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From guitar picks to pop-ups: the top Fresh Water stories of 2015
A lot has happened this year in Cleveland. From new businesses to innovative ideas,  Fresh Water looks back at the top 10 stories of 2015.
Geiger’s offers personal assistance to busy downtown holiday shoppers
Business has been booming at Geiger’s since the sporting goods retailer opened its third location downtown last month. “Things have been going really well,” says co-owner Gordon Geiger. “We’re quite pleased with the traffic and the acceptance of the store.”
 
Geiger admits there has been a learning curve to running the store in a downtown environment, as opposed to its Chagrin Falls and Lakewood locations, but the owners have consulted with the owners of neighboring Heinen’s about how to adapt.
 
Then, in a brainstorming session, Geiger’s management came up with an idea that not only returns to the era of personalized service during the holidays, it saves time for busy downtown residents and shoppers.

Geiger’s will offer personalized shopping for its customers during the holiday season.
 
“You have to be a good listener and trust your instincts,” says Geiger of his consultation with Tom and Jeff Heinen on the new store. “We realized the solution of personalized service could be of some value to our downtown clientele.”
 
Geiger says the idea came out of brainstorming session in which that staff were recalling the days at department stores like Bonwit Teller and Halle’s department stores. “Those were the heydays of retail,” says Geiger. “It was a high level of service era, one which we hope will be once again.”
 
Shoppers can call (216) 755-4500 to make an appointment and share their gift lists. A personal shopper will then bring a selection of gifts for everyone on the customer’s list. Customers can enjoy a coffee or another beverage while relaxing.
 
“If they don’t know what they want to get, we can make some nice suggestions,” says Geiger. “In the 11th hour there may be some interest in this sort of thing for last minute shoppers.”
 
Customers can make appointments during business hours, but after-hours exceptions can be made. The service includes free gift wrapping.
 
The service runs through Sunday, Dec. 20. Geiger says they may extend the service year-round if there’s demand for it.
A road less traveled: The attempted revival of Willey Avenue
Willey Avenue connects Tremont and Ohio City, but the often-forgotten street needs repairs and renovations to keep up with the demands of a growing residential neighborhood.
Rudy’s Pub to fill former Cedar Lee Pub space on Lee Road
Taking Root: Five new residents share how they came, or came back, to CLE and why they love it
Whether they grew up here and left or are just experiencing Cleveland for the first time, five residents share why they came here and what they love about the city.
Video: They made their own spaces
Making Our Own Space summer project ends with satisfaction and life lessons for area teens.
Zebrafish help unlock the mysteries of hearing loss in humans
Everyday items like head phones, ear buds, even loud music through speakers can damage our hearing. Hair cells and hair bundles in the inner ear receive audio information and transmit it to the brain. When those hair bundles are damaged, hearing loss can occur.
 
“The hair cells are used to convert sounds to electrical impulses that go the brain,” explains Brian McDermott, associate professor of otolaryngology-head and neck surgery at CWRU School of Medicine. “When sound comes into the ear, the hair bundles, or stereocilia, move back and forth. Loud noises can kill the bundle.”
 
 But now researchers at Case the have discovered that the movement of protein within hair cells of the inner ear shows signs of a repair and renewal mechanism. That recognition means that researchers may be able to find a way to reduce or repair hearing loss, says McDermott. “We hope it gives insight into the important hair cell.”
 
McDermott and his team are using zebrafish – a transparent fish found in India's Ganges River – to study and better understand the workings of the human ear. “We use zebrafish in our research to study ears because the fish are optically clear,” explains McDermott.  “Their hair cells are similar to human hair cells.”
 
McDermott learned a lot about the human ear from studying the fish. “For a number of years people thought that the hair bundle was a static structure and really didn’t change much over time,” he says. “We showed the hair bundle proteins actually move quite fast. We were shocked. We were surprised to see that movement.””
 
The discovery gave the researchers hope that there may be a way to cure hearing loss. “The reason that movement is important is it implies that there is a renewal process going on,” says McDermott. “Proteins are exchanging, which might be a repair process.”
 
The next step is to determine how the hair bundle may repair itself with the protein movement. McDermott and his team will continue to study the process fully in the transparent zebrafish ear. “There are no drugs right now that actually cure hearing loss,” says McDermott. “It’s very much a possibility that when we understand the process, that movement may heal hearing loss.”


The research was published in the Nov. 17 edition of Cell Reports
Up to 250 new sharing bikes coming to the 216 ahead of the RNC
Bike Cleveland has teamed up with the Cuyahoga County Department of Sustainability to secure 250 bikes for a bike sharing program in time for the Republican National Convention next July. The move is part of a larger countywide initiative.
 
"Over five years we need 700 bikes in 70 stations," explains Mike Foley, executive director of Cuyahoga County's Department of Sustainability.
 
In order to get started on that tall order, last month the team identified CycleHop-SoBi as the preferred vendor for the new bike share system. Negotiations are ongoing, although Northeast Ohio Areawide Coordinating Agency (NOACA) awarded the county $357,000 in federal funding to bring the plan to fruition. With 20 percent in matching funds, the group has $446,000 available to purchase the bikes.
 
"The federal government requires us to own these things at least for their usable life," explains Foley, "which is deemed five years." The program in its entirety will cost more, he adds, and will depend on a private-public partnership that relies on business and other private sponsors adopting stations and systems. Downtown will be the initial focus area for the first wave of bike stations.
 
The CycleHop-SoBi brand is a collaboration of two entities.
 
"CycleHop operates the system,"explains Foley. "SoBi manufactures the bikes," which he describes as sturdy and equipped with GPS systems. "Heaven forbid a bike is stolen or not returned," he says, "they'll be able to find it. It also helps figure out routes. They call it a smart bike. We were impressed with technology."
 
The bikes can also be locked anywhere.
 
"You don't have to go to a SoBi bike station," says Foley. "You can lock it up at regular bike stop and go get your coffee."
 
The versatility doesn't stop there. Although still tentative, Foley sees the program having flexible membership options, with yearly, monthly and weekly fee structures available, as well as an hourly rental system for one-time users.
 
As the program expands to reach that 700 number, Foley sees it reaching across the county.
 
"There are suburban communities that I know are interested in this. Cleveland Heights is chomping at the bit to be part of it," he says, adding that Lakewood has also expressed interest.
 
"We want this to be larger than just the city of Cleveland."
 
Cleveland Heights residents voice their ideas for a city landmark
Partially abandoned, Cleveland Heights' Severance Town Center sits in foreclosure with no plans for redevelopment of the property. Residents have some ideas on what should be done.
This weekend in Cleveland: Lit Cleveland Mixer, Holiday Kickoff Market & More
This weekend, check out the Lit Cleveland mixer at Platform Beer Company, shop early at The Flea’s Holiday Kick-Off Market, get some food for thought at Creative Mornings and attend 78th St. Studio’s Third Fridays.
MOCA: enduring vanguard
MOCA, Cleveland's Museum of Contemporary Art, continually stretches art far beyond the canvas, but the internationally revered icon started out as a tiny bastion of counterculture during the tumultuous 60s.