Steven Peffer cannot easily explain why he calls his new record shop House Frau; he just likes the German-sounding name, which reminds him of dark, wood-paneled bars and frothy steins of beer. Yet the entrepreneur has a crystal-clear view of why he's opening a vinyl record store in a digitally-oriented economy: Shoppers are hungry for tangible shopping experiences, he says, and there's a viable niche market for new and used records.

"Sure, you can fire up a website, sit around in your boxer shorts and look for music on your computer. But I think people want more of an experience," says Peffer, a sound engineer at Now That's Class, a punk club on Detroit Avenue near the Lakewood border. "People took shopping for granted in the past, but now I believe bricks and mortar stores can be successful because they stand out."

Peffer says House Frau will sell new and used records featuring selections of punk, synth, jazz and blues. The store, which opens this month, will also offer curated records from plenty of other genres. Peffer recently finished building record crates and was amazed at how much good stuff he was able to pack into the cozy, 434-square-foot shop. (You'll have to bring your own German beer, though.)

The launch of House Frau continues the renaissance of indie shops on Cleveland's near west side, which has seen dozens of new stores open in the last few years.

Source: Steve Peffer
Writer: Lee Chilcote