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Inspired by what he learned in high school biology class about the dangers of chemicals and fertilizers used to make lawns weed-free and green, Alec McClennan founded Good Nature Organic Lawn Care in 1999 after earning his engineering degree.
With just a handful of customers and hid Subaru hatchback, McClennan set out to educate Clevelanders about the health and environmental factors associated with chemical pesticides and fertilizers, and prove there was a better, natural way to grow lush, healthy lawns.
Today, McClennan has 35 employees, 18 trucks and serves thousands of customers in Cleveland, Akron and Columbus neighborhoods.
With success like that, you'll want to listen to his advice on how you can improve your yard organically by reading the rest of the article.
With just a handful of customers and hid Subaru hatchback, McClennan set out to educate Clevelanders about the health and environmental factors associated with chemical pesticides and fertilizers, and prove there was a better, natural way to grow lush, healthy lawns.
Today, McClennan has 35 employees, 18 trucks and serves thousands of customers in Cleveland, Akron and Columbus neighborhoods.
With success like that, you'll want to listen to his advice on how you can improve your yard organically by reading the rest of the article.
When Carly Hill attended East Cleveland’s Shaw High School, she was accustomed to being one of the star pupils — earning good grades, participating in mock trials in preparation for her planned law career and she was often chosen for special projects.
Hills describes her experience at Shaw being a part of a small group of students intensely interested in learning. In fact, she earned all As, except for her first and only B in 11th grade.
“Imagine being in a class of 20 students,” Hill says. “In most of my classes, there was a small group of students interested in learning among a disruptive group, and as a result, we were always the only ones picked for special projects. Then those five well-behaved students were placed in AP and honors classes. That group of students aren't necessarily there because they know more, it's merely because they are not disruptive.”
Carly HillSo when Hill graduated in 2010 as valedictorian and headed off to Howard University on a scholarship, she expected life to be the same at the prestigious college. But things were different from the moment she stepped onto the Washington, D.C. campus.
“Shaw High School is 99.9 percent African American and Howard also is an historically black college, and I thought I knew what it was like to be black,” Hill recalls. “But I was around a completely different group of people. It was culture shock.”
No longer was Hill among a select group of serious straight A students. She was among the country’s best and brightest. “I expected it to be a little different, but not as different, and I knew it was a good college” she recalls. “It was a real culture shock to realize they don’t know me and I had to prove myself. At Shaw it was not as hard to separate yourself. At Howard, everyone is that kid, everyone is the best.”
By the time she got to Howard, Hill had decided to major in biology instead of law. But she was not prepared for the required chemistry minor and received a D in the class. Hill lost both her scholarship and her self-confidence. After her first semester, she briefly dropped out of Howard.
“I lost hope,” Hill says.
Read the rest of the story to find out how she regained it.
Hills describes her experience at Shaw being a part of a small group of students intensely interested in learning. In fact, she earned all As, except for her first and only B in 11th grade.
“Imagine being in a class of 20 students,” Hill says. “In most of my classes, there was a small group of students interested in learning among a disruptive group, and as a result, we were always the only ones picked for special projects. Then those five well-behaved students were placed in AP and honors classes. That group of students aren't necessarily there because they know more, it's merely because they are not disruptive.”
Carly HillSo when Hill graduated in 2010 as valedictorian and headed off to Howard University on a scholarship, she expected life to be the same at the prestigious college. But things were different from the moment she stepped onto the Washington, D.C. campus.
“Shaw High School is 99.9 percent African American and Howard also is an historically black college, and I thought I knew what it was like to be black,” Hill recalls. “But I was around a completely different group of people. It was culture shock.”
No longer was Hill among a select group of serious straight A students. She was among the country’s best and brightest. “I expected it to be a little different, but not as different, and I knew it was a good college” she recalls. “It was a real culture shock to realize they don’t know me and I had to prove myself. At Shaw it was not as hard to separate yourself. At Howard, everyone is that kid, everyone is the best.”
By the time she got to Howard, Hill had decided to major in biology instead of law. But she was not prepared for the required chemistry minor and received a D in the class. Hill lost both her scholarship and her self-confidence. After her first semester, she briefly dropped out of Howard.
