Entrepreneurs + Innovators

q & a: cara lageson, community manager, yelp cleveland
As Yelp Cleveland community manager, native Northeast Ohioan Cara Lageson is a pro-Cleveland powerhouse. When she's not busy penning reviews -- she has logged in about 400 -- she connects "Yelpers" and local businesses by coordinating marketing outreach that extends well beyond the digital realm.
metalwork artist opens showroom in tremont, sells almost everything in stock
Kevin Busta's trendy, neo-industrial furnishings have been written up in the New York Times and grace sleek lofts and posh living rooms all the way from New York City to Los Angeles and San Francisco.

Yet the metalworking artist, who grew up in Medina, chose W. 14th Street in Tremont to locate his showroom. Last week, he sold out of nearly all his furnishings in a single week as eight new businesses opened in the neighborhood and the monthly Art Walk kicked off the summer season.

"Cleveland is so full of everything that I really need," says Busta, a former boilermaker who was once arrested for dumpster diving at an industrial park in Medina (he got off after showing the judge photos of his high-end furniture). "New York doesn't have what Cleveland has in terms of surplus scrap metal."

Busta makes his lamps, tables and chairs out of metal that he buys at scrap yards and auctions. His tables typically sell for $4,000 and up, while a table lamp might sell for $300 to $500. Busta stresses that he does not simply repurpose scrap materials, but rather transforms the raw materials into something new.

"It's glorifying the old with a modern twist to it," he says. "It's taking what a lot of people see every day driving through industrial parks and changing the way people look at these old, industrial remnants by glorifying rust."


Source: Kevin Busta
Writer: Lee Chilcote
goldman sachs chooses cleveland as next entrepreneurial center
Goldman Sachs announced last week that it will bring its 10,000 Small Businesses (10KSB) initiative to Cleveland. The initiative commits $500 million to entrepreneurial education, access to capital and technical assistance services. Goldman Sachs and the Goldman Sachs Foundation have pledged $15 million to Cleveland.
 
Cleveland is the seventh city to host a 10KSB. Unlike many organizations in Cleveland that focus on startups, this program is designed for existing small business owners who are ready to grow their companies and create jobs.
 
“We’re really excited about this because it fills a gap,” says Jumpstart CEO Ray Leach, who has been in talks with Goldman Sachs for nearly a year about bringing the initiative to Cleveland. “It puts a new focus on the segment of the market that includes existing low-tech, medium-tech and high-tech companies that have been in business for a while.”
 
Other local organizations involved are Tri-C, the Urban League, the Northeast Ohio Hispanic Chamber of Commerce and COSE.
 
Leach says Goldman Sachs saw Cleveland as primed for growth. “The entire ecosystem in Northeast Ohio is already pretty robust, so if they brought the program here it could generate jobs more quickly,” he explains. “The philanthropy will go further here than in an area less organized.”
 
Tri-C will host the 11-session course beginning in September. The course is intended to be a practical business management education program that helps entrepreneurs develop skills they need to grow a company. Selected participants receive a series of one-on-one business advising sessions from professionals to help develop a tailored plan for growth.
 
Business owners eligible to apply for the program generally have been in business for two years or more and typically have at least four employees and a revenue stream of $150,000 to $4 million per year. Applications for the free September session are being accepted through July 2. Future sessions will be offered on a quarterly basis.
 

Source: Ray Leach
Writer: Karin Connelly
huffpo publishes mike symon's love letter to cleveland
"Cleveland, You have been my best friend for over 40 years," writes Symon, in a heartfelt love letter to his one and only native town.
 
"I hid from you like every other teenager with a skateboard and BMX, choosing to play in the suburbs, a wide world of vanilla filled with malls, chain stores and entirely too much mediocrity."
 
"It wasn't until I left you that I realized how amazing you are and all the great treasures you possessed. Whether it was the old world headcheese at The Sausage Shoppe, amazing pierogies at Sokolowski's or the perfect steak and steam at the Shvitz, you were -- history and culture aside -- loaded with old-world culinary traditions that most cities could only imagine."
 
