Thanks to a bevy of new accelerators and incubators -- all grooming startups to be the Next Big Thing -- the art of the pitch is more important now than ever. Whether it’s a casual elevator pitch or an intense 20-minute address to potential investors, there are some definite dos and don’ts to giving an effective pitch.

Whiskey aficionados sat up and took notice when Cleveland Whiskey hit the market last March. Founder Tom Lix’s “radically different” approach to making whiskey -- pressure aging the whiskey for a superior quality in a short period of time -- has been met with enthusiasm and praise.

“I think, if anything, we just had an incredible reception,” says Lix. “The support has been phenomenal, especially when we are doing things untraditionally.”
 
Cleveland Whiskey sold 50,000 bottles in 2012 and now employs 12 people. Today, Lix is producing 4,000 bottles a week. The company started selling in Illinois and Tennessee last year, has begun selling in Virginia, and is about to start distribution in Michigan.
 
“We want to make sure we can keep up with demand at our Cleveland home base,” says Lix. “We want slow growth, but our mission is to sell nationally and eventually overseas.”
 
During the holidays, Cleveland Whiskey released its Christmas Bourbon and is about to launch a new whiskey – 87 – a slightly lower proof version of the original. “It still has the same bold flavors but it's a little less strong,” explains Lix.
 
The Cleveland Whiskey group will contribute to a float in Cleveland’s St. Patrick’s Day parade that will feature Celtic band CRAIC. The team will host an after-parade party at McCarthy’s Downtown with another concert by CRAIC and, of course, some whiskey.

 
Source: Tom Lix
Writer: Karin Connelly
 

Matt Strayer and his business partner, Aj Mihalic, had a vision: To be able to streamline all of their social network accounts into one place. The two were running a website and graphic design firm while in college, but they were burnt out and looking for something different.

During a bike ride through the Metroparks in 2012, that vision started to come into focus. “I said, ‘Why do I have to have to go to all these different sites to see my posts,’” he recalls. “Why can’t I just go to one site? And Aj said, ‘Let’s do it.’”
 
Thanks to that bike ride, the first concept of Widdle took shape. The first version, called Nest, was simply an app that amassed all social networking sites in one place. Two years later, and after going through the LaunchHouse accelerator program, Strayer and Mihalic are preparing to launch Widdle in March.
 
The current version not only groups sites like Facebook and Twitter into one place, the app also pares down user content to the most relevant posts. “You can 'widdle' down the posts that don’t matter without removing or unfriending your contacts,” explains Strayer. “It’s like the Pandora Radio of social networking.”
 
Strayer says most of the past year and a half has been spent assembling the right management team. In addition to himself and Mihalic, Widdle employs Stephen Hatch and Cory Breed in development and wordsmith Meghan Norcross.
 
“It’s been a long time in the making but we’re finally comfortable with it,” says Strayer. “It had to be able to adapt as you change.”
 
Widdle users can set the app to download all their social media feeds, turn off certain sites, or select what content to show. “If you feel posts you want are being widdled, or the app is making bad decisions, you can go back and re-train the algorithm,” explains Strayer. “We put that feature in there because five years ago, I wasn’t interested in business at all. Now, it’s 90 percent of what I do.”

Strayer and his team currently are taking reservations for the app on the Widdle site.

 
Source: Matt Strayer
Writer: Karin Connelly

The City of Cleveland has installed 40 recycling bins downtown as part of its "ongoing efforts to increase recycling bins and materials diverted from landfills," according to a press release from the Office of Sustainability. The bins, which are being funded by Cleveland’s Energy Efficiency and Conservation Block Grant (EECBG) Program, are being rolled out as part of the Year of Zero Waste, which is part of Mayor Jackson's Sustainable Cleveland initiative.

“The presence of recycling bins downtown is a visible way for residents, employees and tourists to understand that Cleveland is committed to sustainability and to do their part by recycling,” said Jenita McGowan, Chief of Sustainability, in a release. “These bins not only provide opportunities for the public to recycle in high traffic areas downtown, but also increase the City’s recycling rates. We look forward to collecting metric information from these bins to inform future expansion of recycling in public spaces.”

