To succeed as a region, Cleveland needs hungry, highly skilled immigrants willing to risk it all for a chance to build their dreams. With an estimated 30,000 open positions in high-skill industries in the region, the time is now to market Cleveland as a place friendly to outsiders. Fortunately, Radhika Reddy and others are on top of it.

Donna Lee, CEO of MascotSecret, has always eyed with envy the vacant good seats at sporting events. She thought there had to be some way to get those unused good seats into the hands of those sitting in the cheap seats. So Lee and co-founder Jennifer Jeng set out to find a way.

“This is the problem we had growing up -- we always wanted better seats,” says Lee. “You go to the game, you see all the empty seats, and we thought there has to be a better solution.”
 
This past summer, Lee and Jeng moved to Cleveland from San Francisco to develop MascotSecret through Bizdom, a non-profit startup accelerator founded by Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the Cleveland Cavaliers. “It allows you to upgrade your seats during game time through your mobile phone,” explains Lee. “All you need to do is open the app, put in how many tickets you want to upgrade, and then move to your new seats.”
 
Lee says the price to upgrade might be cheaper or more expensiver than face value depending on availability, the game, and other factors.
 
So far, MascotSecret has been testing the app at Cavs games. As a Bizdom company, they have gotten the support from Gilbert and Veritix. “We’ve had a really great response so far," says Lee. "Customers who have heard about it want to try it.”
 
MascotSecret recently received a $25,000 grant from the Lorain County Community College Foundation Innovation Fund, which they will use to further develop the app. The company is beginning talks with the Indians to use the app. The goal is to sell the app to markets across the country.

“Of course we want to expand as quickly as possible,” says Lee. As they expand, the company will be looking for technical and marketing talent.

 
Source: Donna Lee
Writer: Karin Connelly

There’s a new cab company in town, and owner Ray Ibrahim boasts that his cabs are decked out with the latest technology. Ibrahim, who has logged 30 years in the taxi business in Chicago, moved to Cleveland this past October to expand his Wolley Taxi Company.
 
“The city is growing and so we came here to help out,” says Ibrahim, who sees demand for speedy cab service in Cleveland. “On Fridays and Saturdays, people wait over an hour to get a cab. It shouldn’t be that way.”
 
Based downtown, Wolley Taxi has 40 cars equipped with televisions, GPS and credit card readers. “They’re brand new cabs -- nice and clean. We will take people anywhere they want. We’ve trained our drivers to be very nice.”
 
Ibrahim has appealed to the city this week for permission to serve Hopkins airport. He says the airport could use an additional cab company as customers often have to wait for cab service. “We need these people here to do business,” he says. “We should be waiting for them, they shouldn’t be kept waiting for us.”
 
Right now Wolley employs 40 drivers and eight to 10 office personnel. Ibrahim expects to create another 20 to 25 jobs, as well as add another 40 to 60 cabs, if he gets a contract to service the airport.
 
Ibrahim has some family here, and has been impressed with Cleveland’s growth. Best of all, he enjoys the food the area has to offer. “I like the steak a lot here,” he says. “It’s better than Chicago.”
 

Source: Ray Ibrahim
Writer: Karin Connelly

It's a match made in culinary heaven, to be certain. Bursting at the seams of their respective home-based kitchens, an artisan cookie maker and a scratch baker have joined forces to open a cozy bakeshop and catering kitchen at 4261 Mayfield in South Euclid.

"It's busier than I expected -- we've got nice foot traffic and neighborhood traffic," says Bob Sferra, owner of the full-service catering company Culinary Occasions, who partnered with Christine Mehling of Better Bit of Butter Cookies to open the Better Occasions Shop. Sferra, who got his start under famed Cleveland chef Parker Bosley, has studied French pastry arts and sources many ingredients locally.

Mehling is known for her creative, artisan cookies, including the cranberry-coconut with lemon glaze and apricot-cashew with lime glaze. She uses only natural products, including real butter and eggs from free-range chickens.

Sferra's business is up about 20 percent from last year, something he attributes to his growing referral-based business and the storefront. "The front is nice. It opens up the conversation to someone wanting to cater a party for the holidays," he says, adding that the shop is "somewhere in between homey and a little bit hip."

Adds Sferra: "When you take butter, eggs, sugar, chocolate and dried fruit and make something without adding any junk… For me, it’s almost like when I was a kid growing up in an Italian family. It’s just good. It’s good and it’s uncomplicated."

The Better Occasions Shop is open Tuesday to Saturday from 9 a.m. until 6 p.m.


