garden of flavor delivers the benefits of fresh juice without all the work
When Lisa Reed was coaching clients on health and nutrition out of her Chagrin Falls office, she would always make them a healthy green juice. After time, Reed realized that some of her customers were coming more for the juice than they were for the counseling.
The juice, today known as Mean Green, is made with celery, cucumber, kale, spinach, romaine and lemon. “You really feel good because your body becomes alkaline,” explains Reed. “You crave it in a way because you feel good.”
Reed realized she had something with her juices. In 2012 she launched Garden of Flavor and this past April she delivered her first order of juices to Heinen’s. Today she is in almost every Heinen’s store, plus Whole Foods, Mustard Seed and Lemon Falls in Chagrin Falls. Reed’s juices also are in Dorothy Lane in Dayton and Columbus and Whole Foods in Cincinnati. In January Garden of Flavor will expand to Pennsylvania and Chicago.
In addition to Mean Green, Garden of Flavor currently features six juices that range from Goji Pineapple (goji pineapple, mint and ginger) to Twisted Roots (carrot and beet juices). Reed also has developed a one-day juice cleanse that is quite popular.
Ironically, Reed’s most loyal customers happen to be home juicers. “Our best customers are juicers themselves and do it at home,” she says. “They realize the cost of organic produce, the time and cleanup involved, and it’s a lot easier for someone to do it for them.”
Reed juices all of her fruits and vegetables in a 38-degree refrigerated space in Midtown. “It’s an ideal environment with very little oxidation or breakdown,” she explains, adding that she’s adjusted to the chilly work environment.
Reed’s son Clayton works for Garden of Flavor, and she uses a staffing firm to help with the labor involved. She plans on hiring two to three full time people in the near future.

Source: Lisa Reed
Writer: Karin Connelly
pay it forward: how shopping small reaps big rewards for the local community
It's a fact that $68 of every $100 spent locally returns to the community through taxes, payroll and other expenditures. We all know that shopping small is good for the local community, but what are the real and tangible benefits behind the movement? A closer look reveals how buying local feeds our region in ways both obvious and subtle.
the freelance life: how some locals are cobbling together the careers of their dreams
Since the Great Recession, more and more folks have been living the "gigging life," working multiple jobs or hopping from one project to the next in hopes of cobbling together a living budget. While that might seem arduous, it also allows those living the lifestyle to follow their true passion.
cle's start-up friendly landscape featured in atlantic cities piece
In an Atlantic Cities feature titled "The Passion of Young Cleveland," New York-based writer Nona Willis Aronowitz covers both the start-up friendly nature of Cleveland as well as its political importance.
"Cleveland is one of those Rust Belt cities that's too often held up as a symbol of the fall of American industry, but a critical mass of diehard young Clevelanders are either staying or coming back to turn the place around. While I was there, I heard two common reasons why Cleveland natives were staying loyal: It's an ideal place to start a business or a new project, given the low overhead and unusually strong, cohesive community support. But it's also in one of the most politically influential places in the country, in a bellwether, "real America" state that offers young people an opportunity to move the national needle."
In the feature, the writer chats with Ohio City developer Graham Veysey and his girlfriend, Marika Shiori-Clark, who says that it's “much easier to be an entrepreneur here. There’s a much lower threshold in terms of risk and price."
Read the rest right here.

d.c. streets covers major policy shift at local planning agency
In a DC Streets Blog post titled "In Cleveland, An Old-School Planning Agency Sees the Light," writer Angie Schmitt writes of the dramatic turn around currently talking place at Northeast Ohio Areawide Coordinating Agency (NOACA), a topic Fresh Water recently covered in depth.
"NOACA was so notoriously averse to change and ineffectual that it acquired the nickname NO ACTION," Schmitt writes. "But as impossible as it seemed even a year ago, things are changing at NOACA. They’re changing fast, and for the better. Last year the agency hired a new director, Grace Gallucci, who had been the head of finance for the Chicago Transit Authority. Since the Cleveland native assumed her role at the head of the NOACA, the region agency has adopted a completely different tenor."

