Mike Belsito and Bryan Chaikin sprouted a business idea after a death in Belsito's family. Both were working at Findaway World, a digital products company, when Belsito's cousin died and he went through the arduous process of planning a funeral.

The two started talking about how difficult it is to find the right funeral home in a time of crisis... and an idea was formed. They started FunerAlly, an online resource for selecting the right funeral home.

"It's nearly impossible to understand each funeral home in the area and what they had to offer and the prices," says Belsito of the wide selection. "When you talk about the importance of finding the right funeral home, you just pick a home and hope for the best. There really aren't a whole lot of options in choosing one."

It was all talk until the two heard about Ohio State University Fisher College of Business' 10-Xelerator, an 11-week boot camp for 10 start-up companies to launch and succeed in their business ventures. "Bryan and I submitted the idea to the 10X program and we were accepted as finalists," says Belsito. "That was the impetus for us to really step out fulltime and launch a business. We're really motivated to make this work."

Through 10X, FunerAlly is getting the guidance it needs to successfully launch. Belsito and Chaikin are spending their summer in Columbus, getting advice and lessons from advisors and mentors.

"10X opened the door to so many individuals we wouldn't have access to otherwise," Belsito says. "Entrepreneurship has always been a passion of mine and definitely our intent is to created jobs in Northeast Ohio."

Source: Mike Belsito
Writer: Karin Connelly

When John Stahl launched LeanDog, his now four-year-old software development company that has grown to 34 employees, he was looking for a space that would stretch his clients' minds and embody the expansive thinking LeanDog tries to instill.

He found what he was looking for in a former Lake Erie barge, which dates back to 1892 and was last used as the floating restaurant Hornblower's. "We help companies envision who they want to be," says Stahl. "With a view of the trains, the Rock Hall, Lake Erie and downtown Cleveland, we figured this was the place to do that."

Now Stahl has partnered with the owner of Arras, a 20-year-old marketing and brand innovation company that currently has offices in the Terminal Tower, to purchase and renovate the barge, now permanently moored at 1151 N. Marginal Road. The project will add a full second story to accommodate the companies' growth.

Stahl and his business partner plan to purchase the barge for $500,000. They have also received a $275,000 loan package from the City of Cleveland towards the costs of renovations. That welcome support is part of a larger effort by the city to lure technology companies to the waterfront district, Stahl says.

The entrepreneurs will create open offices that maximize employee collaboration -- in essence modeling what LeanDog teaches. "We help companies change how they work, even as we deliver software," says Stahl. LeanDog is a practitioner of 'Agile' software development, which fosters an open, flexible culture.

The 34-employee company also hopes its offices will continue to serve as a meeting space for Cleveland's tech community. Currently, LeanDog hosts software user groups as well as organizations like Cleveland Startup Weekend and Cleveland Give Camp. "It's part of our values to help the community," says Stahl.

Stahl also plans to create a dock so visitors can arrive by boat. The second floor bar will disappear -- but not for long. Stahl hopes to recreate it on a new third-floor deck, complete with stunning views of Cleveland's skyline and Lake Erie sunsets.


Source: John Stahl
Writer: Lee Chilcote

BlueBridge Networks in Cleveland and Bluemile in Albany, Ohio, have joined forces to offer a virtual powerhouse in data storage and recovery services. The joint venture offers the most robust, scalable and secure cloud computing platform with state of-the-art architecture and service delivery for companies and organizations.

The $11 million investment lets the two data centers easily provide cloud computing to large companies nationwide. Data can be passed quickly between Cleveland and Columbus thanks to Bluemile's acquisition of fiber optic internet cable that stretches between the two cities. BlueBridge's local clients include Hyland Software, Olympic Steel and Rosetta.

"Part of the value is you have a regional company that thinks regional, coupled with human interaction," says Kevin Goodman, managing director of business development and partner with BlueBridge. "We're going to bring cloud business here. Instead of sending your stuff to Seattle or Herndon, Virginia, you're sending it to Cleveland or Columbus."

