Street Level

Geiger’s offers personal assistance to busy downtown holiday shoppers
Business has been booming at Geiger’s since the sporting goods retailer opened its third location downtown last month. “Things have been going really well,” says co-owner Gordon Geiger. “We’re quite pleased with the traffic and the acceptance of the store.”
 
Geiger admits there has been a learning curve to running the store in a downtown environment, as opposed to its Chagrin Falls and Lakewood locations, but the owners have consulted with the owners of neighboring Heinen’s about how to adapt.
 
Then, in a brainstorming session, Geiger’s management came up with an idea that not only returns to the era of personalized service during the holidays, it saves time for busy downtown residents and shoppers.

Geiger’s will offer personalized shopping for its customers during the holiday season.
 
“You have to be a good listener and trust your instincts,” says Geiger of his consultation with Tom and Jeff Heinen on the new store. “We realized the solution of personalized service could be of some value to our downtown clientele.”
 
Geiger says the idea came out of brainstorming session in which that staff were recalling the days at department stores like Bonwit Teller and Halle’s department stores. “Those were the heydays of retail,” says Geiger. “It was a high level of service era, one which we hope will be once again.”
 
Shoppers can call (216) 755-4500 to make an appointment and share their gift lists. A personal shopper will then bring a selection of gifts for everyone on the customer’s list. Customers can enjoy a coffee or another beverage while relaxing.
 
“If they don’t know what they want to get, we can make some nice suggestions,” says Geiger. “In the 11th hour there may be some interest in this sort of thing for last minute shoppers.”
 
Customers can make appointments during business hours, but after-hours exceptions can be made. The service includes free gift wrapping.
 
The service runs through Sunday, Dec. 20. Geiger says they may extend the service year-round if there’s demand for it.
Rudy’s Pub to fill former Cedar Lee Pub space on Lee Road
Zebrafish help unlock the mysteries of hearing loss in humans
Everyday items like head phones, ear buds, even loud music through speakers can damage our hearing. Hair cells and hair bundles in the inner ear receive audio information and transmit it to the brain. When those hair bundles are damaged, hearing loss can occur.
 
“The hair cells are used to convert sounds to electrical impulses that go the brain,” explains Brian McDermott, associate professor of otolaryngology-head and neck surgery at CWRU School of Medicine. “When sound comes into the ear, the hair bundles, or stereocilia, move back and forth. Loud noises can kill the bundle.”
 
 But now researchers at Case the have discovered that the movement of protein within hair cells of the inner ear shows signs of a repair and renewal mechanism. That recognition means that researchers may be able to find a way to reduce or repair hearing loss, says McDermott. “We hope it gives insight into the important hair cell.”
 
McDermott and his team are using zebrafish – a transparent fish found in India's Ganges River – to study and better understand the workings of the human ear. “We use zebrafish in our research to study ears because the fish are optically clear,” explains McDermott.  “Their hair cells are similar to human hair cells.”
 
McDermott learned a lot about the human ear from studying the fish. “For a number of years people thought that the hair bundle was a static structure and really didn’t change much over time,” he says. “We showed the hair bundle proteins actually move quite fast. We were shocked. We were surprised to see that movement.””
 
The discovery gave the researchers hope that there may be a way to cure hearing loss. “The reason that movement is important is it implies that there is a renewal process going on,” says McDermott. “Proteins are exchanging, which might be a repair process.”
 
The next step is to determine how the hair bundle may repair itself with the protein movement. McDermott and his team will continue to study the process fully in the transparent zebrafish ear. “There are no drugs right now that actually cure hearing loss,” says McDermott. “It’s very much a possibility that when we understand the process, that movement may heal hearing loss.”


The research was published in the Nov. 17 edition of Cell Reports
County approves $10 million for quality preschools
The expansion of early education in greater Cleveland received a $10 million boost last week when Cuyahoga County Council and executive Armond Budish reached a biennial budget agreement for 2016 and 2017.
 
The two-year investment creates the Cuyahoga Early Childhood Trust, a public-private partnership meant to attract private funds to continue the push for universal, high-quality pre-kindergarten education to children across the county.

It’s the kind of support partners of the PRE4CLE initiative say is necessary to achieve and surpass the original goal of enrolling 2,000 additional children into high-quality preschool seats at public and private schools in Greater Cleveland by 2016.
 