The blue-lidded recycle bins have been placed next to existing waste receptacles. They are located between West 9th Street and East 12th Street from Lakeside Avenue to Prospect Avenue, and there are also some locations on Euclid Avenue near Playhouse Square and Cleveland State University.

For more information on the Year of Zero Waste, click here.


Source: Jenita McGowan
Writer: Lee Chilcote

Christian Ostenson says that he wants to do for Slavic Village what Sam McNulty did for Ohio City. He's emulating that successful entrepreneur by opening Thee Six5 Bistro, a 5,000-square-foot restaurant in a renovated, historic bank building in the Warszawa District on E. 65th. And while Slavic Village isn't Ohio City -- and isn't necessarily striving to be -- the new venue seems destined to add to the area's hidden charm.

Ostenson says Six5 will be an affordable, all-American bistro with frequent Polish and Slovenian specials in a nod to the area's rich ethnic heritage. It will have an open floor plan, large push-open windows and a rooftop deck and bar. Situated directly across from St. Stanislaus Church in the heart of the historic district, the building offers great views in an area with plenty of foot traffic.

"We want to make Slavic Village a destination, to bring people back to see what the area has to offer," says Ostenson, who steered clear of pricier real estate in Tremont or Ohio City because he wanted a spot where he could be a "pioneer."

Ostenson, a custom home builder who also runs Best of Both Worlds catering, purchased the building a few years ago with his wife Sarah for just $31,000, according to county auditor records. The second floor ceiling had caved in, and the roof dated back to the 1930s. "The building had seen better days," he notes.

But the builder has completely renovated the place from top to bottom, blowing through his $15,000 plumbing budget and spending more than four times that amount instead. But he's not complaining -- this is a project of passion as much as profit, he says. "I plan on being here awhile, so I don't need to make it all in a minute."

While he won't yet reveal the name of the chef on the project, he promises fresh, upscale cuisine at affordable prices. "We don't even have a freezer in the restaurant."

Ostenson will launch a Kickstarter campaign to help fund his pizza ovens before Thee Six5 Bistro opens in April. He promises that the rewards will be stellar.

This spring, the City of Cleveland will spend nearly $9 million rehabilitating nearby Fleet Avenue as one of the city's first complete-and-green streets.

Thee SixFive Bistro was financed by Key Bank, the City of Cleveland Storefront Renovation Program and the Economic and Community Development Institute.


Source: Christian Ostenson
Writer: Lee Chilcote

An innovative art installation that transformed empty homes in Columbus into day-long art galleries is coming to Slavic Village.

Rooms to Let: CLE will take place Saturday, May 17 on Forman Avenue. The event promises not only temporary art installations that transform vacant homes into interpretive displays, but also a block party and street tour featuring live music on porches and activities for the whole family.

Ben Campbell, Commercial Development Officer with Slavic Village Development, says he got inspired to bring Rooms to Let to Cleveland after seeing the impact it made in Columbus. He also loves the idea of hiring mostly local artists to help transform the houses. So he partnered with other SVD staff, Zygote Press and Rooms to Let: Columbus to bring the project to vacancy-pocked Slavic Village.

Rooms to Let isn't just an art show in an empty house; the project transforms the house itself into an art installation, transforming telltale signs of abandonment like broken drywall into symbols of fortitude, loss and renewal.

"Among the 11 installations created by 28 artists, visitors will find fabric pushing out of holes in walls, kitchen images painted on the walls of a demolished kitchen and a giant hole in a floor exposing a message on floor joists," Jim Weiker wrote last year in a Columbus Dispatch article. "Structural issues that would have been major flaws in a gallery have been seized upon as artistic opportunities."

Several curators -- Westleigh Harper and Michael Horton of MAKER design studio, Barbara Bachtell of Broadway School of Music & the Arts and artist Scott Pickering -- will select specific artists interested in transforming the abandoned and foreclosed homes. The houses are located in the area surrounding the Slavic Village Recovery project, and they're all slated for eventual rehabilitation.

"Given the larger context of Slavic Village’s unique history and the national attention received in the wake of the American foreclosure crisis, Rooms to Let: Cleveland creates an opportunity to see one of Cleveland’s most historic neighborhoods in new light," touts the project's Facebook page.