No other regional data service center in the country provides this type of secure cloud computing. The collaboration enables a certain level of protection in times of emergency or data recovery needs. "We can deliver state-of-the-art, robust, efficient platforms and create jobs," says Goodman. "We've planted the right seeds and built the right infrastructure."

In fact, the partnership has created more than 60 jobs this year, 10 of them in Cleveland in sales, engineering and back-office positions, and BlueBridge is planning to hire even more in the near future. "We've had solid, constant double-digit growth," says Goodman. "This has us poised for exponential growth and jobs."


Source: Kevin Goodman
Writer: Karin Connelly

When a tree falls in the city of Cleveland, it gets trucked off to a facility that reduces it to mulch, which is then dyed an offensive shade of red or black and ultimately laid to rest on somebody's prized flower bed. It is a crime not only upon nature, but to Dean Heidelberg, owner of Metro Hardwoods. As the operator of one of this country's only urban sawmills, Heidelberg is on a mission to rescue as many trees as possible.

With the recent opening of the Urban Orchid, a new flower and gift shop located at 2704 Bridge Avenue, an empty storefront has been filled and a new business has been added to Ohio City's artisan economy.

Owner Brandon Sitler describes the Urban Orchid as "a small gift boutique and full-service flower shop that offers custom arrangements and delivers flowers throughout Cuyahoga County -- and anywhere in the world, really." The cozy, 400-square-foot space boasts an open floor plan that allows customers to watch the floral designer at work.

Sitler worked at Flowerville in University Heights for eight years before striking out on his own. His new store offers handmade gift items such as greeting cards adorned with Ohio City scenes by artist David Horneck, head bands by designer Lindsey Bower of Black Bow Designs, and bags made from recycled materials.

The entrepreneur was inspired to open the store after he won an international design competition from a wholesale organization and garnered grant funding from Ohio City Inc. and Charter One Bank last year. The confidence boost and cold, hard cash allowed him to make the proverbial leap from idea to actuality.

"Having that support helped me to get into this space, fix it up and make my dream a reality," says Sitler, an Ohio City resident who decided the time was right to launch a flower shop because there are no others on the near-west side.

Sitler hopes to continue creating custom arrangements for weddings and other events while also serving walk-in customers at his shop, which is open on weekdays from 9 a.m. to 6 p.m. and on Saturdays from 9 a.m. to 2 p.m.

The Urban Orchid also specializes in green and sustainable gifts. Sitler buys work from local artists that is handmade or made from recycled materials. "Flowers make you think of what you're leaving behind, your footprint," he says. "So the idea of my flower shop was to keep it green and give back."


Source: Brandon Sitler
Writer: Lee Chilcote

Many a native Clevelander wears his or her hometown pride on their sleeve. Now, a new shop in North Collinwood's Waterloo Arts District is helping them do that in style.

In recent years, the T-shirt, once a ubiquitous symbol of hometown or team pride, has been transformed into a hip, ironic fashion statement. Nowadays, cheeky tees celebrate a city's attributes, quirky mistakes and even inferiority complexes. (Witness the proliferation of Cleveland T-shirts referencing the now-infamous 1969 Cuyahoga River fire.)

Native Cleveland, a new store that opened in December at 15813 Waterloo Road, aims to help shoppers find the perfect threads to celebrate their unique brand of Cleveland and Ohio pride. Some of the T-shirts the shop sells include the classic Cleveland -- You Gotta Be Tough, CLE Clothing Company's Elliot Ness for Mayor, and funky tees with Hello, Cleveland in bubble letters.

The T-shirts all have local themes, and most are designed and made in Northeast Ohio. The store owners decided to locate in the up-and-coming Waterloo Arts District after having success selling their wares at that neighborhood's annual summer festival.

In addition to shirts, the store also sells quirky "Ohio" bags, metal fish necklaces, and posters that read, "Erie: A lake so great it is what legends are made of." A selection of locally themed buttons and stickers are also available.

Some ethnic Clevelanders get a two-for-one shout out, as in the case of shirts that feature an outline of Slovenia with "Cleveland" printed at the top, a reference to our huge Slovenian community (the largest population of Slovenes outside of Slovenia).