“We are so grateful to the county leadership for this new investment,” PRE4CLE director Katie Kelly says. “It’s going to make a big difference in the amount of kids served across the county. The impact on Cleveland will be significant in not just number of students served, but the quality of our early learning program.”
 
The investment will fund teacher education and retention programs, as well as social, emotional and behavioral support for low-income students. According to the council presentation supporting the investment, there are 20,800 preschool-aged children in the county, but only 4,700 are in high-quality programs.
 
“We know it’s one of the most important factors in providing high quality outcomes for students,” Kelly says of teacher education. “Those additional supports in staff coaching and training on how to help students experiencing those challenges is a big part of quality as well. It can make our already good programs even better.”
Hult Prize event seeks social innovation startups
Vita Urbana brings gourmet flavors, convenience to Battery Park
Vita Urbana, a multi-service convenience store, is scheduled to open in mid-January in the Shoreway Building, 1260 West 76th St., overlooking Edgewater Park.

Designed with a sense of community, the compact, 4,000 square-foot space will pack a host of services for residents of the Shoreway Building and the entire Battery Park neighborhood.
 
“Vita Urbana will combine the convenience of a coffee shop, an artisanal grocery store, and a full service bar bistro,” says entrepreneur Mike Graley, a 35-year veteran of the grocery business.
 
A native west sider, Graley opened his first venture -- the wine bar, YOLO (now Cha Spirits & Pizza Kitchen) – right next door in the Battery Park Powerhouse.  
 
In addition to his own operations, Graley’s been a wine buyer at the Rocky River Heinen’s for 25 years. Graley got his start at A&P and then worked for Rego’s in his early days. These experiences, along with an opportunity to travel abroad, have led him to Vita Urbana.
 
The coffee shop will rely on local roasters to produce a specially brewed, house-blended dark roast, along with assorted flavored coffees. Graley is also planning a simple breakfast menu with added emphasis on fast, friendly service.
 
The artisan grocery store will offer a variety of necessities while emphasizing quality and uniqueness; a place cooks will want to shop.
 
The full-bar bistro will specialize in an array of gourmet selections that will showcase many of the exquisite products sold in the store. The bar will provide a variety of wine, beer and specialty cocktails.
 
Vita Urbana brings convenience to the center of the Gordon Square neighborhood. It will be open seven days a week, from 7 a.m. to 11 p.m. Monday through Saturday and 7 a.m. to 4 p.m. on Sundays.
 
Graley will hire 10 to 15 people to staff Vita Urbana and envisions opening two additional locations in other Cleveland neighborhoods over the next two years.
Apollo creates next generation of blood test
As a biomedical engineering graduate student at CWRU, Punkaj Ahuja was working in 2010 on applications for a core sensor his team was developing.

Then the idea for a rapid blood test using the same technology came to him. By October 2014, he had formed Apollo Medical Devices – a company that is developing a low-cost, accurate and rapid blood analysis system.The company has offices at BioEnterprise.
 
“Our device uses rapid blood testing technology with a single drop of blood in just five minutes,” explains Apollo CEO Patrick Leimkuehler. “It delivers when time matters most – in the ER, the ICU and the OR.”
 
The Apollo system uses a single drop of blood to get basic metabolic panel, or CHEM-7, results in minutes. The test measures various basic levels like glucose, sodium, creatinine and potassium to diagnose illness and determine treatments. Other tests require a blood draw and take up to two hours for results.
 
“I was working on another project using the same sensor technology and a group of us were in a room brainstorming,” recalls Ahuja. "We were discussing what else we can do with this sensor technology – with its low cost and rapid results.”
 
After talking to a physician, Ahuja was convinced they had to develop their product. “That’s what pushed us toward the test itself,” he says. “Once it was ingrained in our minds, a lot of work and a bunch of labs tests began to get this into the real world.”
 
While the Apollo device is still in the development stage, Ahuja and Leimkuehler plan to have the product to market by 2017. Apollo plans to market the device primarily to hospitals’ emergency departments, intensive care units and operating rooms. Once launched, Leimkuehler says Apollo plans to expand and target primary care doctors and the home health care markets.
 
Last summer, Apollo Medical Devices won the $20,000 grand prize in JumpStart’s Startup Scaleup NEO Up-and-Comers Pitch Competition. The company has also received funding from the Northeast Ohio Innovation Fund, CWRU’s Case-Coulter Translational Research Partnership and Ohio’s Third Frontier Technology Validation and Start-up Fund.