“I lost hope,” Hill says.
Read the rest of the story to find out how she regained it.
Before launching her OY-L skincare business, Andrea Pierce-Naymon learned all she could about what ingredients went into the cosmetics women use daily. What she discovered was disturbing to say the least.
Many of the products Pierce-Naymon and millions of other women use contain synthetic preservatives called parabens, typically found in foods as well as personal care items such as deodorants, moisturizers and shampoos. Parabens mimic estrogen and disrupt the body's hormone system, which has been linked to an increased risk of breast cancer and reproductive problems.
Find out what she did about it here.
Many of the products Pierce-Naymon and millions of other women use contain synthetic preservatives called parabens, typically found in foods as well as personal care items such as deodorants, moisturizers and shampoos. Parabens mimic estrogen and disrupt the body's hormone system, which has been linked to an increased risk of breast cancer and reproductive problems.
Find out what she did about it here.
Shuffleboard is sliding its way into Cleveland later this month with a side order of food, drink and puck-flinging good times.
Forest City Shuffleboard Arena & Bar, the mindchild of owner Jim Miketo and his wife, Kari, is scheduled to open May 18 at 4506 Lorain Avenue in Ohio City, the former site of the Supermercado Rico grocery. As part of its 7,500 square feet of fun, Forest City Shuffle presents seven regulation shuffleboard courts and two 22-foot-long shuffleboard tables. Game-playing patrons can enjoy a selection of local and regional beers along with a rotating cast of pop-up food providers such as Half Moon Bakery.
Cleveland's nightlife scene boasts the occasional shuffleboard table or small court, says Miketo, but there's nothing in the area like what he has to offer.
Get the rest of the story here.
Forest City Shuffleboard Arena & Bar, the mindchild of owner Jim Miketo and his wife, Kari, is scheduled to open May 18 at 4506 Lorain Avenue in Ohio City, the former site of the Supermercado Rico grocery. As part of its 7,500 square feet of fun, Forest City Shuffle presents seven regulation shuffleboard courts and two 22-foot-long shuffleboard tables. Game-playing patrons can enjoy a selection of local and regional beers along with a rotating cast of pop-up food providers such as Half Moon Bakery.
Cleveland's nightlife scene boasts the occasional shuffleboard table or small court, says Miketo, but there's nothing in the area like what he has to offer.
Get the rest of the story here.
On Friday, May 5, from 6 – 9 p.m., SPACES will host an opening reception of The First 100+ Days, which is an exhibition of Ohio-based artists’ responses to the initial phase of Trump’s presidency — specifically regarding his immigration policy.
The artworks feature stories from immigrant and refugee communities while addressing the practical application of the Trump administration’s direction. The exhibition also considers how the media influences political discourse and aims to capture the radical potential of artistic activism.
The hard-hitting and varied responses from artists living in Ohio — a strategically positioned swing state — will be accompanied by a timeline of actions taken since President Trump's Jan. 20 inauguration that have introduced, enacted, and protested changing immigration policies during these politically turbulent times.
Participating artists include Julia Christensen, Ryan Dewey, Michelangelo Lovelace, Home Affairs (Arzu Ozkal, Claudia Pederson, Nanette Yannuzzi), Tony Ingrisano, Kelley O’Brien, Darice Polo, John C. Williams, and Megan Young.
The First 100+ Days will be on display through June 30 and is curated by SPACES executive director, Christina Vassallo, with assistance from Karl Anderson. The gallery is located at 2900 Detroit Ave. in Hingetown.
To complement the exhibition, SPACES is offering a number of companion events to further explore U.S, immigration policy.
FamilySPACES, Saturday, June 4, 2 – 4 p.m.: Art-making activities to help families talk with children about the changing world.
Sanctuary City Potluck, Thursday, June 8, 6 – 8 p.m.: Dinner and panel discussion on how to be a community ally.
Live Jury, Saturday, June 24, 2 – 4 pm: Artists and architects are invited to submit U.S.-Canada border wall designs to the Unofficial Global Barrier-Centric Design Competition. Shortlisted entries will be judged on this day before a live jury.