Most adult shirts at Native Cleveland are in the $20 to 25 range.


Source: Native Cleveland
Writer: Lee Chilcote

Last Saturday, July 23, Shaker LaunchHouse and Ohio Homecoming hosted the largest gathering of Ohio entrepreneurs and innovators of its kind at the Rock and Roll Hall of Fame and Museum and the Great Lakes Science Center. The 6ixth City Tech Fest is designed to promote and celebrate the region's hottest entrepreneurs.

"We had 200 people and 26 of the fastest growing start-up companies," says Todd Goldstein, LaunchHouse partner in charge of finance and operations. "It was a really good makeup of entrepreneurs, investors, business leaders and people from the community."

In addition to the showcases, there were educational demos, new product launches, expert panels, keynote addresses and musical acts. "At any given time there were entrepreneurs giving pitch sessions in front of 120 people," says Goldstein. "It was just another way for us to help entrepreneurs from all over the region gain more exposure."

MobileXpeditions, a start-up in Dublin, Ohio, won a trip to Tech Week in Chicago and the opportunity to showcase their company this week.

"The whole idea of 6ixth City Tech Fest was to mix with the Chicago Tech Fest, but do it in Cleveland, Ohio," says Goldstein. MobileXpeditions was chosen as the winner by a panel of six judges who are involved in business incubators and other entrepreneurial organizations around Ohio.


Source: Todd Goldstein
Writer: Karin Connelly

As a corporate attorney, Candace Klein has worked with a lot of women who own businesses. She saw many of her clients struggling to stay afloat -- maxing out personal credit cards and mixing personal and business accounts to make ends meet. "My heart went out to them," she recalls. She began researching alternative financing options and discovered a hard truth: Women have a harder time getting financing for companies than men.

So Klein decided to do something about it. In 2010, she formed her own company, Cincinnati-based Bad Girl Ventures. BGV is a localized microfinance company that educates women and helps them successfully fund their companies.

Since 2010, more than 200 businesses have applied for Klein's program, of those 125 have been educated and 18 have been financed with a total of $310,000. "Our goal is to remove as many barriers to accessing financing as possible," says Klein.

Now Klein is bringing Bad Girl Ventures to Cleveland. This October, entrepreneurs will be able to enroll in Klein's eight-week program to learn the basics behind running and financing a successful business. The participants will have the opportunity to compete for $25,000 in funding after completing the program.

Bad Girl Ventures will have one full time employee in its Cleveland location, while Klein will divide her time between Cincinnati and Cleveland. She hopes to have 50 applicants for the first class.

"Significant jobs will be created from our investment in these businesses," she says, adding that 37 jobs have been created in Cincinnati from the 18 companies she's helped.

Klein has gotten support from the Cleveland Foundation, the Business of Good Foundation, KeyBank and the City of Cleveland.

Source: Candace Klein
Writer: Karin Connelly

When asked why he decided to open his custom-engraved baseball bat store, Johnnyville Slugger, on W. 25th Street in Ohio City, owner Johnny Smatana naturally employed a sports metaphor.

"If you go to the Yankees and bat .280, they'll hate you," he says. "If you go to a little place where you can do some good, they'll still like you."

Smatana, whose career includes a stint playing football for the Miami Hurricanes and 27 years moving freight for Estes Forwarding Worldwide, says he spent a month looking at different locations, but felt most at home here.

"There's so much happening here; Ohio City is the most up-and-coming part of the city," he says. "Also, this part of the street was in dire need."

The new Johnnyville Slugger -- which will include a glass-partitioned workshop in the rear of the store where customers can watch the bats being made -- is slated to open this month near the corner of Bridge and W. 25th.

Smatana, who made bats in his Sagamore Hills barn for three years before venturing out to look at storefronts, specializes in making bats that people display in their offices or homes. "They're more art than anything," he says.

Some of his favorite bats include the pearl-white Elvis slugger, studded with seven rhinestones, and the Troy Polamalu bat. "The key is putting your signature on it," he says. "The guys flip out over this stuff. I call them 'man sticks.'"

