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ever-expanding leandog launches lab to help entrepreneurs
LeanDog Software Studio has seen success as a software delivery firm and the team enjoys sharing their knowledge and mentoring others in the field. So the natural progression for the 55-person company was to expand into the world of fostering entrepreneurs in the tech field. The launch of LeanDog Labs does exactly that.
 
“Labs was really a part of our original vision of LeanDog,” says Nick Barendt, director of LeanDog Labs. “Very early on we were working with startups, but we were bootstrapped as a startup ourselves and cash poor. We really wanted to get back into working with Cleveland-based startups.”
 
LeanDog Labs teaches what they know to up-and-coming technology experts. They don’t invest in the companies; they are focused on being a technology partner. “We’re not looking to fund or provide office space. We’re there on the technology end to help entrepreneurs deliver their vision,” says Doc Norton, director of LeanDog Studio. “We’re looking to be a delivery partner in the startups.”
 
The company is in a position now to help out. LeanDog grew to 45 people from 18 people last year, and has hired 10 employees this year -- four of them just last week. Barendt and Norton see that growth as an opportunity to spread the expertise around.
 
“We're looking to work with entrepreneurs to help build their product vision,” says Barendt. “We have an absolutely amazing group of developers with incredibly diverse experiences, from mobile and web to financial and insurance to real time control and embedded systems, and we can make that collective experience available to our entrepreneurial partners.”

 
Source: Nick Barendt and Doc Norton
Writer: Karin Connelly
pop-up store set to open in cuyahoga valley railroad car
Later this month, a pop up store for visitors will open inside of an historic railroad car in the Cuyahoga Valley National Park. The store, called Trail Mix, will be housed on a spur track along the Cuyahoga Valley Scenic Railroad in the town of Peninsula. It will feature snacks, refreshments, books, souvenirs and other items.

Then, later this year, Trail Mix will move into its permanent location at 1600 West Mill Street, adjacent to the Winking Lizard and the tracks where visitors hop aboard the Scenic Railroad. Peninsula has become a hub for visitors to the 33,000 acre national park, which draws more than three million visitors annually and is considered to be one of the most popular national parks in the country.

The store will be operated by the Conservancy for Cuyahoga Valley National Park, a nonprofit organization whose mission is to help educate the general public about the park, protect and conserve its national resources, market the park to visitors, and promote the activities and amenities that exist within the park.

"This is an opportunity for us to really introduce people to all the wonderful things that exist within the 33,000 acres of the park," says Janice Matteucci, Chief Operations Officer for the Conservancy. "We're also partnering with the Cuyahoga Valley Scenic Railroad so that people can buy their tickets here."

The new, 3,000 square foot store will provide a larger storefront space for both organizations and add to the retail offerings in downtown Peninsula. Trail Mix will have outdoor seating and serve local foods such as cookies baked at the Cuyahoga Valley Environmental Education Center and Mitchell's Ice Cream.


Source: Janice Matteucci
Writer: Lee Chilcote
constantino's market set to open at uptown in university circle
When Costas Mavromichaelis opened Constantino's Market in downtown Cleveland, he knew that he was an urban pioneer. Downtown residents and businesses had been crying out for a small, full-service grocery store for years, yet no entrepreneur had been willing to take the plunge.

Eight years later, Constantino's Market on W. 9th Street is still going strong, and Mavromichaelis is hoping for another shot in the arm when the Horseshoe Casino opens this year and the Medical Mart and Convention Center open next year. The growing demand for downtown apartments also bodes well, he says.

The entrepreneur is now set to open a 16,000-square-foot branch of Constantino's in University Circle. City leaders contacted him after failing to secure leases from Dave's Market or Heinen's. Mavromichaelis says that the urban market isn't an easy or simple place to do business, but that he's addressing unmet demand.

"This is an important and developing area of Cleveland, and the density of and demand for housing because of the university and hospitals make it attractive," he says. "There's been a lack of shopping amenities in University Circle, but that's changing, and the Uptown project will make the area even more attractive."