Fact or Fiction?, June 29, 6 – 8 p.m.: An evening of alternative fact trivia and print making, presented by April Bleakney. Attendees are invited to learn about the impact of the printing press in resistance efforts throughout history and to make a print to take home.
Additional events may be added. Check the SPACES event calendar for updates.
The artworks feature stories from immigrant and refugee communities while addressing the practical application of the Trump administration’s direction. The exhibition also considers how the media influences political discourse and aims to capture the radical potential of artistic activism.
The hard-hitting and varied responses from artists living in Ohio — a strategically positioned swing state — will be accompanied by a timeline of actions taken since President Trump's Jan. 20 inauguration that have introduced, enacted, and protested changing immigration policies during these politically turbulent times.
Participating artists include Julia Christensen, Ryan Dewey, Michelangelo Lovelace, Home Affairs (Arzu Ozkal, Claudia Pederson, Nanette Yannuzzi), Tony Ingrisano, Kelley O’Brien, Darice Polo, John C. Williams, and Megan Young.
The First 100+ Days will be on display through June 30 and is curated by SPACES executive director, Christina Vassallo, with assistance from Karl Anderson. The gallery is located at 2900 Detroit Ave. in Hingetown.
To complement the exhibition, SPACES is offering a number of companion events to further explore U.S, immigration policy.
FamilySPACES, Saturday, June 4, 2 – 4 p.m.: Art-making activities to help families talk with children about the changing world.
Sanctuary City Potluck, Thursday, June 8, 6 – 8 p.m.: Dinner and panel discussion on how to be a community ally.
Live Jury, Saturday, June 24, 2 – 4 pm: Artists and architects are invited to submit U.S.-Canada border wall designs to the Unofficial Global Barrier-Centric Design Competition. Shortlisted entries will be judged on this day before a live jury.
Fact or Fiction?, June 29, 6 – 8 p.m.: An evening of alternative fact trivia and print making, presented by April Bleakney. Attendees are invited to learn about the impact of the printing press in resistance efforts throughout history and to make a print to take home.
Additional events may be added. Check the SPACES event calendar for updates.
This episode of "Neighbor Up Spotlight" welcomes Amanda Harris, who tells her successful employment story that was made possible by an innovative program — Step Up to UH. Also, Alicenne Passavanti explains how like opportunities are expanding into the hospitality industry.
On Friday, March 17, from 5 – 9 p.m., legendary local artist Shirley Aley Campbell’s rarely exhibited collection, “The Motorcyclists of the Seventies” will be on display at 78th Street Studios in the second floor corridor and Suite 215.
The 13 large scale oil paintings were commissioned by local businessman Joseph Erdelac in 1973 and were completed in 1981. The resulting works are utterly captivating on their own, but they take on new dimension considering the background stories of the riders, which include "The Flying Angel" Debbie Lawler, who was a noted and prolific motorcycle jumper at a time when few women could successfully compete with the likes of Evel Knievel; America's “First Lady of Motorcycling” — pink Harley-riding Dot Robinson; and John Knoble and Bob 'Laco' Lawrence of the Hell's Angels Los Angeles Motorcycle Club.
Gene Wirwah, legal counsel for the American Motorcycle Association, helped Campbell choose her subjects.
Campbell, a 1947 Cleveland Institute of Art grad and 1986 Cleveland Arts Prize recipient, has work in the collections of the Cleveland Museum of Art, the Butler Institute of American Art and Case Western Reserve University, as well as private collections throughout the United States. Her work has been exhibited at major museums throughout the country.
"Motorcycles" will be on view through April 8 and will return this summer. Campbell will be on hand for tomorrow's opening to meet and chat with attendees and discuss her work.
For more information contact 78th Street Studios director Daniel Bush at 440-503-5506 or dan@78thstreetstudios.com.
The 13 large scale oil paintings were commissioned by local businessman Joseph Erdelac in 1973 and were completed in 1981. The resulting works are utterly captivating on their own, but they take on new dimension considering the background stories of the riders, which include "The Flying Angel" Debbie Lawler, who was a noted and prolific motorcycle jumper at a time when few women could successfully compete with the likes of Evel Knievel; America's “First Lady of Motorcycling” — pink Harley-riding Dot Robinson; and John Knoble and Bob 'Laco' Lawrence of the Hell's Angels Los Angeles Motorcycle Club.