Rooms to Let: CLE is supported by a Cuyahoga Arts and Culture project grant.


Source: Ben Campbell
Writer: Lee Chilcote

Cleveland tech companies attracted venture and angel investments in 2013 amounting to pre-recession levels, according to JumpStart and a report released by the Venture Capital Advisory Task Force. One hundred and eighteen companies spanning IT, healthcare, clean tech, and business and consumer products received $259 million in equity investments last year, a 15-percent increase over the previous year.

“$259 million puts us up where we were pre-recession,” says JumpStart’s principal of communications Samantha Fryberger. “So that’s really good.”
 
IT companies led the way in investments. Sixty-six IT firms attracted $116 million, followed by 32 healthcare companies bringing in $98 million, and 15 clean technology businesses getting $44 million. Consumer products raised $1 million.
 
Furthermore, 27 of the investors were first-timers to the Northeast Ohio business community. “Year after year, there are investors finding we have great companies here,” says Fryberger. “More than 50 percent of the companies had angels involved in their deals, which means there are wealthy investors here who see good deals and want to put their dollars into these promising businesses.”
 
Seed companies fared well, securing 70 percent of the $259 million, according to the report, while companies in the early stages of growth followed the national trend and did not fare as well in Series A funding. Fryberger attributes the number of accelerators in the area fostering early business as one of the reasons seed funding was up. “We have more seed companies than ever before,” says Fryberger.
 
The news overall is good for growing companies in the area. “There’s certainly a great deal of entrepreneurial activity in Northeast Ohio,” notes Fryberger. “While a national shortage of Series A dollars could make fundraising more of a challenge for early stage businesses in the year ahead, it’s exciting to see new startups getting off the ground and some of the more mature companies attracting the capital they need to expand their market share.”


Source: Samantha Fryberger
Writer: Karin Connelly

OnShift, which provides online staff scheduling and labor solutions in healthcare, recently closed $7 million in Series C investment financing. The investors include HLM Venture Partners and five previous investors in OnShift.
 
OnShift CEO Mark Woodka said the money will be used to expand the company’s sales and marketing, product development and customer service departments. “We doubled our customer base last year, and we’re getting out of the gate this year pretty strong as well,” he says.
 
In response to its rapid growth, OnShift last year added 23 employees, 15 of which were new positions. Woodka predicts he will add another 20 to 30 new staffers in 2014. In fact, the company currently has 18 open positions.
 
OnShift’s staff scheduling software caters primarily to long-term care and senior living facilities, helping prevent overtime and scheduling gaps and increase efficiency. With the enactment of the Affordable Care Act, Woodka has seen a surge in business. He predicts that trend will continue as companies try to manage their costs and part-time employees.
 
OnShift is serving a virtually untapped market, with almost 85 percent of the senior living and long-term care industry lacking scheduling software. “They are mostly doing it on a piece of paper,” says Woodka. “The really advanced ones are doing it in Excel.”
 
Woodka continues to embrace Cleveland as the ideal home for OnShift. “Cleveland’s a great place,” he says. “We have access to great talent, with younger talent coming from Case and CSU, and the cost of doing business is one-third of what they are on the coasts. And we have the best view of downtown Cleveland.”

 
Source: Mark Woodka
Writer: Karin Connelly
 

2004 was a rough year for Deb Papes-Stanzak and her family. First her brother, Ron Papes, was on dialysis for renal failure. Her mother, Mary Papes, was undergoing blood transfusions for congestive heart failure. And her husband, Gary Stanzak, was getting chemotherapy treatments for a rare form of cancer. And Papes-Stanzak was taking care of all of them.
 
One day her brother complained that he was always cold during dialysis and asked his sister to bring some blankets. In fact, all of her family members going through treatment noted that they would get cold. With a 35-year career in retail fashion and textiles, Papes-Stanzak started thinking about how she could keep her loved ones warm.
 
“Everyone seemed to have the same problem,” she recalls. “I thought how can I make this better?”
 
She took a fleece shirt and sewed a zipper into the arm; the dialysis port was easily accessible and the shirt kept Ron warm. “You unzip it, connect and don’t have to worry about blankets,” she says of her original prototype. “The next day Ron said, ‘You’re going to be a millionaire. Everyone wants one of these. This solves the problem.’”
 
