Recent CWRU mechanical engineering graduates Austin Schmidt and Solomon Alkhasov won the 2011 Idea Competition, sponsored by LaunchHouse and CSU's Accelerated MBA program at Nance College of Business. They created a company called Affinity Algorithms, which develops proprietary computer arbitrage software to facilitate transactions between buyers and sellers in various online marketplaces. The software provides greater liquidity and price transparency in the marketplaces.

"We are developing a suite of online software that helps the seller in fragmented marketplaces better manage inventory," explains Schmidt. Although Schmidt and Alkhasov came up with the idea from their experiences buying and selling textbooks in college, they say it can be applied to many online marketplaces.

The idea for Affinity Algorithms came about in January, they set up shop in March, and landed at LaunchHouse this month. They plan to roll out a full build of the software in September.

Students from all Northeast Ohio colleges and universities were invited to pitch a business concept to a panel of entrepreneurs, venture capitalists, CSU faculty and LaunchHouse staff. The contest primarily focused on students who had innovative ideas in the fields of software and internet technology, low-tech medical devices and clean energy.

The second winner is Ronny Shalev, also a student at Case. Shalev created a product known as an autonomous intravenous (IV) insertion tool that will be the most effective replacement for the current procedure of manual vein localization and needle insertion. Shalev's tool will completely replace the need for trained medical staff.

Contest winners were each awarded a $2,500 scholarship to the Global AMBA program along with a prize basket of support services from LaunchHouse, "Additionally, we received a $500 check from LaunchHouse, along with a bunch of services that include legal services, accounting, and free space for three months," says Schmidt. "All in all, a very comprehensive package with everything needed to get a business off the ground."

The winners will also have the opportunity to compete for up to $5000 in follow on funding.

Source: Austin Schmidt
Writer: Karin Connelly

Ramen noodles may have been the late-night snack that powered you through finals in college, but they've come a long way since you left the dorms.

From Portland to New York's East Village, contemporary noodle houses have been springing up with abandon in recent years, offering tasty, affordable dishes that fuse Japanese and American ingredients.

Now award-winning chef Jonathon Sawyer, owner of Greenhouse Tavern, is opening Noodlecat, a modern noodle house in downtown Cleveland. The 83-seat restaurant, located around the corner from East Fourth Street on Euclid, will offer traditional and modern Japanese noodle dishes from $10 to $14.

Much like the Greenhouse Tavern, Sawyer plans to use locally sourced ingredients whenever possible, with the vegetarian-based noodles made by Cleveland-based Ohio City Pasta. Sawyer is also angling for Noodlecat to become the second certified green restaurant in Ohio (the first being Greenhouse). The Green Restaurant Association certifies establishments 'green' based on such criteria as water efficiency, waste reduction, energy use and sustainable food offerings.

Inspired by the creativity of other noodle houses, Sawyer even sent staffers to train at New York's famed Momofuku Noodle Bar in the East Village.

Diners can grab a sneak peek of Noodlecat during the Brick & Mortar restaurant pop-ups taking place June 21 through 24. Chef Chris Hodgson of the popular food truck Dim and Den Sum, and national food celebrity Lee Anne Wong will be the featured chefs. The restaurant pop-up concept has gained popularity recently as an affordable way for chefs to test new concepts.

Noodlecat, which is located at 240 Euclid Avenue, will hold its grand opening party on July 11th.


Source: Noodlecat
Writer: Lee Chilcote

Progressive Insurance in Mayfield Village plans to hire 125 customer service representatives in its Cleveland call center by the end of June. The company is the fourth largest auto insurer in the nation and aims to be the largest, according to spokesperson Brittany Senary.

"We're recruiting because the number of policyholders we have continues to grow," says Senary. "In fact, our auto policies are up six percent year over year right now and our special-lines policies are up five percent year over year. And we do want to be the top insurer in the country."

Progressive experienced a growth spurt last September when the company hired 260 customer service reps in its Cleveland and Mentor call centers.

"While there's not one specific thing I can point to as the reason for the growth, we do believe that drivers choose us because we make it easy to understand, buy, and use auto insurance," says Senary. "We have about 8,600 employees in Northeast Ohio and room for more."

Potential employees need to have a proven track record. "We are looking for a minimum of two years post-secondary education or two years work experience in a customer service environment, along with proven job stability of at least one year with a past employer," says Senary. "And we are looking for people who are enthusiastic about helping people with their insurance needs."

