As a small printing company in Warrensville Heights, Porath Print Solutions has seen its share of struggles and issues in the non-profits and small businesses the 16-person company has served since 1968. So this year, Porath chief problem solver Gerry Engelhart decided it was time to start sharing his knowledge with a bi-monthly seminar series.

“Our boss is a very community-oriented person,” says Porath’s Rachel Gordon. “We all kept seeing our clients, especially  non-profits, coming to us with printings and mailings and we realized we’re not giving them the bigger picture of what different organizations were doing to raise money. It could be much easier for them on the front end if they knew some things. ”

So Porath started a series of free breakfast seminars to educate organizations on how to organize fundraising campaigns. “The first two were just about fundraising – how to connect with your current donors,” says Gordon. “It’s so [much] less expensive to keep the supporters you have than to find new ones.”

Now, Porath will team up on Tuesday, June 30 with Simone Cameron of Cleveland Heights marketing firm the Annek Group to host another free seminar on social media. “Social Media: The Basics” will cover all the things Porath learned while implementing its own social media strategy. “A few months ago we didn’t have a social media presence at all,” says Gordon. “Then we connected with Simone and now we have Facebook, Twitter, LinkedIn and an e-newsletter.”

Seminar attendees will learn about the importance of multi-channel marketing and how and when to use the different social media outlets. “For us, it was kind of a revelation,” says Gordon of Porath’s own foray into social media. “As we’re learning about this we realized there are definitely other people going through the same thing. There are basic questions that are overwhelming.”

Gordon says the seminar is just Engelhart’s way of giving back. “He’ll make time for anyone,” she says. “For us, it’s helpful because it just keeps us fresh and it keeps the ideas flowing.”

The free seminar is from 8 am to 9:30 am on June 30 at the Porath offices, 21000 Miles Parkway in Warrensville Heights. A light breakfast will be served. Register or call (216) 626-0060 for more information. Guests are encourage to bring a non-perishable food item to donate to the Cleveland Food Bank.