Papes-Stanzak’s first thought was, “I don’t have time for this; I’m taking care of everyone and I have a job.” But then Ron passed away in 2005. “The weekend he died he made me promise I would do something with the prototype I made,” she says.
 
Papes-Stanzak’s mom, husband and father-in-law also passed away within a year. After her husband died, she took out a shoebox with the materials from her original shirt, and RonWear Port-Able Clothing was born.
 
RonWear sells zippered jackets and pants to provide easy access to chemotherapy, dialysis and infusion ports. “I created zippers in every area there could be a port,” Papes-Stanzak says. “They are dual-pull zippers so you can zip it right up to the port.” She also sells non-zippered companion wear. The clothing, made from brushed French terrycloth, looks like a jogging suit and is stain-resistant and anti-microbial.
 
RonWear is sold in gift shops, healthcare institutions and on the RonWear website. Papes-Stanzak has sold more than 2,000 outfits worldwide. She works out of her home and her fulfillment center at US Brands in Beachwood. She employs five contract workers to help her with the operations.

 
Source: Deb Papes-Stanzak
Writer: Karin Connelly

Corporate College, the business and training division of Tri-C, recently tested the notion that even successful businesses must continue to grow and learn with a field trip to the UK, sending a senior training specialist to coach up executives from Smithers Group, a scientific testing and consulting organization based in Akron.

Jonathon Sawyer, the award-winning chef behind Greenhouse Tavern and Noodlecat, is opening a new restaurant with his wife Amelia. The venue, to be called Trentina, will feature cuisine from the Trento region of northern Italy, where Amelia's family is from. It will open in the former Sergio's space in University Circle in the coming months.

Sawyer describes Trentina as a "passion project" that will allow him to pay tribute to his wife's heritage while introducing the cuisine of Northern Italy to a wider audience.

"I always had an affinity with 'the Boot,' as it were," he says. "When I started Bar Cento, it was really a Roman restaurant in the style of the street mongers of Rome. I didn’t want to repeat that, but I knew my wife’s family had tie-ins with Trento."
 
He traveled there and fell in love. "We subsequently returned -- more than 100 days in past four years, in fact. The thing I keep coming back to is how similar the growing seasons are in Trento and the Cuyahoga Valley. The indigenous people are very similar to the ethnic backgrounds of a lot of Clevelanders; there's Austrian, Swiss, Slovenian… so much more so than just straight-up Italian."

To help fund the restaurant and pay for some extras like a pasta extruder, wood-burning grill and double-sided hearth, Sawyer launched a Kickstarter campaign. The original goal was $21,999, but the project already has exceeded that amount by nearly $10,000 with 18 days still left to go.

So Sawyer set a new, loftier goal: "We want to be the most-funded hospitality Kickstarter campaign in Ohio, whatever that is," he jokes.

Sawyer certainly has earned his fan club, but the campaign rewards also don't hurt. For $100, you can take a cooking class that normally would cost $150. Three hundred bucks buys a cocktail named after you, while $600 gets you meals shipped to your home for six months. The list goes on and on, all the way up to dinner at your house for 20 of "your foodiest friends and family," cooked by the chef himself ($500).

Trentina will offer fine dining with showy tableside service like polenta seared over burning embers. Sawyer says, "For us, it will be the first time we'll be able to accurately portray cuisine with ingredients from just outside our back door."


Source: Jonathon Sawyer
Writer: Lee Chilcote

Thanks to Thrive, the Cuyahoga Community College business incubator program, students receive a shared office space outfitted with a phone, computer and printer as well as access to a conference room and reception area. Participants also are assigned a mentor from either Tri-C faculty or the business community.

The historic Terminal Tower offices of the Van Sweringen brothers, the duo that built the iconic skyscraper and the streetcar suburb of Shaker Heights, will soon be occupied by a women-owned consulting firm that helps businesses and organizations embrace a more sustainable future.

BrownFlynn is relocating from Highland Heights to the tower's 36th floor. The firm, which provides sustainability consulting, communications and training, needs more space. The 7,000-square-foot office, boasting panoramic views of the city and located a few flights below the Observation Deck, will be completely renovated by the end of April.

