Douglas J. Guth
Stories by: Douglas J. Guth
Douglas J. Guth is a Cleveland Heights-based freelance writer and journalist. In addition to being senior contributing editor at FreshWater, his work has been published by Crain’s Cleveland Business, Ideastream, and Middle Market Growth. At FreshWater, he contributes regularly to the news and features departments, as well as works on regular sponsored series features.
Parenthood is not always an easy journey for expectant families unsure where to turn for guidance on birth planning and decision-making. Luckily, navigating parents along childbirth's sometimes rocky path is the mission of a business created by Clevelander Ashley Sova.
CLEBaby is a full-service pregnancy, birth, and parenting agency that hosts local events, presents childbirth education classes, and, perhaps most importantly to its founder, provides postpartum doula services.
Sova offers educational tools that treat parenthood as an ongoing process that begins during pregnancy and continues through a baby's first months. Classes are taught in a client's home and center on a range of topics covering pregnancy, labor and birth. Sova's clientele, mostly professional women ages 27 – 40, prefer the comfortable nature of private classes over a more sterile hospital learning environment.
"They can ask embarrassing questions, and find out the information that matters for their birth experience," says Sova. "People will invite their pregnant friends and make it into a group event."
Teaching the classes are professionally trained doulas, who act as travel guides in advising families during pregnancy, birth and the immediate postpartum period. CLEBaby's postpartum doulas are also brought on to help with infant feeding and light housework, and offer mothers critical support in whatever ways they need to recover from childbirth.
Sova hired a doula for her second pregnancy after a difficult birth with her first child. Having an informed, supportive resource close at hand was a revelation, she says, one that inspired her to launch CLEBaby instead of returning to her job as a cancer researcher at Case Western Reserve University.
"Having an experienced woman who has seen so many births and knows it inside out brings such a sense of calm," Sova says. "We've had women tell us the service has been life-changing for them."
CLEBaby has served 50 to 55 families over the last year, a number Sova plans to grow through new classes and events. Outings for 2017 include a mom-centric ice cream social and a "daddy bootcamp" at a local brewery where new fathers can sip a beer while learning basic baby care.
Raising a newborn may not be all glitz and glamour, but neither should it be overwhelming or isolating, says Sova.
"We're going to continue to grow our services and our team," she says. "We want to continue on the path of having the most knowledgeable doulas around."
CLEBaby is a full-service pregnancy, birth, and parenting agency that hosts local events, presents childbirth education classes, and, perhaps most importantly to its founder, provides postpartum doula services.
Sova offers educational tools that treat parenthood as an ongoing process that begins during pregnancy and continues through a baby's first months. Classes are taught in a client's home and center on a range of topics covering pregnancy, labor and birth. Sova's clientele, mostly professional women ages 27 – 40, prefer the comfortable nature of private classes over a more sterile hospital learning environment.
"They can ask embarrassing questions, and find out the information that matters for their birth experience," says Sova. "People will invite their pregnant friends and make it into a group event."
Teaching the classes are professionally trained doulas, who act as travel guides in advising families during pregnancy, birth and the immediate postpartum period. CLEBaby's postpartum doulas are also brought on to help with infant feeding and light housework, and offer mothers critical support in whatever ways they need to recover from childbirth.
Sova hired a doula for her second pregnancy after a difficult birth with her first child. Having an informed, supportive resource close at hand was a revelation, she says, one that inspired her to launch CLEBaby instead of returning to her job as a cancer researcher at Case Western Reserve University.
"Having an experienced woman who has seen so many births and knows it inside out brings such a sense of calm," Sova says. "We've had women tell us the service has been life-changing for them."
CLEBaby has served 50 to 55 families over the last year, a number Sova plans to grow through new classes and events. Outings for 2017 include a mom-centric ice cream social and a "daddy bootcamp" at a local brewery where new fathers can sip a beer while learning basic baby care.
Raising a newborn may not be all glitz and glamour, but neither should it be overwhelming or isolating, says Sova.
"We're going to continue to grow our services and our team," she says. "We want to continue on the path of having the most knowledgeable doulas around."
A year ago, Chad Supers was running sales for a "baby startup" out of his San Francisco apartment. Today, the Elyria native is back home to help integrate the now fast-growing company into Cleveland's emerging tech economy.
Growbots, a Silicon Valley sales software firm, recently opened its national sales operations office in the Tenk Machine and Tool building on the West Bank of the Flats. The company builds outbound sales platforms for nearly 500 emerging B2B companies in the U.S., Europe and Canada, raising $4 million in annual recurring revenue.
Growbots has four employees stationed at its West Bank office, among them former Phenom co-founder Mike Eppich. Supers says the Cleveland firm is prepared to bring on another two dozen sales and administrative roles by the end of 2017.
"In Cleveland we know we can get people who are hungry, hard-working and have the right attitude," Supers says.
Company leaders housed in Growbots' two other locations — Warsaw, Poland, and San Francisco — chose Cleveland for a potent talent base that's far less expensive to train and hire than the employee pools on the coasts.
"There are engineers and other great talents here, and it won't cost you what it would in San Francisco, New York or Boston," says Eppich.
Cleveland's hiring pool is a bit shallow when it comes to experienced tech workers, but that challenge can be met with in-house instruction, Supers notes.
"Any sales person should have knowledge around our space, but most people we're hiring don't know our competitors," he says. "That's the biggest struggle, so as a leader I have to set up an infrastructure where our employees can be trained."
Like many of its West Coast brethren, Growbots provides a laid-back, results-oriented work atmosphere where rounds of pool are played between work assignments. Even in such casual environs, Supers is serious about his opportunity to bring high-paying tech jobs to his hometown.