Mavromichaelis says the new Constantino's will be very similar to the downtown store, and will be geared towards young professionals, students, small families and empty nesters. It will offer a full selection of groceries as well as a salad and hot foods bar, prepared foods, pizza and an impressive wine selection.

To make the deal work, the developer, MRN Ltd., leased the space to Case Western Reserve University, who in turn subleased it to Mavromichaelis. Uptown is a large, new retail and apartment development along Euclid Avenue in University Circle. The new Constantino's will be located at E. 115th and Euclid.

Mavromichaelis has also recruited his daughter and son-in-law, Anna Mavromichaelis and Andrew Revy, to move from Chicago to Cleveland to work in the business. His daughter has helped him to run the business and open new locations, while Revy will soon manage the University Circle location.

"My daughter was working as an accountant in Chicago, but she grew up in the business, coming to the Clifton store from the time she was seven or eight years old," says Mavromichaelis. "I guess she never got it out of her system."


Source: Costas Mavromichaelis
Writer: Lee Chilcote
peace, love and little donuts now open in kamm's corners
A trio of local entrepreneurs have recently opened Peace, Love and Little Donuts, a hippie-themed, gourmet donut shop in Kamm's Corners. The purple walls of the 40-seat venue are lined with Cleveland concert posters from the 60s through the 80s.

Now, donuts get a bad rap in today's health-conscious foodie scene. Yet founder Patrick Campbell says he's got that covered. The hot, fresh donuts are made right in the shop, and the coffee comes from Caruso's in Brecksville. And even if they're not exactly healthy, well, who can resist a maple and bacon donut?

Peace, Love and Little Donuts offers three different types of donuts. The "groovy" donuts are plain or sprinkled with powdered sugar or cinnamon. "Far out" donuts are frosted with chocolate, maple syrup or other goodies. "And the Funkadelic is where it gets really interesting," explains Campbell, who also owns P.J. McIntyre's Pub. "We've got a strawberry cheesecake, samoa and s'mores donut."

Peace, Love and Little Donuts also boasts a state-of-the-art espresso and latte machine that reportedly cost $10,000. "Coffee is the new pint," quips Campbell.

Campbell and his partners, Pete Campbell and James Crawford, first discovered the donut franchise on a visit to Pittsburgh last year. They were walking around the popular neighborhood The Strip and were overcome by a delicious odor.

"We just followed the smell," says Campbell. "And lo and behold, we found this small, 300 square foot, unique coffee shop. They were making fresh donuts right there in front of you, and there was a line out the door."


Source: Patrick Campbell
Writer: Lee Chilcote
efuneral finds digital niche in funeral planning business
After developing their idea for an online funeral services resource at the Ohio State University Fisher College of Business’ 10-Xelerator last summer, Mike Belsito and Bryan Chaikin have proved eFuneral to be a successful endeavor.
 
Originally called FunerAlly, the company was founded in June 2011. Belsito and Chaikin changed to name to eFuneral when they went live in February. The company provides an online platform for families to quickly find, compare and select a funeral provider.  “eFuneral is a simple way for our customer base to understand it is technology focused,” explains Belsito. “One of the things we underestimated is how difficult it would be to create a brand name.”
 
After some tweaking to make sure eFuneral is easily found through search engines like Google, business has boomed. Sixty-five funeral homes in Northeast and Central Ohio are now listed on the site. “We want to make sure that when others turn to the web to find funeral services they find eFuneral,” says Belsito. “Dozens of inquiries immediately came through, from pre-planning to immediate needs.”
 
Offline, groups like Hospice and religious organizations have partnered with eFuneral. The service is free for users. Revenue is earned through marketing fees and premium memberships that funeral homes purchase.
 
eFuneral is doing well. The company now has four employees. The company is still on a learning curve, but Belsito and Chaikin are eager learners. “Our goal is to prove the model we built and the business we built and learn as much from our customers as we can,” Belsito says. “Year one is about learning as much as we can so we can scale up nationally.”
 

