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romanian-born brothers open organic frozen yogurt shop in coventry village
The journey that led Adrian and Cosmin Bota to open an organic, self-serve frozen yogurt shop on Coventry was a long, winding one that included illegally trekking across the Romanian border with their family to escape their tumultuous homeland.

The Bota brothers, who recall traveling miles at a time at night with their parents and three siblings, were just kids then. Eventually, the family made its way to the U.S. and was granted asylum. The family moved to Parma, where the boys grew up.

After stints living in New York and Florida, Adrian (who works for Cleveland Clinic Innovations) and Cosmin (a real estate entrepreneur) decided to pursue their dream of opening a small business. After studying the market, they landed on an organic, self-serve "fro-yo" concept and targeted the Coventry neighborhood. Piccadilly Artisan Yogurt, located at 1767 Coventry Road, is the result.

The shop, which sells yogurt and assorted toppings for $0.57 per ounce (yielding a healthy portion for a few bucks), is well-lit with big storefront windows, colorful tables, high ceilings and furniture built of reclaimed wood and other materials.

The fro-yo is touted as "full of healthy probiotics, vitamin D, calcium, protein and yummy goodness" while free of "high fructose corn syrup, hormones, artificial flavors, colors and preservatives." Toppings include fresh fruit sourced from the West Side Market. It's tasty stuff -- this writer can vouch for that.

"We wanted to couple health-conscious, quality-conscious food with a walkable, urban location," says Adrian Bota. "Places like Menchie's tend to go in malls. We went away from the franchise model from the beginning. We wanted it to be local."

Although the Botas have not yet been able to obtain local dairy, they're working on that. Meanwhile, many other products are sourced locally.

Coventry denizens will hardly recognize the former Grog Shop space, which has been vacant for 10 years. Landlord Michael Montlack apparently has been waiting for just the right tenant. He seems to have found it. The design-savvy duo transformed the club's front door into a table, keeping the sticker-laden graffiti on its underside.

The Botas are working with Cleveland Institute of Art students to program local artwork on the walls and hold regular openings. They envision the space as a community hub. Next up, they're dreaming of expanding to Ohio City.


Source: Adrian and Cosmin Bota
Writer: Lee Chilcote
atlantic says city, county taking a step back with skywalks
In a The Atlantic piece titled “If Other Cities Are Demolishing Skywalks, Why Does Cleveland Want a New One?” Sarah Goodyear writes of Horseshoe Casino’s plan to erect a skywalk connecting the gaming center and the parking garage. This plan has the full support of the city and its administration but not from all of the urban dwellers.
 
In it Goodyear quotes local writer and Fresh Water contributor Joe Baur, a 26-year-old who moved downtown and has started a group called OurCLE to fight the skywalks.
 
"I’m not typically the activist type," says Baur. "I’m more a satirist. But this is like -- well, you may not like kids, but if you see a kid about to touch a hot stove, you’re going to stop them." Baur explains that in this analogy Cleveland is the kid and the skywalk is the stove.
 
The proposed skywalk would not only alter sightlines in the area downtown but also hinder local businesses due to the anticipated reduced street traffic. Also mentioned in the piece is Cuyahoga County's plans to keep and refurbish another skywalk at its new administration building.
 
Read the full argument here.

w. 6th street to get $1m facelift with new streetscape, public art
Construction work has begun on a $1 million facelift to W. 6th Street, which will soon be transformed into a more attractive pedestrian-friendly environment that will include wider sidewalks, larger outdoor cafes, new public art and a branding campaign.

Thomas Starinsky of the Historic Warehouse District Development Corporation says that the impetus for the project came when officials realized that most of the buildings in the area had been restored, and that neighborhood leaders now needed to focus their attention on improving the "space between buildings."

"As the Global Center for Health Innovation, Convention Center and Ernst and Young Tower became a reality, we realized we needed to kick it up a notch," he says. "We pushed the City of Cleveland to make sure this project would be completed before the Global Center and the Convention Center open."

The project, which should be completed July 18th, is being funded through federal transportation enhancement dollars combined with a 20 percent city match. New banners and flower baskets are being paid for by sponsorships and memberships.