Gene Wirwah, legal counsel for the American Motorcycle Association, helped Campbell choose her subjects.
Campbell, a 1947 Cleveland Institute of Art grad and 1986 Cleveland Arts Prize recipient, has work in the collections of the Cleveland Museum of Art, the Butler Institute of American Art and Case Western Reserve University, as well as private collections throughout the United States. Her work has been exhibited at major museums throughout the country.
"Motorcycles" will be on view through April 8 and will return this summer. Campbell will be on hand for tomorrow's opening to meet and chat with attendees and discuss her work.
For more information contact 78th Street Studios director Daniel Bush at 440-503-5506 or dan@78thstreetstudios.com.
Hathaway Brown and St. Edward High School have partnered to offer the 2017 iMagine Film Festival.
Hence, through March 31, organizers are accepting film submissions from Northeast Ohio high school students. Films must be no longer than 15 minutes in length. All finalists will receive constructive feedback from area industry professionals. Winners will receive film-related prizes.
iMagine 2017 will be held on Saturday, May 13, from 1:30 to 4:30 p.m. in Hathaway's Ahuja Auditorium, 19600 North Park Blvd. The event, which will include screenings of the student films, is free and open to the public.
Click here to register and for submission details.
Hence, through March 31, organizers are accepting film submissions from Northeast Ohio high school students. Films must be no longer than 15 minutes in length. All finalists will receive constructive feedback from area industry professionals. Winners will receive film-related prizes.
iMagine 2017 will be held on Saturday, May 13, from 1:30 to 4:30 p.m. in Hathaway's Ahuja Auditorium, 19600 North Park Blvd. The event, which will include screenings of the student films, is free and open to the public.
Click here to register and for submission details.
Billed as "Palettes for the Senses: Art + Scent Demystified," HEDGE Gallery's new show may be described any number of ways, but "demystified" probably isn't among them. Instead, the visual and olfactory show evokes things profoundly mystifying.
A collection of 11 local and national artists presents works in various media, each of which is paired with a scent carefully curated by Ann Bouterse of Indigo Perfumery.
Next to each offering, a glass cloche upon a pedestal houses a vial of perfume. Visitors are invited to lift the dome and inhale deeply of its upturned interior. The scents are immersive to the point of sensuality and beyond. They also impart an unexpected new dimension to the artworks that is surprisingly effective.
Try Nikki Woods' Sugar Shack paired with Sulmona by Coquillete Paris, Liz Maugens' Fractured Atlas and funky neon Facts of Life accented by Molecule 02 by Escentric Molecules or Rebecca Cross's Sheild (pink spikes) and Shield (green spikes) floating upon notes of Dupont Circle by monsillage.
This author will not attempt the journalistic version of a "dancing about architecture" faux pas and apply awkward descriptions to these transcendent and unique perfumes. Suffice it to say when you leave the show, the quiet and personal experience stays with you like the impression of a lover's gentle lips.
Readers are invited to judge for themselves at the opening reception tonight from 5 to 9 p.m. A when Bouterse of Indigo will be present to discuss the creation of custom fragrances and the complex nature of the scents she curated for the show. This event is free and open to the public.
The gallery's regular hours are Tuesday through Friday: 11 a.m. to 5 p.m. and every third Friday from 11 a.m. to 9 p.m. Weekends and evenings by appointment. HEDGE is on the second floor of the 78th Street Studios.
"Palettes for the Senses: Art + Scent Demystified" will be on view through March 3.
The organization intends to prioritize programming accessibility and ensure that people across all races, incomes and education levels feel included in its programming and funding.
Fun and colorful salon caters to pint-sized clients
Any parent will tell you that taking a child for a haircut can be adventure — but of the stressful ilk. Deborah Gideon knows the drill. As owner of the kid-friendly Cuts N Curls salon, she's built a thriving enterprise around eliminating anxiety from the periodic trim.
Gideon's Solon-based business is a salon, toy boutique and party center all wrapped up into one colorfully energetic package. The surroundings are fun and upbeat, with brightly painted walls and a checkerboard floor. Children watch movies from the comfort of car-shaped styling chairs, while the electronic ping of video games ring out in the background.