The company offers $12 to $15 an hour plus medical, dental, vision and life insurance in addition to perks such as tuition reimbursement, casual dress and on-site health and fitness services.


Source: Brittany Senary
Writer: Karen Connelly

The apartment buildings that line East Boulevard in Glenville boast stunning architectural details such as ornate columns, artisan brickwork and broad balconies that overlook Rockefeller Park. They attest to the wealth that once existed on this grand old street.

Yet for decades, East Boulevard has deteriorated as owners struggled with a soft market, much-needed repairs and soaring energy costs. Despite its proximity to University Circle and Rockefeller Park, the area was long considered "dicey."

Now two apartment buildings have been purchased and renovated by the Famicos Foundation, a nonprofit that serves the Glenville and Hough neighborhoods by developing affordable and market-rate housing. The group has renovated 1341 East Boulevard into six apartments, each with three bedrooms and two baths. All six suites have been pre-leased, with the first tenants taking possession in July.

Although the building's exterior has been carefully preserved -- the massive columns holding up the porches were rebuilt to match the crumbling originals -- much of the interior is new. The developer installed new heating, plumbing and electrical systems, replaced the old kitchens with fresh contemporary ones, added amenities like in-suite laundry, and upped storage space.

Also, many of the exquisite original details have been refurbished -- including oak hardwood floors, leaded-glass windows, fireplaces (many suites have two) and natural woodwork.

David Fagerhaug, Senior Project Manager with the Famicos Foundation and a resident of East Boulevard, says that the 2,000-square-foot apartments lease for $825 per month. Although he'd like to get higher rents, he says it's a good sign that the tenants are frequently professionals and University Circle employees.

The renovation of 1341 East Boulevard was made possible using federal historic tax credits, a $600,000 grant from the City of Cleveland's Housing Trust Fund and $188,000 in federal stimulus funding. Fagerhaug says that he'd like to see more buildings renovated along the street, and to see rents increase so that public subsidy is not needed to justify renovation costs.

The project was also aided by a low interest rate loan from Dollar Bank in partnership with Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to spur neighborhood revitalization through home repair lending.


Source: David Fagerhaug
Writer: Lee Chilcote

Within3 has created a way for health professionals to communicate and consult with each other, no matter where they are or with whom they are affiliated. The Cleveland-based company builds online communities for health systems, medical associations, research institutions and health professionals. Within these communities, members can access advice and research that was previously unavailable. These communities provide networking opportunities with other health professions, information on HIPPA and compliance regulations and access to information on best practices within the industry.

"Our underlying vision is to completely change healthcare, to allow health care providers to connect and collaborate in real time," says Anthony Broad-Crawford, senior vice president and CTO. "Think of us as a highly specialized Facebook group."

Founded in 2004, Within3 developed their communities around extensive research on how medical professionals communicate best. Their clients include the top seven pharmaceutical companies and three of the top medical associations in the country. "All of our patents and studies are around how physicians make decisions and interact," says Broad-Crawford. "Our platform has brought them together in a way that historically has never been done before."

Within3 has experienced tremendous growth since its founding. "We've gone from three people in a room to 55 total spread around the country in four years," says Broad-Crawford. The company just hired a CFO and senior VP of strategic client development, and is looking to fill a host of other positions. "I personally am hiring 12 people," he adds.

Broad-Crawford finds Cleveland the perfect place to run a technology business.

"What really excites me about Cleveland is how much talent is actually here and how close-knit that talent actually is," he says. "You always hear 'Why Cleveland?' We always say, 'Why not Cleveland?' We're very thankful we've had the success we've had. It's not just a thrill, it's fantastic. "


Source: Anthony Broad-Crawford
Writer: Karen Connelly

More than 750 people turned out at the new home of Shaker LaunchHouse last week to welcome the business incubator and celebrate entrepreneurial business in the region.

Speakers included Senator Sherrod Brown, Shaker Heights Mayor Earl Leiken, author and entrepreneur Ratanjit Sondhe, Benoy Joseph and Dick Pogue. Brown is the author of the Business Incubator Promotion Act and has spearheaded efforts to reduce brain drain in Ohio. Sondhe, founder of Poly-Carb in Solon, spoke about the importance of entrepreneurial communities. He mentioned that he wished LaunchHouse was around when he was starting out.

Pogue announced that the first corporate gift from the Shaker Heights Development Corporation for the economic development work at Shaker LaunchHouse is $25,000 from New York Community Bank.