The downside is that businesses along W. 6th Street will sacrifice their patios this spring. "They're excited, but not about four months of construction," says Starinsky. "But we're taking it off like a band-aid and getting it done fast."

Although W. 6th perhaps is best known for its (occasionally infamous) clubs, Starinsky says the district's identity is not only diverse -- he cites a range of excellent ethnic cuisine in a few compact blocks -- but also quickly evolving.

"We have 3,000 residents and employees today, and we're adding 2,000 more employees with the Ernst and Young Tower," he says. "We recognize there will be a different type of person walking around here from the Convention Center and Global Center. We look at this as an opportunity to step up the Warehouse District."

Starinsky cites Take 5 jazz club as an example of the kind of new business that he hopes will add to the Warehouse District's ever-blossoming entertainment and dining scene. "There needs to be more diversity of food and entertainment."

The project also will include public art that tells the story of the Warehouse District. The 11-foot tall displays, which will be installed in the streetscape on W. 6th Street and eventually throughout the district, are designed by artist Corrie Slawson and authored by Warehouse District Director Tom Yablonsky.


Source: Thomas Starinsky
Writer: Lee Chilcote
flashstarts looking for tech startups to join fast-paced accelerator program
In the penthouse of the historic Palace Theatre, Charles Stack is hoping to foster a few new tech companies -- 10 to be exact -- in Cleveland’s newest business accelerator, FlashStarts.

Stack started FlashStarts in October 2012 and will hold his inaugural startup class this summer. “Come in with a half-baked idea and we finish baking it, slap some cash for equity, and start it in three months,” he explains.
 
Teams of two or more can apply to be one of the 10, but Stack is also looking for 10 interns and even potential entrepreneurs who don’t have an idea yet, but want to help build on somebody else’s idea. “Even if you don’t have teammates or an idea, you can apply and we’ll put you with a team and you will get equity with that team,” he says. “There are a lot of smart people out there who may not have a teammate.”
 
Stack is against the “cookie-cutter approach” to starting new businesses. Instead, he helps each company with their unique needs. “As soon as you apply, if we like the concept we begin the process of launching the company,” he says. Stack immediately gives the teams individual challenges, like researching the patents or market size.
 
“The key to making that business successful is getting the team familiar with us and us familiar with them,” Stack says. “It’s really not the same for every business. Different opportunities require different tools.”
 
Stack is raising $1.1 million to invest in the companies. Teams will receive up to a $20,000 investment -- $11,000 plus $3,000 for each team member. FlashStarts in turn gets eight percent equity in the company. Teams can potentially receive up to $200,000 in follow-on funding upon completion of the program.
 
Stack already has identified six potential candidate teams. He is accepting applications until May 10. Stack also is looking for mentors and advisors. FlashStarts has partnered with DecisionDesk to facilitate the application process and recently brought in Jennifer Neundorfer as managing partner.
 

Source: Charles Stack
Writer: Karin Connelly
first-ever pay-as-you-go commercial kitchen set to open its doors on euclid avenue
The final inspections for Cleveland Culinary Launch and Kitchen take place this week, and a customer is planning to come in the next day. The organizers behind Cleveland's first-ever shared commercial kitchen hope that's a sign of good things to come.

The kitchen's goal is to help local food entrepreneurs bring products to market. With so many food truck owners, caterers, urban gardeners and budding chefs making their products in cramped home quarters or church kitchens that aren't always available, the group behind the venture hopes to fill a growing need.

"We're a food launchhouse," says Carolyn Priemer, whose family-owned real estate company is a partner in the project, along with Tim Skaryd of Hospitality Marketing and Sales and the Economic and Community Development Institute (ECDI). "Ours is the only facility in Cleveland that you can pay as you use."

The facility allows entrepreneurs to lease time for $18-24 per hour. The kitchen, which was built by Cleveland State University before it moved to the new student center, has stations for baking, catering, canning, thermal processing and dry packing. The venue also has dry storage and walk-in coolers and freezers.

ECDI is available to offer loans to food entrepreneurs, and the partners plan to offer classes as well. Hospitality Sales and Marketing is a food brokerage, and Skaryd says he will help customers with small-scale canning and labeling.

