Geiger’s offers personal assistance to busy downtown holiday shoppers

Business has been booming at Geiger’s since the sporting goods retailer opened its third location downtown last month. “Things have been going really well,” says co-owner Gordon Geiger. “We’re quite pleased with the traffic and the acceptance of the store.”
 
Geiger admits there has been a learning curve to running the store in a downtown environment, as opposed to its Chagrin Falls and Lakewood locations, but the owners have consulted with the owners of neighboring Heinen’s about how to adapt.
 
Then, in a brainstorming session, Geiger’s management came up with an idea that not only returns to the era of personalized service during the holidays, it saves time for busy downtown residents and shoppers.

Geiger’s will offer personalized shopping for its customers during the holiday season.
 
“You have to be a good listener and trust your instincts,” says Geiger of his consultation with Tom and Jeff Heinen on the new store. “We realized the solution of personalized service could be of some value to our downtown clientele.”
 
Geiger says the idea came out of brainstorming session in which that staff were recalling the days at department stores like Bonwit Teller and Halle’s department stores. “Those were the heydays of retail,” says Geiger. “It was a high level of service era, one which we hope will be once again.”
 
Shoppers can call (216) 755-4500 to make an appointment and share their gift lists. A personal shopper will then bring a selection of gifts for everyone on the customer’s list. Customers can enjoy a coffee or another beverage while relaxing.
 
“If they don’t know what they want to get, we can make some nice suggestions,” says Geiger. “In the 11th hour there may be some interest in this sort of thing for last minute shoppers.”
 
Customers can make appointments during business hours, but after-hours exceptions can be made. The service includes free gift wrapping.
 
The service runs through Sunday, Dec. 20. Geiger says they may extend the service year-round if there’s demand for it.

Read more articles by Karin Connelly Rice.

Karin Connelly Rice enjoys telling people's stories, whether it's a promising startup or a life's passion. Over the past 20 years she has reported on the local business community for publications such as Inside Business and Cleveland Magazine. She was editor of the Rocky River/Lakewood edition of In the Neighborhood and was a reporter and photographer for the Amherst News-Times. At Fresh Water she enjoys telling the stories of Clevelanders who are shaping and embracing the business and research climate in Cleveland.