Thirty-five companies exhibited in the 23,000-square-foot renovated car dealership, including LaunchHouse's 12 portfolio companies as well as area entrepreneurs educating visitors on their endeavors. Companies included everything from Wow! Cookies!, a gourmet cookie delivery company, to Sunflower Solutions, which develops and manufactures renewable energy products.

"The huge turnout for this event goes to show that this region is ready to support entrepreneurial efforts," said Todd Goldstein, co-founder of LaunchHouse. "I saw a lot of introductions take place that night so the networking alone is going to produce some real opportunities going forward."

Guests were treated to a buffet of hors d'oevres during the event, and the Umami Moto food truck was also on site. SLH plans to host regular entrepreneurial events in addition to weekly educational meetings.

Source: Todd Goldstein
Writer: Karen Connelly

Since Veronica Walton created an urban farm on Ansel Road several years ago, she's been asked countless times about her lush, bountiful plots: "I'm looking for a job," some would say. "Can I work here?"

When asked such questions, Walton, who is the Director of the nonprofit NEO Restoration Alliance, would extol the virtues of urban farming. She explained the difference between community gardens and urban farmers, who sell their crops to customers via local farmers markets. Yet until recently, she's been unable to point to a truly local example where small-scale farmers could sell their harvest.

That's about to change. This summer, Gateway105 Farmers Market will launch at the intersection of East 105th and Ashbury streets. The market will provide the Glenville, Hough and University Circle neighborhoods with fresh, locally grown food. It will also feature work by local artists, complementary family activities, musical performances and free health screenings from local institutions.

Organizers of the market, which kicks off on Friday, July 1st and runs every Friday through October, hope to reach local residents and University Circle employees who shop for groceries before heading home from work.

The farmers market was organized by NEO Restoration Alliance and the Famicos Foundation, a nonprofit community development organization that serves the Glenville and Hough neighborhoods and develops affordable and market-rate housing.

"This is about building a community of individuals that learn to develop entrepreneurial skills, while providing a service to the community at the same time," says Walton.


Source: Veronica Walton
Writer: Lee Chilcote

Joel Borwick has owned Seitz-Agin Hardware in Cleveland Heights for 38 of the store's 56 years. To loyal customers, he and his staff are well-known for dispensing home repair tips, doling out contractor referrals, and selling only what shoppers need.

The store has proudly survived the onslaught of big box stores. When Home Depot and Wal-Mart opened at nearby Severance, Seitz-Agin trundled on, propelled by a loyal fan base and friendly personal service. Years of customer appreciation awards and press clippings from local publications adorn the walls.

Now, after decades as a fixture on Lee Road, Seitz-Again will close its doors for good on June 18th. Borwick has inked a deal to sell the building to Heights merchant Bill Mitchell, who owns Mitchell's Fine Chocolates just down the block.

In the end, it wasn't the big box stores that did the shop in, explains Borwick. Ultimately, it was the economic downturn and change in consumer buying habits that bested Borwick. The store began losing money several years ago when its contractor business dropped off. When the housing market stalled, many contractors were out of work.

Today's homeowners also prefer to hire contractors rather than fix up homes themselves. And they look online first for products, Borwick says. This shift has made it tough for small hardware stores to keep their doors open.

Since news broke about Seitz-Agin's departure, a steady stream of customers have stopped by each day to purchase one last can of paint or tube of caulk, and to wish Borwick and his staff well and thank them for their years of service.

Mitchell says he hopes to find a new tenant for the Seitz-Agin storefront by Labor Day.


Source: Seitz-Agin
Writer: Lee Chilcote

Salty Not Sweet, an independent boutique and letterpress studio, opened this month in a storefront on West 25th Street in Ohio City. It is one of several new businesses that have opened this year in the Market District, adding to a redevelopment trend in the area.

The store, which first opened a year ago in the Waterloo Arts District, features unique wares that are carefully sourced by co-owner Candra Squire, including merchandise from Megan Lee Designs (a screen-printed clothing line from Chicago) and Helen Pe (a Brooklyn artist who makes tiny original drawings in ring settings).

The new Salty Not Sweet also features vintage goods. In fact, most of the shop displays are made from vintage materials, including old soda crates, refinished furniture and tea cups that are all for sale.

The new location is primed to become a local crafters' paradise. Co-owner Melissa Major makes soap, candles and original lines of handmade home and body goods in a studio in the back of the store. Customers can watch Major work while they browse the store's offerings. The "Salty girls" promise to add public workshops that will be taught by area artists and crafters in the coming months.