"Kids love it here, and parents are de-stressed because it's so chill," says Gideon. "It's a happy vibe."
Now celebrating its tenth anniversary, Cuts N Curls has become a destination stop for busy families, Gideon notes. The Pepper Pike resident started the salon in August 2007 with a focus on children, but expanded her services to include adults. After moving to a larger space following her initial launch, Gideon offers cuts for kids and their parents, as well as ear piercings, color and highlights, and manicures.
The fun doesn't stop there, as Cuts N Curls hosts birthday parties that invite little girls for a day of glitter spray, temporary tattoos and age-appropriate dress-up. Gideon also sells a selection of organic and nontoxic hair products, accessories, nail polish and toys.
Put together, these elements are designed to create a relaxing atmosphere that makes a potentially scary experience enjoyable. Gideon's staff has also been trained by Autism Speaks Cleveland to accommodate special needs children.
"The word-of-mouth from the autistic community and mommy blogs has been unbelievable," says Gideon. "People have had terrible experiences over haircuts, and they cry with relief when they're here."
While the salon has nearly 6,000 clients in its database, Gideon's staff caters to the needs of individual customers; all the more to make them feel safe and comfortable, she says.
"We have notes on kids with food allergies or if they like Elmo or the pink car," says Gideon. "It makes them feel good, like there's something special going on here."
Creating an accessible environment has fostered bonds not just between stylists and their pint-sized clients, but with parents as well.
"People say we've made their lives easier," says Gideon. "I don't take that lightly."
Gideon's Solon-based business is a salon, toy boutique and party center all wrapped up into one colorfully energetic package. The surroundings are fun and upbeat, with brightly painted walls and a checkerboard floor. Children watch movies from the comfort of car-shaped styling chairs, while the electronic ping of video games ring out in the background.
"Kids love it here, and parents are de-stressed because it's so chill," says Gideon. "It's a happy vibe."
Now celebrating its tenth anniversary, Cuts N Curls has become a destination stop for busy families, Gideon notes. The Pepper Pike resident started the salon in August 2007 with a focus on children, but expanded her services to include adults. After moving to a larger space following her initial launch, Gideon offers cuts for kids and their parents, as well as ear piercings, color and highlights, and manicures.
The fun doesn't stop there, as Cuts N Curls hosts birthday parties that invite little girls for a day of glitter spray, temporary tattoos and age-appropriate dress-up. Gideon also sells a selection of organic and nontoxic hair products, accessories, nail polish and toys.
Put together, these elements are designed to create a relaxing atmosphere that makes a potentially scary experience enjoyable. Gideon's staff has also been trained by Autism Speaks Cleveland to accommodate special needs children.
"The word-of-mouth from the autistic community and mommy blogs has been unbelievable," says Gideon. "People have had terrible experiences over haircuts, and they cry with relief when they're here."
While the salon has nearly 6,000 clients in its database, Gideon's staff caters to the needs of individual customers; all the more to make them feel safe and comfortable, she says.
"We have notes on kids with food allergies or if they like Elmo or the pink car," says Gideon. "It makes them feel good, like there's something special going on here."
Creating an accessible environment has fostered bonds not just between stylists and their pint-sized clients, but with parents as well.
"People say we've made their lives easier," says Gideon. "I don't take that lightly."
Locals seeking help with their tax preparation have options.
—Lakewood Alive has teamed with Empowering and Strengthening Ohio’s People (ESOP) to offer free tax preparation and filing on Saturday, March 4 from 10 a.m. to 4 p.m. at the Turkish Cultural Center in Lakewood’s Historic Birdtown Neighborhood, 13303 Madison Avenue. Click here for more information.
—Cuyahoga EITC Coalition has a bevy of tax information online, including a list of tax sites where low and moderate income taxpayers can make an appointment for help with filing by dialing 211.
The EITC free tax prep locations will also host several “Super Saturday” events at select locations where a larger number of volunteers will be on hand to provide additional assistance. These include:
February 4, from 9 a.m. to 3 p.m.