So far, prospective customers that have expressed interest include food truck operators, an ice cream maker, tea maker and granola bar maker, among others. Priemer says that she's gotten inquiries with only word-of-mouth marketing.

The facility is available for use 24/7, and has its own security system and key card access. Users do not have to sign a lease, but must sign a basic user agreement.

Will it be profitable? Priemer says that will depend on the amount of usage, and right now it could go either way. However, she hopes entrepreneurs will see the value not only in the space, but in networking opportunities with other startups.

"There is no food hub for businesses," she says. "This seems to connect a lot of areas of the food industry here. We're planning to hold networking events to bolster the local food community, including bringing in some guest chefs."

Cleveland Culinary Launch and Kitchen is located at 2800 Euclid Avenue.


Source: Carolyn Priemer
Writer: Lee Chilcote
cle furniture designers collaborate on soulcraft gallery in 5th street arcade
A group of Cleveland furniture makers who have earned national attention for their work plan to open a gallery in the 5th Street Arcades in downtown Cleveland in order to showcase their work.

They believe a downtown gallery can be successful by co-locating with other like-minded retailers, serving the growing base of downtown residents and hosting shows to attract crowds. Thus far, 12 Cleveland furniture designers have signed up to take part.

Soulcraft Gallery was recently named a finalist in the 5th Street Arcades Retail Development Grant Competition, a program that will award grant funding, favorable lease terms and discounted space to five startup retailers.

The other finalists are Bliss Books (indie bookseller), Bright Green Gift Store (organic gifts and home wares), POUR (coffee shop) and Sushi 86 (restaurant). All of the finalists have launched crowdfunding campaigns on Indiegogo to leverage the funding they've been awarded by Charter One Growing Communities.

Downtown Cleveland Alliance and Cumberland Development, which is the master lease-holder for the 5th Street Arcades, are also partners in the unique effort.

"The furniture scene is really growing here," says Peter Debelack of Soulcraft Woodshop, a cooperative woodshop that is located in the Hildebrandt Building in the Clark-Fulton neighborhood. "Cleveland is a good fit for this in part because of how decimated it's been. We have so much amazing industrial space that Joe Schmoe can get for a really low cost. Then there's the wealth of reclaimed materials like industrial salvage. For pure designers, we're also in close proximity to the Amish, who are some of the finest furniture makers in the world."

The 900-square-foot gallery will feature 40 feet of window space on the corridor. It will function as a gallery with regular hours, but will also host special events and openings. Debelack plans to run it along with designer Shelley Mendenhall. Other furniture makers include A Piece of Cleveland, 44 Steel and Rust Belt Welding.

Debelack says the store will contribute to the revitalization of Cleveland and downtown while growing the furniture making scene here. He also wants to nourish the burgeoning maker movement, calling Soulcraft an "open source gallery" where talented amateurs will also be able to proffer their work.

Although no date is set, Debelack expects Soulcraft Gallery to open this summer.


Source: Peter Debelack
Writer: Lee Chilcote
bialosky architecture still growing after 60 years
When Jack Bialosky founded Bialosky and Partners back in 1951, he was just 27 years old and fresh out of serving in World War II. His vision and determination as an architect prompted him to follow his entrepreneurial urges and break away from his employer to pursue the clients he wanted to serve.

“He was working for architect Charles Kohlman at the time,” says Jack Bialosky, Jr. “As more work started coming in, Kohlman wasn’t interested in taking it on. So, Dad went out on his own.”
 
The move paid off. The senior Bialosky began with single family residential homes, including some of the first modern homes in Shaker Heights. The homes were known as “Bialosky-Designed Homes” at the time.
 
The practice has expanded over the years to include some of Cleveland’s most notable structures. It began with designing the May Company building in University Heights -- the largest retail project in the country when built in 1951. “That was the beginning of a big commercial practice for us,” says Bialosky, Jr.
 
More recent retail structures include Eton Chagrin Boulevard and Crocker Park. The firm has designed buildings at Ursuline College and Tri-C’s hospitality management program as well as RTA’s headquarters. Bialosky and Partners also has a reputation for its religious buildings, like Cedar Road Synagogue.
 