Co-owner Candra Squire came up with the name "Salty Not Sweet" when a friend asked her to describe her work a few years ago, and it stuck. In addition to representing out-of-state artists, the shop offers Squire's original, tongue-in-cheek greeting cards (which are plenty salty, and not at all sweet).

Salty Not Sweet is located at 2074 West 25th Street.


Source: Salty Not Sweet
Writer: Lee Chilcote

A recent study by the Community Partnership for Arts and Culture (CPAC) examines where artists are living in Northeast Ohio. Perhaps it's no surprise that artists tend to populate urban neighborhoods where they can find spacious, affordable housing (including space for studios), walkable streets, diversity and public spaces that foster social interaction.

The report shows that Cleveland Heights is Northeast Ohio's top community for artists -- collectively, the Cedar-Fairmount, Coventry, Severance, Forest Hills, Cedar-Lee and Shaker Square neighborhoods contain 19.4 percent of the region's artists. Other artist-rich neighborhoods include Little Italy/University Circle, Lakewood and Detroit Shoreway.

Yet CPAC's report, entitled "Putting Artists on the Map," also suggests that successful artist-based community development is about more than just counting galleries or lofts where artists congregate. Artist-based development builds relationships between artists and community members, fostering lasting ties that fuel the artist's creativity while aiding the neighborhood's redevelopment.

"Artist-based community development is more than opening an art gallery or having an artist move into a neighborhood," CPAC's report states. "This type of development involves the creation of a more organic relationship between artists and their neighbors."

"This can mean a neighborhood takes steps to identify its hidden arts and culture assets by finding its gathering places and influential figures. Artists can be engaged by making beautiful and interesting public spaces and help unite residents in the process."

The report suggests that neighborhoods like Cleveland Heights, University Circle and Detroit Shoreway should gear their community development programs and policies towards promoting artist-based community development. This spring, CPAC launched its own Artist Community Development Initiative.

To complete the analysis, CPAC mined the databases of large arts organizations such as the Ohio Arts Council to determine where artists live.


Source: CPAC
Writer: Lee Chilcote

It's a well known fact that institutions such as the Cleveland Clinic, Case Western Reserve University and University Hospitals are growth engines in Cleveland's economy these days. A lesser-known fact is that these institutions and others have emerged as leaders in greening Northeast Ohio's economy.

In recent months, Case, University Hospitals, Cleveland Clinic, Tri-C, Kent State, Oberlin College, Cleveland State University and the Fowler Center for Sustainable Value at Case's Weatherhead School of Management have all hired Sustainability Managers.

It's a sign that sustainability efforts -- once the domain of graduate students, volunteer committees or a staff person whose responsibilities were already stretched -- have infiltrated the culture of these organizations. These full-time staffers are responsible for implementing sustainable business practices.

Take University Hospitals (UH) as one example. Aparna Bole, a staff doctor, recently replaced an all- volunteer team that has led efforts for several years. She is now working to develop a sustainability plan, add two additional full-time staff people, and ensure that all new UH buildings meet EnergyStar standards (a 15-percent energy use reduction when compared to typical construction).

Cleveland State University (CSU) has also ramped up its sustainability efforts. Recently, CSU President Ronald Berkman signed the American College and University Presidents' Climate Commitment, requiring that CSU develop a carbon reduction goal and track carbon emissions from buildings. Nathan Engstrom, CSU's Campus Sustainability Coordinator, is responsible for leading these efforts.

The new hires indicate that Sustainable Cleveland 2019, an effort launched by the city of Cleveland and environmental groups to make Cleveland a model of sustainability, is taking root in some pretty big places.


Source: Green City Blue Lake
Writer: Lee Chilcote

"Flour Girl" Bridget Cavanaugh Thiebault creates artfully decorated cakes, cookies and pastries that are as dreamy to gaze upon as they are to devour. In the past, however, her delectable confections were available only through custom orders or at special events. You practically had to get married to have a taste.

That will change later this month when Thiebault opens Luna Bakery and Café in the Cedar-Fairmount district of Cleveland Heights. Partnering with Stone Oven owners Tatyana Rehn and John Emerman, Thiebault has created an intimate, full-service café that will feature Flour Girl's made-from-scratch pastries, breakfast, lunch and dinner options, and for those who didn't get invited to the wedding, cake by the slice.