"Clearly, we're committed to the city and want to be part of its vibrancy," says principal Margie Flynn. "We're committed to sustainability and want to make sure we're walking the talk in what we're doing. And the essence of sustainability is really historic preservation."

Flynn says her employees, many of whom live in the city, are very excited about being downtown. The office gives BrownFlynn room to grow, and the firm can welcome out-of-town guests via RTA's Red Line, which stops in Tower City.

"The space has a tremendous amount of natural light," Flynn comments. "We're going to adapt the space as a very open, collaborative work environment."

Vocon is helping to design the space, while Forest City, which owns the Terminal Tower and has been a major player in corporate sustainability nationwide, will facilitate renovations. Instead of reusing the massive corner offices as private suites, as the Vans once did, the principals plan to convert these spaces into open offices to encourage collaboration and stimulate creative thinking.

"The most important thing is to have a very open inviting environment for our team," says Flynn, adding that BrownFlynn could grow from 14 to 21 employees in the coming years to keep up with growing demand for its services.

BrownFlynn secured a job creation grant from the City of Cleveland to help facilitate the move.


Source: Margie Flynn
Writer: Lee Chilcote

Cleveland continues to gain momentum in leading the country and the Midwest in biomedical investments, according to BioEnterprise’s 2013 Midwest Healthcare Venture Investment Report. The report, released last month, shows that while overall investing is down nationwide, biomedical investments in health IT and medical devices in Northeast Ohio continue to be on the rise.

Ohio ranked number-one in healthcare venture investments. Cleveland earned the number-two regional ranking with $201.2 million invested in 50 companies, second only to Minneapolis. “It’s a very strong report, particularly for medical devices in the Midwest,” says Aram Nerpouni, president and CEO of BioEnterprise. “There is a strong pipeline of companies coming out of the Cleveland area.”
 
This is the second year the Cleveland area has seen $200 million in venture capital coming into the medical field, according to Nerpouni. But the ranking has taken years of effort. “As a region, it’s something we’ve been working toward for a decade now,” he says, crediting the area’s healthcare systems, universities and savvy entrepreneurs with the investment increase.
 
Ten years ago Cleveland’s leaders recognized the region’s assets in the biomedical field and have worked to create a reputation. But Nerpouni cautions we are only just beginning. “Look at it as a very good start,” he says. “We have to strike a balance of celebrating the progress but not getting too confident that it’s automatic.”
 
Nerpouni cites institutions like Cleveland Clinic Innovations, the Global Cardiovascular Innovation Center, and University Hospitals’ Harrington Discovery Institute, and now the Global Center for Health Innovation as just some of the contributors to the region’s growth in the biomedical field.
 
“Look at how much growth has happened, we’re just seeing this steady progress,” he says. “You begin to find there’s this flywheel gaining momentum.”

 
Source: Aram Nerpouni
Writer: Karin Connelly

The for-sale housing market remains tepid in many Cleveland neighborhoods, but it never really cooled down in Tremont. That's because this historic neighborhood remains popular, full of vitality and, frankly, small, which means there never is an abundance of houses on the market. When a properly priced Tremont house is listed, it usually sells.

And that's certainly true of the Cottages on Thurman, a new Tremont development. Developer (ARC) form of Tremont has pre-sold two detached, green-built townhomes off of plans. Principal and founder Jeffrey Eizember expects to break ground and go vertical within the next two months.

"It's a very efficient design," he says. "Our philosophy is that we want to help the buyer get a customized product that is not exorbitantly priced."

With starting prices at $379,900, the townhomes might become the first LEED-certified units in Tremont (the ratings are preliminary at this point) and the first to participate in the Department of Energy Home Challenge. Additionally, they have an unusual design feature: the bedrooms are located on the second level, while the living spaces are on the third level to best take advantage of the views.

"How often do you spend time in your bedroom other than going to sleep?" Eizember asks. "Why give all the good views to that area?" The benefits don't stop there. "This layout also puts the living level in closer proximity to the rooftop deck."

That rooftop deck will offer even better views of downtown Cleveland, the industrial Cuyahoga Valley and the church spires and steeples for which Tremont is well known.