Source: Mike Belsito
Writer: Karin Connelly
bioenterprise online biomedical job fair such a success will be held quarterly
The first virtual biomedical job fair, hosted last week by BioEnterprise and Global Cleveland, proved to be a success in attracting candidates to the region’s biomedical field and its many open positions. Thirty employers took 1,785 applications for open positions. About a quarter of the applicants were from outside of Ohio and another quarter were from outside the region, fulfilling the goal to attract new talent to Northeast Ohio.
 
“Our industry is an emerging growth industry,” says Baiju Shah, president and CEO of BioEnterprise. “Most of the biotech firms in the Cleveland region right now are expanding and we have to bring individuals from throughout the country to meet the workforce demands.”
 
It’s too early to tell how many applicants were offered jobs, since the participating employers use their own hiring processes after the initial application. “We will track it,” Shah saws. “The employers were impressed with the quality and the quantity of the candidates.”
 
The job fair was such a success that BioEnterprise and Global Cleveland plan on hosting additional jobs fairs on a quarterly basis. “We’re expecting to conduct this again in late May or early June,” says Shah. “Each time with a different batch of employers.
 
There are about 700 biomedical companies in the region. Shah wants to make sure applicants from outside the Cleveland area realize the demand for their skills is high here and there are plenty of options to choose from. “The first job they take here may not be their last job here,” he says. “But the demand is there and demand continues.”
 

Source: Baiju Shah
Writer: Karin Connelly
to improve state of downtown, look to next generation of leaders
With cranes in the sky and construction workers swarming everywhere, downtown Cleveland is witnessing an impressive construction boom. Yet beneath the clouds of dust, a not-so-subtle changing of the guard is also taking place, as baby boomers retire and young people step into leadership posts.

The generational handing off of the baton appeared to be in display last week at the annual "State of Downtown" address, an event that is sponsored by the Downtown Cleveland Alliance. The sold out crowd included a diverse, intergenerational group of business and nonprofit leaders.

To further enhance downtown Cleveland's vibrancy, civic and business leaders must engage young people from across different sectors to make it a better, more innovative place, said Lee Fisher, President of CEOs for Cities and a panelist at the City Club forum. "Cross-sector, cross-generational urban leaders are the greatest area of growth in cities, but we don't always walk the walk," he said. "It's not enough to have talent; we must also harness it and connect it."

Jeffrey Finkel, CEO of the International Economic Development Council, bemoaned the lack of corporate leadership in downtown Cleveland, yet said this is unsurprising given today's economy. He cited Eaton leaving downtown for the suburbs as one example. "You need to look at family-owned, growing companies for leadership," he said. "When they hire a Harvard MBA, you've lost."

Joe Marinucci, President of DCA, suggested the need to look beyond corporate leaders to young entrepreneurs. "Look at new businesses such as Nexus Cafe, Hodge's and Cleveland Pickle," he said. "These are homegrown entrepreneurs."


Source: Lee Fisher, Joe Marinucci, Jeffrey Finkel
Writer: Lee Chilcote
global cleveland pilot program 'english and pathways' graduates first class
Global Cleveland’s pilot program, the English and Pathways for Healthcare Professionals, graduated 19 students on Saturday, March 17. The five-month pilot program was designed to help immigrants with their English as well as find jobs that match the skills they developed in their home countries. 

“Everyone was very thankful for the program, each for slightly different reasons” says Global Cleveland president Larry Miller. “They were very grateful for the experience -- it made Cleveland a very special place in their minds.”
 
Students studied English medical terminology, learned about the structure of the U.S. healthcare system, went on a field trip to the Cleveland Clinic, obtained certification in Basic Life Support (BLS) and participated in a college fair and an interviewing and resume writing workshop.
 
“They walked away with the basic skills,” says Miller. The graduates are now working with a career counselor who will help them on job placement.
 