Enjoy the rest of his ode here.
entrepreneurs organization seeks to boost local companies to $1m mark
The Cleveland Entrepreneurs’ Organization is one of the oldest and strongest chapters of the worldwide organization. Comprised of 115 members who are founders of business with at least $1 million in annual gross revenues, the members network, socialize and share their success stories.
 
Now the EO wants to share its collective knowledge with other entrepreneurs through its Accelerator program. Started three years ago, the purpose of the program is to educate and mentor small businesses to help them grow. “EO Cleveland decided to step out and take companies that are under $1 million and grow them into million-dollar companies,” says EO member Gene Roberts. “The concept is, if we can accelerate them to the $1 million mark, we can make them members.”
 
Participants must have businesses that make at least $250,000 annually to participate in the three-year program. EO members speak about their experiences and provide one-on-one mentoring once a month for a year. Accountability groups meet to share their progress, and regular events are designed to share advice and success stories.
 
“Our EO members meet with Accelerator group members once a month and talk about responsibility, how to get focus to grow, and 10 goals for growth,” says Roberts.
 
The Accelerator graduated six members in 2011. Ideally, Roberts says they would like to host 30 entrepreneurs in each class.
 
Source: Gene Roberts
Writer: Karin Connelly
cleveland givecamp accepting applications for event offering free tech work
Last year, Akron marketing professional Amy Wong signed up to attend Cleveland GiveCamp for a few hours and ended up staying the entire weekend. She was taken with its mission of helping nonprofits with tech projects -- and she was having a good time.

This year, she hopes to deliver an even bigger impact by serving more nonprofits. GiveCamp, which is part of a national network of events that link technology professionals with nonprofits, is accepting applications until June 17th. The event takes place July 20th-22nd on LeanDog's barge at North Coast Harbor.

"Not only do nonprofits get help, but the teams learn a lot about the nonprofit community," says Wong of the event. "It's a win-win situation on both fronts."

Getting accepted into GiveCamp is competitive, and nonprofits must demonstrate a feasible project, community benefit and financial need. The projects help them better serve their constituencies by becoming more efficient and effective.

Last year, GiveCamp helped 23 nonprofit organizations with $500,000 worth of free development work. Completed projects include 17 new websites, three database applications, an iPhone app, Android app and mobile website.


Source: Amy Wong
Writer: Lee Chilcote
tremont's new miranda's vintage bridal upcycles classic gowns
Miranda Park has always loved vintage ball gowns from the '40s and '50s, whose intricate, hand-sewn details and figure-flattering designs are often imitated, but nearly impossible to replicate.

Last month, Park traded her job as a seamstress at a bridal store in Rocky River to launch Miranda's Vintage Bridal and Alterations on W. 14th Street in Tremont. She's turned her passion for classic gowns into a business that can help modern brides go green -- and look great doing it.

"They just don't make dresses like that anymore," says Park, who majored in fashion design at Kent State University and says that artsy, historic Tremont is the perfect spot for her destination business. "I find them on eBay or at vintage stores, then use my skills as a seamstress to remake, redesign and restore them."

Park invites her customers to bring in their favorite vintage gowns for custom alterations. Since most new wedding dresses are expensive and used once, she says she's tapping into a national trend towards green, sustainable weddings.


Source: Miranda Park
Writer: Lee Chilcote
q & a: michael gill, editor of great lakes courier
This month Cleveland welcomes Great Lakes Courier, a high-energy free monthly paper that caters to Northeast Ohio's enthusiastic cycling community. "One of the things we hope to provide is a place for different groups of cyclists to tell stories and interact," says editor Michael Gill.
cleveland cyclewerks to move motorcycle manufacturing ops to local facility
Scott Colosimo loves designing cool motorcycles. When he and his partner Jarrod Streng were laid off from their industrial design jobs in 2009, they decided to chase their dream and created Cleveland CycleWerks. (Fresh Water featured him in this article from 2010)
 
CycleWerks bikes feature 250cc engines, are lightweight, simply designed, inexpensive to maintain and get 100 miles to the gallon. They are quite the opposite of America’s typical love of larger, more complicated bikes. “America has typically been home to the philosophy that bigger is better,” explains Colosimo. “But the bigger bikes are not great for riding around town. We’ve actually seen a ton of people who want a smaller bike.”
 
