It's taken several months, but Vicky Poole says she's finally getting a
handle on what will grow well in a mall. Herbs, for one thing.
Poole is co-owner of
Gardens Under Glass, the innovative urban hydroponic farm, market and experiment under the magnificent glass ceilings of
Galleria at Erieview
on East 9th Street. The growing began last winter. Poole recently added
the Re-Source Center, selling related products from local vendors, some
of whom, like
A Piece of Cleveland,
specialize in the reuse of old materials. The Re-Source Center itself
"reuses" a space once occupied by a greeting card and candy store that
vacated the Galleria long ago.
But farming remains Poole's focus. "I work on this around the clock,"
she says, with no hint of complaint. "It's quite a chore to keep track
of the bugs and the growing conditions and all the things that go along
with growing food."
The effort is worth it, she says, if it helps to promote local farming, nutrition and sustainable practices.
She's exploring the possibility of shifting to a non-profit model,
which would suit her long-term vision of building comprehensive farming
and sustainability education center around the crops. "The space is
very conducive to demonstrations and instructions," she says.
But for now she needs to rely on good old-fashioned sales, and that's
where the herbs come in. She's hoping to develop a steady customer base
for the basil, tarragon and many others already available, as well as
the oils and vinegars featuring her dried pepper seeds that are
planned. Lots of people admire, Poole says; not many buy. She's hoping
that changes as awareness of the benefits of locally grown produce, and
her unique business, spreads.
"There's not one person who comes into this building who doesn't look
around and say, 'My God, what a beautiful space,'" Poole says. But too
often they focus more on what it once was, a vibrant retail mall, than
on what it's becoming and could be. "Let's see what we can turn it
into," she adds, "before the demise of another downtown building."
Source: Gardens Under Glass
Writer: Frank W. Lewis