“We’ve been in business long enough that a lot of our buildings have come down, but a lot of them also have become landmarks,” says Bialosky, Jr.
 
Today, Bialosky and Partners is a family-run business. Jack Jr. joined the firm in 1986 and brother William Bialosky heads up the New York offices. The firm has grown over time to 40 employees in Cleveland and six in New York. The firm has made the Weatherhead 100 three times, and the average tenure of employees is eight to 10 years -- a long time in the industry.
 
Bialosky Jr. credits their success with being a diverse architectural firm. “We were advised that if we wanted to grow we had to specialize or become boutique,” he says. “That didn’t sound like fun, so we bucked that advice, and it’s a good thing we did.”

 
Source: Jack Bialosky, Jr.
Writer: Karin Connelly
i live here (now): andi kornak, general curator, cleveland metroparks zoo
Meet Andi Kornak, the new General Curator at the Cleveland Metroparks Zoo. After two decades working at the Binder Park Zoo in Battle Creek Michigan, Kornak moved here to accept a new position. "I feel very settled here," says the recent transplant.
gordon food service set to break ground on $4m store on w. 117th street
Gordon Food Service, a 115-year-old company that specializes in large package food items and kitchen supplies, is opening a new retail location on West 117th Street on a former J.D. Byrider car lot.

The new store, which has been fully approved by the City of Cleveland and is set to break ground this month, reinforces the strength of the west side Cleveland trade area, says Anita Brindza, Executive Director of Cudell Improvement.

"With the density of our population, we have a market here," she says. "They liked the proximity to downtown, the west side of Cleveland and Lakewood, and of course to I-90 for deliveries. It worked out that this would an ideal location."

GFS Marketplace Realty paid $1.25 million for the property last year. Plans have come together quickly, and company officials expect to invest approximately $4 million in the location, Brindza says. The store would employ about 20 people.

"We're always looking for additional locations that will serve our existing customer base as well as [new customers]," says Mark Dempsey with GFS. "We have locations in the suburbs of Cleveland, but we do not currently have a location that serves the city's near west side very well. This is really about convenience."

Dempsey touted the company's ability to deliver "restaurant-quality products in large packages" and items that consumers "can't get at a grocery store" in addition to its ability to help restaurants and institutions "keep their operations cooking."

Brindza says the family-owned company has accommodated local concerns. "They initially thought about a truck entrance off W. 116th, but both the Councilman and Cudell Improvement said that would be inappropriate. We said we'd like a pedestrian entrance off W. 116th to serve local residents, and they agreed."

GFS did not request any incentives from the City of Cleveland, says Brindza, whose organization helped shepherd the store through various city approvals.

Brindza believes GFS will happily coexist with local grocery stores as well as the planned grocery at the Shoppes on Clifton development. "You don't go in there to buy a single loaf of bread, but if you're looking for economy-size Betty Crocker cake mix. If you're having a party, family gathering, something with 50 people."

If development proceeds as planned, the store will be open before Thanksgiving.


Source: Anita Brindza, Mark Dempsey
Writer: Lee Chilcote
rick steves enjoys visit to cleveland
In a Huffington Post blog post titled “Road Trip USA: Late-Night Drives Dodging Snowflakes in New England, and Cleavage in Cleveland,” Rick Steves shares of his experiences traveling on the final leg of his road trip visiting the likes of St. Louis, Vermont, New Hampshire, Boston, Chicago, and Cleveland.
 
“Enjoying Cleveland's impressive skyline on the taxi ride into town, I passed Progressive Field, where a banner trumpeted the good news for Indians fans: '18 days until the first game of the baseball season!'"
 
Steves goes on to talk about other gems of the city including the Horseshoe Casino and the Rock and Roll Hall of Fame and Museum.
 
“Later, during autograph time, a woman made her plunging neckline a little deeper and asked for my John Hancock on her chest -- the highlight of my Sharpie's day.”
 
Stay classy Cleveland!
 
Read the full piece here.
new korean-fusion eatery set to open in playhousesquare
PlayhouseSquare will soon add another delicious restaurant to the district, adding fuel to its quest to become a 24/7 neighborhood that encourages theater patrons to stick around long after the shows end. Entrepreneurs Jiyoung and John Sung will open Sung's House next month, adding a Korean and Japanese restaurant to the downtown scene.