Colosimo describes his designs as “retro-futuristic,” combining vintage looks with the new age. “From afar, they look like perfectly restored old bikes,” he says. “Then you get close and see a little bit of a surprise.”
 
After having manufactured the bikes in China for the past few years, Colosimo and Streng are in the process of moving operations to Cleveland. They bought a 100-year-old warehouse on W. 65th Street and are in the “cleanup phase” of transitioning the building into the new CycleWerks digs.
 
Colosimo plans to do things incrementally. “We’re going to have a balance of manufacturing in Cleveland and manufacturing overseas,” he says. “We’re going to start with assembly and then eventually get into manufacturing.”
 
Colosimo is now turning to Cleveland companies for his manufacturing needs. He’s hired a general contractor to source out the work, but they plan to ramp up slowly. “We want to do it slowly because pitfalls can develop doing it all at once,” he says. “We can collaborate a lot easier locally.”
 
Colosimo has hired two part-time warehouse employees, a part-time technical liaison, as well as a part-time designer and an engineer.

 
Source: Scott Colosimo
Writer: Karin Connelly
growing software company to relocate offices, 150 staffers from beachwood to downtown
Brand Muscle CEO Philip Alexander freely admits that he was initially opposed to moving his firm to downtown Cleveland because he didn't want to give up his breezy, 17-minute commute to the office.

Research studies have shown that the most powerful predictor of a firm's location is where the top executives live. For Brand Muscle's leadership, it was convenient to commute from the east-side suburbs to their offices in Beachwood, where the software firm has grown to 150 employees.

But as the firm outgrew its suburban offices and launched a search for a location that would facilitate its expansion, what happened next was not quite according to script. Brand Muscle's younger employees launched a campaign to encourage Alexander and other leaders to consider downtown Cleveland.

"There was quite a bit of lobbying, actually -- many of our employees are younger, and I was surprised by how many of them wanted us to move downtown," says Alexander. "The increased vibrancy of downtown made us take a look."

In November, Brand Muscle expects to move to freshly leased offices at 11000 Superior Avenue in the Nine-Twelve District. Initially, the firm will lease about 40,000 square feet, but it has the option to continuously expand as needed.

Alexander says that Brand Muscle's new downtown location will allow the firm to better attract younger employees, facilitate networking with other software companies, and provide entertainment options when clients are in town.

Brand Muscle sells software that helps businesses customize marketing materials for local audiences in order to optimize their sales and improve revenue growth.


Source: Philip Alexander
Writer: Lee Chilcote
with lorktech, case students poised to enter growing flexible electronics market
How does an incorrect soda price at a retailer lead to an emerging tech company? Just ask Case student Mark Lorkowski, who came up with the idea for an electronic shelf display system while shopping for a case of Mountain Dew. With Lorktech, he hopes to drink up a portion of the $250 billion flexible electronics market.
local coffee companies host latte art throwdown for guatemalan relief
Next time that your favorite barista etches a flower in your foamy mug of latte, savor it for a moment before you take a sip. He or she may actually be practicing for For the Love of Latte Art, an educational event and latte art throwdown that is being hosted this weekend by Cleveland-area coffee companies.

The event, which is being hosted by a new coffee collective called CLE Brews, will include skill-building workshops for professional and amateur baristas who are interested in learning the craft of latte art. It concludes with a "Latte Art Throwdown" in which participants will be judged on their latte art. All proceeds of the event will benefit the Asobagri Co-op Disaster Relief Fund in Huehuetenango, Guatemala, an area that was devastated by intense rainfall last year.