Thiebault lived and worked in New York City and Chicago as a pastry chef, food stylist and culinary consultant before returning to her hometown of Cleveland Heights to launch Flour Girl. Her business began as a creative side project while Thiebault was still living in the Big Apple, but quickly morphed into her main dish and has been going strong ever since.

Thiebault was looking for an opportunity to expand her business into a storefront when she broached the topic with Rehn and Emerman of the popular Stone Oven group of local cafes. The successful owners loved the idea and agreed to help. They promise that Luna will have its own distinctive identity, and won't try to duplicate Stone Oven's signature sandwiches, salads and soups.

Luna Bakery and Café will have indoor seating for about 15, with a sidewalk patio during the summer months. It will be open seven days a week and in the evenings.

Luna will be located at 2482 Fairmount Boulevard.


Source: Flour Girl
Writer: Lee Chilcote

Explorys has formed one of the largest healthcare databases in the world, helping medical professionals provide better patient care and diagnoses. Spun off from the Cleveland Clinic in 2009 by Charlie Lougheed and Stephen McHale, Explorys has become one of the world's largest data platforms with over three billion clinical events and partner agreements with major healthcare systems that span over 10 million patients nationwide.

In its short life, Explorys has gotten six major healthcare providers on board, with the likes of Cleveland Clinic, University Hospitals, Summa Health System, MetroHealth and MedStar. These providers use Explorys solutions to discover actionable correlations and trends in treatments and outcomes to improve safety, increase quality, and to create cost efficiencies in delivering care.

"Explorys takes the data and puts it on a larger scale," says Lougheed. "We're changing the game in terms of how we treat populations and sub-populations of patients."

The company has grown to 25 employees. "We plan to double by the end of the year and double again next year," says Lougheed. "It's all in Cleveland and they're all high-tech jobs. We're pretty excited about what we can do in the community. We think we can grow this company into the hundreds in Northeast Ohio."

That growth will be possible thanks to $11.5 million in Series C financing led by Austin Ventures and Foundation Medical Partners, with follow-on investments from Santé Ventures and Cleveland Clinic.

"The validation that came from a group like Austin Ventures in a Cleveland-based company was really fulfilling," says Lougheed. "Others outside of Ohio really do see a good thing happening in this part of the country."


Source: Charlie Lougheed
Writer: Karin Connelly

Old Brooklyn has long been considered a hidden gem by its residents. Minutes from downtown and within walking distance of the Cleveland Metroparks Zoo, the neighborhood boasts quiet, tree-lined streets and a bevy of independent shops and friendly taverns.

Yet neighborhood advocates are hoping it won't be a well-kept secret much longer. That's why they've organized Pop Up Pearl, a one day block party that will fill the empty storefronts on Pearl Avenue with shops, entertainment and food vendors, and invited their neighbors to join in the festivities.

The event, which is modeled after the Better Block project in Dallas, Texas, is intended to act as a living charrette that allows visitors, residents and property owners to imagine a more vibrant future for Old Brooklyn's downtown. They're also hoping to attract investment after the party is over.

Pop Up Pearl, which was spearheaded by the Old Brooklyn Community Development Corporation (OBCDC), takes place on Pearl Road between Wildlife Way and State Road this Saturday, May 21st from noon until dusk. It will include a "complete streets" demonstration, adding temporary bike lanes along Pearl Road. Entertainment from Progressive Arts Alliance and other groups also is planned.

Pop Up Pearl will also feature a youth arts studio with zoo-themed artwork from local nonprofit ArtHouse, artwork fashioned from recycled materials from Nicole McGee of Plenty Underfoot, and a shop filled with 100 percent locally made goods from Crafty Goodness in Lakewood.

The Better Block project began when a grassroots group transformed a city street in Oak Cliff, Texas into an inclusive, pedestrian- and bike-friendly street. Better Blocks projects "increase the perception of safety in an area, stimulate economic activity in vacant or blighted corridors and help to implement 'Complete Streets' projects," according to the group's website.


Source: Old Brooklyn Community Development Corporation
Writer: Lee Chilcote

Pedal for Prizes is a two-wheeled treasure hunt through Cleveland's Old Brooklyn neighborhood that will offer participants a chance to win more than $2,000 worth of prizes simply by visiting neighborhood businesses. The event takes place this Saturday, May 21st at Loew Park.

Here's how it will work: Upon check-in, bicyclists receive a map of 20 destinations and points of interest in Old Brooklyn. While exploring the neighborhood, riders make pit-stops at local landmarks like Michael's Bakery, Gentile's Imported Italian Foods, and Jack Frost Donuts, collecting raffle tickets at each one. They'll return to Loew Park in the afternoon to enter the tickets into a Chinese-style raffle.

