra was laid off from her engineering job. What started as a part-time obsession has blossomed into a real business, even though she has since found gainful employment again. This is Fears' Confections first brick-and-mortar location (they also do catering).

Brownies became their specialty when they discovered that there was less competition in this space than in the ever-trendy cupcake and cookie category. The range of flavors includes dark chocolate orange, raspberry, peanut butter and jelly, lavender and pumpkin blondies. The candies take an hour to cook and are all hand-cut and hand-dipped.

Fears' Confections opens at 6:30 a.m. and serves Troubador Coffee out of Fairview Park. The space is shared by Simply Sweet Cupcakes, also based in Fairview Park.


Source: Fears Confections
Writer: Lee Chilcote
bruell's new burger shack dynomite debuts in star plaza at playhousesquare
Zack Bruell used to watch PlayhouseSquare office workers sit outside at Star Plaza and eat sandwiches in the park. He thought, They could be my customers. Now, thanks to Dynomite, a new fast-casual burger shack in the Star Plaza kiosk, many of them are.

During its first week, Dynomite frequently had lines 30-people deep and ran out of hamburger buns by 3 p.m. (don't worry, they ordered more). Bruell hopes this is an omen.

"I was basically opening it so that we could bring more people to the area," says the restaurateur, who owns five other venues in Cleveland (Parallax, Chinato, Table 45, Cowell and Hubbard, L'Albatros). "I wanted to see more street traffic. This is one of the great neighborhoods in the city, and it's in transition."

You can think of Dynomite as a kind of Zack Bruell burger clearinghouse. Modeled after the legendary Shake Shack in New York City, the venue offers four kinds of burgers that are also available at Parallax, L'Albatros, Chinato and Cowell and Hubbard. Each is different and unique. Additionally, Dynomite offers a killer chicken sandwich, regular burger, vegan burger, hot dog and chili dog.

Sides include fries, chili fries, chili, pickles and soft serve ice cream. The most expensive things on the entire menu are the signature burgers, which are priced at $8.

"We're just doing basic food, but we're doing it right," says Bruell. "We're using the same products that we're working with in all of our restaurants."

Dynomite will soon have a full liquor license. Bruell expects the revamped Star Plaza -- which is nearly complete and includes additional outdoor seating, a fire pit and concert stage -- to look and function like a downtown beer garden.

The venue is the latest addition to PlayhouseSquare, which has in recent years been evolving into a dining destination and vibrant 24-7 neighborhood.


Source: Zack Bruell
Writer: Lee Chilcote
weekend escape plan for cleveland
In its regularly occurring travel feature "The Five-Point Weekend Escape Plan," New York magazine highlighted a contemporary arts-focused trip to Cleveland. Titled "See Cutting-Edge Contemporary Art in Cleveland," the article touches on where to stay, where to eat, what to do and other insider tips.
 
"This Rust Belt city is transforming into a thriving art hub thanks to two stunning new museum openings and a growing number of galleries," the article states.
 
Featured within is the Cleveland Hostel: "which feels more like a hipster haven than a grungy dorm."
 
Ginko: "Be wowed by extra-large cuts of exotic sushi."
 
The Transformer Station: "The original brickwork and chains contrast with a new addition made of dark-gray polished concrete, providing an industrial-chic setting for shows."
 
Steve's Lunch, "a 24-hour greasy spoon opened in 1953."
 
Explore the rest of the itinerary here.

campbell's sweets set to open new store in lakewood, plotting more expansion
Campbell's Sweets, a homegrown business that has three stands at the West Side Market and a store on W. 25th Street, is set to explode across Cleveland, with an additional shop in Lakewood, a production facility in Slavic Village and an east side store in the works.

"It's been two years this August since we opened the W. 25th Street store, and it's gone really well," says owner Jeff Campbell. "We predicted that we'd steal business from our market stands, but that hasn't happened. Last year, we grew 40 percent from 2011 to 2012. This year, we're headed to do that again."

In Lakewood, Campbell's will soon occupy a corner storefront at Detroit and Warren Roads. The 2,000-square-foot store will feature a tin ceiling, clay brick display wall, open production area and upcycled doors. The exterior will feature eye-catching new awnings with pictures of popcorn and cupcakes. Big storefront windows will allow passersby to see into the facility.