"Our goal is to build unity, share ideas and really push the coffee culture in Cleveland," says Nathan Lilly, a Manager and Trainer with Phoenix Coffee Company. "We've done events like this before, but never on this big of a scale. We'd like to make this an annual event showcasing coffee in Cleveland."

CLE Brews is a collective comprised of Phoenix Coffee Company, Erie Island Coffee Company, Caruso's Coffee and Red Cedar Coffee. The winner of the Latte Art Throwdown will receive a $4,000 espresso machine donated by Nuova Simonelli and entry into Coffee Fest Seattle's Latte Art Competition.

Competition should be fierce: Lilly says the local coffee scene has talented baristas who can sketch swans, clovers, rabbits and even tulips into a steaming cup of latte.

The event takes place this Saturday, May 12th at Cuyahoga Community College's Hospitality Management Center at Public Square in downtown Cleveland.


Source: Nathan Lilly
Writer: Lee Chilcote
cuyahoga arts and culture helps connect art and community
Free classical concerts held in churches throughout the city, a science, math, technology and engineering (STEM) high school at Great Lakes Science Center, and a partnership between Inlet Dance Company and the Music Settlement are just a few of the unique projects funded by Cuyahoga Arts and Culture. 

Since 2006, this countywide entity has invested over $80 million in nearly 200 organizations. Recently, CAC released new data showing that for every $1 that it has invested in arts and culture organizations, about $19 makes its way back into the regional economy.

CAC-funded organizations also serve over one million schoolchildren per year and more than 6.4 million visitors to the region. Moreover, about 55 percent of the groups that receive CAC funding require no admission charge at all.

One of the biggest developments in Cleveland's arts and culture scene, however, is the innovative ways in which nonprofit arts organizations are connecting with local communities. Karen Gahl-Mills, the organization's Executive Director, says that one of CAC's biggest areas of growth is in small project support.

"We see arts activity happening in unusual places," she says. "The projects aren't necessarily new, but people know who we are now. We're doing outreach to communities where people were not applying for grants before."

Gahl-Mills also says that Cuyahoga County's robust system of public arts funding, which stems from a countywide cigarette tax passed in 2006, is the envy of many other cities. "A lot of cities look at Cleveland and say, 'They did it, why can't we?'"

In the end, CAC will only be successful if it achieves its mission of maximizing community benefit. "Our goal is to make the community better by investing in arts and culture, so we're reaching into the community in different ways."


Source: Karen Gahl-Mills
Writer: Lee  Chilcote
tremont tails will service dog and cat owners in growing pet-friendly 'hood
Tremont has always been a popular neighborhood for animal lovers, with amenities like Lincoln Park, the Clark Field dog park and pet-friendly restaurants and bars adding to the appeal. The neighborhood also has two shelters, a doggie day care and an active community of animal rescue advocates.

Now a new business, Tremont Tails, will allow dog and cat lovers to buy basic goods for their pets without traveling outside of the neighborhood. It also will promote rescue and adoption programs in Cleveland, carry art and gift items, and even allow owners to indulge their pets with massage sessions on special occasions.

"You go out at five o'clock and there's dogs everywhere, and many are rescued," says Lisa Turner, a court reporter who is launching her business based on her passion for animals. "Now they can walk to a retail store with their animals."

Turner, who is originally from the Tremont neighborhood, recently won the Tremont Storefront Incubator competition. She will open Tremont Tails in a 378-square-foot storefront owned by the Tremont West Development Corporation, which is using the space to spur new businesses that fill an unmet need.

"I would never be able to open my store without this program," says Turner, who will receive three months of free rent and six months of reduced rent as part of the special program. "They're also helping me to market my business."

After Tremont Tails "hatches" from its incubation period, Turner hopes to find a larger storefront and finally turn her passion for animals into a full-time day job.


Source: Lisa Turner
Writer: Lee Chilcote
life core receives $250k jumpstart investment for its cerebral cooling system
Life Core Technologies received a $250,000 investment from JumpStart for its Excel disposable cerebral cooling system, a device that reduces chances of death in a medical emergency.

