Emily Yoder believes healthy eating can create positive change in the world,
The young entrepreneur is nurturing that concept via Earth Energy Sustainable Treats, a new startup that creates all-natural "power snacks" for an on-the-go customer base.
Yoder, 20, makes vegan and gluten-free snacks using locally sourced ingredients that are packaged in eco-friendly materials. Her energy bites, for example, are handmade with peanut butter, chocolate, oats, and flax seed, with a hint of organic maple syrup collected from Goodell Family Farm in Mantua. She also sells a protein-rich "power bar" and a hearty cookie treat.
"There's no point in being an entrepreneur unless you're trying to change something for the better," says Yoder, a Kent State University senior.
Yoder, of Canton, launched her "traveling bakery" last summer at various Cleveland farmer's markets. She's now gained enough of a following that she's expanding her product line this year to include a trail mix and an apple-cinnamon version of the power bar.
"I have lots of awesome fans in Cleveland," Yoder says. "There's a market for this because it's satisfying something people haven't seen before."
She started her business to fill what she recognized as a gap in the healthy snack market. Even ostensibly nourishing treats like Clif bars have high calorie and sugar content, while soy free and vegan options are limited.
Yoder's business model has not just impressed her customers. In January, she won the Global Student Entrepreneurs Awards (GSEA) pitch competition, which held its regional round on KSU's campus. Yoder takes her healthful ideas to Kansas City this week for nationals, competing against 25 fellow students for a spot at the GSEA Global Finals in Frankfurt, Germany.
Meanwhile, she continues to grow her one-woman business, although she's not alone in the undertaking. Adam Fleischer, owner of The Wine Spot, mentored her during the pitch competition, while her parents have supported her throughout the process.
Looking ahead, Yoder is excited for the upcoming summer market season. She also aims to hire her first employees and procure space at Cleveland Culinary Launch & Kitchen (CCLK) in 2017. Whatever transpires, Yoder will continue to concoct nutritious treats that promote a healthy lifestyle.
"The true nature of entrepreneurship is to innovate and make things better," she says.