Read more about how the local planning agency is shifting gears here.

come together: new collaboration seeks to amplify local music industry's $1B economic impact
Once ground zero for all things rock 'n' roll, Cleveland has steadily shed its reputation as King, and in the process squandered many of the economic benefits that go along with it. An effort by local advocates is attempting to change that by raising the industry’s profile and marketing it to a wider audience.
take it outside: public art transforms the urban canvas
Once the province of sculptors, public art has evolved into an essential element of urban placemaking and social engagement. From murals on vacant buildings to art in laundromats to edible art installations that are as mouthwatering as they are aesthetically pleasing, we take a look at how public art is transforming our cities.
planning organization charts new path to more sustainable transportation projects
“We’re shifting because the times are shifting,” says Grace Gallucci of NOACA, adding that the planning agency will shift its focus to multimodal transportation, developing a fix-it-first approach that prioritizes existing infrastructure over new road projects, and basing funding decisions on their regional economic development impact.
recipe for success: food-based startups face unique challenges
Starting a successful food-based business takes more than a great idea and the ability to cook. Like any entrepreneurial venture, food startups require planning, money and a willingness to be flexible. But those who do dive in have found there's plenty of guidance, support and collaboration in the local food startup community.
ramble on: local filmmaker plans documentary on glory days of wmms
WMMS "The Buzzard" reached the largest radio audience in the history of Cleveland media. A new film hopes to document the glory years when a charmed roster of on-air talent introduced national rock acts like Bruce Springsteen, David Bowie and Joe Walsh to the people of Cleveland and the rest of the country.
local designer's grey cardigan named finalist in martha stewart competition
As a graphic designer, Brian Andrew Jasinski wanted a creative outlet to express himself outside of his work at Epstein Design Partners. So he started Grey Cardigan, which features a whimsical collection of Jasinski’s fine art prints and stationery.
Grey Cardigan debuted in summer 2009 at the annual Made in the 216 event. “Grey Cardigan was my need to return to my roots as a fine artist and illustrator,” says Jasinski, who earned his BFA at the Cleveland Institute of Art. ”It’s been growing and evolving ever since.”
Jasinski chose the name Grey Cardigan because of the symbolism. “It’s classic and iconic,” he says. “You can adapt it to your style -- very much like my work.” Jasinski’s work is sold at shops around town like the Banyan Tree in Tremont, as well as other boutiques around the country.
At the end of August, Jasinski nominated himself for Martha Stewart’s American Made competition, in which companies competed in six categories: technology, design, garden, food, style and audience choice. The winner receives $10,000, a trip for two to New York City to attend the American Made workshop, and a spread on Marthastewart.com. Jasinski entered in the design category.
The winner was decided on voting through social media. “I had a very aggressive social media campaign -- Facebook, Instagram, Twitter -- and I had an incredible amount of support,” Jasinski says.
Grey Cardigan was named a finalist in the design category. While he did not win the grand prize, Jasinski is pleased with the outcome. “Just being recognized in the top six is an honor,” he says. “And the tech finalist and I are talking about a collaboration; that’s a nice unexpected connection to make.”

Source: Brian Andrew Jasinski
Writer: Karin Connelly
bad girl ventures readies launch of fall business plan competition
Micro-lending organization Bad Girl Ventures (BGV) wants Cleveland to connect with the next generation of entrepreneurs and small business owners. That hopefully beautiful friendship will begin on Thursday, October 3, when BGV Cleveland hosts its kickoff event introducing the 10 finalists of its fall business plan competition.

The 10 women will present themselves at Battery Park Wine Bar, pitching their ideas to an audience before embarking on BGV's nine-week course to help tweak their fledgling enterprises. The final class will be in mid-November, with the winner of BGV's $25,000 low-interest loan announced during a "graduation ceremony" the following month.

Financing and mentorship are just two of the benefits for program participants, says Reka Barabas, director of BGV Cleveland.