Miller was struck by the students’ determination. “I was really impressed with some of their stories,” he says. “These are people who were involved in medicine and to go to another country, it’s very difficult landing in a new culture and a new country.”
 
A second class is planned for later this year, as well as one in the Akron area. “We think it’s one of the first and best successes,” Miller says of the pilot program. “We look forward to another one.”

 
Source: Larry Miller
Writer: Karin Connelly
demolition of old cleveland school of the arts makes way for new, state-of-the-art campus
Many teachers and graduates of Cleveland School of the Arts, the acclaimed, arts-focused school that sits at the edge of University Circle, have been patiently waiting for more than 30 years for a new school.

"We've had a makeshift arts school for 30 years," says Christine Bluso, Executive Director of Friends of Cleveland School of the Arts. The historic school building was built atop the culverted Doan Brook and does not have a cafeteria or facilities suitable to teaching the arts. "Now they're building us a real arts school. This is part of a premier arts specialty system that's being put into place in the district, and our goal is to write the curriculum to create a conservatory-level 9th-12th grade school."

The demolition of the former Cleveland School of the Arts began earlier this month. Current CSA students are housed at another district school until the new campus is ready. Bluso says that the district plans to break ground on the new, state-of-the-art school in June and open it to students in August 2014. The green-built facility will feature an outdoor plaza and new interior spaces such as art galleries and music rooms that are specially built for arts classes.

"Each arts program will have an area of the building," says Bluso. "We plan to serve 775 students in grades 6-12, and our goal is to be very competitive district-wide. We want students from all over the city to apply."

Bluso says the new school is part of a renewed emphasis on arts education that is flourishing under CEO Eric Gordon. "He's really made arts education a priority," she says. "This is a critical component of the Transformation Plan."

Friends of CSA raises $650-750,000 to support arts programs at the school each year. Bluso says that arts-based education teaches students to think creatively and keeps them motivated in school. CSA has a high graduation rate and many of its students go on to graduate from college and pursue careers in the arts.


Source: Christine Bluso
Writer: Lee Chilcote
cleveland's warm-hearted cash mob concept goes viral
Clevelanders are becoming familiar with the cash mob experience, which encourages consumers to converge and spend at locally owned stores. But the warm-hearted initiative is spreading to other parts of the nation, reports Reuters.

"After the original Cash Mob in Cleveland, [Andrew] Samtoy's Facebook friends in other cities picked up on the idea and organized their own gatherings. Samtoy can rattle off a list of friends from Los Angeles to Boston who were the ‘early adapters' of the Cash Mob phenomenon," the article reports.
 
“Flash mobs have been blamed as a factor in looting during urban riots. But now a group of online activists is harnessing social media like Twitter and Facebook to get consumers to spend at locally owned stores in cities around the world in so-called Cash Mobs.”
 
The concept of a cash mob is simple, you are required to spend at least $20 at the chosen location (usually a small independently owned local establishment) and meet three people you have never met before, according to Samtoy, the concept’s founder.
 
“The 32-year-old dreamed up the Cash Mob idea last year after spending time in Britain during summer riots that unleashed looting in cities including London, Manchester and Birmingham.”
 
Read the full inspirational story here.
nortech names winners of annual innovation awards
Last week, NorTech announced nine area companies as winners of its annual innovation awards. The winners represent a variety of industries, including advanced energy, advanced materials, biosciences, flexible electronics, and instrumentation, controls and electronics.
 
“This year’s winners were selected by the judges’ panel based on their creativity, feasibility, collaboration, and triple bottom line impact,” says Rebecca O. Bagley, president and CEO of NorTech. “The winners represent a diverse range of technologies, from advanced energy to bioscience, which are being developed and commercialized right here in Northeast Ohio.”
 
Award winners were recognized at an evening ceremony at LaCentre Conference and Banquet Facility in Westlake, Ohio. Stephen Spoonamore, CEO of ABSMaterials, an advanced materials startup in Wooster, was the keynote speaker for the evening.
 
