Emerging Neighborhoods

New app to help users find waterfront access points, appreciate Lake Erie
The West Creek Conservancy, a group focused on preserving natural habitats and expanding opportunities to experience nature, is developing a new mobile app that will allow users to locate a watershed, map water-related public access points and learn more about that river or stream.
 
Developers hope the app will help people get out an explore Ohio’s Lake Erie basin. The app will serve as a mobile version of ODNR’s Coastal and River Access guide. The app will use the phone’s GPS to direct users to the nearest water access points.
 
“The real idea here is we have such a great asset at our back door and people don’t know how to get to it,” says Derek Schafer, West Creek’s executive director. “When you get access to it, you care about it. If you’re recreating on it, you love it and want to keep it healthy.”
 
Schafer is hesitant to use the term “watershed” when talking about the yet-to-be-named app. “It sounds like a regulatory term,” he explains. “This is to hook, line and sinker get people to the water – whether it’s a boat launch, a canoe put-in, marina, whatever it is. Get them to know where to get to the water – all of the rivers and all lake access points in all of Lake Erie.”
 
But the app isn’t just about waterfront fun. It’s also designed to get users involved in conservation and advocacy groups. “It’s about getting people engaged in advocacy, to action,” Schafer says. “It’s how to get people to the Lake Erie coastline, watersheds and all the rivers. It’s about how to get people to them, enjoy then and then once you get there, you get them to respect them and enjoy them.”
 
The app, which is scheduled to be completed in beta version for IOS by the end of the year and Android sometime next year, will feature Lake Erie and watershed protection tips, a photo gallery, Lake Erie and watershed FAQs, newsletter and links to advocacy groups.
 
West Creek Conservancy is still trying to decide on a catchy name for the app. Anyone with a good name idea can email Schafer with it. 
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As a small printing company in Warrensville Heights, Porath Print Solutions has seen its share of struggles and issues in the non-profits and small businesses the 16-person company has served since 1968. So this year, Porath chief problem solver Gerry Engelhart decided it was time to start sharing his knowledge with a bi-monthly seminar series.

“Our boss is a very community-oriented person,” says Porath’s Rachel Gordon. “We all kept seeing our clients, especially  non-profits, coming to us with printings and mailings and we realized we’re not giving them the bigger picture of what different organizations were doing to raise money. It could be much easier for them on the front end if they knew some things. ”
 
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Now, Porath will team up on Tuesday, June 30 with Simone Cameron of Cleveland Heights marketing firm the Annek Group to host another free seminar on social media. “Social Media: The Basics” will cover all the things Porath learned while implementing its own social media strategy. “A few months ago we didn’t have a social media presence at all,” says Gordon. “Then we connected with Simone and now we have Facebook, Twitter, LinkedIn and an e-newsletter.”
 
Seminar attendees will learn about the importance of multi-channel marketing and how and when to use the different social media outlets. “For us, it was kind of a revelation,” says Gordon of Porath’s own foray into social media. “As we’re learning about this we realized there are definitely other people going through the same thing. There are basic questions that are overwhelming.”
 
Gordon says the seminar is just Engelhart’s way of giving back. “He’ll make time for anyone,” she says. “For us, it’s helpful because it just keeps us fresh and it keeps the ideas flowing.”
 
The free seminar is from 8 am to 9:30 am on June 30 at the Porath offices, 21000 Miles Parkway in Warrensville Heights. A light breakfast will be served. Register or call (216) 626-0060 for more information. Guests are encourage to bring a non-perishable food item to donate to the Cleveland Food Bank.