Campbell intends to open the store this fall. Although he's put a possible University Circle location on hold until he proves out the Lakewood store, he's actively looking for a production facility on Fleet Avenue in Slavic Village. "We're outgrowing our W. 25th space and it's challenging to keep up," he says. "We can still double our production, but we're headed to five to six times our production in the next 12 to 18 months. Fleet Avenue has us very intrigued because of the redevelopment happening there in 2014 [with the streetscape]."

Campbell's also now sells its popcorn in seven Giant Eagle stores, where it's visibly displayed in the fruit and produce area. Yet the Market District of Ohio City always will remain home. "Ohio City is the nucleus and we grow out," he says. "We're not going to go way out [into the suburbs] until we've saturated our market here."


Source: Jeff Campbell
Writer: Lee Chilcote
blogger shares kid-friendly 'cle summer bucket list'
For 10 years, my husband and I have called Ohio City home, where we are now raising our three young children. This summer, Team Taseff created a “Cleveland Summer Bucket List,” which includes 10 places and activities to explore in Cleveland that are free, fun and close to home.
regional planning initiative says status quo is not sustainable, wants residents to imagine future
The Northeast Ohio Sustainable Communities Consortium (NEOSCC) has mapped out what our region's future looks like if we stay on the same, urban-sprawl-lovin' course. Spoiler alert: It ain't good.

The group's "Business as Usual" scenario attempts to answer the question, "What will happen over the next 27 years if Northeast Ohio just keeps doing what it has been doing?" using sophisticated mapping.

NEOSCC's predictions include 2.4 percent growth in population and 6.2 percent growth in employment across 12 counties. Yet given our current land use patterns, about 92,500 acres will be used for new development and 77,100 acres will be abandoned.

That means Northeast Ohio is "on pace to abandon 10.5 percent of its housing units by 2040" or "18 units abandoned per day," according to the NEOSCC.

Although NEOSCC will not reveal its recommendations at this point, staff will present four scenarios to the public at open houses in the coming weeks.

These scenarios include "business as usual" (sprawl with limited growth), "doing things differently" (more sustainable development with limited growth), "grow the same" (sprawl with growth at a higher level than is occurring now) and "grow differently" (more sustainable development with greater growth). 

After receiving input from residents, NEOSCC will recommend a scenario to the four metropolitan planning organizations that help divvy up transportation dollars for the region and create long-term land use plans. Jeff Anderle of NEOSCC says that the group must create a "shared vision" to be successful with its efforts.

"We're not a governing organization; we don't have implementation power," he says. "It's been tricky, but we've gotten great participation from elected officials throughout the region. There's a lot of 'Let's see how and where this comes out.'"

To participate in the process, Northeast Ohio residents can attend one of the upcoming open houses or check out the Imagine My NEO tool on the website.


Source: Jeff Anderle
Writer: Lee Chilcote
great lakes brewery helped transform ohio city
In a Massachusetts Republic feature titled "Craft breweries help transform 6 cities," writer Tali Arbel explores how craft breweries have helped to transform the neighborhoods around them.
 
"Small business owners tackled the hard work of transforming industrial buildings, many of which had sat empty as demographic changes pulled manufacturers and residents to the suburbs," she writes.
 
Here's a look at six breweries whose presence helped to change their surroundings:
 
"Great Lakes opened in Cleveland's Ohio City neighborhood in 1988. The downtown neighborhood was "perceived as dangerous and blighted" into the 1980s, says Eric Wobser. He works for Ohio City Inc., a nonprofit that promotes residential and commercial development while trying to preserve the neighborhood's older buildings."
 
"Great Lakes built a brewery and a brewpub. Other breweries and businesses -- a pasta maker, a bike shop, a tortilla factory, as well as restaurants and bars -- followed. Newcomers flock to the neighborhood, even though Cleveland's overall population is still declining. The city repaved the quiet street next to the brewery, Market Ave., with cobblestones, and poured millions into renovating a nearby 19th-century market."
 
Read the rest here.