The winners are BrainMaster Technologies, Inc. for its brain imaging and biofeedback system; eQED for its 250-watt HIKARI solar microinverter; GrafTech International Holdings,for the world’s thinnest graphite heat spreaders; LineStream Technologies for advanced controls software; MesoCoat, Inc. for CermaClad; NASA Glenn Research Center with collaborative partners Ohio Aerospace Institute and Sest Inc. for large tapered crystal (LTC); Polyflow for waste-to-energy conversion technology; Powdermet, Inc. for McomP (Micro/Nanocomposite); and Tesla NanoCoatings Ltd. for Teslan carbon nanocoating.
 
“NorTech Innovation Award winners receive well-deserved, positive exposure for their innovations, their companies, and the talented teams that have worked tirelessly to move these technologies from vision to reality,” says Bagley. “Our hope is that award winners can leverage this recognition to pave the way for new opportunities for their organizations to continue to grow and excel in Northeast Ohio.”

 
Source: Rebecca O. Bagley
Writer: Karin Connelly
long-awaited makeover of mlk jr. drive and 'suicide circle' to begin shortly
The City of Cleveland and Cuyahoga County are preparing to break ground on two major roadway improvement projects in University Circle and surrounding neighborhoods that will improve vehicular, pedestrian and bicycle access to the area while making it safer and easier to navigate.

First, the City of Cleveland plans to break ground in the next few months on the rebuilding of Martin Luther King Jr. Drive. The scenic roadway wends its way 2.63 miles from University Circle through Rockefeller Park to the lakefront. The work includes repairing curbs, adding new ADA ramps, drainage improvements and new parking areas. The latter is the biggest change for those accessing the park by car, as there will finally be a (legal) place to park along MLK Drive.

Second, Cuyahoga County will start this fall on the reconfiguration of the much-maligned traffic circle at East 105th Street and MLK. The new intersection will be a traditional, four-way stoplight. The project will not only make the area safer for drivers, but will also enhance access for cyclists and pedestrians.

"This traffic circle has one of the highest rates of vehicular accidents in the region -- they're mostly fender benders, because people are just confused by it," says Chris Bongorno, Director of Planning with University Circle Incorporated (UCI). "The new configuration will definitely be more pedestrian and bike friendly, and will also help to connect people to Rockefeller Park and University Circle."

The reconfiguration of the traffic circle will create sidewalks on both sides of the street and better connect the Harrison Dillard bikeway to University Circle. A new boardwalk will be constructed on land freed up by the project, and pedestrians and cyclists will be able to cross the intersection at one, signalized location.

The City of Cleveland has scheduled a public meeting to discuss the MLK rebuild project on Tuesday, April 3rd at 5:30 p.m. at the Martin Luther King Jr. branch of the Cleveland Public Library (1962 Stokes Blvd.). City officials will be on hand to discuss the project timeline and specifics and to answer questions.

Bongorno says the two projects are evidence of University Circle's commitment to enhancing access to the area's cultural amenities for all users. He also says University Circle employees are biking to work in greater numbers with each passing year, and these types of improvements will better serve them.


Source: Chris Bongorno
Writer: Lee Chilcote
iguiders wins local business plan competition, off to global competition
iGuiders, a Beachwood software company that guides online shoppers through their buying experiences, is the winner of the 2012 The International Entrepreneurs (TiE) Ohio business plan competition. Founded in 2008 by Jodi Marchewitz, iGuiders is a decision-making application that personalizes the search process to help users find exactly what they’re looking for.
 
Thirty-six Ohio startups entered the competition for a prize package comprised of $2,500 cash and services including incubator space, advisory services, legal and accounting support. iGuiders will now go on to Toronto in April to compete in the global competition.
 
iGuiders was selected as the winner from a panel of five judges representing investment funds and early stage advisors. Judge Todd Federman, executive director of the North Coast Angel Fund, was impressed with iGuiders concept and success in the market. “It’s always a challenging decision when a small group of judges come together,” says Federman. “iGuiders has a demonstrated a lot of traction. They’ve taken a lot of risk and positioned themselves well to grow.”
 