“Excel has a cooling element that cools the brain 1.5 to 2 degrees Celsius very quickly after cardiac arrest, stroke, or traumatic brain injury,” explains Life Core CEO Mike Burke. “The cooling allows the brain to use less oxygen and prevent oxygen depletion and swelling.”
 
The technology was developed by cardiothoracic surgeon Aqeel Sandhu in the late 1990s. “He discovered though his work with animals that cooling the brain can reduce the metabolic rate and several hours later they came back,” explains Burke. “In 2010, the American Heart Association came up with guidelines stating the cooling as soon as possible after cardiac arrest increases the chances of survivability and retained mental capacity."
 
The JumpStart investment will allow Life Core to conduct additional scientific studies. “We are working with a number of organizations to do additional studies,” says Burke. “We are proving the effectiveness.”
 
Burke is proud that the product is manufactured by a local company and assembled by Patriot Packaging, which employs veterans.
 
Life Core currently has five employees. “We will be expecting to grow as we attain commercialization,” says Burke. “We expect to grow internally with two people and also grow externally through distributors in Northeast Ohio.”

 
Source: Mike Burke
Writer: Karin Connelly
tremont celebrates 8 new businesses that add to retail mix
This Friday night, Tremont is hosting the grand opening for a new business, Tremont Tails, as well as a Preview Night that will welcome eight new businesses that opened in the past year.

This diverse roster of new businesses is adding to the vibrancy of the neighborhood's growing retail mix, says Cory Riordon, Executive Director of Tremont West Development Corporation.

"We're creating new retail options so that residents don't have to travel outside of the neighborhood to buy things, and that also will appeal to people visiting the neighborhood," he says. "It shows that the neighborhood is desirable."

The new businesses that will be featured during the Preview Night event are Churned Ice Cream Shop, Miranda's Vintage Bridal, Chard Gallery, Ginko Restaurant, Kevin Busta Industrial Furnishings, The Nest and Bozalodz.

The Tremont Art Walk will also take place on Friday, May 12th from 6-10 pm.


Source: Cory Riordan
Writer: Lee Chilcote
ashton business solutions puts the personal touch on customer service
Shelley Freed, co-founder of Ashton Business Solutions, a consulting group specializing in research-based business strategies, admits that she relies on technology just as much as the next person. But amidst all the emails and text messages, Freed’s goal is to put the human touch back into ABS’s strategic marketing and positioning.
 
“I do a lot of market research and strategic research for companies,” says Freed. “I get to interact with companies’ internal teams about how customers impact their businesses. Inevitably, I end up interacting with their databases.”
 
In doing so, Freed found that many companies do not have complete data on their customers, and therefore can’t make informed decisions on how to make improvements to their customer service.
 
“Very few companies have really solid data,” says Freed. “So I started thinking, wouldn’t it be great if companies would update their records -- throw in an extra question as a customer service touch point, like, Is there anything we can do for you today?"
 
The thought prompted the creation of ABS’s Customer Service Outsource Center. “And it’s a real person on the phone,” says Freed. “People still want to be able to talk to a human being. It makes a big difference. It’s all about humanity in business, even if it’s sometimes easier to send off an email.”
 
ABS is rolling out the center, including a secret shopper service. “This, then, is more than a data bank for customer information; it is intended to be an invaluable resource that can help companies discover new and highly successful ways of growing their businesses,” explains Freed.
 
ABS has several part-time people on staff now and Freed is interviewing for the call center. They recently hired someone to lead the telemarketing aspect of the company.

“The initiative for Ashton this year is to push the humanity back into business,” Freed says. “Business is about relationships. That means getting on the phones to talk with customers, prospects and referral sources on a regular basis all the time. We’re hoping by the end of the year to have a handful of people in permanent part-time positions.”
 