Smatana will make almost every part of the bats in his W. 25th St. shop. "I'm a cradle to grave guy -- we sand the bats, dip them, stain them and engrave them," he says. "People tell me what they want on the bats, and I do it."

Smatana, who discovered Ohio City when he and his wife began frequenting the restaurants there, is looking forward to making it his home away from home. As evidence of his commitment, he cites his unusual 30-year lease agreement.

"It's like a bacon and eggs breakfast," he quips. "The chickens are involved but the pig's committed."


Source: Johnny Smatana
Writer: Lee Chilcote

Over the past year, more than $48,000 has been invested in energy audits and "green" retrofits for merchants along Buckeye Road on Cleveland's East Side.

According to Deepa Vedavyas, Associate Director for Development at Buckeye Area Development Corporation (BADC), this is just the beginning. She hopes to see Buckeye Road merchants become the first "green-certified retail district" in Cleveland.

"We're using this as a learning opportunity, and encouraging them not to stop after the audit and retrofit," she says. "Energy-efficient businesses save on utility bills, which gives them an extra dollar to use towards marketing or expansion."

In all, 20 Buckeye Road merchants received energy audits, which assess the energy-efficiency of storefronts and determine cost-effective ways to help them save on their energy bills. Ten of these also received a $3,000 retrofit grant and participated in the Green Plus educational program. Green Plus is a national organization that is based at the University of North Carolina at Chapel Hill and provides technical assistance and certification for retailers that go green.

The energy audits and retrofits were supported by a partnership with the Council of Smaller Enterprises (COSE) and funding from the Ohio Department of Energy (ODE). The Generation Foundation provided funding for the Green Plus program.

Buckeye businesses that completed audits also received $150 energy saver kits that included such items as LED exit lights, spray-in foam insulation and water-saving faucet aerators. Those that did retrofits have completed such tasks as adding insulation and sealing up air leakages at windows and doors.

Vedavyas plans to work with merchants to monitor their progress, evaluate their energy usage and see how much they save on utility bills over the next year.


Source: Deepa Vedavyas
Writer: Lee Chilcote

Students from St. Martin dePorres High School in Cleveland are sprucing up their neighborhood. Thirty three students created 11 murals based on the cultural background and institutions in the St. Clair Superior neighborhood.

The murals were installed on Tuesday into vacant storefronts between East 60^th and East 64^th Streets as a way to liven up that section of St. Clair Avenue near the school, eliminating blight and creating interest in the corridor.

"It really came together well because the students really learned about the culture of the area, and that is reflected in the art," says Jamar Doyle, project and commercial development director for the St. Clair Superior Development Corporation. "We wanted to brighten up the area so it wouldn't look so drab."

The project was organized by St. Martin dePorres service coordinator Mary Grasla and art teacher Michelle Brickner. Funding came from a Cleveland Cityworks grant and support from DayGlo Color, which is based in the neighborhood.

The murals are portable, so they can move from one storefront to another as the vacancies are filled. At least one vacant storefront in the project has already been filled by a sandwich shop. Placement of the murals is up to the building owners.

The project was such a hit, the school is considering making it a yearly thing. "We may continue the project as a learning piece," says Doyle. "It was a lot of fun."

Source: Jamar Doyle
Writer: Karin Connelly

The renewal of an urban core usually involves, at some point, a grand, sweeping plan that calls for huge development projects costing millions, or billions, of dollars: a new convention center, a mass transit system, a comprehensive waterfront plan. But as cities realize the importance of attracting and retaining talent, it's the smaller development projects and neighborhood investment that are driving real and sustainable change.

Benjamin Parris sees an innovative, cost effective way to get around town. He's promoting and selling electric bicycles through his company, F&E Electric Bikes. The bikes, which hit up to 18.6 miles per hour, are a step away from mopeds, but are classified as bicycles rather than motorized vehicles.

Parris got the idea to produce the bikes after spending some time in China, where the bikes are commonplace.

"They've been very popular in the past five to 10 years in China with the local farmers who need to get from village to village and transport food," explains Parris. "It's an ideal thing for them to use and affordable. When I came back to Cleveland, I said, 'Let's get rid of the parking problem and gas problem and learn something from the largest industrial nation in the world.'"