Federman was also impressed with iGuiders COO Chaz Napoli’s vision. “Chaz has a polished a very clear view of what they’re trying to do as a company,” he says.
 
Real Time Imaging Technologies, which miniaturizes medical fluoroscopes for dental use, took second place as an emerging company in the competition. The company will also receive $2,500 and have access to mentoring and other services.
 
Source: Todd Federman
Writer: Karin Connelly
case's swagelok center 'best facility on planet' for microstructural analysis
Arthur Heuer spends a lot of his time studying how to make stainless steel harder and improve its resistance to corrosion. His research is possible thanks to the equipment at the Swagelok Center for Surface Analysis of Materials (SCSAM) on the CWRU campus.
 
The center has 20 electron microscopes and other instruments for microstructural characterization of materials and surface and near-surface chemical analysis. Basically, SCSAM is home to a lot of expensive equipment that allows industrial and academic users to conduct surface analysis, structural analysis and optic microscopy.
 
Industrial companies come from around the world to use the $20 million worth of equipment at SCSAM. “We don’t know of any place that has the diversity of instruments and staff that we have,” says Heuer, who is the center’s director. “I modestly claim it’s the best such facility on the planet.”
 
In a typical year, SCSAM sees 300 users who pay a service contract to use the equipment. Many industrial clients come on a weekly basis. “Our industrial clients like us because we are one-stop shopping,” says Heuer. Academic users pay a lesser rate to use the facility.
 
The fees cover the operational costs. The service fees are far less than investing in the equipment, even for companies that come to SCSAM on a regular basis. “We break even,” says Heuer. “The university doesn’t need to subsidize us.” Seven full time engineers maintain the equipment and train users.
 

Source: Arthur Heuer
Writer: Karin Connelly
video: entrepreneurs talk about doing biz in northeast ohio
In this installment of Fresh Water Video, local entrepreneurs discuss the benefits of doing business in Northeast Ohio. In the video are Doug Hardman of SparkBase, Brian Deagan of Knotice, and Dan McCafferty of Revere Data.
shaker square bookseller returns to his roots to sell off private collection
Noted Cleveland bookseller Richard Gildenmeister, who first began selling books at Higbees in 1955, opened Richard Gildenmeister at Shaker Square in the 1970s and worked at Joseph-Beth Booksellers until two years ago, is returning to Shaker Square to open a pop up store in a vacant storefront and sell off his private collection.

"We all have dreams and nightmares," says Gildenmeister, who turns 80 this year. "Well, one night I had a dream with all these books moving around in my brain. I woke up and thought, 'Maybe this is a message. I've lived in this apartment 42 years and haven't thrown a scrap away. It's time to get moving.'"

Gildenmeister, who lives in a three-bedroom suite on North Moreland by Shaker Square, soon got on the phone with Peter Rubin, CEO of the Coral Company, which owns Shaker Square. He readily agreed to lease Gildenmeister a vacant space beside Dewey's Coffee Shop, jumping at the chance to bring the beloved bookseller back to the Square, even just for a few weeks.

The near-octogenerian bookseller, whose sale starts April 18th and lasts until the books are all sold, has a collection of 2,000+ volumes that he's held onto for many years. They include signed editions, coffee table books, Cleveland books and poetry, all of which will be sold at deeply discounted rates in this final sale.

Although Gildenmeister is generally gloomy about the future of large bookstores, he believes we are entering a new era in which smaller, independent bookstores will thrive. "The city had a lot of independent bookstores in 1955, and one by one they were knocked off, and then came the big guys. Now they're getting knocked off. I believe many more independent stores will open in niche markets."