Prizes include two new Trek 7000 hybrid bikes, a one-year membership to the downtown branch of the Cleveland YMCA, a $100 Honey Hut Ice Cream gift basket, a $50 gift certificate to Steelyard Commons, and gift certificates to area restaurants.

Organizers say Pedal for Prizes will not only promote Old Brooklyn as a bike-friendly neighborhood that is chock-full of charming local businesses, but also encourage participants to come back for a closer look.

"It gives neighborhood merchants a unique opportunity to bring hundreds of new people from throughout the region into their shops," says Old Brooklyn resident and event organizer Jeffrey Sugalski. "We hope that they'll return and become patrons in the future."

Pedal for Prizes is supported by Neighborhood Connections, a program of the Cleveland Foundation that provides small grants to grassroots community projects.

Loew Park is located at 3121 Oak Park Avenue in Cleveland. The free event begins at 12 pm.


Source: Jeffrey Sugalski
Writer: Lee Chilcote

After 35 years in the ad game -- and induction into the Advertising Hall of Fame -- Alan Glazen retired, looking forward long days spent swinging on his Lake Erie island hammock. But that's not what happened. Despite not knowing the first thing about running a restaurant, Glazen reluctantly found himself doing exactly that. As the owner of three successful concepts, Glazen wants others to join him.

What started as a business plan competition at Wharton School of Business at the University of Pennsylvania in 2003 has today turned into a thriving pet insurance business for CEO Laura Bennett and chief marketing officer Alex Krooglik. Embrace Pet Insurance offers comprehensive insurance plans for pets with a focus on customer service.

"It came about when a friend's cat got sick," explains Bennett. "She spent $5,000 to take care of it. We saw pet insurance had huge potential, it's an unpenetrated market." While 25 percent of pet owners in the U.K. have pet insurance, only sixth-tenths of one percent insure their pets in the U.S.

Pet care is a $50 billion a year market, according to the American Pet Products Association, $14 billion of which is spent on veterinarian bills.

"People are still spending on their pets, even in a recession," says Bennett. "This is for people who would spend anything to bring their pet back to health, to do what is right." The two won the business plan competition, graduated and decided to launch Embrace in Beachwood in 2003.

After a somewhat rocky start, they found funding through JumpStart in 2004 and sold the first policy, to Bennett, in 2006. They've received additional investments over the years, and have relied mostly on word of mouth for their growth and success.

Bennett, who has a background in finance, crafts the policies like traditional insurance plans for cars and trucks. Policy owners can pick and choose their level of coverage, and even hereditary and chronic conditions can be covered. "We give a lot of options, even a health spending account for pet wellness," says Bennett. "There's a lot of actuarial science behind it."

In an industry that is growing by 25 percent annually, Embrace Pet Insurance has grown exponentially. They now have 23 employees and are continuing to hire. "We want to build on that momentum," says Bennett. "I see us in the next five years going from 23 people to 50 to 60."

"Alex and I created this out of nothing, it was just something in our heads," says Bennett. "We've struggled, we've worked really hard, it's been fantastic."


Source: Laura Bennett
Writer: Karin Connelly

As a law student at CSU's Cleveland Marshall College of Law, Art Geigel noticed a flaw in the way he and his fellow students took notes in class. Almost everybody took notes using their laptops and Microsoft Word, compiling seemingly endless documents with no way of organizing the information.

"I kept thinking to myself, 'There's a better way to do this than to keep taking notes in one constantly growing Word document,'" says Geigel.

That "better way," says Geigel, is GroundBooth, an online program for law students to take notes, share outlines and collaborate. "The whole goal is to make technology work for law school students better than it has been. We're trying to tailor GroundBooth to the habits of law students."

The service is free. GroundBooth plans to earn income from ad revenue, supplemental sales of reference materials and additional website features. The company is currently in talks with Supreme Bar Review about a partnership. The website now supports 13 law schools including Case Western Reserve University, Cleveland Marshall, Stanford, and Harvard.

Geigel, who just finished his second year of law school, studied computer science as an undergrad at Hiram College and was a web developer before creating GroundBooth. He officially launched the company with three friends in January, and has partnered with Shaker LaunchHouse, which has matched GroundBooth with several mentors and is providing office space, in addition to a cash investment.


Source: Art Geigel
Writer: Karin Connelly