"It's not traditional Korean food -- it's fusion style," says Jiyoung Sung, who moved from Michigan to be close to family. "We're also building a sushi bar."

John Sung worked as a sushi chef for 13 years before moving to Cleveland. The venue is a big leap for the couple. "We're happy and nervous at the same time. We're excited about having our own place, but it's kind of frightening, too."

The price range for lunch will be $8-10, while dinner items will be around $15, keeping the menu affordable for CSU students and downtown office workers.

"We think those who live, work and visit here will appreciate having yet another great choice of where to eat," says Cindi Szymanski of PlayhouseSquare, which owns the building. "The planned Korean and Japanese menu choices, including sushi, will bring a currently unrepresented style of cuisine to PlayhouseSquare."

Why did the couple choose PlayhouseSquare? "My uncle is a professor at CSU, and he knows the area very well," says Jiyoung Sung. "He recommended it to us."

The restaurant will be located at 1507 Euclid Avenue, in the former China Sea Express space. It is expected to open in May.


Source: Jiyoung Sung
Writer: Lee Chilcote
mr. conway goes to washington
In a New York Times feature titled “Riding Wave of Popularity, Craft Brewers ask Congress for a Tax Cut,” Andrew Siddons writes of brewers from across the nation gathering in Washington D.C. for their industry’s first conference. In addition to meeting to discuss their trade, plenty of lobbying took place as well.
 
“For every 31 gallons that we brew, $7 goes to Uncle Sam,” said Jeff Hancock, a co-founder of DC Brau. These small brewers feel they need a break.
 
Cleveland’s own Patrick Conway of Great Lakes Brewing Company was there as well.
 
“We are the victims of our own success,” said Patrick Conway, owner of the Great Lakes Brewing Company in Cleveland. Mr. Conway brought a delegation of 12 employees to Washington to network and publicize his brews with tap takeovers at local bars. “We’re always being courted by distributors,” he said. “It’s not our intention to sell in every state, but we are flattered.”
 
Enjoy the entire feature here.

more bike boxes are coming to a cleveland neighborhood near you
Some creative, outside-the-box thinking by the city's leading urban design and cycling advocates has led to the creation of four additional "bike boxes," which are to be installed this spring in various Cleveland neighborhoods.

The newest wave of bike boxes are modeled after a successful pilot project at Nano Brew in Ohio City. That installation transformed a steel shipping container into a colorful curbside bike garage for two-wheeled visitors.

By offering secure, covered parking in a bike corral that also functions as dynamic, placemaking public art, the Bridge Avenue bike box does more than simply provide practical parking: It brands the city as a place that prioritizes cycling.

"It's really a center of gravity," says Greg Peckham, Managing Director of LAND Studio, the nonprofit that spearheaded the project with Bike Cleveland. "It's as much about a safe, convenient, protected place to park your bike as it is about making a statement that cycling is an important mode of transportation in the city."

Peckham says that Ohio City's bike box is very well used on days when the West Side Market is open and in the evening when riders coast in for dinner or a drink. With the street's bike racks often at capacity, the bike box was critical, he says.

The new bike boxes will be installed in time for Bike Month in May. The locations are Gordon Square (a barn-red beauty outside Happy Dog), Tremont (two "half loaves," as Peckham calls them, outside South Side and Tremont Tap House), St. Clair Superior (location TBD) and a final, undetermined community.

The bike boxes are being custom-fabricated by Rust Belt Welding, which is an entrepreneurial duo that has made creative bike parking a calling card for their work. Each of the boxes is being designed with neighborhood input -- hence Tremont's half-boxes, which amount to a shipping container split in two.

The project is being supported by Charter One Growing Communities, which has also funded retail attraction efforts in Ohio City, downtown and St. Clair Superior.

Peckham says the new designs accommodate more bikes and use lighter colors. Users can expect more innovations in the future -- LAND Studio is working to secure funding so that green roofs and solar panels can be added to the boxes.

The bike boxes are being maintained through partnerships with neighboring businesses, which agree to maintain, clean and keep secure the facilities.