The bikes initially take five to six hours to charge using just a standard outlet, and then take about an hour to recharge. They go more than 20 miles on a single charge.

Parris has produced 10 bikes thus far and sold two at around $750 apiece. Additionally, he is donating two bikes to cancer charities. Currently the bikes are manufactured oversees. He hopes to start producing them in Ohio next year.

"By far they are the cheapest and only electric bikes that are around Cleveland," he says.


Source: Benjamin Parris
Writer: Karin Connelly

The Community Partnership for Arts and Culture (CPAC) announced Tuesday that it has selected North Collinwood for its Artists in Residence Program, an effort to use artist-based development to help revitalize one urban neighborhood.

The two-year, $500,000 pilot program will provide a small loan program for artists buying or rehabbing homes in the target area, a small grant program to support artists' work in carrying out community-based projects, and artist home ownership services such as credit counseling and saving programs.

A panel of arts, community development and planning experts selected the target neighborhood through a competitive process. Seth Beattie, Strategic Initiative Director for CPAC, said the panel was impressed by the grassroots, arts-based approach of Northeast Shores Development Corporation, the nonprofit that serves the neighborhood. A total of 13 community development corporations from various Cleveland neighborhoods applied to the program.

"We wanted to work with someone that got it, and Northeast Shores made a compelling case," says Beattie. "They've done a great job of giving artists license to use the neighborhood as their canvas, yet they've followed behind and supported them, resulting in organic, grassroots redevelopment of the neighborhood." He cited the arts-based businesses on Waterloo Road as one example.

Although the details of the program have yet to be worked out, Beattie mentioned several possibilities, including $2,500-$10,000 grants to artists for community-based projects, arts-based community dialogues, and integrating arts-based development into current redevelopment projects in a deeper way.

The program is being funded in part through a $250,000 grant from Leveraging Investments in Creativity's Creative Communities Challenge Grant Program, a one-time competitive grant program made possible through the support of the Kresge Foundation.

CPAC is a nonprofit arts and culture service organization that works to strengthen Greater Cleveland's arts and culture sector. Some of its programs include the Artist as an Entrepreneur Institute, a business training course addressing the needs of working artists, and From Rust Belt to Artist Belt, a conference series that examines the role of artists in the redevelopment of industrial cities.


Source: Seth Beattie
Writer: Lee Chilcote

You think you have a lot of balls in the air. As owner of Cleveland Plays, this city's premier sport and social club, John Teel manages a dizzying assortment of moving parts. The organization maintains an active database of roughly 20,000 members who play a dozen different co-ed sports in 40 separate leagues at eight different locations on any given day or night of the year. In addition to providing some much-needed fun and exercise, Cleveland Plays may be the best unofficial dating enterprise in town.

Four years ago, Susan Borison and Stephanie Silverman were regular moms who were struggling to make the right choices while raising their children. Though they found plenty of resources addressing issues regarding young children, they found a void as their children reached adolescence. So the Beachwood-based moms started their own magazine, Your Teen.

"I have five kids and parenting magazines started to be irrelevant when they hit age eight," explains Borison. "I used to say to my husband, 'I want the next magazine,' and he said, 'Just do it.'"

So, with no background in journalism or publishing, the two women set out and launched Your Teen in 2008. The goal was to address the daily struggles of raising a teenager. Today, the magazine is published quarterly and goes out to 20,000 homes and is available at Barnes and Noble bookstores in Ohio, Michigan and Pennsylvania. The magazine has a staff of five, plus interns.

"We want to empower parents to feel knowledgeable and raise their kids in a way they feel comfortable," says Borison. The mag covers everything from substance abuse and sexuality to driving and mental health. They tap experts such as Ellen Rome, head of adolescent medicine and the Cleveland Clinic, and Judy Stenta of Bellfaire JCB, for insight and advice, and host panel discussions three times a year.

"We kept falling on people who wanted to help us," says Borison of the resources they have. "The generosity of sharing their time and knowledge is incredible. We just get 'yes' over and over."

Source: Susan Borison
Writer: Karin Connelly