Saint Ignatius High School (co-hosted by Key Bank)
Library Room
1911 West 30th St., Cleveland
Cleveland Central Catholic High School (co-hosted by Third Federal Savings & Loan)
1st Floor Atrium
6550 Baxter Ave., Cleveland
February 11, from 9 a.m. to 2 p.m.
PNC Fairfax Connection (co-hosted by PNC Bank)
8220 Carnegie Ave., Cleveland
February 18, from 9 a.m. to 2 p.m.
Notre Dame College (co-hosted by Ohio Savings Bank)
Administrative Building, 2nd Floor
4545 College Road, South Euclid
February 25, from 9 a.m. to 2 p.m.
Stephanie Tubbs –Jones Community Building (co-hosted by Ohio Savings Bank)
3420 Lee Road, Shaker Heights
Required documentation for tax preparation includes: Current photo identification, Social Security cards for each adult and child, W2 and 1099 income statements, child care expense statement and provider’s Tax I.D. Number, Form 1099-INT for any checking or savings accounts, and bank account and routing numbers for direct deposit. If the taxpayer purchased health insurance under the Affordable Care Act, they should bring 1099 tax credit from the issuing health insurance company.
The EITC Coalition is a volunteer driven program. Free training is available to become an IRS certified tax preparer for community members who want to volunteer to prepare taxes.
—Lakewood Alive has teamed with Empowering and Strengthening Ohio’s People (ESOP) to offer free tax preparation and filing on Saturday, March 4 from 10 a.m. to 4 p.m. at the Turkish Cultural Center in Lakewood’s Historic Birdtown Neighborhood, 13303 Madison Avenue. Click here for more information.
—Cuyahoga EITC Coalition has a bevy of tax information online, including a list of tax sites where low and moderate income taxpayers can make an appointment for help with filing by dialing 211.
The EITC free tax prep locations will also host several “Super Saturday” events at select locations where a larger number of volunteers will be on hand to provide additional assistance. These include:
February 4, from 9 a.m. to 3 p.m.
Saint Ignatius High School (co-hosted by Key Bank)
Library Room
1911 West 30th St., Cleveland
Cleveland Central Catholic High School (co-hosted by Third Federal Savings & Loan)
1st Floor Atrium
6550 Baxter Ave., Cleveland
February 11, from 9 a.m. to 2 p.m.
PNC Fairfax Connection (co-hosted by PNC Bank)
8220 Carnegie Ave., Cleveland
February 18, from 9 a.m. to 2 p.m.
Notre Dame College (co-hosted by Ohio Savings Bank)
Administrative Building, 2nd Floor
4545 College Road, South Euclid
February 25, from 9 a.m. to 2 p.m.
Stephanie Tubbs –Jones Community Building (co-hosted by Ohio Savings Bank)
3420 Lee Road, Shaker Heights
Required documentation for tax preparation includes: Current photo identification, Social Security cards for each adult and child, W2 and 1099 income statements, child care expense statement and provider’s Tax I.D. Number, Form 1099-INT for any checking or savings accounts, and bank account and routing numbers for direct deposit. If the taxpayer purchased health insurance under the Affordable Care Act, they should bring 1099 tax credit from the issuing health insurance company.
The EITC Coalition is a volunteer driven program. Free training is available to become an IRS certified tax preparer for community members who want to volunteer to prepare taxes.
For John Kulbis, inventor of Safety Skin reflective skin spread, the light bulb went off in 2010 when he leaned against a wall while painting a home interior. A dash of white paint from the wet surface striped Kulbis's arm, leading to a creation meant to make joggers, cyclists and pedestrians easier to see on the road.
Today, Safety Skin is the first product of Road Wise, Kulbis's Cleveland-based startup. The reflective spread is applied directly to the skin before or during activity, with the aim of bouncing headlights back to drivers in a variety of weather or nighttime conditions.
"Without light the spread has a subtle gray hint to it," says Kulbis, a Cleveland native and Euclid resident. "When light hits the product, it reflects back to the light source."
Safety Skin is made of natural ingredients and can be placed anywhere on the body. Kulbis tells outdoor athletes to run the deodorant-like applicator down their legs or along their arms and sides, especially in warm weather where less reflective garments are used. Kulbis's product stands up to perspiration, but can be removed easily enough using a wet wipe or soap and water.