"Networking is a huge motivating factor for them," she says. "These women are not just sitting in a stuffy classroom, but extending their professional network."

This autumn's class represents a wide range of industries and specialty areas. There's a children's party bus, granola bar company, match-making business, and more.

BGV Cleveland offers business education courses and financing twice per year to help women-owned startups launch, manage and market their businesses. In May, custom cake baker Sugar Plum Cake Company earned the business group's $25,000 loan. Two other ventures -- Journey Art Gallery  and The Agrarian Collective  -- each received $5,000 loans from a private giving circle. 

"We're exposing these businesses to as many resources as possible," says Barabas. "There's a huge value in that."

SOURCE: Reka Barabas
WRITER: Douglas J. Guth
noaca director touts bikes, multi-modal transportation in annual address
Speaking last week at the annual meeting of the Northeast Ohio Areawide Coordinating Agency (NOACA), the regional transportation planning agency for Northeast Ohio, Executive Director Grace Gallucci promised a more strategic distribution of money for projects and greater emphasis on multi-modal transportation options.

"We want more choices; that's what freedom -- being an American -- is about," she said. "NOACA is not trying to vilify the automobile; we're trying to attract the best and the brightest. Bicycling is increasingly popular, and more communities are integrating bike plans. Americans are driving less for the first time in a generation, and that trend is clearly led by the Millenial generation."

NOACA also has launched a far-reaching plan to assemble information on the condition of every highway, road and street in five counties, and use this information to make objective decisions about transportation spending. "Making decisions in an objective, data-driven way is more important now than ever. If there ever was a time to make decisions make economic sense, the time is now."

Gallucci touted NOACA's new Regional Bicycle Transportation Plan, a $15 million investment in the City of Cleveland's W. 73rd Street Extension Project and the Clifton Boulevard streetscape project among NOACA's recent, big ticket investments.

Peter Rogoff, Federal Transit Administrator, gave the keynote address. He argued that transit-oriented development projects can spark urban revitalization if done right, citing Cleveland's bus-rapid transit along the Euclid Corridor as one example of success.

Cleveland is a "national model for doing" with the Euclid Corridor project, Rogoff stated, because the project cost a lot less than light rail but resulted in big ridership gains and major economic development along the corridor. Other cities are studying how Cleveland did it and replicating our success, he added.

Source: Grace Gallucci, Peter Rogoff
Writer: Lee Chilcote
techpint event touches on lessons learned from business failures
"Failure" is a tough word, particularly for entrepreneurial types throwing so much of their lives into a venture that might go belly up within a few months. However, Paul McAvinchey, creator of TechPint, believes valuable lessons can be learned from disappointment.

Such is the theme of this fall's TechPint conference, a casual gathering for entrepreneurs and investors in Internet technology. Coordinator McAvinchey expects more than 250 of the region's most innovative tech pacesetters to attend the quarterly-held event taking place tonight (September 26) at Sterle’s Slovenian Country House. Speakers John Gadd of Hotcards.com, Kendall Wouters of Reach Ventures and Phil Brennan of Echogen Power Systems will touch on how businesses can bounce back from seemingly crushing setbacks.

"It's a fact that you must fail many times before you see success," says McAvinchey, who moved to Cleveland from County Tipperary, Ireland, in April 2012 to lead product innovation for MedCity Media. "If you're failing, that means you're trying. That's a good thing."

Even stories of tremendous achievement, like the billion-dollar acquisition of Instagram, began on a rocky road of risk and false starts, McAvinchey points out.

"Failure will work for you if you learn from it," he says.

The informal get-together is designed to connect the region's tech thinkers over a couple pints of beers, says McAvinchey. TechPint's moniker this month is "Techtoberfest," in appreciation of this suds-filled season of the year.

Autumn also is a time for scary stories, and attendees will hear a few frightening business-related tales at TechPint. "It's important to celebrate failure," McAvinchey says. "This is a way to bring positive attention to it."