Source: Shelley Freed
Writer: Karin Connelly
vitamix breaks ground on $10m expansion to feed global appetite for healthy foods
Although Vitamix's commercial-grade blenders and mixers eat up a good chunk of change -- around $500 on average -- that hasn't stopped consumers in the U.S. and more than 80 countries abroad from snatching them up at record rates.

They don't call it a "super blender" for nothing -- Vitamix is the iconic company that brought us the smoothie, yet its machines are now used by chefs and health-conscious consumers to make everything from soups to soy milk. In Taiwan and many other countries, sales are up 80 percent over the past three years as the growing middle-class becomes increasingly health-conscious.

Bolstered by demand, the company recently broke ground on a $10-million, 51,000-square-foot expansion to its Northeast Ohio headquarters. This development is on top of a $6-million, 40,000-square-foot expansion in 2010. Overall, sales have doubled in the past three years, the company says.

Vitamix manufactures all of its products at its Olmsted Falls headquarters, and sources parts locally, as well.

"Our product helps people to eat more whole foods and choose a healthier lifestyle all over the world," says Jodi Berg, the great-granddaughter of W.G. Barnard, who founded the company in 1921. "A lot of Western diseases and ailments can be controlled and prevented by the fuel and food we put into our bodies."

"Vitamix allows you to take whole healthy foods and turn them into what Martha Stewart calls 'velvet on your tongue.' Healthy, wholesome and easy to make."


Source: Jodi Berg
Writer: Lee Chilcote
dxy app brings historical archives to present day on smartphones
DXY Solutions is working with historical societies around the country to put historical information, pictures and maps on iOS and Android systems for a complete and informative history while roaming the city.

“We started this about a year and a half ago with Cleveland State and Epstein Design Partners,” explains DXY’s Dan Young. “We use iOS and Android to connect people who are out and about with historical information."
 
Known as Curatescapes, the free apps allow for easy access to the troves of historical information collected by these organizations. “We’re one of the first platforms in the world where you can walk down the street and say, Wow. I didn’t know that. Now you not only have historical neighborhoods, you can hear interviews with people and see pictures.”
 
The Cleveland app has been available for about a year with Cleveland Historical. Young is in the process of rolling out similar apps with five historical societies, including Medina and Geauga counties. Outside of Ohio, Young has launched apps for Spokane, Washington Historical and is about to launch apps in New Orleans and Baltimore.
 
“The grand vision is: Say you’re taking a cross-country trip and you want to drive Louis and Clark’s trail,” Young says. “You can actually connect to data from our different historical societies.”
 
Young’s future plans will allow users and organizations to upload their own information to the tours. “In the future we will allow people from the community to upload their own content and comment on their own version of historical places,” says Young. “And historians will go through it and make sure it makes sense.”

 
Source: Dan Young
Writer: Karin Connelly
home repair resource 'empowers people to fix own homes'
Fixing up an older home can be a daunting task. These days, many homeowners don't know a wrench from a pair of pliers, and even if they are handy, both their tools and their skills may be a little bit rusty.

That's where the Home Repair Resource Center (HRRC), a 40-year-old nonprofit organization based in Cleveland Heights, can help. HRRC offers how-to classes for residents throughout Cuyahoga County and a tool-loan program geared to residents of Cleveland Heights.

"We want to empower people to fix their own homes, especially now because there's such a need," says Kathryn Lad, Executive Director of the HRRC. "We teach people how to do it themselves or to hire the right person for the job."

Since the HRRC was founded out of a church in Cleveland Heights, the group has facilitated over $14 million in home improvements. Lad recalls with pride a class geared towards women that spurred a group of friends to build their own garage. The group also offers foreclosure intervention services, financial education and financial assistance programs for low-income homebuyers.

"Everybody is having a tough time right now, and money is tight," says Lad. "People tend to be doing more repairs in reaction to emergencies than remodeling projects. We help people take care of things they have to take care of."

The HRRC has an ongoing series of Tuesday night classes and is also offering a new series entitled "Practical Sustainability: New Thinking for Older Homes."


Source: Kathryn Lad
Writer: Lee Chilcote