Although witnessing the closure of Joseph-Beth was no fun, Gildenmeister says he "never regretted a moment of his career and had a blast." As someone who organized thousands of book signings, Cleveland's book czar hobnobbed with the likes of Lauren Bacall, Barbara Walters and James Baldwin in his time.

Through it all, Shaker Square has remained his home. "I fell in love with Shaker Square when I was a small child. I saw the lights when I was nine years old at Christmastime. Although I live by myself, I never feel alone and always feel connected. When I open my windows, I see the neighborhood going by."


Source: Richard Gildenmeister
Writer: Lee Chilcote
playhousesquare primed for plenty of peak performances
A recent visit to PlayhouseSquare for "dinner and a show" confirmed that the neighborhood is on a roll. The combination of unseasonably warm weather, a hot new restaurant opening, and a world-class whodunit resulted in a string of sold-out shows filled with well-fed theatergoers.
ohio wine gets major shout-out in huffpo's travel blog
Ohio wine producers, most notably those in the Northern part of the state, got a huge shout-out in Huffington Post's national travel blog, "CarsTravelFood."
 
Titled "Explore America: One of Ohio's Best Kept Secrets Is Wine," the feature goes into depth about Ohio's rich wine-making history while offering modern-day tips on where to go.
 
"Ohio wineries might be one of the state's best kept secrets, something worth exploring when visiting the Buckeye State. What's for sure is that the wineries are definitely popular destinations and a worthwhile road trip for those who live here."
 
Some stats: There are now about 150 wineries in the Buckeye State, and 60 percent of those grow their own fruit. At least eight new wineries will open in the state in 2012.

"Ohio wine country is a welcome glimmer of hope in this tough economic climate."

"There is no recession in wine country; our wineries are exploding," says Donniella Winchell, executive director of Ohio Wine Producers Association. "There is a winery within 45 minutes of every resident of the state of Ohio."

The wine industry in Ohio provides about 4,000 jobs, and these vintners attract about 2 million visitors a year. Winchell says 65 percent of Ohio wines are grown in the northeast part of the state in the Grand River Valley, which is 22 miles long and four miles wide. There are about 20 wineries in this region.

Drink up the rest of the travelog here.

q & a: rick batyko, executive director cleveland plus
The Cleveland Plus Marketing Alliance is celebrating its fifth birthday promoting Northeast Ohio as a vigorous regional entity. Like any proud parent, Cleveland Plus executive director Rick Batyko is eager to show off the campaign's accomplishments over its first five years of life. Fresh Water writer Douglas J. Guth spoke with Batyko about the campaign's successful past as well as the Wadsworth native's hopes for the region's future.
new app helps users better navigate all the attractions of university circle
University Circle Inc. has made exploring the neighborhood and finding new things to do a little easier thanks to a new iPhone app. Developed by FORM in Shaker Heights, the app allows visitors to navigate and learn about University Circle. The app complements the organization’s recently revamped website.
 
“Our goal was to create a much more visitor friendly website with the app,” says Erika McLaughlin, UCI’s public affairs manager. “We had to address the complaint: I don’t know where to go once I’m there. When the app is open, you’re immediately there.”
 
The free app has a “You Are Here” feature, which tells users, well, exactly where they are in University Circle. It also provides up to date information on and photos of the museums, restaurants, galleries, schools, entertainment and shopping venues in the area. The app also lists parking locations around the circle.
 
A GPS feature provides exact directions to where the user wants to go. “It focuses on the gems of University Circle,” says McLaughlin. “Whether you’re walking, driving or riding a bike, the GPS gets you there."
 
An events section lists timely offerings for the day, week or month. “If you want to check out what’s going on in the Circle, you have it in the palm of your hand," says McLaughlin. “Our goal is to bring you back. If you’re here for one event, you might come back if you know what’s around you. It’s going to enhance your experience in University Circle, whether you’re a visitor or a resident.”

 
Source: Erika McLaughlin
Writer: Karin Connelly