Source: Bob Sferra
Writer: Lee Chilcote

Staying put in the 216 for the holidays has never been so easy -- nor so much fun. Thanks to a bevy of new attractions and eateries, combined with wonderful old traditions, locals and visitors alike will have no shortage of festive holiday fun. In this colorful slideshow, Fresh Water photographer Bob Perkoski highlights some of the season's best eats, treats, and places to be.

Local funny man Mike Polk Jr. has both enraged and delighted Clevelanders with his irreverent "tourism" videos, which have garnered more than 10 million views. He also created and starred in the HBO weekly web show The Man in the Box. For his latest effort, Polk leaves the Internet behind and dives into print with Damn Right I'm From Cleveland, which local publisher Gray & Co. debuted earlier this month.

Since Eddie 'n Eddie opened its doors in downtown Lakewood, the place has been jamming, a testament to the growing foodie culture that has sprung up in the heart of this inner-ring suburb.

"With all of the restaurants here like Deagan's, Melt, and the Beer Engine, downtown Lakewood is really becoming a destination," says co-owner Eddie Cerino Jr., who created the restaurant along with his father, Eddie Cerino Sr. "It's not just locals. People are coming in from the 'burbs, and that's a great thing."

Eddie 'n Eddie is described as Americana-style food with Southern flair. Propping up the tag line "burgers, bourbon and apple pie" is a menu of prime and choice cut ground beef burgers, an extensive list of handpicked bourbons, and apple pies baked from scratch using the family's recipe.

"This is a concept that I have always wanted to open, inspired by a couple of restaurants in New York City," says Eddie Jr., who also owns Eddie's Pizzeria Cerino in Seven Hills. "I saw how big and hot bourbon was at these places."

At Eddie 'n Eddie, bourbon isn't simply on the menu -- it is soaked deep into it. The apple pies, desserts and sauces all have a touch of Wild Turkey. "It's gonna add that distinct caramel sweetness to it -- that's why it makes a fantastic barbeque sauce," says Eddie Jr. "When we do pecan pie, we do a bourbon glaze with it, and that light cream sauce really complements the pie."

Cerino is excited for World of Beers to open a franchise next door in February. The venue allows patrons to carry in food from other establishments. With Eddie 'n Eddie right next door, Cerino is chomping at the bit for a piece of the action.


Source: Eddie Cerino Jr.
Writer: Lee Chilcote

Amplified Wind Solutions, a Cleveland State University company behind a wind amplification system that can produce up to six times more electricity than a typical wind turbine, won second place and $600 in the student business competition at JumpStart’s Entrepreneur Expo November 13.
 
The AWS founders are targeting the telecommunications industry. “This system can be placed on top of cell phone towers in remote and urban locations, and be used to power the equipment on site,” explains CEO Niki Zmij. “In today's world, wireless communication is growing explosively and as a result more and more towers are going up in the U.S. and abroad. Each new tower has to be powered.”
 
Amplified Wind Solutions was founded in February 2012, based on technology invented by Majid Rashidi, chair of CSU’s engineering technology department. Zmij is working on her MBA. Other company members include Terry Thiele, director of sustainable product strategies at the Lubrizol Corporation. The team recently added Jon Stehura, financial manager at Laird Technologies and former CFO of ParkOhio.
 
AWS has two prototypes -- one at CSU and one at Progressive Field -- and a third prototype in the works that will be the version marketed to the telecommunications industry.
 
Zmij was so busy at the Entrepreneur Expo that she didn’t sit down all day. “It really helped AWS gain exposure within our community as well as make important connections that will support our business development,” she says, adding that she might have found some investment leads as well. “I did speak with a few individuals in the venture capital space who thought our idea was a compelling one and are interested in learning more about our plans.”
 
In addition to the $600, AWS has the opportunity to receive mentoring from JumpStart. “The mentoring alone has an incredible value for our business development,” says Zmij. Student teams from CWRU and Kent State were also winners in the competition.

 
Source: Niki Zmij
Writer: Karin Connelly

Caley Coleff first began collecting vintage furniture from flea markets with her grandfather when she was a little girl. Once the furniture was home, she'd watch her grandfather refinish it, absorbing his techniques even when he thought she wasn't paying attention.

This month, Coleff unveiled a vintage store that pays tribute to those early experiences while adding her own unique twist. Located at 11102 Detroit Avenue in Cudell, Heck's Revival is named after her grandfather, whose last name was Heck.

"I started doing stuff from my home because you can't afford nice, well-made furniture anymore," she explains. "If you buy something it's the cheapo [stuff] that falls apart. I had a lot, so I started doing custom orders and selling to friends. I never realized I was actually good at it, I was just making stuff that I liked."