A former competitive cyclist and runner, Kulbis has been perfecting his invention for the last two-and-a-half years. Safety Skin is now available at area athletic apparel and bike shops.
"Safety" is in the name for a reason. In 2014 alone, 4,884 pedestrians and 726 bicyclists were killed in crashes with motor vehicles, according to the National Highway Traffic Safety Administration (NHTSA). That said, Kulbis wants to keep his product message positive and upbeat.
"I'm not selling this on scare tactics or fatalities on the road," he says. "I wanted to create something that people are actually going to love to use."
Looking ahead, Kulbis envisions Safety Spread having fashion and art applications. A hot pink or bright orange product could be used to make a mural, or be placed on a model for a colorful photo shoot.
For now, the athletic entrepreneur is increasing brand awareness through expos and other events. Empowering runners, cyclists and late-night walkers to take control of their visibility is all the motivation Kulbis needs.
"Right now, it's about getting people to believe in the product," he says. "All the stages of this have been really exciting."
Today, Safety Skin is the first product of Road Wise, Kulbis's Cleveland-based startup. The reflective spread is applied directly to the skin before or during activity, with the aim of bouncing headlights back to drivers in a variety of weather or nighttime conditions.
"Without light the spread has a subtle gray hint to it," says Kulbis, a Cleveland native and Euclid resident. "When light hits the product, it reflects back to the light source."
Safety Skin is made of natural ingredients and can be placed anywhere on the body. Kulbis tells outdoor athletes to run the deodorant-like applicator down their legs or along their arms and sides, especially in warm weather where less reflective garments are used. Kulbis's product stands up to perspiration, but can be removed easily enough using a wet wipe or soap and water.
A former competitive cyclist and runner, Kulbis has been perfecting his invention for the last two-and-a-half years. Safety Skin is now available at area athletic apparel and bike shops.
"Safety" is in the name for a reason. In 2014 alone, 4,884 pedestrians and 726 bicyclists were killed in crashes with motor vehicles, according to the National Highway Traffic Safety Administration (NHTSA). That said, Kulbis wants to keep his product message positive and upbeat.
"I'm not selling this on scare tactics or fatalities on the road," he says. "I wanted to create something that people are actually going to love to use."
Looking ahead, Kulbis envisions Safety Spread having fashion and art applications. A hot pink or bright orange product could be used to make a mural, or be placed on a model for a colorful photo shoot.
For now, the athletic entrepreneur is increasing brand awareness through expos and other events. Empowering runners, cyclists and late-night walkers to take control of their visibility is all the motivation Kulbis needs.
"Right now, it's about getting people to believe in the product," he says. "All the stages of this have been really exciting."
The latest episode of "Neighbor Up Spotlight" is now available. "Neighbor Up Spotlight: What does Neighbor Up do?" is a 15-minute kitchen table conversation between host Carol Malone and Neighbor Up member Tom O'Brien focusing on how Neighbor Up came together and what members are doing to make change in Cleveland.
Hosted by Malone, a Cleveland resident and activist, each episode of "Neighbor Up Spotlight" focuses on members of Neighbor Up, a network of approximately 2,000 Greater Cleveland residents making positive change in their neighborhoods. This resident-driven social change movement is about bringing equity to all Cleveland neighborhoods.
Listen to “Neighbor Up Spotlight" on Soundcloud or download episodes from iTunes. Or just click below to hear the latest edition right now.
Support for this series, "Grassroots Success: Awakening the Power of Families and Neighborhoods," is provided by Neighborhood Connections.
Hosted by Malone, a Cleveland resident and activist, each episode of "Neighbor Up Spotlight" focuses on members of Neighbor Up, a network of approximately 2,000 Greater Cleveland residents making positive change in their neighborhoods. This resident-driven social change movement is about bringing equity to all Cleveland neighborhoods.
Listen to “Neighbor Up Spotlight" on Soundcloud or download episodes from iTunes. Or just click below to hear the latest edition right now.
Support for this series, "Grassroots Success: Awakening the Power of Families and Neighborhoods," is provided by Neighborhood Connections.