SOURCE: Paul McAvinchey 
WRITER: Douglas J. Guth
thriving startup community means jobs aplenty... for the right candidates
The large number of open jobs in the startup community indicates these companies are doing well and growing. But working for a young startup has unique challenges. Recruiters and employers discuss some of the critical qualities required for those looking for a good fit with a startup.
ny times gives ink to new rust belt mag 'belt'
In a New York Times Arts Beat post titled “New Magazine Celebrates ‘Rust Belt Chic,’ With a Wink,” writer Jennifer Schuessler details her conversation with Belt magazine editor Anne Trubek about a new publication dedicated to fostering a new journalistic beat in Cleveland.
"The decaying cities of the post-industrial Midwest can sometimes seem like a museum of things America used to make: cars, refrigerators, steel, televisions. But if a start-up in Cleveland gets its way, the region may help rebuild the market for another endangered product -- long-form magazine journalism," Schuessler writes.
The magazine offers up a collection of essays and reporting that seeks to explore the regional identity that is known as the Rust Belt.
“I cringe at words like ‘authentic,’” Trubek says in the article. “But the rust belt aesthetic isn’t about the ephemeral global economy, it’s about boots on the ground and things hidden in grandma’s attic. We want to explore that.”
Check out the full interview here.

150k-sq-ft victory center nears completion in health-tech corridor
Core and shell renovations of the 150,000-square-foot Victory Center, a $26 million project located along the Health-Tech Corridor, are almost complete. Tenant build-outs will follow, and although none have signed leases yet, developer Scott Garson says that will change as his team finishes the common spaces and shows the property to more prospective tenants.

"Everybody thinks it's wonderful, great… The trick is getting the first one in," he says. "I have enough letters of intent out there that I'm confident it's only a matter of time."

Garson says the demand is there for flexible, ready-to-grow office space geared towards biomedical, research and technology companies, which is why he decided to undertake the project. He points out that nearby buildings owned by Geis Companies and Cumberland Development are almost completely full.

So far, Garson has completed the project without a bank loan, using partner equity and a $720,000 loan from the city, $2.5 million in tax increment financing, federal and state historic tax credits, and a $1 million State of Ohio job ready sites grant. Garson expects to secure bank financing in the near future for tenant build-outs.

The building's unique features include a new interior with a historic waffle slab ceiling, window wells that allow plenty of natural light, copious backup power, fiber-optic connectivity, and the right mechanicals in place for laboratory space. The building will be certified LEED Silver, saving tenants 20 percent on utility costs. Finally, it has views of downtown, free parking and HealthLine access.

"We went through a recycling program with the materials and our landscaping uses stormwater management strategies," says Michael Augoustidis of Domukur Architects, the firm that designed the project. "It's very energy-efficient."

Although he's not ready to declare victory yet, Gardon says the historic building, which was built in 1917 as the Arts Center, is nearing the goal line and ready to score.

Source: Scott Garson
Writer: Lee Chilcote
rta healthline praised for cost/benefit ratio in forbes
In a Forbes feature titled “Bus Rapid Transit Spurs Development Better Than Light Rail or Streetcars: Study,” contributor Jeff McMahon writes of an upcoming report by the Institute for Transportation and Development Policy that explores the cost/benefit ratio of various types of urban transportation.
“For example, Cleveland’s Healthline, a BRT project completed on Cleveland’s Euclid Avenue in 2008, has generated $5.8 billion in development -- $114 for each transit dollar invested. Portland’s Blue Line, a light rail project completed in 1986, generated $3.74 per dollar invested.”
The report goes on to discuss the many variables going into the study and its relation to the urban environment.
Read the full piece here.

modern-day home ec school agrarian collective teaches the 'hows of the home'
Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote
halfway there: sustainable cleveland environmental initiative making progress, says city official
Are you sustainable, Cleveland? That's the question environmentally conscious city officials are asking heading into the fifth annual Sustainable Cleveland 2019 Summit. The initiative to build "a green city on a blue lake" is at the halfway mark, and Cleveland's new chief of sustainability believes Northeast Ohio is meeting the metrics set out a half decade ago.