Source: Greg Peckham
Writer: Lee Chilcote
forbes recognizes the emergence of cleveland's downtown
In a Forbes list titled “15 U.S. Cities’ Emerging Downtowns,” the fine staffers rank our fair city at No. 15.
 
“Cleveland began revitalizing its downtown in the mid-1990s. Today, more than $3.5 billion is currently invested in furthering the area's redevelopment.”
 
The Global Center for Health Innovation slated to open this summer is mentioned as a huge boon for downtown, as well as a multitude of other recreational projects such as the finished aquarium and the up-and-coming recreation center.
 
Forbes also notes that downtown has seen its population nearly double over the last two decades ending in 2010.
 
“From fourth quarter 2011 through the fourth quarter of 2012, the number of housing units grew about 13%, according to the Downtown Cleveland Alliance. Another 715 units are expected to come online in 2013.”
 
Check out the full list here.

work in progress: cleveland making strides to attract young talent
For those who don't already know, Cleveland is a place where culture, education, creativity and innovation flourishes affordably. At least, that's the message city boosters are trying to sell to mobile young professionals. According to who you ask, that strategy is either working, working slowly, or not working well at all.
downtown jazz club debuts with unusual blessing from church pastor
"Jazz is like the kind of man you wouldn't want your daughter to associate with." That might sound like a curious quote for a pastor to use in blessing a jazz bar, yet these were Mark Giuliano's words at the opening of the new Take 5 Jazz Club in downtown Cleveland. The quote comes from jazz legend Duke Ellington.

"We know how important live music is for gathering people; we're for that kind of community building," explains Giuliano, Pastor of Old Stone Church on Public Square and President of the Downtown Residents Association. "We want a place where you can have great food and a couple drinks, listen to live music, be able to visit and have a sense of community. What [the owners] have done is take an old, divey bar and brought new life to it."

Giuliano believes Take 5 will fill a gap in the Warehouse District entertainment scene by offering music that's geared towards an older, multicultural crowd.

"There are an awful lot of empty-nesters like my wife and I [downtown]," he says. "We're not really going to be doing the club scene over on W. 6th at two in the morning. This is a place where everybody feels welcome and has a place."

Take 5, which opened on March 21, offers live jazz, R&B and blues from Thursday through Sunday nights. It is located at 740 Superior Avenue, in the former House of Cues and Prime Rib Steakhouse location in the Warehouse District. The venue also offers an extensive tapas menu prepared by executive chef Jeremy Rolen.

Owners Brian Gresham and Claude Carson have renovated the once-shabby House of Cues into an upscale jazz venue that caters to a professional crowd. Gresham says he saw an opening in the scene due to all the development taking place downtown.

"With the casino, med mart and Flats being revitalized, we wanted to fill a niche," he says. "We more or less took concepts from places that were once in the area that did very well -- The Bop Stop, Wilberts and Sixth Street Down Under."

The owners renovated the interior with new lighting and other improvements. A black ceiling makes it "feel like you're in a true musical venue," Gresham says.

Take 5 welcomed trumpet player and vocalist Skip Martin for its opening weekend, and Gresham is currently working to bring Sean Jones to town, as well. The venue's performers will include a mix of regional and national acts.


Source: Mark Giuliano, Brian Gresham
Writer: Lee Chilcote
plotter app developers win sxsw accelerator competition
When Tom Nolan was at South by Southwest (SXSW) last year, he was moved by the startup companies on the stage during the business accelerator. “It was inspiring to see the companies go and pitch their hearts out with something they’ve been working on for months and years,” Nolan says. “I remember sitting in the audience and I had the idea for Plotter and I thought, ‘I’m going to go home and work on it.'"

Plotter is Nolan’s social mapping app -- just launched for iPhone on March 1. Plotter allows users to not only perform typical mapping functions, but also lets users interact and view friends’ maps or plot multiple destinations.
 
Nolan quit his job last September to develop Plotter and hasn’t stopped since. “We kind of hit the ground running in October and November,” he says. “We logged thousands of hours in a short amount of time.”
 
Nolan and his three partners, Chad Milburn, Tim Zeller and Chris Jungjohann, applied in November to compete in the SXSW accelerator in the social division. In December they got word that Plotter had beat out more than 500 companies for the chance to pitch their app at the conference last week.
 