The units, which are a little over 2,000 square feet, have attached two-car garages, two bedrooms, two and a half baths, 100-year-old reclaimed maple flooring, and tankless hot water heaters to maximize efficiency, among other features.

The developers also will harvest 60 percent of the rainwater accumulated on site. "It can be used for irrigation or to wash off your car," Eizember explains, adding that, "Ninety percent of the site is permeable."
 
(ARC) form is a design and construction firm that blends architectural services, contracting and interior design into one package. The firm specializes in "using conventional materials and techniques in unconventional means."

With just two lots available, the project already is sold out. "We didn't have a hard time selling them once they were listed," Eizember says. "They went pretty fast."


Source: Jeffrey Eizember
Writer: Lee Chilcote

When they’re not working their day jobs, Josh Womack and Cameron Amigo are stand-up comedians. While his talents can leave them rolling in the aisles during an open mic night, Amigo was finding that friends were coming to him for help writing those dreaded best man speeches. In demand was advice on how to give that perfect wedding speech that is at once humorous and light, but sentimental and genuine.

After attending eight weddings in three months in spring of 2012, and helping a few friends with their speeches, Womack and Amigo started Laugh Staff the following year. The company writes personalized best man, maid of honor and other speeches.
 
Laugh Staff offers four different speech packages, from "punching up" a customer’s pre-written speech to creating a custom speech from scratch. Womack sends a questionnaire to get all the details about the bride and groom. “We get all the background information before we start typing,” explains Womack. “Every couple has a different story. In 24 to 48 hours, we have a completed speech.”
 
Laugh Staff has a dozen comedians from around the country, and even the world, signed on to write speeches. Womack and Amigo hand pick the comedians based on speeches written as an application. “If people are going to pay money for it, it has to be funny,” Womack says. “If it makes you laugh out loud, if it makes the customer think, no way could I think of this on my own. That’s what we look for.”
 
Womack admits that he's written a majority of the 70 speeches Laugh Staff has sold.
 
Laugh Staff has been commissioned to write speeches for other occasions as well, such as retirement parties and farewell speeches. “A couple of people have reached out and asked us to write their online dating profiles,” says Womack. He’s taken the gig. “If you want someone to actually read it, the content has to be somewhat engaging.”
 
Womack would like to expand into corporate speeches, and even perhaps help a couple of politicians out. Laugh Staff is a win-win situation in Womack’s eyes. “I get a lot of joy in sitting down and writing a speech,” he says. “For the best man and maid of honor, the speech is just something they want to get off their to-do list. It gives them peace of mind that they have something.”

 
Source: Josh Womack
Writer: Karin Connelly

A team of researchers at the Cleveland Clinic’s Lerner Research Institute have developed a risk calculator for colorectal cancer, helping patients and physicians make better, more personalized decisions on whether or not to screen for the disease.

The tool, known as CRC-PRO, or Colorectal Cancer Predicted Risk Online, uses multiple factors to determine an individual person’s risk of developing cancer, instead of simply basing risk on general factors like age and weight. There are separate calculators for men and women.
 
“It’s less about the predictors and more about the way we put them together,” says Michael Kattan, one of the researchers on the team and chair of the Clinic’s department of Quantitative Health Sciences. “You take into account much more information.”
 
Kattan says the trade-off is that the risk is computed by an online calculator, so it’s less visual than running through a series of more generic questions.
 
Researchers, led by the Clinic’s Brian Wells, analyzed data on over 180,000 patients from a study conducted at the University of Hawaii. Patients were followed to determine which factors were highly associated with the development of colorectal cancer.
 
Kattan first saw the need for a more personalized formula more than 20 years ago when he was diagnosed with Hodgkin’s Disease. “We didn’t catch it early, I was in stage 4, with stage 5 being death,” he recalls. “You’re told you’re not really applicable to that stage, but how do you add and subtract factors? I want estimates tailored to me. Why isn’t there a website where I can enter stuff about myself? I can do that everywhere else.”
 
CRC-PRO is one of a series of risk prediction calculators Kattan and his team are rolling out at the Clinic, including tools for calculating the risk of heart disease and breast, prostate and thyroid cancers. Patients can use the tools online. The calculators will eventually be added to patients’ electronic health records.

 
Source: Michael Kattan
Writer: Karin Connelly