"To think I'd be starting a small company and bringing it to Cleveland from San Francisco is pretty crazy," he says.
Growbots, a Silicon Valley sales software firm, recently opened its national sales operations office in the Tenk Machine and Tool building on the West Bank of the Flats. The company builds outbound sales platforms for nearly 500 emerging B2B companies in the U.S., Europe and Canada, raising $4 million in annual recurring revenue.
Growbots has four employees stationed at its West Bank office, among them former Phenom co-founder Mike Eppich. Supers says the Cleveland firm is prepared to bring on another two dozen sales and administrative roles by the end of 2017.
"In Cleveland we know we can get people who are hungry, hard-working and have the right attitude," Supers says.
Company leaders housed in Growbots' two other locations — Warsaw, Poland, and San Francisco — chose Cleveland for a potent talent base that's far less expensive to train and hire than the employee pools on the coasts.
"There are engineers and other great talents here, and it won't cost you what it would in San Francisco, New York or Boston," says Eppich.
Cleveland's hiring pool is a bit shallow when it comes to experienced tech workers, but that challenge can be met with in-house instruction, Supers notes.
"Any sales person should have knowledge around our space, but most people we're hiring don't know our competitors," he says. "That's the biggest struggle, so as a leader I have to set up an infrastructure where our employees can be trained."
Like many of its West Coast brethren, Growbots provides a laid-back, results-oriented work atmosphere where rounds of pool are played between work assignments. Even in such casual environs, Supers is serious about his opportunity to bring high-paying tech jobs to his hometown.
"To think I'd be starting a small company and bringing it to Cleveland from San Francisco is pretty crazy," he says.
Cuyahoga County residents are going green by banding together to reap the benefits of solar energy — and they're saving plenty of green as well.
From an elaborate renovation of Quicken Loans Arena to a series of residential construction projects, Fresh Water checks in on a handful of ambitious proposed and ongoing development efforts.
Fun and colorful salon caters to pint-sized clients
Any parent will tell you that taking a child for a haircut can be adventure — but of the stressful ilk. Deborah Gideon knows the drill. As owner of the kid-friendly Cuts N Curls salon, she's built a thriving enterprise around eliminating anxiety from the periodic trim.
Gideon's Solon-based business is a salon, toy boutique and party center all wrapped up into one colorfully energetic package. The surroundings are fun and upbeat, with brightly painted walls and a checkerboard floor. Children watch movies from the comfort of car-shaped styling chairs, while the electronic ping of video games ring out in the background.
"Kids love it here, and parents are de-stressed because it's so chill," says Gideon. "It's a happy vibe."
Now celebrating its tenth anniversary, Cuts N Curls has become a destination stop for busy families, Gideon notes. The Pepper Pike resident started the salon in August 2007 with a focus on children, but expanded her services to include adults. After moving to a larger space following her initial launch, Gideon offers cuts for kids and their parents, as well as ear piercings, color and highlights, and manicures.
The fun doesn't stop there, as Cuts N Curls hosts birthday parties that invite little girls for a day of glitter spray, temporary tattoos and age-appropriate dress-up. Gideon also sells a selection of organic and nontoxic hair products, accessories, nail polish and toys.
Put together, these elements are designed to create a relaxing atmosphere that makes a potentially scary experience enjoyable. Gideon's staff has also been trained by Autism Speaks Cleveland to accommodate special needs children.
"The word-of-mouth from the autistic community and mommy blogs has been unbelievable," says Gideon. "People have had terrible experiences over haircuts, and they cry with relief when they're here."
While the salon has nearly 6,000 clients in its database, Gideon's staff caters to the needs of individual customers; all the more to make them feel safe and comfortable, she says.
"We have notes on kids with food allergies or if they like Elmo or the pink car," says Gideon. "It makes them feel good, like there's something special going on here."
Creating an accessible environment has fostered bonds not just between stylists and their pint-sized clients, but with parents as well.
"People say we've made their lives easier," says Gideon. "I don't take that lightly."
Gideon's Solon-based business is a salon, toy boutique and party center all wrapped up into one colorfully energetic package. The surroundings are fun and upbeat, with brightly painted walls and a checkerboard floor. Children watch movies from the comfort of car-shaped styling chairs, while the electronic ping of video games ring out in the background.
"Kids love it here, and parents are de-stressed because it's so chill," says Gideon. "It's a happy vibe."
Now celebrating its tenth anniversary, Cuts N Curls has become a destination stop for busy families, Gideon notes. The Pepper Pike resident started the salon in August 2007 with a focus on children, but expanded her services to include adults. After moving to a larger space following her initial launch, Gideon offers cuts for kids and their parents, as well as ear piercings, color and highlights, and manicures.
The fun doesn't stop there, as Cuts N Curls hosts birthday parties that invite little girls for a day of glitter spray, temporary tattoos and age-appropriate dress-up. Gideon also sells a selection of organic and nontoxic hair products, accessories, nail polish and toys.
Put together, these elements are designed to create a relaxing atmosphere that makes a potentially scary experience enjoyable. Gideon's staff has also been trained by Autism Speaks Cleveland to accommodate special needs children.
"The word-of-mouth from the autistic community and mommy blogs has been unbelievable," says Gideon. "People have had terrible experiences over haircuts, and they cry with relief when they're here."
While the salon has nearly 6,000 clients in its database, Gideon's staff caters to the needs of individual customers; all the more to make them feel safe and comfortable, she says.
"We have notes on kids with food allergies or if they like Elmo or the pink car," says Gideon. "It makes them feel good, like there's something special going on here."
Creating an accessible environment has fostered bonds not just between stylists and their pint-sized clients, but with parents as well.
"People say we've made their lives easier," says Gideon. "I don't take that lightly."
