Downtown
More than 3,500 professionals in marketing, communications, social media and public relations are expected to attend 2015 Content Marketing World – the largest event of its kind -- on September 8-11 at the Cleveland Convention Center.
Over 100 speakers from companies including Kraft Foods, Avery Dennison and LinkedIn will cover the basics of content marketing to specific marketing strategies used by successful companies. The estimated economic impact of the conference is $3.6 million, according to Destination Cleveland.
Unlike past years, this year's conference will cover the entrepreneurial market , says Content Marketing Institute founder and event coordinator Joe Pulizzi. The content marketing expert will host the Content Inc. Summit, geared specifically at entrepreneurs and small business owners on the last day of this year's conference on September 11.
“There is a better way to launch a business today,” says Pulizzi. “Build an audience first. Once you build an audience, you can launch the business.”
By building an audience based on content, says Pulizzi, the entrepreneur can learn more about what the target market desires. “Anybody who wants to be their own boss in any industry, this is the way to go,” he says. “It takes patience, but it’s absolutely worth it.”
The Content Inc. Summit will feature a presentation by Pulizzi on “Six Steps to Content Marketing Domination,” as outlined in his book of the same title. Five additional speakers include Matthew Patrick, founder of Game Theory; John Lee Dumas, founder of EntrepreneurOnFire; and Brian Clark, founder of Copyblogger Media.
Register online for the Content Inc. Summit, or register for the entire conference until September 4.
Over 100 speakers from companies including Kraft Foods, Avery Dennison and LinkedIn will cover the basics of content marketing to specific marketing strategies used by successful companies. The estimated economic impact of the conference is $3.6 million, according to Destination Cleveland.
Unlike past years, this year's conference will cover the entrepreneurial market , says Content Marketing Institute founder and event coordinator Joe Pulizzi. The content marketing expert will host the Content Inc. Summit, geared specifically at entrepreneurs and small business owners on the last day of this year's conference on September 11.
“There is a better way to launch a business today,” says Pulizzi. “Build an audience first. Once you build an audience, you can launch the business.”
By building an audience based on content, says Pulizzi, the entrepreneur can learn more about what the target market desires. “Anybody who wants to be their own boss in any industry, this is the way to go,” he says. “It takes patience, but it’s absolutely worth it.”
The Content Inc. Summit will feature a presentation by Pulizzi on “Six Steps to Content Marketing Domination,” as outlined in his book of the same title. Five additional speakers include Matthew Patrick, founder of Game Theory; John Lee Dumas, founder of EntrepreneurOnFire; and Brian Clark, founder of Copyblogger Media.
Register online for the Content Inc. Summit, or register for the entire conference until September 4.
This weekend, shop arts and crafts from all over the country at the Cain Park Arts Festival, attend a free swing dance under the Playhouse chandelier, check out the Cleveland Flea and more.
Mark Morrison and the cofounders of Windrush, which provides a web publishing tool for nonprofits, were looking to take their company to the next level.
Morrison suggested the company go on the road to his hometown of Cleveland and join the FlashStarts 2015 summer accelerator program. So in May, Morrison and his two partners did just that.
Windrush helps social impact organizations produce more than just a white paper while trying to get their messages across. Using data visualization tools, Windrush makes it easy to create interactive and vibrant materials, copy and data to engage readers.
Morrison, Max Walker and Riley Alsmann were friends at Skidmore College in Saratoga Springs, New York and about to graduate when they founded Windrush in 2013 based on a software development project Walker was working on for school.
Upon graduation, the Windrush team was looking to grow the company. “We were looking to enter an accelerator to help us grow,” Morrison says. “We applied all over the country and we were accepted to a few of them.”
Morrison, a native of Maple Heights and a graduate of St. Ignatius High School, urged the team to join FlashStarts’ accelerator program. “It was a great fit, plus Cleveland is like the origin of nonprofits,” he says. “We’re really young coming out of college and we wanted a relationship. We want to learn from our mistakes.”
FlashStarts gave Windrush an initial $25,000 investment and the company has set up shop in the FlashStarts offices, at least for the summer.
“Windrush was chosen for our accelerator because they have a product that will radically transform content marketing, journalism and the art of online storytelling,” says Grace Moenich, FlashStarts’ director of public relations. “Their platform allows organizations to easily showcase their data in beautiful and compelling ways -- a feat which would otherwise require an enormous amount of money to hire very rare talent. They solve a large and common problem for businesses.”
Windrush will also be eligible for follow-on funding when the 12-week program is over.
Morrison suggested the company go on the road to his hometown of Cleveland and join the FlashStarts 2015 summer accelerator program. So in May, Morrison and his two partners did just that.
Windrush helps social impact organizations produce more than just a white paper while trying to get their messages across. Using data visualization tools, Windrush makes it easy to create interactive and vibrant materials, copy and data to engage readers.
Morrison, Max Walker and Riley Alsmann were friends at Skidmore College in Saratoga Springs, New York and about to graduate when they founded Windrush in 2013 based on a software development project Walker was working on for school.
Upon graduation, the Windrush team was looking to grow the company. “We were looking to enter an accelerator to help us grow,” Morrison says. “We applied all over the country and we were accepted to a few of them.”