The Plotter team made it through the first round, giving a two-minute pitch to judges and investors and made it into the final three in their category. They went on to give a five-minute pitch and a 10-minute Q & A before they were declared the winner.
 
The next step is to roll out Plotter for Android. Nolan also wants to target the auto industry. “We’re talking to car manufacturers to bring Plotter in dashboards of cars,” he says. “We want to become the first mapping app in cars. The in-dash systems are so outdated.”
 
Nolan says he plans to keep Plotter in Cleveland and expand the team as soon as possible. “It’s been kind of a whirlwind,” he says. “We need to figure out the next steps and what direction to go in.”

 
Source: Tom Nolan
Writer: Karin Connelly
bad racket continues to expand homegrown recording studio in ohio city warehouse
Although it wasn't obvious to Thomas Fox at the time, losing his job at Go Media several years ago may have been the best thing that ever happened to him. It led him to create Bad Racket Recording Studio with partners James Kananen and Adam Wagner.

Since launching the studio in 2010, the group has expanded its presence in the music scene. Last year, they took on additional space, bolstered sound panels to create a better recording experience, and began hosting additional live concerts.

"January was our busiest month ever -- we were booked almost every day," says Fox, who handles marketing and operations for Bad Racket. "We're building a community of people that we're working with. Our customers have come from as far away as Philly and West Virginia, but right now it's mostly Cleveland bands."

What's different about Bad Racket, which occupies a warehouse space at W. 45th and Lorain (below Go Media's offices), is that it has created a recording space that feels like a cross between a living room and a comfortable stage.

"We're not a clean, polished space, but our emphasis is on creating a space for performance," says Fox. "All you do is show up, play your songs at your best and the rest is taken care of. People prefer live recordings -- although we do both."

Bad Racket, which charges $45 per hour for studio time, also handles video production. The recording space doubles as a stage used for live concerts.

Fox and his cohorts self-financed the studio and have reinvested profits back into the space. They've built walls from rockwall insulation and acoustic panels from "rolls of bike helmet padding from Zero Waste Landfill and whatever is cheapest at JoAnn Fabric." The result? A 1,200-square-foot space with great acoustics.

It's a labor of love that's paying off. "When there's a project we really, really want to do, budget is not an issue. Everyone here just wants to make great music. Most of us have separate jobs, but if anyone asks us what we do, we'd say Bad Racket."

Fox is also a leading force behind Brite Winter Fest (he books the music), which recently attracted 20,000 people to Ohio City on a cold, snowy February evening.


Source: Thomas Fox
Writer: Lee Chilcote
app brings social media into the college search process
Two years ago, Matt Benton and his partner Jeremy Amos had an idea for adding social media to the college search process. So they quit their jobs doing investment work at KeyBank to develop College with Friends, a free mobile app that allows users to build a list of schools and see where their friends are going.

“It’s a way of saying, 'Hey, I want to go to Ohio State; who else wants to go there?'" says Benton. "The main idea is seeing who your future classmates might be."

It also gives colleges an alternate way of contacting students who are interested in their schools, as opposed to blindly marketing through the mail.
 
“At Key, time and again we heard parents complaining about kids going to college,” recalls Benton. “In addition to financing, they were getting all this mail, and kids wanted to know where everyone else is going. We wanted to create a time and a place for the college search and solve a lot of these problems.”
 
The app contains all the academic information prospective students need about the schools, and shows what friends are looking at those schools. Benton and Amos launched the app in January after talking to schools about their marketing process.
 
“We spent a ton of time with colleges,” says Benton. “The number-one thing they do is mailings through buying zip code data. We create the ability for colleges to come in and connect directly with the kids interested in going to that college.” Benton and Amos also talked to high school students about what they’d like to see in College with Friends.
 
Benton and Amos plan to add a news feed to the app, in which students can share their campus visits.
 
Right now the two work with a development firm for the technical aspects of the app while they focus on the design side. Benton says they plan to move the technical side in-house, as well as hire a “pretty sizeable” sales force.

 
Source: Matt Benton
Writer: Karin Connelly