Then Coleff met her business partner, Jill Krznaric ("It's Croatian, even though I'm not"), and a business idea was born. Krznaric is into retro items like old barstools, while Coleff likes to take French Provincial furniture and paint it with cool designs. Together, they found a space with hardwood floors that they liked and signed a lease.

"A lot of our stuff comes out of the trash," says Coleff, who is 26 years old and also tends bar. "It's beat up and broken and people think it's out of style. We stain it, prime it and put it back together. Then I paint it with cool colors and designs."

The most expensive item in Heck's Revival is a $400 dresser that Coleff painted with a white background and a black outline of Marilyn Monroe's face. The least expensive items are old retro kitchen stuff that sell for a buck apiece.

"As new as we are, I thought it would have taken a lot longer to pick up. We've been doing really, really well," effuses Coleff, who aims to create a younger, more accessible kind of vintage retailer. "People like it enough to tell their friends."

Heck's Revival, which opened in mid-November, has regular hours on Mondays from 12-7 p.m., Wednesdays-Fridays from 12-5 p.m. and Saturdays from 12-4 p.m.


Source: Caley Coleff
Writer: Lee Chilcote

LaunchHouse showed off the inaugural 10 tech startup companies in its LaunchHouse Accelerator (LHX) Showcase Day on Wednesday, November 28, as the companies made their first public pitches to attendees and potential investors.
 
LaunchHouse selected the 10 companies from a pool of more than 50 initial applicants last summer. The LHX companies received an initial $25,000 investment and participated in a 12-week program to grow their companies to the validation point.
 
“We took a customer-centric approach to our accelerator,” explains LaunchHouse founder Todd Goldstein. “We’re different than the typical, ‘I have an idea, I’m going to build it and then sell it to customers.’ We took the idea, identified who the customer was, and who was going to buy the product.”
 
This customer-centric approach meant that many of the LHX companies altered their original ideas as they talked to potential customers and develop their products. “They started with one solution and ended up with something completely different,” says Goldstein.
 
For instance, Tagora originally had an idea for an online marketplace like Craigslist or eBay. “What they found was there were 20 other sites out there trying to be a marketplace,” says Goldstein. “After talking to 200 strangers from all walks of life, they developed an aggregate site, providing one-stop shopping for posting all second-hand commerce online.”
 
Goldstein says the customer-centric approach works for both the companies and the region. “We really believe this is the way to do it -- for job creation, for wealth creation,” he says. “All 10 companies started at the same time, and they started feeding off each others' ideas and helping each other.”
 
More than 140 investors from across the country came to Showcase Day to hear the 10 pitches.

 
Source: Todd Goldstein
Writer: Karin Connelly

Big River helps organizations get the most out of their online giving campaigns with a simple theory: Appeal to what the potential donors react to and they will donate. The theory apparently proves correct. The 18-month-old cloud-based online fundraising platform has won accolades from clients such as the Cleveland Museum of Art and Lorain County Metro Parks in Big River’s ability to increase online giving.
 
“It’s almost like the last 17 years of e-commerce hasn’t made itself accessible to nonprofits,” says Big River founder and CEO Ron Cass. “Nonprofits haven’t done more than PayPal. The Big River product puts the most effective appeal in front of the donor at the right time to maximize that donation.”
 
The key is telling donors what the impact of their donations will be. “They want to know what their money does,” explains Cass. “They want to know what impact their gift is going to have. We allow organizations to create donation products, and then target those asks based on the donor’s history with the organization.”
 
Big River has eight customers of varying sizes and is already generating revenue. The Cleveland Museum of Art is one fan of Big River, reporting that membership has doubled since they hired Big River.
 
One of the first companies to be a part of Bizdom’s Cleveland operation, Big River is expanding within the Bizdom offices. JumpStart announced on Tuesday, November 13th a $250,000 investment in Big River to further expand.
 
“Any time you get an investment it changes the slope of the company,” says Cass. “We are going to focus on sales, marketing and product development.”
 
In addition to adding some new tools and bringing some ideas to reality, Cass also hopes to expand his staff. “A big part of the investment is hiring -- rapidly,” he says. “Around the order of four people in marketing and development.”
 
In the meantime, Cass was impressed with the connections he made at JumpStart’s Entrepreneur Expo this week. “I spoke to a lot of people who said, ‘I know someone with this organization,’” he says. “I got about 20 leads. I was very impressed.”

 
Source: Ron Cass
Writer: Karin Connelly