The nonprofit organization LiveCleveland has launched a website which provides urban parents with comprehensive school information for the areas in which they live. Our Neighborhood Schools allows parents to search by community and zip code to determine the best educational opportunities available to them across the spectrum of public, private and parochial schools.

"We wanted to battle head-on the perception that there are a lack of school choices in the City of Cleveland," says Jeff Kipp, Executive Director of LiveCleveland. "Our Neighborhood Schools is a searchable database and resource for parents that highlights high-performing schools in the Cleveland Metropolitan School District as well as charter school and private school options."

The new website was made possible through a partnership with the Cleveland Metropolitan School District (CMSD) and grant funding from the Cleveland Foundation. LiveCleveland shares with CMSD a marketing and web design staff person who works to increase enrollment in the city's public schools.

"CMSD basically had no marketing strategy previously, and was losing hundreds of kids each year to charter schools who were doing a more proactive job," says Kipp. "Now the district is trying to market its own strong schools to parents."

The website, which attracts about 500 unique visitors per month, is a "win-win" for LiveCleveland, CMSD and the city's neighborhoods and schools, Kipp adds.

Source: Jeff Kipp
Writer : Lee Chilcote