Morrison, a native of Maple Heights and a graduate of St. Ignatius High School, urged the team to join FlashStarts’ accelerator program. “It was a great fit, plus Cleveland is like the origin of nonprofits,” he says. “We’re really young coming out of college and we wanted a relationship. We want to learn from our mistakes.”
FlashStarts gave Windrush an initial $25,000 investment and the company has set up shop in the FlashStarts offices, at least for the summer.
“Windrush was chosen for our accelerator because they have a product that will radically transform content marketing, journalism and the art of online storytelling,” says Grace Moenich, FlashStarts’ director of public relations. “Their platform allows organizations to easily showcase their data in beautiful and compelling ways -- a feat which would otherwise require an enormous amount of money to hire very rare talent. They solve a large and common problem for businesses.”
Windrush will also be eligible for follow-on funding when the 12-week program is over.
The PRE4CLE program, which was recently recognized by the White House, is halfway to its goal of enrolling 2,000 additional four-year-olds in high-quality preschools in Cleveland.
Leaders from Cleveland, Detroit, New Orleans and Durham are meeting this week in Detroit for a second of four meetings to discuss how to increase entrepreneurial activity and connectivity in distressed neighborhoods. The last meeting will occur in Cleveland in June 2016.
This weekend, feast on authentic Asian cuisine at the first-ever Night Market, celebrate LGBTQQA progress at Cleveland Pride, explore Waterloo Arts Fest, play free pinball in Coventry and more.
Now under the wing of the Metroparks, Cleveland's lakefront and riverside green spaces are home to an array of outdoor programs, activities and entertainment options that abound from Edgewater Beach to Wildwood Marina.
While there are thousands of software development jobs available in Northeast Ohio, skilled code wranglers are not so easy to find. Local firms are finding other means to find and keep new programmers.
A key component of the Cleveland Plan for Transforming Schools is helping families choose the right school. Neighborhood ambassadors are charged with informing the community about school choices.
This weekend, enjoy the kickoff of WOW’s free summer concert series, view 30 bands on 30 porches at PorchFest and dust off your dancing shoes for free vinyl dance parties at Beachland and B Side.
This weekend, hold onto your humanity at MOCA’s summer exhibition opening, witness the vibrant beauty of Parade the Circle, watch Prince’s Purple Rain under the stars at a free movie night, shop the Flea and more.
Christine Howey, a local theater critic, poet and actor, decided to live as the woman she knew she was when transgender individuals were not so visible.
A group of civic hackers explored how transparency can be used to monitor the new consent decree and address disparity.
Seventeen companies in various stages of development pitched their causes to about 30 local investors last Thursday, June 4 at MAGNET’s ProtoTech: Invest at the Metropolitan at The 9. All of the companies are in significant fund-raising mode.
“It was a good event, it was a lot of fun,” says Dave Crain, executive director of the Incubator at MAGNET and ProtoTech organizer. “I don’t think people realized how many great startups are in the region. There were 17 presenters and not a dud in the group.”
Crain traveled to other entrepreneurial hubs around the country to research “investment summits,” or pitch events geared toward attracting investors. ProtoTech: Invest, was the first event of its kind in the state, Crain says. “No one is really doing it in Ohio, statewide,” he says. “Great entrepreneurial regions do these all the time.”
In fact, Crain says he will consider hosting ProtoTech: Invest a couple of times a year, based on feedback he heard from investors in attendance. “There are lots of great opportunities, lot of great companies, but we need more money in the region,” he says. “I would tell the investors, when we do this next time, call all your friends on the coasts.”
While investors on the East and West coasts have started to take notice of Cleveland’s entrepreneurial scene. “I do think it’s changing,” Crain says. “The coasts have a much more developed ecosystem out there.”
But Crain enjoyed hearing about the progress of many of the startups presenting on Thursday, such as Rick Pollack’s 3-D printer manufacturer MakerGear. “I know Rick, but I never realized they are the number-one rated company on Amazon,” Crain says. “They’re asking for money to fund their growth. It’s fun to hear how much they’ve grown. There’s a breadth of opportunity here, from life sciences to products.”
“It was a good event, it was a lot of fun,” says Dave Crain, executive director of the Incubator at MAGNET and ProtoTech organizer. “I don’t think people realized how many great startups are in the region. There were 17 presenters and not a dud in the group.”
Crain traveled to other entrepreneurial hubs around the country to research “investment summits,” or pitch events geared toward attracting investors. ProtoTech: Invest, was the first event of its kind in the state, Crain says. “No one is really doing it in Ohio, statewide,” he says. “Great entrepreneurial regions do these all the time.”
In fact, Crain says he will consider hosting ProtoTech: Invest a couple of times a year, based on feedback he heard from investors in attendance. “There are lots of great opportunities, lot of great companies, but we need more money in the region,” he says. “I would tell the investors, when we do this next time, call all your friends on the coasts.”
While investors on the East and West coasts have started to take notice of Cleveland’s entrepreneurial scene. “I do think it’s changing,” Crain says. “The coasts have a much more developed ecosystem out there.”
But Crain enjoyed hearing about the progress of many of the startups presenting on Thursday, such as Rick Pollack’s 3-D printer manufacturer MakerGear. “I know Rick, but I never realized they are the number-one rated company on Amazon,” Crain says. “They’re asking for money to fund their growth. It’s fun to hear how much they’ve grown. There’s a breadth of opportunity here, from life sciences to products.”