It appears as if Cleveland’s other culinary golden boy, Jonathon Sawyer, is lending his name and reputation to a popular cookware manufacturer.
Olivia Just from the Connecticut Post
reports that the "Defining the Edge" campaign from Wusthof cutlery centers around three chefs, "The Rebel," Richie Nakano from San Francisco; "The Poet," Camas Davis from Portland, Ore.; and "The Believer," Jonathon Sawyer from Cleveland, Ohio.
“Each of the chefs has a story that fits in with the spirit of the campaign: Nakano started with a pop-up food stand Hapa Ramen, Davis learned the art of butchery and founded the Portland Meat Collective, and Sawyer opened the Greenhouse Tavern, Ohio's first certified green restaurant.”
The campaign is not just about lending their culinary celebrity to a commercial brand but also educating consumers on improving their techniques and knife skills.
"We are looking to target food-centric and hyper-connected college-educated, 25- to 35-year-olds," Garaghty said. "We are also trying to reach those who are newly married, a first-home buyer, or someone in the process of updating their kitchen."
Read the full story here